You played on here yet? You seen this? No, no. It's the first time I'm looking at it. This is, this is a website link. This is the website. Yep. So this is all of the episodes here and I went through and I re I rec categorized all of them. So if you click on an episode, it'll take you to that episodes page. Here's all the links. Oh my God, you did some fucking work, man. Welcome to the Bottle of Brown Podcast.
I'm your host, Danny Paul. Joining me in the Bob Media Studios is the Baron of Bourbon, the region of rage, the Lord of loathe le Kry. Ladies and gentlemen. How are you doing there? Good, Danny. How are you? Good. I'm having some audio trouble tonight. As you're fond of pointing out what the fuck's happening here. Oh, man, I don't know. But you know you're getting new, it seems like new equipment, new procedures just about every week. So it's expanding, you know, the, the pods getting well.
So one, the pod is getting more popular, but two, I'm getting better at this shit. So I'm bringing in uh I'm bringing in new toys. And, uh, for the life of me, I don't really know why we're having so much audio trouble tonight. But, uh, we'll figure it out. We always, do. You figure it out? Lock it up though? I'm, yeah, lock it up. I had to, I had to reach over here real quick and light a candle because we got to fly on the Bob Media Studios tonight. It's bugging me.
So comes by and he ruins the show later. I'm gonna be pissed. I was gonna say when the intro music was going on, you disappeared out of the shot of the frame. I didn't know if you were like intently rocking out or something else had to be done. You know, if we ever do a live bottle of brown, that's probably exactly what I'm gonna do is, is rock out during the opening music. Are you gonna do the Uncle Polly around here somewhere? I don't know. We'll figure it out. Neither here nor there.
What's Brown? Right. Uh I am going both fancy and budget with Kirkland Single barrel Master. It's amazing and we talked about it in the past. This is actually, it's distilled by the Barton 17 92 F Right. Right. Right. Uh Oh Yeah, this bottle's gorgeous. It's black and then it's got uh this one's 100 and 20 proof so you can light it up, man. 100 and 20 proof. Good for you. So, yeah, I mean, I got some catching up to do.
Usually I've got at least a little bit of a kick going by now, but I am about, I'm working through my stash. Uh I'm trying to finish off the last of my heated bourbon because it's time to go back to my Skosh. I'm doing the redemption tonight. The redemption heated bourbon. Uh It's a good one. It is really good. I mean, as, as, as browns go, this one is particularly delicious, at least for my palate. But you miss the scotch.
I do miss the Skosh and I'm tempted to pay $65 for a bottle of green label despite my inner demons telling me no, wait, it'll show up again at the price point you want. But I really, I got to get back to uh I gotta get back to drinking leather. I miss it too much not to say that I didn't have fun flirting with the, you know, this side of the pond. But uh gotta stay true. I've actually been out of the old classic Buffalo tracing for a good three months now and then I gotta find a bottle.
It's been a while. It shouldn't be this hard to find. I just haven't come across one since I, I ran out. I bought the gigantic 1.75 liter of bullet and I, I leave it over in the bar with the, with the random stuff, you know, it's tons of uh vodkas and there's some tequilas over there and nothing that I would put in my prized liquor cabinet.
But uh you know, things that we keep for parties and stuff, but I haven't opened it yet despite the show and, and things that we talk about and I can't help thinking of uh Sebastian Maniscalco. One of his sets was he always had a box of teens cake growing up on the counter and every time he'd go and try and take a bite, his mother would slap his hand and say no, it's for company. So hold on to that. I didn't touch the bullet plastic on the couch. I got it.
I haven't touched the bullet yet because it's a company, but I'm working through everything else and uh we got Cinco de Mayo coming up so I'll probably be hitting up the Mezcal for the month of May Mescal. May I like it has anyway, we're gonna have the mid John, but he pulled out at the last minute and Mr Jones is in the midst of finance season for those of you that are paying attention out there. The Bobs in the world that read the news. There's some shit going on in the banking sector.
