The biggest thing is that it got a lot more competitive for the most part. Like the Google algorithm, I guess, if you will, is the same. You just write and publish content that satisfies the intent of what people are searching for, and then you drive popularity by way of links. Some links do better. Than others. They totally do. Welcome to this episode of Bourbon of Proof, where we interview those who have been both successful at law and life.
And today we have probably one of the most successful legal entrepreneurs. Jason Hennessy. Thank you my friend. Appreciate it. Honor to be here. We're here with in the Hollywood Hills. Um. Well, this gets concern Hollywood or Hollywood Hills. What you can see it is Hollywood Hills. Yeah. Ma Fury's house. This is his clubhouse. Thank you. Yeah. A beautiful home, my friend. Thank you. Thank you very much. Yes. I know why you're so good at putt putt golf too.
Yep. Yeah, I have a putting green out there, Uhhuh. He also has a half court basketball court, but he's no good at that. So I can, I can shoot a little bit. Yeah, he could shoot. All right, well, we always start with the pore. All right, so, uh, we selected two pores for you. One is, so, I dunno if you know this, but. We have a veteran here. Mm-hmm. Right? A ve Oh, a military veteran. Yeah. I thought a veteran of drinking. Well this is, so maybe that too, but Military veteran.
Yes. Uhhuh Air Force. So a story from, you know, from Air Force to literally wrote the book about SEO. Yeah. Um, helping a ton of law firms. One of the biggest digital marketing companies, um, lives locally here in Santa Clarita, California. But. Big in the space. I mean, you have your own podcast, you have your own show, so you're used to all this shit, but you're gonna do this with alcohol. And we selected one and I like, this is our justice team one.
Okay. And I'd like to think it's a little more military style to it, but I it, it's got 64% alcohol in it. Okay. So we wanted to start really high proof for you. Got it. Your show, you don't drink off No. Uhuh I do not. Alright, that's cool. But this is, um. From Cat's Eye Distillery, we did a barrel select on the show live once with Jason Sanchez, where we selected this one. Everybody, the one everybody liked the most was actually the highest proof of one holding true.
Um, but you actually met the person who distilled this, did I? You did. Cheers, gentlemen. Cheers. The street lawyers and street Justice. That's good. First day is always good, isn't it? Very good. I like it. 64% alcohol too. Doesn't really taste that hot, but it's good. Um, it, you know what, it's interesting 'cause it was like, was it two years ago that we were in Kentucky together Right about now? I saw those memories coming up. Mm-hmm. It was three, maybe it was three years ago.
I think it's been more than two. Has it been Yes, it was 2021. That was the first four years ago bourbon approved, first bourbon approved tour. It was the only one real, like we did a couple that were conference adjacent, but that was the first one we did everything on. Mm-hmm. And I know you were there, Mara was there. One of the most fun trips we've ever done, so great. Yeah. And I think that's the first time I met you. I think it was in person. Yeah. In person. Mm-hmm. Um, that's right.
And Jason's in an organization called YPO, which got me interested in, so you got me in, you're in. Yes. Stuck my way in, fluffed up the numbers as. Like, they literally make you go through a lot of screening to get into that. But once you're in, it's just such a good brotherhood, you know, so many people, so much knowledge. I think, uh, I would be in the, uh, OPO old president. I'm almost there too. OPA, well, they make you, after you get to. Is it over 50?
They make you go to like a different, so yeah, so you could only get into YPO until you're 45 and then you can stay until you're 50 and then you graduate into what is called gold, which if you take out the G, it makes sense. Oh yes, Uhhuh. But like I'm over 50, so I'm done. But we've been with some of the, the other, like the folks that have been in forever. I mean, these guys are like. That like they started the biggest companies in the world. Oh yeah. Yeah. And I'm just, you're just next one.
Oh, uh, I have no idea you did this. Yeah. Yeah. And it's great to kind of just be at the table, pick their brains, you know, just casually. Yeah. That's the cool thing about YPO. So what's the coolest trip, because you guys do cool trips in your chapter. Are you the Pasadena one? Pasadena, yes. Yep. Um, we've taken some epic trips. Uh, we, I actually organized a trip to Mexico City where we did like the F1 race, like VIP style. That was really awesome.
Uh, this year we went to Ireland, went to Dublin. Oh, wow. Yep. Were you, do you know, um, Matt Riley? Yeah. He was on that trip. He was on. And Tara, he went to the Ireland with him, his wife. Oh yeah, yeah, of course. Yeah, yeah, yeah. So yeah, he was the one that actually organized that one for us. He's moving to Tennessee too. Uhhuh. So Matt, um, I. I saw 'em this morning. Oh really? Okay. Our kids are all friends who go to school together. Oh, see, yeah. That was awesome.
We had, we had dinner. I wanna steal that itinerary actually. 'cause the next bourbon of proof we want to do is Dublin Ireland. Okay, cool. Man. I'm down for that. I'll go back to Ireland for sure. Epic trip. Oh. But um, yeah, just opens a lot of doors and just different folks, because I think I'm the o there's only a couple lawyers like that are. That are in, usually they don't let law firm owner, it's a little different, so. Mm-hmm. Just different, different types of folks.
Yeah. But tell us, I mean, 'cause you have a very interesting origin story. Mm-hmm. Right? Being, you know, from military Air Force to like. Being the guru of digital marketing, like how do we bridge that? Like it just doesn't, yeah. You know, uh, I think everything comes from like our, our childhood and our upbringing. You know, I mean, uh, I think I was dealt like a two seven off suit when I was born, and maybe some of you feel that as well. Well, he's a donkey. He plays every has Yeah.
That those are good. That's a top 10 hand thing. Nobody sees it coming. They flop 7, 7 2. Nobody will see it. But you know what, in the grand scheme of thing, it actually is a good hand to be dealt right. You know, because, uh, you know, in life you, you just kind of have to work your way up to play at the better tables and to trade up the cards until you have pocket ACEs, you know? And so, uh, yeah, like I think, um, you know, my mom had me at like 17 years old. My father wasn't in the picture.
And so where, where did you grow up? New York. Mm-hmm. Long Island. Um, and so I joined the, I was like a good C plus student. Uh, you know, I wasn't getting into any great colleges, so I joined the Air Force. Didn't wanna burden my, uh, my mom, um, with, you know, trying to pay for college or anything like that. Um, and so I joined the Air Force and so I did four years. I was very money motivated. I wanted to make the same amount of money that the colonel made, right?
But I didn't wanna do 30 years in order to make that. And so, um, I knew quickly that I was gonna do the Air Force. And then get out after four years. I made special forces. Um, I turned that down, um, at the time, uh, because I would have to enlist for another two years. You imagine that if you chose a different path where that would've led? No, like I think everything is kind of meant to be, right? Yeah. You know, but yeah, that was, uh, they were very surprised that I turned that down.
Um, 'cause it was like a big honor. They called my mom and colonel brought me into his office. I'm just like, ah, I'm just here to pay for college guys. You know? So can you, can you snap a human being's neck with your hands? Not anymore. No, it's not like that. He got up. Yes. Yeah. That was like my wrestling days and stuff like that. But yeah.
Did you ever see that movie with uh, the guy who played, uh, Saul from Better Call Saul, where he played like an ex-military guy that didn't look like a guy that would kill everybody, but he was like an assassin. Oh, really? No, it's a really fun movie. Bob Odenkirk movie. Bob Odenkirk movie. Ah, I think it's called, uh, it was a great movie, but no one saw, it just came out like last year. Mm-hmm. I can't remember the name of it, but it.