So he's uh I that tax season and he's, he's got interest rates. It's, it's all bad. So we get Mr Jones back on sometime. He'll let us know. Plus he's expecting baby number two in the next couple of months. So it's uh it's gonna be interesting when we're gonna get him in the Bob Media Studios next. But uh the mid just decided to join on and I got a line out. The General Tizz is gonna want to try and join us next week.
So we got a rotating uh course of, yeah, we got to think about who else we can invite to the show. I think we wanted to come, didn't he? He did? We'll open it up and uh I know our international, not international but Intercontinental. Uh number one fan uh Mr would like to join us at some point too, but we're gonna figure out a way to get on because he's number one fan. Shout out to hoots. Anyway, now that we talked about Brown, what do you say? We talk about Brown. How you doing?
Whiskey, whiskey? If it the darker brown you got. Yeah. Say homes uh where they hide in the skit. What about um Brown? That's code for bourbon. Great stuff. This bourbon comes from a land called Kentucky. Talk about Brown. There's a special run in hell. Is that for people who waste good Scotch. Scotch? Oh yes, I, I think so. Can I have one more of these with some booze in it, please? When I talk about Brown comes to us from motor trend. Well, this might be a first fucking talk cars tonight.
Leon, I feel that everybody's moving over to electric vehicles, right? So you're moving away from you. We're basically coming to the end of the era of the internal combustion engine for most vehicle manufacturers, I think G M has said all electric by 2030 I think has done earlier than that Tesla, of course, is ubiquitous out on their uh roads in certain metropolitan areas. And you've got uh Ford even doing pickup trucks and everything else.
So the age of the electric vehicle is upon us, the end of the intern combustion engine for the most part is upon us and on the way out the door before they killed all of their gigantic, disgustingly awesome heavy engines. Dodge decided to make a version of the Challenger demon that they call the 170. What is special about the 17 oh land? Well, I'll tell you it runs on E 85 only which is an ethanol based fuel made out of the corn and ethanol as you bobs out there know is another word for alcohol.
We have ourselves the first brown muscle car. Let's go. I'm gonna steal 67 cars in a weekend article begins the 2023 Dodge. Challenger S RT demon. 1 70 runs on alcohol to make a hell raising 1025 horsepower. Get it and get it and Dodge isn't going to let any of us forget it. The bezel around the hood scoop shouts alcohol injected in the name of the car is a play on the alcohol content of e 85 fuel.
If someone were to bottle it and sell it as a liquor, it would be labeled 170 proof for the record. Don't drink it. The moonshine for the record. You cannot and should not drink it. Yeah, it's basically white dog. Anyone who play all that, anyone who buys a demon 1 70 also gets a, a so to further the connection between Dodge's infernal drag car and good old Firewater spend roughly $100,361 to buy a street legal car capable of an 8.9 2nd quarter mile.
And Dodge also delivers a whiskey bar set that brings the company's fixation with the underworld out of your garage and into your living room, you can see it right there. No, you, you kicked off this conversation talking about electric. I I think a lot of these electrics have some zip in them. I wonder if, if 8.9 holds up with these new electric car. Absolutely have some zip. The torque that comes out of an electric motor is phenomenal compared to the internal combustion engine.
Uh It's just that the, the intricacies of what will become once again, a dying art form is the double pipe car. Although Dodge is coming out with that charger ban. So who knows? But anyway, I digress the case. This alcohol set comes in is as much a gift as the contents inside each wood box is labeled with the owner's name and the car's VIN number. And it features the same badge is that Lucifer clawing his way out to our mortal realm. Who knows? But it's definitely a demon.
It's got the horns, it's got the fangs. It's got the 170 on it found on top of the demon's 6.2 liter supercharged V eight. Flip the lid open to reveal a caricature of the demon pulling a wheelie as it launches out of a cloud of tire smoke. Nice. The cartoon drawn by Chris Pili design manager of the Dodge exterior design studio is surrounded by the signatures of everyone who worked on the car. So get a load of this. Then I'm gonna go to the pictures here.
There's the badge, there's the kit, there's the drawing with all of the signatures. That's dope. You've got 22 sifter glasses here. You've got a decanter. I'm not really sure what these are. They look like shot glasses. Uh But it's a very, very nice piece and then you got a couple of the pictures of the car here and that this thing just screams. I mean, look at the back tires compared to the front and this thing is born to scream. It is sexy, isn't it? Even in black and white?
The crown jewel of the bar set is a whiskey decanter with the demon, one seventies horned and fanged mascot blown into the glass. His sinister likeness is also immortalized via four whiskey stones. That's what they were. Two cocktail glasses repeat the pattern found on the supercharger cover and the coasters feature the logo used on the demon's front fenders. There's also a personalized stainless steel shot glass though you might not recognize it as that.
It's rectangular and shallow looking more like a dollhouse kitchen accessory than something you'd actually drink tequila out of. But there's a reason for this. It's designed to fit over the badge on the engine. Why would anyone want to carry a shot glass around in their car? Let alone in the engine bay. You ask now the demon 1 70 the hellcat muscle cars that came before can't be bothered with such silly practical questions. Sexy bitch though. I gotta say that is a beautiful car.
Yeah. Run through some of these photos here. Look at this right here. Nice rake. You can see that hood scoop in the front. That thing's jamming spoiler on the back. Yeah, that right there is a dragster. Yeah, that's pretty funny. There you go. There's your demon. Los your 1 70 demon logo. Wonder how many of those they made? Do they? Did you mention that they? Have you ever, it's a limited run. I know that there's other articles here on Motor Trend, the link to it.
So if you actually make your way to the links that we provide with the show, you'll actually get over to motor trend and there'll be a ton of these 1 70 articles because this thing is a beast. That's, I love the, when they, when they pair the marketing like that, that's a really cool, a cool present. It's nice. It absolutely makes a collector's item. So we're looking at a 6.2 liter, supercharged V eight with 1000 horsepower that runs only on E 85 ethanol comes in the whiskey set.
So if any of Bobs out there, they got 100 large to throw down, it might be worth it to keep it in your stable because they're only gonna make a couple of them. And that's it. The end of the internal combustion era. Is it already outlawed in California? It is E 85. So who knows if the emission standards are different? I think about. But if you were gonna make corn syrup out of that corn, yeah, you'd be fucked. I heard that you guys are outlawing candy. Now, I heard that too.
I heard Skittles are on the chopping block right now. Well done. Well, I'm gonna uh gloat, drive to the border and that little bridge there that crosses the Colorado and just wave my bag of Skittles. Yeah, I feel like now the border, the Nevada border instead of just having like gamble, gamble, gamble, they're gonna be like Skittles right? There's so much candy. There's gonna be a giant candy store there. Awesome. Me, black market candy sales, California there. I'm talking about Brown.
Let's get tonight's top story le news team a simple, let's get down, let's get down to business and I got news for you. Nice. Top story comes to us from the Today Show Man, Sue Buffalo Wild Wings claiming it's boneless wings are actually chicken nuggets. The plaintiff claims the chicken chain is engaging in false and deceptive marketing and advertising by listing it on the menu that way it was 72 or episode 73 Leon where I had a bug up my ass about Walmart and their fake cookies.
I think this guy's got a case. Well, go for it because I'm already ready to load all over this. All right. The article begins a new class action lawsuit filed in Illinois alleges the chicken chain, Buffalo Wild Wings is conducting deceptive business practices over claims it's boneless wings are actually just chicken nuggets. The lawsuit was filed March 10th in north district of Illinois US district court by plaintiff Ayman Halim Aim. I get that right who currently resides in Chicago. Excellent.
On behalf of himself and potentially many others across the country affected by what the plaintiff claims are. False and deceptive marketing and advertising of Buffalo Wildlings, boneless wings, false and deceptive marketing and advertising. You know, Danny's in the name and description of the products I E boneless wings leads reasonable consumers to believe the products are actually chicken wings reads the lawsuit.