When I think, I thought he was talking about gross point blank, and I was gonna say it's Sean Cusack. No, no, no. Bob Oden played, played a movie where, right. Yeah. He, he was an assassin and he, and, but he played like an accountant. Huh? In the show, in the movie that it was called The Accountant. There you go. They made that movie. So Bob, I love Better Call sa. I know Bob Denki from Mr. Show Uhhuh. That, that show was great. Yeah. So, uh, so after the Air Force, um.
You know, I got out, uh, I was going to college. I was gonna go to law school as well. Um, where were you at this point? Part of the world? I was, so I got stationed in Las Vegas. Mm-hmm. Um, I had been to that Air Force base, Dallas Air Force Base. Yep. I went to Aviano, Italy for a short period. Came back 1999, met my wife. Wow. Got married after knowing her for only a month and a half. Wow. Right. This is a good story. Yep. Month and half. Where'd you get married?
Uh, we got married at like a justice of peace. Mm-hmm. In Las Vegas. We didn't tell nobody, um, our parents. Nobody like, which you guys have been married 25 years. 20, yeah. 99, so 26 years now. Wow. Three beautiful kids. Three beautiful kids. Um, and so, uh, yeah, so we, we got married and I was going to college. I got outta the Air Force and then I found this thing called SEO and that was in 2001. Where'd you go to college? UNLV. Yep. So I stayed in Vegas. You were Vegas s for a while.
Yep. And then I was gonna go to the William Boy School of Law. There. I was studying for the lsat. I shadowed a district attorney for a bit, and I'm like, I don't know if I wanna do that. I did not know this part of your journey? Mm-hmm. Wow. Yeah, but all the roads took me back to law anyway, I guess right here I am, so, and then and found this thing called SEO and, and the rest is history. I've been doing that for most of my adult life, I guess. Yeah. When were you published?
When was that book published? The book came out probably about four years ago now. I'd say four and a half years, something like that, because I remember when I. I started practicing 2005. Okay. And we didn't know SEO was a thing. I mean, maybe it was being naive. I mean, you were probably early into this 'cause I see where you're, you were, but yeah, I mean, when I started practicing in 98, Hmm. I mean, I didn't even have internet access in my office. Sure. Right. This was the stone ages.
We used to send faxes and shit. Yellow pages. Yeah. Uhhuh and I used to advertise in the yellow pages. Yep. And things like that. So Uhhuh, it was like so different era. He also does the classifieds, but for, you know, services. Yes. So the book came out yet like four years ago, but I got into SEO, like I said, 2001. So it's been been a long journey for sure. Yeah. But how did you build that? What's the name of the book by the way? So my book is called Law Firm, SEL, right?
Very. And it was by design because I wanted to rank it. Keyword. Yep. For keywords were the word law firm, SEO, where my competitors are bidding on those keywords, right? So, so I learned, like whenever I wanted to call the book that I wrote, congrats. By the way, thank, he's been crushing Uhhuh. He's in the book, I'm mentioned. Cool. Congrats guys. But, um mm-hmm. I wanna name it small disc Energy. Okay. And they're like, we can't do that. The publisher was like, why?
They're like, we wanted to rank for SEO terms. Good. So we had to call like, well that's good advice. Dis Yeah. Trying disc injury cases defeating the di degenerative disc defeat. I mean, 'cause it's, those were words than people like Uhhuh and it worked. And I could see like there's some transparency on. Where the sales are coming from, and they're definitely just Googling shit. I love it. And then that's also gonna help you because there's this thing called entity association.
And so now that you're a published author, Google can see that, put the lines together, and you'll probably end up in a lot of these AI chats now as a result of that. So there's only good things that come. So I test that all the time. Mm-hmm. And somebody. It does Su told me. Now you can create what's called that celebrity page. Yep. Knowledge panel. Knowledge panel. Mm-hmm. On Google. Mm-hmm. So if you Google my name, it'll soon, it'll come up as an author. You can.
Yep. 'cause my wife, she just has that. 'cause that's what she does. So you Google her, it comes up with this whole thing and her panel and I'm like, God, that's it. Has a hundred percent to Yep. Yep. But if you don't know the game, you don't know the game. That's so true. What's that called? Know knowledge. Panel Knowledge. 'cause I wrote a. Chapter in, uh, Nick Riley's book from Trial Guides. I'm, I'm a published author. You could publish, you could publish in anything.
You could write his book that, what's called called Nonsense. Mm-hmm. Stories of a Street Lawyer. Hmm. Which would be a bestseller. Honest. You could write it right now by just taking our episodes. We get 'em all transcribed anyway. Yeah. Yeah. And just do your book. Totally. I'm going to, A lot of people wanna read that book for sure. I I will. But he has to get ready to have to be disbarred. Yeah. He knows a guy.
No, but one the, like the first four lawyers that ma I worked for all got disbarred. Hmm. Yeah. Well, they were up to real nonsense, you know? Yeah. And uh, that's a problem. You know, you can push the envelope, you know, I'm a habitual line stepper, but you can't step over the line. That's, you know. Mm-hmm. That's so true. Line steppers. But so, um, does educator guess a little bit on what is digital marketing? What is SEO? Yeah. Mm-hmm. And how has it evolved? I mean, it's gotta be.
Okay. Much different from 2001. Yeah. You know, I think, um, the biggest thing is that it got a lot more competitive. Right. You know, I think for the most part, like the Google algorithm I guess if you will, is is the same, um, you know, you just write. And publish content that satisfies the intent of what people are searching for. And then you drive popularity by way of links, right? Natural links. Um, and so some links do better than others. They totally do, right?
Yeah. What, what kind of links are we looking for? I mean, like the Grand Slam Home, one Links are, you know, anytime, like, like a site, like a USA today. Um, references you or links to you? A Newsweek, a Forbes right in magazine. Like, you know, like, you know what I mean? I have like 50 Forbes special, um, sorry, Forbes specialist reaching out me on DM every day. I'm a Forbes specialist. Lemme help me get published. They're all my spa. Yeah, I was gonna say same thing.
I get all these things saying, oh, do you want to be in USA today? By next. Week. Yeah, we can get you publish draw bullshit. I'd say probably, yeah. It's a pay for play type thing, so it depends. Is it organic or not? You can tell I'm an outreach specialist. Yeah. You have a stock photo and like Exactly. No, there's, you know what? I even get stuff. In my dms from these people that they're so lazy and sloppy that instead of putting my name, it says, insert name here. Have you ever seen that?
It's like, oh my god. Damn, these are fucking people are sloppy. I mean, I thought I was lazy before I got here. My CFO was messaging me, like saying, Hey, I just wanna make sure this wasn't you. Right? It was like some email scam, right? Where basically somebody sent an email saying that I joined this mastermind group. Oh, and I owe, I owed $40,000. Just wanna make sure the payment was coming through.
And then they sent a message back from me saying, I'm so sorry that the payment was delayed here. Send it to my accounting team that, oh my God. No, they really do research. These scams are getting good, so good with ai. Like they, they did something recently where it's so sophisticated it cracked a code that's supposed to take. Like a million years to be able to crack an artificial inte. Just did it in like half an hour. I believe it, man.
I have a client right now who keeps calling me, insisting that I get in touch with Halle Berry because he's been dating her for like four years and she's taken like $200,000 from him and, and that they speak every day. And I'm just telling, I said, listen man, you have been scammed, whoever you're giving your money to, just stop giving it to 'em. Yeah. Oh, that's what everybody says. But we're in love and I mean, people are nuts. Oh my God. Yeah. People are absolutely nuts.