In other words, that the products are chicken wings that have simply been deboned and as such are comprised of entirely chicken wing meat. Ale's suit states that in January of this year, he purchased boneless buffalo Wings from Buffalo Wild Wings in Mount Prospect Illinois.
And that based on the name and description of the menu item, he believed it was actual wings that were deboned, unbeknownst to plaintiff and other consumers, the products are not wings at all, but instead slices of chicken breast meat, deep fried like wings.
Indeed, the products are more akin in composition to a chicken nugget rather than a chicken wing at plaintiff and other consumers known that the products are not actually chicken wings, they would have paid less for them or would not have purchased them at all. The suit continues. Therefore, plaintiff consumers have suffered injury. In fact, as a result of defendants deceptive practices, the defendants named Buffalo Wild Wings and parent company Inspire brands Incorporated.
When reached for comment, a representative for both companies directed us to the following Saucy Tweet which doesn't show up. Oh yeah, it's from beat ups. It's true. Our boneless wings are all white meat. Chicken. Our hamburgers contain no ham. Our Buffalo wings are 0%. Buffalo. I wrote the official Buffalo Wild Wings Twitter account. I absolutely love that. I mean that is a solid troll that a solid troll.
This clear cut case of false advertising should not be permitted as consumers should be able to rely on the plain meaning of a product's name and receive what they are promised. This is particularly true in a case like this one where consumers value actual wings and where a defendant has no valid reason for misleading consumers other than to promote a cheaper product along with its actual wings.
The filing later points to the fact that other companies sell comparable products to be dubs boneless wings and avoid the use of the wings moniker. These include Domino's Pizza, which has a menu item called boneless chicken. Papa John's which has a similar menu item called chicken poppers.
It should be noted that Domino's Pizza and Papa John's also sell actual chicken wings and that a restaurant named Buffalo Wild Wings should be just as careful if not more in how it names its products reads the suit. The suit also states that if Buffalo Wild Wings is being transparent with its customers, it could readily change the name of the products to boneless chicken or disclose on its menu that the products are actually made of chicken breast meat.
Buffalo Wild Wings is well aware of this issue but has refused to change its practices. The suit continues the lawsuit aims to represent an estimated 1000 of consumers around the country who like Halim purchased the chain's Bonus Wings at one of the chains. More than 1200 locations. Halim is seeking damages, injunctive relief, restitution, declaratory relief and all other remedies, the court deems I wish there was a picture of this fucking douche bag on here.
Sorry, that this kind of person about what, what go ahead. Sound off. No, I think we have a huge massive issue with our legal system in general because in, in other systems and I can't, I, I don't know them off the top of my head, but I know a really good deterrent for frivolous bullshit. Like this is when you lose, you have to pay the legal fees of the other side.
So, if you had, actually, if you had actual skin in the game other than that, then maybe crap like this wouldn't even try to get off the ground because it is absolute garbage. Garbage and misuse of our legal frivolous lawsuits is tort law. Yeah. Well, that's what this is. It's garbage and it's, it's so frustrating and it's just bogging down.
I can't, I don't even know how many of these, but this one's obviously so frivolous and ridiculous that it's making news headlines because it's so ridiculous. But it's, uh, it just, it's just so frustrating to me. People out there have enough time in their life to point their efforts at something like this and there's just so many other things that need to be done out there.
I, I, anybody who feels wronged because they thought they were getting a boneless wing, like, like there was some, you know, Alamo freaking Harry Potter spell that can melt bones inside the wing and, and that's, that's how it's gonna work. It's these people just, they all need to be in the same spot or they need to wear special clothes or like Billing says they need to wear a sign. So we know who they are and to avoid them.
Just this past February Ted Anthony of the associated press called Boneless Wings. A culinary lie along with baby carrots and Chilean Sea Bass in an impassioned article. And in September 2020 Ander Christensen, a city of uh citizen of Lincoln Nebraska made an impassioned speech on the subject when the floor was open to the public for comments during a Lincoln City Council meeting. We've been living a lie. Oh my gosh. These people are just monsters. This would have made the crank file.
But I think there is some interesting repercussions here. So if you so say, for example, this guy wins, right? And buffalo wild wings now has to rescind boneless wings and call it something else. They have to call it breaded boneless chicken, which doesn't change anything about it. They're still delicious. I'm still gonna order them, but you're not allowed to call them boneless wings because they are not, in fact wings that have no bones in them that will force a lot more truth down the jaws.
Unfortunately, you're probably gonna run into trouble with that because is the Long Island iced tea really from Long Island? And are you allowed to drink it outside of the state? Slippery slope. There are, are all wings actually coming from the wing of the bird or are they also tiny thighs? Like we're, this is, we're absolutely picking at straws here and it's garbage. It's so dark, frustrating. But it is, it is silly to use the legal system for it. There's a little section here on the link.
You think they need to change the description of the menu? Yeah, I think they just just say it's breaded chicken. They have, they have fucking pictures. I mean, this is what it looks like. It's all chicken with no bone in it. I mean, it's, it's the equivalent of Denny's. All I'm asking to Walmart is say fudge mint flavor. That's it. That's all I want. I want. Truth and advertise. I'm not gonna stop ordering them. I'm not going to file a lawsuit against B dubs.
But yeah, they're not wings so I can change it. There wasn't a single shamrock in my shake and I was pissed. I can call them, call them whatever you want. Call it a green shake, right? There's, there's an assumption of, there's, there's an assumption of expectations by the customer. So if you call them boneless wings, then at least in the descriptions, breaded chicken breaded chicken meat does not contain I'm going full Papper when you make an assumption.
Yeah, you gotta be dangerous to you I also don't want to get into the scenario where you, you referenced Bill Engvall earlier. I don't want to get into the scenario where it says do not use this deodorant on your eye. Scary that we have to go there. But that's exactly where we're going. It's exactly where we're going. Like everything has to be so literal. Well, in the last article we read it said that the E 85 ethanol that you put in your car is 100 and 70 proof.
And then it actually did it a, a disclaimer, don't drink it. You gotta do it. How far of it don't bathe in it, don't drink it, don't stop it, stop it, stop it. If you're gonna do it, chop your balls off first. That way, we're sure that you won't reproduce. This little graphic here in the middle is interesting to me because this is uh a link to a separate article together many bottles of Fireball Cinnamon don't actually contain whiskey and it's led to a lawsuit.
Now here there is no actual whiskey on the label. So it's not false advertising, but it does use the same branding, the same labeling, the same imagery. It looks basically exactly like a bottle of fireball whiskey only. It doesn't say whiskey on it. So if you're angry about that, it's because you're not reading closely, that's fine. I'm not mad about it. But this could be a thing. Mark my words. We'll review this.
We'll see what we'll try and stick a pin in it and see if, uh, you took the words out of my mouth. I would love to put something on our calendar right now to circle back to this in about a year and see Mr Team wins his lawsuit. I, I think it'll be news if he wins. If he doesn't, it'll just go away. It'll be a byline in like page six. So if we hear of it again, we will bring it back up on the show.
If you feel like I feel go out there with your signs and, and, and protest, protest the shameful calling of what? Peacefully. Of course, of course, of course, peacefully. That wraps up our top story. Let's get to the crank file. I could look for something in the crank file. Crank file, whatever the nice crank file comes to us from food and wine dot com. The new Frank's red hot sauce flavor is for pickle lovers, Leon.
Yes, Frank's red hot is tugging on the heart strings of pickle Lovers nationwide with its newest hot sauce release. This week, the Spicy Flavor company revealed its Dill pickle hot sauce in its attempt to go after what the New York Times named the Flavor of Summer. Well, now you have my interest because in my, in my opinion, Dill Pickle is the only pickle when you think about pickle flavor. It's 100% that, that bread and butter. Bullshit. I hate it. I get fooled.