Mm-hmm. You know, like I have a friend of mine who's mom. His mom thinks, thought for a long time. She was dating Liam Neeson and Liam from Naked Gun? No. Liam Neeson. Oh, Liam Neeson. The guy from Naked Gun is, uh, his name's Neeson too, I think. Right? Leslie? Leslie. Niels. Leslie Nielsen. He's been dead for a long time. Guy. Okay. Oh God. Yeah. Uh, that was the best thing that when he wears a full. The, the full body suit condom with Priscilla Presley. So good. Alright, go ahead. Continue.
When, when she's taking the beaver off the shelf and he says, oh, A nice beaver. That's the best movie ever. If you haven't seen Naked Gun from the nineties. These are classics. Nick. All it an airplane. Oj. OJ was Detective Nordberg. That's what I thought Detective Nordberg OJ was in those movies were hilarious. Yeah, it was. Um, Reggie Jackson was in the movie, the Angels, remember they found the gun behind second base and he had to kill the queen. Outrageous. Yes. Those guys were all.
That's funny. Yeah, so like, like I said, the algorithm is kind of, you know, mostly, mostly the same. You know, it's just, it gotten, it's just gotten so much more competitive. You know, you had lawyers. Is it true that lawyer, like legal space is one of the most competitive, like the biggest spends? It is. So the only thing I would say that's actually more competitive than legal would be like, they call it PPC porn pills and casinos. Right. Um, oh, I thought that was pay per click.
In some worlds it's favorite click, right? But there's some really dark, dark worlds of, uh, of SEO and there's conferences that are all about like. Porn marketing or what? Casino marketing. Oh yeah. There's a conference that's happening in New York, like right about now, and it's all about like casino marketing, like how to rank for online casino. That's actually where I kind of started was I was ranking websites for the word, um, uh, online poker. Right.
Hmm. That was a very competitive space and so I was doing very well. That's back when like Ultimate Bet and that was one of my clients. Yeah, absolute poker and Ultimate Bet. I had them ranking. I used, I used to plan both Ultimate Bet. Absolute. Absolute Poker. Poker stars. Poker stars, all of them. Mm-hmm. Poker stars I think was started by a lawyer from Mor County. And then Phil Ivy was a part of that one, right? Yeah. What's the other, the other, uh, guy, the, um, Phil, what's his name?
Was Phil Helmuth. Yeah. Oh yeah, that's right. Who was what? Ultimate bet. Mm-hmm. I, I used to gamble on all those sites. Yeah. I was doing the SEO for those website. I had them write, they were all scams those sites. You know, I, I, when I was studying for the bar 2005, that summer, you can't, like, I had to take out a loan so I could like live. Mm-hmm. Because you can't work. You're studying for the bar. I played poker every night on, it was Bodog. I did Bodog Poker one.
Yeah. From 10:00 PM to midnight. Wow. And I would check their connection to see where people were playing. I would just play like these. Six table mini tournaments, like no, hold them where they'd raised the blinds every once in while. So you'd be a little more fast paced. Mm-hmm. I would just, you could, I found a hack where you can figure out where their inter internet connection was.
Wow. And if I saw they were from the east coast, I knew they were hammered because it was like 1:00 AM to three competitive edge. And they were so loose uhhuh. And I would, I mean, I made so much money. You just put those one tables, satellites. Yeah, and I, no big term, it was just one table, winter cash, so I got like their money back and I would just clean up all night.
And then it started getting weird because I was getting checks from like these, it was a new check from a new place every time when I would cash out, it was like 2000 from some like Caribbean island and then some bank account in Panama. And it a little weird. I can't. Do this anymore, but I still remember my username and password because I would log in every night. That's when you, there was no auto login. There might be some money in there still, man, there probably is Uhhuh.
I remember Black Friday when they like literally the FBI came in and like seized every single website. Like you went to Google. Google. Oh yeah. You went to Google and you clicked on every result and it's like boom. Yeah, they put, they put him outta business. That was probably 2010 or so. Uh, yeah. Really? Mm-hmm. I did not know the story. Oh yeah.
Yeah. They put 'em under and people had, some people had hundreds of thousands of dollars in those accounts and ultimate bed and yeah, poker stars and the government just seized all of it. Crazy. I mean, I just had a general rule after I got over. 2000 bucks. I would just cash out. Yeah, just keep, and I would just, so I never kept that much in my account at any time. Can you do the next pour for us? Yes sir.
Next one we have here is a beautiful bottle of Angels Envy, and on the back it has the angel's wings tattoo. Hmm. Who else has the angel wings? My wife has this exact tattoo on her back. Huh? Her entire back. There's angel wings. She had it way before, uh, I met her. Okay. But, uh, it is, uh, Angel's Envy should pay her royalties, but she's got the same thing on her back. And my, um, middle daughter has this little jacket who, this, that has the Giants same angel wings on the back.
Yeah. But the reason I also, we selected this bottle for you is the original bourbon approved tour. Angel's Envy is right there on Whiskey Row in Louisville. I've been to this, I've been to this distillery with Bob. We have a couple times, we actually poured a bottle here. I've seen if you had it in your clubhouse, the bottle that you poured. The mixers. I have it down there, I think. Oh, you do? I think I have it here. Cheers. Before you drink that, cheers. But Jason was on that tour.
We're gonna talk about, yeah. Jason, do you like, do you, you like bourbon obviously? Yeah. You like, uh, completely different taste. You like, you like cognac too? I don't, no. You know, you would think with a name like Hennessy I would like it, but no, not his. Yeah. His middle initial is xo. Mm-hmm. So is Hennessy real last name? 'cause it's so cool. It is my letter. Last name. Yep. Everybody. TSA agent asked me that question. I was gonna pull out some very nice. Hennessy.
Uh, some very nice cognac for you. There you go. Since you're here, Uhhuh, maybe we'll have a little, maybe we'll have a little cognac here. Oh yes. Got some nice stuff. I like cognac. It's fine. Yeah. Mm-hmm. I also like a good party. It's a celebration, bitches. Tomorrow night when we travel at night, when our wives go to bed, we play Uno and watch old Dave Chappelle videos. Oh my God, my God. Funny. Yeah. There's nothing better than the old Chappelle show stuff.
I wish he would come out with more content, man. He still does his standup, but it's very, I think it's very funny. He, there's nothing like Clayton Bigsby, I'll tell you that. Oh my God. The blind guy, right? Yes. That was probably the best episode he's done Uhhuh. So, yeah. But how, how do you get to, um, you, how many you guys work with? Remember the first time we talked? Mm-hmm.
And you had showed me what you had done and you could go in and see how much I, 'cause he did an audit on my website, like, we don't really do that stuff. Yeah. We showed like little things we could turn like, holy shit. And then I, it was the first time I got introduced to a very big legal personality that we all know. Yeah. It came out of nowhere. Nowhere. Like it's, it was just an overnight name. I was like, holy shit. It was during COVID. I was like, mm-hmm.
And now I feel like I know that person. Every, he gets, he ranks for like a lot of cases he doesn't do. And I was like. How does this happen? Yeah. Jason showed me as he set it up, I was like, oh my God. But how, I know who you talking about. Yeah. We don't have to name names. I'll put up air, but it was crazy. Yeah. You know, it just, it just comes down to a strategy that was a client that just went all in. Um. And so, uh, budget was not really a concern.
And so they're just like, here, assume that you have a blank check, and what would that look like? Wow. Um, and so we just kind of put together a strategy and made them like a national figure pretty quickly, you know, very quickly. But the thing about it, it wasn't like it does take time, right? I mean, like, it wasn't like next month it's ranking, but it, you know, it was a strategy that, you know, we implemented and, and uh, and it worked.
But now, like that individual can do a post on social media. Mm-hmm. Millions of views Right after they touch it. Yeah. And like it's insane. Yeah. The outreach's happening from there. Yeah. It's pretty powerful, you know, when you make these kind of investments. And the beauty about that too is like. There's a lot of firms that don't do SEO at all. Right. And that's perfectly fine.
Um, you know, there's firms that just rely on other marketing channels like pay per Click, where you're just renting space from Google. Well, now PPC something different. It's porn. So what'd you say? Well, no, pay per click is really P pc. Yeah, I'm not. That's the other casinos and pills. Porn pills and casinos. Right. 'cause there, there's that dark web thing. This is where they used, they had the, um. That underground marketplace. The guy actually went to federal prison, silk Road.
He recently got, he recently got Silk Road. Mm-hmm. And he got pardoned. But he had a place where you can like trade all of these things, huh? Yeah. And I wonder like how, how hard would that be able to track? 'cause I think like accountability lawsuits, if you had to find a way where people are selling illegal firearms or drugs or trafficking women, sure. There's probably a place for you that they're enabling this, that you can track. Oh, probably, yeah. What I don't understand is.
All these ads I get on Instagram that I know for sure Tim McGraw's not, you know, the spokesperson for some shitty diet pills. Mm. But they use him. And they do the ad or they do an ad using some other celebrity and like they do like the voice and everything. How do they get away with that nonsense? I guess if they're offshore and they just do it until, um, Tim McGraw's people see it and then file like a cease and desist.
Like, we had one where they kept using my wife's likeness to promote a product that really, oh dude. And it was, we had to keep sending cease and de assist all these things. And like they were offshore. They didn't give a shit. Yeah, that's the problem. And it was like, mm-hmm. It was. Because she's, you know, you put your name behind something that you believe in, and then people are like, oh, you're endorse this product. She's getting all these teams.
She's like, no, I've never met these, these people in my life. So if you ever, if you're watching this, if that ever happens to you, you need to file A-D-M-C-A take down request to the hosting company. And that's how you get that off. How the hosting company's, what, who's hosting. So wherever that content is being hosted. Right. So if it's on meta or wherever, you know what I mean? You just kind of follow that. But, but we did, we filed it so many times in meta and still, and they.
Still really. And then I found out who their lawyer was and now they're a little more responsive. Okay. Um, yeah. But yeah, it's crazy. And I was like, how, like this is so. I will never buy anything ever again is my what I say to myself. Yeah. From an Instagram ad, because I fall for this shit and I bought so much. Just garbage. Yeah. The shit they send you when you fall for these Instagram ads is like the cheapest Chinese stuff. Well, it depends. Like I got these shoes off Instagram.
Look how cool this is. These drawers. Those are really, I was actually admiring those when I first came. I actually have a pair of those. Yeah, but you're the one. 'cause he told me about it. Okay. And then it showed up on my Instagram. Ah, yeah, because I bought, I bought some Louis Vuitton Air Force ones on Instagram. These are Jordan's actually. I liked those. They were really cool. And they're like some air ones. He's named more, he's like a brand.
No, they're Air Force ones that had Lou, that had Louis Vuitton, like, yep. Stitch. I've a couple of those. Stitched it on, you know, Uhhuh. Yeah. But, uh, most of the stuff I've, like, I bought this one thing. I kept seeing this ad where the, there's this bar of soap and you, and you put it on your beard and it colors your beard. It makes it darker, you know? 'cause I didn't, I don't like that. It's not working very well. Beard is so white.
So I bought it off some Instagram ad and they sent me this bar of soap. I usually like twice my face thought like it was gonna, I was on fire. Like I was gonna go to a dermatologist, crashes the garbage, and then. I bought some like, um, pills that said that like, will speed up your metabolism or whatever, you know? Yeah. They were like some gummies. I fell for that bullshit ad my wife and my son. I threw the garbage too. It's just garbage. My son fell for that.
He came home, he's like, dad, look at this. You can see the inside of your ear and how dirty it is, and it's like this like thing. Oh, I've seen that one. Yeah. I almost, now I'm gonna see it too. I almost bought that. I almost bought that Earle. I almost fell for it because then I was like, nah, I bought enough. I bought it. I've bought enough shit. Is your, is this your son that's in a band? No, that's my other son. So my one son's in Oregon.
He comes home tomorrow for spring break, but uh, this is my older boy who is uh, having a baby. You're gonna be grandpa. That's crazy. This is the first time I'm How talking about this, uh, 47. That's young for grandpa. Well, we had our kids young, so we were 23, I think. Yeah. My wife and I when we had our first child. So I was 47 when my daughter was born. Huh. I'm a old dad. Wow. We're about, I mean, 45, 47, 50, almost 51. 51. So we're about About the same.
Yeah. Yeah. But I'm the like eighties baby here. We played the same Nintendo games. I guess I'm from the, I'm a 70 and I remember the seventies pretty well. 'cause I was born in 74, so when I was five or six, you know, it was like late seventies. I remember. Saturday Night Fever and all that shit. I remember the late Saturday, so, so here's a question. So what was the bicycle that you drove when you were a kid? Do you know? I had a, I had a mon, I had a mongoose. Oh, mongoose was good.
That was legit. The mini mongoose was also a good one to flip. I had a BMX, so I had a little BMX. I had a GT performer and it was like turquoise blue. I had a Mongo's gt. A blue one. Blue one too. Uhhuh. Did it have pegs? Oh yeah. He got, he still uses pegs, but I don't, mine didn't have peg. Bob likes to be pegged joke. That's for, that's for another episode. We, we got so much like we, right. Like in our backyard in Pittsburgh was a bunch of woods. Mm-hmm.
So we like built these little like dirt. Ramps and shit with our like bikes and we were like so proud of like digging and doing this whole thing and then the older kids one day and just came and destroyed the whole fucking just stomped, oh God, like destroyed. I love that. It caused this, it caused this whole like, ah, we were the original Fight Club before Fight Club was a movie. We actually had to rank kids in the neighborhood. Oh yeah. There was like in our three block radius, there were.
I think like 20 boys that were within two years of each other and the older boys two years older did this. So we started fight club and we're like, now you're gonna, now you're gonna pay legit. It's not Fight Club because you're talking about it now is you can never talk about that. There was only like two fights. 'cause you had to like challenge the guy to move up in ranks. So Brad by twin brother is the only one that challenged people. Huh? He beat the shit out.
Well, he's got that kind of like weird energy. So, so, so Brad says the difference between me and you is you fight to win. I fight to kill. Yeah. Yeah. He, he is, he is odd. I wouldn't wanna fight with him. So. So growing up in Pittsburgh, did you guys used to We used to call it skiing. Oh yeah, skiing. You hold onto the back of like a car in the snow, right? I never do. Or in the snow you could do with a skateboard or with.
Like roller skates, or you could do that too, but it was mostly in the snow. Like if it was a snow storm in New York, all the kids would like miss school, right? You go down to one place, one person would stop a car, ask what time it is. 16 kids would get on the back of the car and then the car would take off, and they're dragging all these kids in the snow. We used to do that too. And you would, so the idea is it, it gets a little momentum and then you propel yourself off of it.