You ever gone to like a, like a backyard barbecue and they have them out in a bowl and you, you, you throw it on there and you think it's dill and then you take that first bite of the burger and you almost want to yak who would put bread and butter out? Everyone assumes it's dill, that's the same. It's gotta be deal and even the spicy ones, not a fan of it. So the great lady, the great lady, he calls it the flavor of summer.
So this summer dill pickle a new tangy and spicy sauce is already available online and starting this fall. The company plans to stock it on grocery shelves along the US. While Frank's Red Hot fans love our original Cayenne pepper hot sauce. We know they're also flavor seekers looking to try new adventurous flavors specifically through hot sauce. Balde core V P of condiments and sauces from mccormick and company.
This is largely driven by Gen Z hot sauce aficionados who seek out unique heat and flavor combinations. The hot sauce evokes flavor and heat infusing the dilly and tangy components that pickle fanatics love. We pickle fanatics. So this must be for us. Lea pickle juice and Cayenne Pepper are the star of the show and make up the top ingredients in the sauce. Corette explains when brainstorming what Gen Z would like mccormick company explored flavors that were also approachable and comfortable.
She continues. We wanted something that it tastes great on foods. Frank's fans love like chicken sandwiches and wings. Celebrate the new flavor. Frank's Red Hot released five recipes on its website that honor the dill pickle hot sauce and we are here for it. Yeah, we got a nice, a nice graphic of buffalo chicken with, with dill pickles on a bun. I was like good. I, well, what kind of chicken is that? Is that? Boneless? I think it's, I think it's boneless wing chicken.
Yeah. Yeah. Boneless wing sliders. The recipes include everything. Do pickle shrimp rolls, pickle back, buffalo wings, spicy loaded pickle fries, pickle chicken poppers, Leon and spicy pickle chicken sliders and with the weather warming up, this might be the perfect tailgating flavor. Sidekick. Deciding on the pickle flavor was a no brainer Cory. It says trending on Tik Tok. We've seen consumers make their own pickle flavors, assemble sweet and spicy pickles and try pickle combos at shelf.
We've seen pickles and pickle flavored items far and away over index in terms of growth. Hot sauce lists at $6.49 for a two pack of five ounce bottles to jump on the pickle mania wagon and snag some is at mccormick dot com. That's Leon when you go get wings, Danny and, or chicken of any kind, I guess. And they have different flavors. You get to pick one and only one. What is the flavor? You're picking. I usually go with medium. So you still like the buffalo style. Absolutely.
You're not going for like Asian Zing or honey barbecue. I have, I have garlic. I have been known to dabble but I usually go medium or hot. Yeah. When you have one choice there were, why, why, why you pigeonholing me? No, no, I know. I'm, no, I, I'd be the same. I, I didn't used to enjoy that buffalo flavor as much, but now I'm all over it. I think it's, it's definitely my go to and my favorite. I don't, I don't need to go too exotic. I don't need cranberry flavored chicken.
I want buffalo flavored chicken. All right. So there was, they used to do chicken tenders at mcdonald's. You remember that? Remember their little flirt with, with chicken tenders? Just chicken strip, breaded chicken strips that we're always gonna have mcnuggets. That's a state. But they did flirt with breaded chicken strips at one point and they came in with this Chinese spicy teriyaki sauce. You know what I'm talking about? You ever have that?
Yes, it was this brown, it was this brown sauce and it was kind of had a sticky glaze to it and it was kind of sweet at first. But then it hit you with the heat later on. I could have drank that shit by the bottle. That was so awesome. And I only got to have it like three times before they ran out or the end of the promo. And I was like, when is it coming back? And I'm like, sorry, we're all out. Like, no, you aren't at Costco.
And I say it like a Californian apparently because I leave out the tea, but they used to sell a three pack of buffalo wild wings sauce. And it was the honey barbecue, Asian Zing and the garlic and we would go through the honey barbecue super quick. But if you ever got like the first wings or anything, you toss it in there the other two, they're good, but they're not as good as that. I mean, the, the buffalo, the medium buffalo seasoning if they it's really on there and the chicken's good.