And then you just get this, our goal was last man standing. Right? So once you're on and there's like six other kids, you're like knocking them off and you're holding on one hand. Oh, didn't, and you're on, you're on your bicycle. No. You're like literally hanging onto the car, being dragging snow and just with your, on your feet. Yes. Like being dragged in the snow. Holding up. Bu this is, where did you grow up? In New York. What part of New York? York. Long Island. Yes. Long Island. Uhhuh.
Which, which, which city? So this is kind of like, it's co, it's Coeg is a town and it's Suffolk County of Long Island. So yes. You know, I, I've been listening to Howard Stern for 35 years. Oh, he is great. So I just know like Roosevelt Oh yeah. Where he's from. That's where, where he grew up from. Mm-hmm. He always says he's from Roosevelt. Roosevelt High School. Yep. Yeah. I mean, this guy know, he knows a lot of nonsense, but everything.
So we were at a few weeks ago, we, at this conference, one of our buddies, we all know he's in Long Island and they're talking about their. What's they call that area? Montauk or something Like Hampton. His in the Hamptons. Hampton Hamptons. In West. In West Hampton. And he knows like every place in the Hamptons. Like how do you know these things? I used to hang out, I used to hang out in West Hampton. In South Hampton. I don't see Hampton guy. Uh, you know, it's the Hamptons is cool, man.
It's just parties, people drink day, heavy day drinking. It is, I could get by. It's kind of like our Beverly Hills, I guess like Long Island. Yeah. It's like, it's like Malibu kind of like just heavy duty day drinking at people's houses. Yeah. And then at night it was everyone trying to scam their way into a party where like they would have like. The fucking gypsy kings playing in the guy's backyard. You know, some rich guy.
Yeah. Uh, and at one time I went with my wife when, before we had kids and stuff, and we got into a party where the gypsy kings were playing really at some rich guy's house in East Hampton. Speaking of it was fucking great gypsy kings. I was just in Miami at a YPO event and they had the gypsy kings there performing shit live for us. It was like a group of a hundred people in the Gypsy Kings came. They're the fucking best man. So good. They did, uh, eo. They did.
Uh, that's the only one I think I've know. Well, they did Hotel California. Oh, they do a great version of, I've seen them where they've done that with the Eagles. Yeah. Wow. You ever seen where they do it with the Eagles? It's fucking amazing. I was surprised. I was like, wow, this sounds really good in, in Spanish. You know, that was so good. I saw them do that with Eagles once. Mm-hmm. Yeah. But that was a, that was a great event for sure. No, but those private little, uh.
It, it's getting more competitive. 'cause we do a Ladi grail. We have to book talent all the time to come in and perform. Yeah. And it's more competitive because a lot of the, the Indian casinos have big budgets and they're booking people all the time. So the prices are going way up for Oh sure. Talent even three, four years ago, because they're getting offered all these huge opportunities to play in front of a crowd. It's like. Uh, Chenga. What's Ang? Oh yeah, that's one.
Yeah, like Marengo, like all these ones, they could just do. Morongo has lots of shows. Morongo, Chenga out in the desert at the spotlight. 29, that's where they have huge, huge arena out there, out in Indio. Yeah. And uh, it's crazy. Well, you've brought some talent to Ladi Gras man. For sure. So hopefully when this airs, we should be able to know. Last year. So my still, my favorite show we ever did was we did Ice Cube and Flow Ride the same night. That was so cool.
The most fun we've ever had. Mm-hmm. Um, yeah. This year. So, I mean, hopefully like we can edit it out if it doesn't happen, but yeah. Uh, Diplo's probably gonna headline a lot of it. Cool. And bring Diplo on friends. So we have some other folks that can come that's for Friday or Saturday. We're, that's what the negotiation is right now, because he runs. And then, and then besides Diplo and Friends, who else is the headliner? Well, he will bring friends. That will be okay.
That, you know, I think I just seen him on it Isn't so there's not gonna be two headlining night. Yeah. That's why he was being interviewed. Just one headlining night. Mm-hmm. Yeah. So, yeah, and I'll tell you, the vision this year is to like, we're calling it network effects where people are gonna be able to bring their communities. So we're gonna allow what we call the big five a different verticals to literally have their conference within a conference so that.
Like one's a medical legal, you met one of the guys that's gonna do it. So they have their whole carve out on the lawn, their days of education, their days of like taking care of all their customers and do that within marketing media. Hmm. Within technology. AI within trial lawyer space. So that kind of thing. Yeah. And allow, 'cause there's so much conference fatigue there. It's a real thing. Sure. But I wanted to create something where.
You can bring all of your folks and everybody's kind of taken care of. That's good. It's just, we're like the different conglomerate. It's D. Mm-hmm. Like I didn't wanna be, I dunno, the hardest thing to do these conferences is setting all of the education and maintaining. People go, oh, I need a speaking spot. I need this. It's like, well, yeah, it's hard, you know? It is very hard to kind of organize it and keep everybody happy. Keep everybody happy. Mm-hmm.
Yeah. So we did the bourbon approved tour, which Jason was at, which we were in Kentucky. We just did the legal education on buses that was so smart. Shovels to and from distilleries Buffalo. Jason, so which one were you on? Were you on the, who was I on? I was on, um. I was on, I think I was on yours. You were on the marketing one? Yeah. With us. Yeah. Marketing. Yeah. Huh. That was the, so on that bus. I don't remember what bus I was on, but I was fucked up.
You were on the bus with me and I actually, we will do the B roll 'cause he passed out many times with a drink in his hand, still drinking in his hand, uh, in his tiger suit. That was the first time he wore a tiger suit. Yes. That's right. And then that created a thing because I always see you guys wearing that now. Yes. Uhhuh. It's, it's really, it is spread. It's like a phenomenon. Uhhuh now it's everywhere. Yes. We actually have Gavin Newsom with a tiger suit. No way. Yes. Really?
I gave him one myself. What? We have a picture with it and then um, on that shuttle though, on that bus, I mean, I met a lot of people for the first time. This guy I knew we were friends for a long time. Yep. Danish scar. Came, yes, started. My buddy David, Dan Star, you know now I interviewed him on my podcast. Yeah. He's a, you know, I've known David since he was 21. I was probably closer to 30. I'm about 10 years older than him. David's always been a real smart guy. Super smart.
He went to Berkeley. Mm-hmm. He was a, like a statistics like major, you know, like super math major. Yeah. Yeah. Um. Then he started playing poker professionally. I met him at a poker tournaments I used to play in these big tournaments. Mm-hmm. Met him at a tournament and he's always, David's just a smart guy. And, uh, you know, he started a, a big company, a big, uh, software company called Bloom Nation. That's right. For florist. I remember it.
Yeah. For florist to cut out the middle man and sell direct to consumer. Mm-hmm. And, uh, so after he left that company, then he started an AI. Customer service company that's doing really well. Whippy, whippy, ai, I'm a customer. Mm-hmm. He's, he's the first, he's the OG customer. The be I was like the beta customer. I helped him develop it. I'm an early investor and owner of, of, uh, of the company and I hope it sells for a billion dollars.
Yeah. You know, and we also, those do also, we also had somebody that had like more Super Bowl rings on that bus. Tyler Gaffney. Tyler Gaffney played for the Patriot. He's also played for the pa uh, the Pirates. His baseball. He did two sports. I know he is like a Bo Jackson dude. And then he won the pushup competition. He totally won a and it was not even close. I think about that every day. 'cause I could probably rattle off maybe 50. And he made it look like child's play.
He lives in Tennessee now. He lives in Tennessee with his wife. Mm-hmm. Yeah. Yeah. Yeah. They just had their little girl. They have two boys, just had their girl. She's adorable too. Yeah, I see them on social all the time. Just he's another like great human on that whole like, I wanna go back to see who was on there. So like Ali Simi was on that, who's from Atlanta. He's the one that jumped on the buffalo. He looks like my Persian triplet. I gotta, I gotta show you this.
Who's the guy that like was posing like this? That was him. That's what I found. You're the one that sent it to me because it, like I took the photo. Yeah. Was that the guy that went to Jefferson's Ocean Distillery with us? No, we were all the same one. So we were all the same one. We went to Jefferson's Ocean and remember that? Yes, we did. Yes. And they had like, like that old car outside and everyone was taking pictures. That's right. Yes. We have that photo. We gotta find that one to see.
Mm-hmm. Because there's so much like this was. This is right after the pandemic. The first time we could tradition three or four years ago, something like that. Yeah. This is 2021. You know that I went, um, one night across the river to the riverboat casino on the other side of the Ohio River because Kentucky Louisville's on the Ohio River. That's right. Mm-hmm. There's a bridge. You go across the Ohio River, there's a Caesars Palace, shitty riverboat casino. I went over there. I had like.
200 bucks on me, had no money. Uhhuh, usually I like to go to casino with money. I travel with him across the world. He has to buy a casino, uh, casino, wherever we are. Last time we were in Budapest a couple years ago. Uhhuh, luckily for him, Bob does all the planning. You know, he's got people, travel agents and stuff, so we just show up. Yeah, I just show up as I always tell my wife, wherever Bob's travel agent, I'm gonna go. It's fucking good. There you go. Uhhuh.
So we happened to be at the Four Seasons in Budapest, right? Fucking next door to Casino. I said Bobby did it this time, and then I was in there in the casino every night. Fucking best. I love following your kids. I went to that piece of shit. Yeah. Riverboat Casino and, and it's actually in Indiana. Mm-hmm. Across the river. And this is in Indiana. I had 200 bucks. I put it in a slot machine. I won 15 grand. 15 grand. Wow. Yeah. And I was like, they're like, how do you want the money? I said.
Cash. They said, you want it in cash? I said, yeah, in a bag. They gave me 15 grand in a, in a brown paper bag and I came back across, by the way, oh yeah, if you have that amount of cash, it's not that big. I always thought like 15 grand in cash or a hundred. It was like a lot of money. No, it's just like, alright. It's like in a little lunch bag, but they're giving you like monopoly money. You even know what it means in that country. So this one is cash eye distillery, which is in Indiana and.
Gene Naif, who's the NASA Family Reserve that owns the distillery, was on the bourbon proof tour. See, that's what you said at the beginning of the show. That and, and their, and their bourbon's Good, man. It's good. Yeah. No, it's very good. I think they might source it from a lot of places. I'm not sure. Mm-hmm. I don't know. Or they distill their own. I don't know. But it's good. Yeah. So we do, this year we always do a barrel pick and usually we get it, you know, all bottled and like.
At my house or office this year, they gave me a bottle of yours. Yes. The whi the uh, the whistle pick one or whistle big one. Yeah, that one's excellent. Mm-hmm. So, yeah, we did Oh, and you're at my house. I forgot about that. I remember. Yeah. So we did this year that I wanna do every year where he curates a special one for like, for us that we, that people can just go online and buy a bottle. Oh, that's cool. So. This was 130 of them, I think, on this one. So there's a limited release.
They can just go online and get it. Sure. Yeah. That's smart. It's much easier to share it that way. We'll put a link at the show here maybe. I think they're out. I think they're, if anyone wants to send any bourbon to me because Bob gets all the shit people send. They don't, they don't know how to send it to Fury Legal in Monrovia, California. You can look us up. That's our home office. There you go. Send it to my office. I'll drink it. Yes, please send. Send nudes to boxes.
Wait, wait there, this, that was the joke. Send nudes. That's the B rule. No. Send guns, money and lawyers. Yeah. Send lawyers, guns and money person. Lawyers, lawyers, guns and money is a, uh, God. What's, I'm starting to, may have had some drinks. But, uh, a Warren Zevon song. That's really good. Oh, Zevon. Oh yeah, werewolves of Cal. What was it? Werewolves of London. That's his other song. Werewolves of London is Warren Zevon. Yep. That's his big song. You know, werewolves of London.
Of London and his hair was perfect. Uhhuh, that song I'm pretty good at. Like music trivia. Just drink up because I have something special. I have something special for Jason. Oh wow. What is it? Because you know, his last name is Hennessy. So immediately you think of cognac. Um, and I have some special cognac here in the man cave, uh, that I don't bust out too often, even though I think the last time a couple of my loser friends were here and they drank a lot of it.
This is, uh, Louis 13. I, I, I hope this is empty, and I don't know if they fuckers drank it. Actually. I don't know. Wow. We're gonna see If it's empty, then I'm gonna kill somebody. But this is a Louis iv. Uh, it is my God, so hard to open too every time I try to open this fucking thing. Oh, I can't figure it out. This is a big deal, actually. Has directions right here. Yeah. Every time it looks this way it does. It has like a whole schematic. Is it this way? Okay, here we go.
The son of a bitch is empty. He son of a bitch's drinking. Well, Jason, all the hype. Alright, I apologize. But these guys, the last time I had a poker in here, they drank my whole bottle. Oh my God. Who was it? Oh, a bunch of my friends that aren't lawyers, like my group of non-lawyer friends. Oh, bad. Real scumbags. I can't believe they drank the whole time. Dude, that's fucked up. This is, I mean, this is the most expensive bottle. Fucking believable of. Uh, not plan.
Lacey. We just, I, sorry, Jason, but it's a real moment on the show. Uh, we had, we did have some Louis the 13th, but not anymore. God such a, oh, you know, I got this, uh, with Bob at the Kentucky Derby the year we went to the Kentucky Derby. In, in Louisville. Oh, cool. And this is a old forester mint Julep already prepared. So since yesterday was St. Patrick's Day. There you go. Let's give it a little, a whirl of it to the mint Jula. Okay. This is a, um, Kentucky Derby special.
The Mint ju of is one. Yeah. Everybody drink order. Everybody drinks every, the Kentucky Derby. It was fun, man. Yeah, I've heard I've, I went with him and I thought, you know, I'm not a big horse guy, but man, that was one of the most fun events that I've ever Oh, that's an experience. Like gone to that. Yeah, for sure. Thank you for that. It's like going to the World Series with the Super Bowl, you know? It's amazing. Mm-hmm. Which you've done both this year. I did.
You went to the Super Bowl and World Series? I went to Super Bowl. Well, that's nice and sweet. And the World Series. That's really good, man. I'm so, I'm so fucking spoiled. Wow. Ain't that good. Really good field Forester. If you go there to, uh, their own whiskey row too in Louisville. Very cool setup. They like modernize the, uh. The distillery almost has like a toothpaste, like after taste. Don't ruin it for me. Well, toothpaste is always mint flavor. I guess so. Right.
You know, so it's like a, you know Aquafresh. That's right. But better but a little bit better. I always brushed my little kids' teeth in the morning. It's one of the things like after the, they have like this strawberry paste. That like I Oh, you get from like Target or something? Yeah, because they're like, they're little kids. So like, and it's always eye level, right? Yeah. Grab the stuff that's eye level. Mm-hmm. So they have to, like my daughter has Barbie toothpaste and my son has, um.