I'm getting hungry. Oh my God. Can you please just change this image in front of the room? You wanna make a snack? Yeah. Look at some tiles, Leon. You freak, please. Please be our first sponsor Frank. We're really pushing your product. They're there to get the big plug out of the pickle sauce. But I thought it was fascinating. Not so much for the dill pickle naturally flavored Frank's red hot because I think it is very interesting.
I was even more intrigued by the New York Times flavor of the summer. And so if you actually go to this link on food wine that we're gonna put in the show notes, there is a link on the flavor of the summer uh article here and it goes to 2022 August. So it was last summer and the whole thing from the New York Times was pickle flavor foods was the jam and apparently all you gen Z out there just fucking went nuts and started eating pickle everything.
So we, we did an article uh back, I would say at least a year ago when we were talking about people putting pickle juice and drinks, talk about. So I mean, it's good for, it's good for gym recovery. There's a lot of things about pickle juice that are good for you. Um You said it, I mean, I could have dill pickles every day. They're, they're the best. All right, if you're gonna fry a pickle, are you grow spear or chip? We agree that whole pickles are out. Whole pickles are out. All right.
Common ground. Um They are rat out. I'm gonna go chip. OK. We are, we are we, I like I do but I do like the chips. So speaking of Costco minus the t there is a, there is a clear cylinder container of pickles that I think is called grillo and I get those and I eat them seven right at a time. They actually put all the shit in the container with it. So sometimes you got to fish past the leaf like a grape leaf and you got to actually fish past actual dill and it's like too literal, too literal.
Just give me the pickles. Well, those packets are really popular now. I don't know what the brand is but they're just pickle chip. Like they're just pickles in a bag and you go into any, like seven or 11 or convenience store and they're just there.
You just grab the, a bag of pickles, sliced pickles and I look at them all the time like I think I would have those, I, I could eat those pickles or any of you Bobs in Texas or the western area go into in and out next time and ask for a side of pickles. They'll just take a scoop, throw it in a bag and give it to you and they are good. Yeah, it's awesome. Did you see I sent Danny uh all you Bobs out there. I did it. I finally achieved what greatness feels like by going to in and out.
And I was number one, the receipt number one, number one. Uh I didn't think it could be done. I, I thought I would have to wait my whole lifetime. That's, that is probably harder than getting a hole in one. I think they only go up to 99. It doesn't feel like that. No, not for you because you are number one frame. The receipt.
The other thing you sent, which I thought was really, really funny was you had John Tesh bring his tape recorder out in on the stage and play the demo of him coming up with brown ball rock. I think that was fucking awesome. And he takes himself so seriously he's so, he's like, here's a tape of me singing the song to myself for what would become one of the greatest anthems in history. A basketball game. So basketball, give me, give me, give me the ball because I've gone up.
Yeah. Yeah. Yeah. That'll never get old. That never will get old. All right, that wraps up the crank file. Let's get on to Science Technology Space. I one science isn't about why it's about why not. So technology shit. Yeah. Science technology spas. This episode, Science Technology Space comes to us from Brown dot E D U Brown University. See what I did there Brown.
I'm finding a lot of great content from the official University of the Bottle of Brown podcast Institute of Technology Brown University. Now there is no official University of the Bottle Brown podcast but any of you that go to Brown, they love the show. You can't dismiss the irony. This one's interesting. This is right up your alley. Leon study offers neurological explanation for how brains bias partisans against new information.
People who share a political ideology have more similar neural fingerprints of political words and process new information in similar ways. According to a new analysis led by Brown University, researchers got a neat little graphic here of a blue head with a donkey brain and a redhead with an elephant brain. Very clever, Providence Rhode Island Brown University. What causes two people from opposing political parties to have strongly divergent interpretations of the same word image or event.
Take the word freedom, for example, or a picture of the American flag or even the 2020 US presidential election. A person who identifies politically as liberal progressive versus one who identifies as conservative will likely have opposing interpretations when processing this information. And a new study helps to explain why. While previous theories posited that political polarization results from selective consumption and overconsumption of news and social media.