Uh, monster Truck toothpaste. Yeah. It's always so fascinating. Like that's marketing, right? When you go to like Target or Walmart right. You always look eye level, right? Yeah. And it's like the soups with all the princesses on it are down there, there, the winds, like most people don't ever realize that, right? That they're marketing to kids at that point.
And that's what Marrow knows that because when he does premises cases, he knows that they put your eyes here so you're not seeing what's on the floor. So when you trip where your eyes chair Yeah, I always say that there's nothing for sale on the floor. It's all on the shelves. Mm-hmm. They want you to look at the shelves, not the floor. That's right. So they better maintain the store because no one's looking down. Everyone's looking up. Mm. Yep. Tomorrow has a secret weapon expert.
Hmm. For trip and falls. I do that, knows every store system. And I do. Do you? I have a really good expert witness on retail. Um, customer service, retail standards of care, how they're supposed to run stores. Really, she's the best. Don't give it on the show. Reach out tomorrow. Slide into his dms and he will share some information with you. I'll share with you a killer expert on retail. I have, I've got clients that, that's all we do is publish content about like.
Did you slip and fall at CBS? Did you slip and fall at Publix? Did you slip and fall? You name it. Right? I mean, we're just writing abundance of content for clients because that's stuff that like nobody is ever competing for and it's just like the easiest cases. Yeah. So what are, like if you had to recommend some stuff for people that are watching them listening to this show? Yep. If they don't got it. They don't got a lot of money to compete in SEO. Yep. Like how can they do it?
Well, that's just one idea, right? I mean, like, find a niche. Mm-hmm. You know, um, like I own a site called birth injury lawyer.com, right? Wow. That's one of my sites, right? It ranks nationally for like birth injury and I've got one of those ABSs right, where I can kind of participate as a non-lawyer. Um, but that's just it. The whole website is all about like birth injury, right? Mm. So like you can find a niche or if you don't have the budget to compete in la.
Just focus on like Burbank, right. Make yourself the best lawyer in Burbank. Right. Um, so, you know, or practice area like, or practice area, like slip and fall, trip and falls. Like you can be the store specialist. Like there's, you know, billboards in town about like the Uber lawyer. Right. You know, I'm sure that's just one thing of what they do, but it's just niche and down. But you're gonna niche do something that. One you love and two that you can actually make money doing. That's right.
You can advertise doing it. That's why birth injury is a good one. That's a big one. Yeah. That was, I know some of the birth, the best birth injury lawyers nationwide, we refer our cases out to like some of the best. Yeah, like we, you know, we started this um, probably about five years ago. Um, and then we started generating leads about two years after we were already marketing it and we just recently just had one of our first ones settle for about 5 million.
Yeah. And so that's why I bought my plaid Tesla was because I got some random mail. We gotta get a picture of that mail to put it in there. Yeah. Mail uhhuh check. So you have an a BS in what state? In Arizona. It has to be Arizona. Yeah. DC has it had its, yeah, but it's a little different. It is different, but like, um, I can see a lot through attorney share a lot of the a b, s folks that are doing what you are doing, which is, which I think what you should do is.
Be really good at marketing and then find the best of what they do. Mm-hmm. Because if you're gonna get a percentage of the fee, why not partner with the best lawyer? That's what we do. Exactly. Mm-hmm. And be able to track, that's what I, I call catch and release. Yep. Yeah, exactly right. Yeah. But you have a service because if people. Right now, if they Google, they might find a lawyer that's not their specialty. They sign up with them. It's a disservice to that client. That's exactly right.
Right? Mm-hmm. So you're now channeling it to like, there's Yep. Like Megan Whiteside in dc I know Marley Withers up in Boston, Karen Zaka, there's a lot of fantastic lawyers that only do this special skillset. Exactly. Right. And if you, and you also have big access to justice and you're helping women too, that have, I mean, there's, there's. Some of the best men mal lawyers that do these injuries are women. Exactly. Yeah. You're giving them, yeah.
And that's the real benefit of doing this, is that you're really helping somebody that had a very traumatic experience. Right? Yes. Mm-hmm. So, and then when I, because I refer to a bunch of those and I always refer it to women in the space. 'cause I think it's a very sensitive, like it's hard. Sure. Like if somebody reach out today, who's a friend of mine that had an experience that I was like, you know, I. I'm, it's too close to home for me.
Like I, yeah, it's, I don't wanna, I, I'll partner with, I'll show you who's probably the best option for you, but like, I don't wanna, yeah. Do what's best for Represen, the client. Do you represent, do you represent a lot of your like friends and family? It's hard to, yeah, it's hard. Yeah. No, I mean, I, I live by the, the rule. That he actually represented my mother-in-law for a worker's office. I did actually. Oh, really? Actually, her case was righteous and I got her a good settlement.
Yep. Hmm. But I live by the rule that, for people that you know mm-hmm. And this is good advice to lawyers and new lawyers and old lawyers, people that you know only, I only represent them if the cases are just really good. They have a lot of upside, there's gonna be a good result because. People that you know. Mm-hmm. You don't want to take their cases that are shaky, that are kind of fucked up. They're not gonna go well.
Yeah. Or there's gonna be limited recovery and all these things because you're gonna know, you're gonna like, I represent a client now. I settle their case. I might never ever hear from them, ever see them again. Ever. Yeah. That's different. But if this is someone, you know, you're gonna see 'em at this guy's birthday party, Bob's kid's birthday party. Yep. Mm-hmm. At this other thing, at a wedding, at this, at a quince or whatever.
And they're gonna always be looking at you the side of their eye. Like, oh, there's that fucking guy got me 3000 bucks. Exactly. You know what I mean? There's no, there's no win in that. That's, that's how I feel just with my own SEO agency. There's no win. Same thing, like people come to me saying, Hey, I've got 5,000 bucks per month. I wanna compete in, you know, Los Angeles, knock out. I'm like, yeah. I'm like, Huran, take that money. Go to Disneyland. Have fun. You know what I mean?
Like, I don't wanna like misrepresent, you know, and, and mismanage expectations. The last thing I wanna do is show up at a conference and have to hide behind a wall because this person's comfort. You. You can tell some of the. Vendors that have shame. Mm-hmm. Like, you know, I'm a vendor a lot of these spaces too, and you wanna have come in there with Integrity a hundred and, and be able to hold your head up and you, you've always been one of those guys that is like the, the source of light.
A lot of these things like Yeah. People know, you see Jason, they know what they're getting. Yeah. They'll, you know what, I recently dealt with a guy in, I'm not gonna say his name, but tremendous integrity. Yep. He's a very well known vendor. He is at a lot of the conferences. I was considering doing some radio stuff. Mm-hmm. Everybody knows the radio guys. Yeah. I talked to him at a meeting with him.
We had a couple meetings and then he told me what kind of budget I would need to compete, how I wanted to do to do things. Yeah. And I just told him. Um, that budget is like beyond what I'm interested in spending, but what could you do for this budget, which was probably like half sure. Mm-hmm. And he said, you know what, just keep your money. See, that's to, instead of taking my to that came, that's, and that the same thing.
You also told me the same thing Jason Nessy after you, the odd, he was like, you know, you, you were like, your brand is strong. You, if you could do a lot more with doing these other things rather than hiring me to spend 30 k month, whatever it could be. Yeah. Yeah. You could do a lot more doing these other things. Yeah. So the, the, the radio guy. To this, you know, to this credit, he didn't want to take my money and underperform and he just said, keep my money.
And we're still friends and I still. Text for him, reputations everything. He's so key. He's a great guy and yep. I'm, I'm glad to know him. He is a friend and I'm, it's interesting how there's people who still have some integrity, integrity and character, right? That's what this whole world is built upon, and he almost bought a number from Joey Numbers at the last time.
Oh my God. I'm still considering, I'm still, I got some videos of Joey, man, I've got some, he had a couple numbers that were interesting and not that. I mean, I might still reach out to joint members for a phone. He wants six two, six 1 trillion. What was the only, no, he, no, he has six. It. This actually happened Uhhuh. 6 2 6 9 9 9 9,000. Okay. Which I kind of dig 'cause I'm in the 6 2 6, what is that? About a $20,000 no less. It was like 15 or 20 grand or something. I was like about 20.
Yeah. Yeah. I don't mind. I was shocked like the first time. First of all, I met the guy. Yeah. Was at a conference in Chicago. Did he dance for Yeah. Joey Numbers is the guy who sells phone numbers to lawyers. Yes. One 800. Maybe show a video of him dancing because one, I'll send it to you. 8, 8, 8, 8, whatever. All those fancy numbers. This guy, Joey Numbers, Joey sells Joey numbers. And then uh, Paul Foster. Paul. Foster Paul, the two that I know.
And Greg, there's another guy, Greg Fernandez too. Yep. Another guy. He's the guy that had one. 807. 7 7 7 7, 7 7. That you see Dominguez, I think out here something, uh, Len Barnes are, they're the ones, maybe Uhhuh, but, um mm-hmm. I was at a conference in Chicago. I brought my dad with me. It was a trucking while my dad's a trucker, he's not a lawyer. Like my dad was a trucker too. Mm-hmm. It was great. Like he, uh.
Everybody does Big Bob. So we go in this conference and we're in the elevator, and Joey Numbers literally runs up and like, it's one of those scenes for a movie where the elevator's closing and he, and he puts his hand in, he's like, Hey, Bob. I was like, Hey, what's up man? He's like, I, I'm looking to meet you. He's like, I wanna show you this number. You have like two floors before he can send you number. And, and he keeps, and, but it was like, but he, he's like, this one $10 million.
I was like. My dad looks at me, my dad's a truck driver. He's like, what do you just say? My dad's like, I'll sell you my number for five bucks. He's like, what do you want? And, but I thought it was a joke. And then he kept going and he's like, I, and he sold, I sold this to your friends for this amount of money. I'm like. Cool. I dunno what you gonna tell me. So he, he followed up and he wanted to sell me, like, call Bob. He wanted I, okay.
Like, I'm not gonna, I would rather be more hidden, but it was very funny and I was like, that is funny. I thought it was, I thought it was a joke. Yeah. But then he, he saw Marrow and he's like, oh. He's like, that's a pretty good number. I was like, I might do it. Because I told him, you know, this guy works nationwide. I said, do you have anything in 6 2 6? He started rattling off numbers. He, oh, he knows in his head he knows them. He started rattling off phone numbers like, damn Uhhuh.
Those are good. I said, those are pretty good numbers actually. But it's so funny 'cause any number that you see that's like 4, 4, 4, 4, 4, 4, 4, 7, 7, 7, there's a good chance that there are two people that sold those numbers. Right. And it's probably Paul or Joey, right, for sure. Wild. Whether it's a cab company or a law firm. Yep. There's two guys that kind of control. I mean, I'd rather be like a. A landing page or a call to action and a number for me. Right. 'cause I, I don't know.
Yeah. Um, so we're at the end of the episode here. Jason, first of all, thanks for coming on. Thank you. We have a lot to talk about in the future. What's the name of his company again? What? What's Hennessy Digital. Hennessy Digital. Yes. Little plug there. Um, and sorry about the coc. Ah, I know I have some people that I'm gonna punch in their nose because I don't know how much that shit cost. 'cause it was a gift, but I think it's a lot. I, I think so. A lot too.
A, I mean, look at the box that comes. I think that's five figures a lot. Yeah. Unbelievable. It was a gift from a friend of mine that's, he sent me just like a shitty case that like nobody wanted, and he sent to me, I said, look for. A lot of money and classy act. Yep. He sent me that bottle thanking me for taking this case. No one wanted. And, uh, no, it's, but I would've liked to have drank it myself. That's fucked up.
Yes. The only time I've had that was, uh, one Chandra Spencer on the, on the show. She brought it out. But two, I had a client that represented Gary Dordick, was in a trial. He has, can you come pinch hit and try this case for me? I did. We got a good result. I asked a client after the verdict, what's the one thing that you could, like we could do for you right now? He's like, man, I would love a shot of Louis 14th. We went to Mastro. Me and my brother Brandon, he tried the case.
My little brother Uhhuh, we took him to Mastros and had, there you go. Yeah. Uh, but Jason, we had the episode here, so we're gonna ask you. What's your bourbon of proof? We, we, we tried two from Kentucky. One from Indiana. Yes. Yes. We can't cover his face. Yes. What, what did you like? So this was great, man. This was, uh, sweet. Like, and more like a dessert. Right. You know, after dinner. I think this was a good one. Um, but I'm gonna go with this one. I love it. Yeah. This is great.
Yeah. Way to start the show. So this. Yeah, this is the one in Indiana. This is Optium, a rye whiskey. So like rice and you know, somebody that, that, so Gene Nass, so he's a lawyer, um, in Iowa. And, but his family has a distillery in Indiana. But I'll tell you what, man, like, I love everything they do. And when they sent this. Super high proof whiskey. I was like, you know what, this is awesome because I, we like, I wanna have one or two drinks a night before I go to bed.
Mm-hmm. Like I wanna feel it. Yeah. And this is, yeah, this it, you can, I feel, I wanna drink like 40 Coors lights to have these, but No man. But you can catch a buzz pretty quick on this your, so your eyes to work. So I don't make glasses. It tells you somewhere what bottle it is, Adam, whatever. Okay. So this is Optium Rye. This is like they bought bottled exclusively, exclusively before the justice team. Mm-hmm. 63.9% all alcohol. Hmm. It's, uh, distilled by MGP of Indiana.
Mm. Yeah. And, okay, here we go. We got, it's, uh, bottled on 1120 of 24. Okay. And it's bottled 1 0 4 of 1 36. 1 36. Wow. Okay. And it's stored 12 years. So 12 year whiskey and it was bottle 1 0 4 and 1 36 of this run. Hmm. So, um, to get 136 bottles, I think it's only like couple barrels, right? It's one barrel.
No, because Yeah. One barrel, because they, it that age it has the angel share angels and being named after angel share because it dissipates into the universe because you, after age is so much goes back into evaporation. Yeah. Uh, but we're gonna try to do next year with you guys if they wanna reach out. Hey, we'd love to do a 15 year. Age. There you go with you guys. Just as high proof, maybe a little bit less high proof because it does make some of our guests vomit. Hmm, not Jason Hennessy.
Not vomit. So Jason, thanks for coming on the show, brother. And like a pioneer in the industry and. I'm excited to see what you do next. Yeah. We'll have to have a, another follow up show at some point. Yeah. Don't get lost. No. Come back and see us. Thank you. He wants to do a hot tub show, though. It's a little weird. He has a hot tub right out there. It's like a hot pool. It's hot tub pool. Yeah. Yeah. I have, I have a a, a Zi. It's a pool jacuzzi, see? Yep. He likes the Olympics.
Size jacuzzi. Yeah. That way you can have a big jacuzzi party. Yeah, I'm down for, that's get a good Halloween party. Well, thanks guys. Thanks brother. Appreciate.