A team led by researchers at Brown University hypothesized that polarization may start even earlier. Real science, Leon, this new study published in science advances shows that individuals who share an ideology have more similar neural fingerprints of political words experience greater neural synchrony when engaging with political content and their brains sequentially segment new information into the same units of meeting.
In this way, the researchers said they show how polarization arises at the very point when the brain receives and processes new information. This research helps shed light on what happens in the brain that gives rise to political polarization.
Said senior study author Ariel Feldman Hall, associate Professor of Cognitive linguistic and Psychological Sciences affiliated with the Carney Institute of Brain Science at Brown, Dante de Bruin, a graduate student in Feldman Hall's lab led the research and conducted the data analysis. Previous research from Feldman Hall's lab showed that when watching a potentially polarizing video about hot button issues like abortion policing or immigration.
The brain activity of people who identified as Democrat or Republican was similar to the brain activity of people in their respective parties. The neuro synchrony Feldman Hall is considered evidence that the brains are processing the information in a similar way for this new study. The researchers wanted to get an even more detailed picture of why and how the brains of people in the same political party are able to sync up and it gives new meaning to the term like mind it does.
I I've always really struggled with what is happening and what we're continuing to see. And I, I keep trying to reconcile it in my head. We've talked about it. Where is the country truly growing apart? Or is the country much more aware of other people's beliefs? Because information comes much faster than it used to be. Uh exposure is faster I I or are we just that age group? Because when you're, you know, 15 years old, you can give two shits. But here's my other theory. Stick with me on it.
I'm with you. I think that politics has become too possessive over too many things. It used to be. These, these areas over here were the untouchable subjects. These are the political subjects.
You better be ready and know who you're talking to and how you're gonna talk about it before you go into those conversations, those things, they used to be synonymous like religion and politics and uh and, and, and now politics has just grown into this Amoeba that's like, you know what I think I'm going to take these chicken restaurants here and that will make these political and this giant organization with a mouse.
I'm gonna take that one that's gonna be political now and like, and now it's like, what the fuck isn't political anymore? Like you can't mention anything because, you know, you can upset the other group, you know, and it's getting too much. It's like you stay in your lane, politics, you stay in your lane, you can talk about making laws, you can talk about taxes, you can talk about defense and that's it. Get out of the rest of the shit. Seems like politics has become religion, don't you think?
Well, it, I mean, I think that people in general migrate towards like-minded people and for whatever reason, right? That like mindedness could be cultures, which is why you see the China towns and, and the, you know, you know, if you ever go spend any time in Manhattan, every street seems like it's got a different culture but they all congregate together. And I think it's just natural.
I think we're, we don't want to admit that even though we're intelligent beings, we're still, we, we still like the herd mentality. We do and we want to be a lot with like minded people. Um And then when people aren't like minded, that's when we kind of kick them out of the herd. Right? And then I think a lot of it's just so natural, like every group has the one person they pick on like, and if that person's gone and took too much, then you, you start looking around like, ok, who's the new one?
There's my bitch, you're my bitch who's like, that's just, it's just natural it. And people don't want to admit it. They, we think we're above that but we're not, you know, stop fighting human tendencies, you just be aware of it, try try to minimize it but to eliminate it altogether or ignore it ain't gonna happen.
He conducted a series of experiments with a group of 44 participants equally split among liberals and conservatives who agreed to perform various cognitive tasks while undergoing functional magnetic resonance imaging which measures small changes in blood flow within our brain. Participants first completed a word reading task in which they were presented with single words, immigration, abortion and asked to determine whether the word was political or non-political.
Then the participants watched a series of videos including a neutrality worded news clip on abortion and a heated 2016 vice presidential campaign debate on police brutality and immigration. During the experiments, the participants brain activity was measured using F MRI. One of the methods the researchers used is called representation, similarity analysis. When a person sees a simple static images like a word, the brain will represent that word with certain activity patterns.
You can think of it as the brain representing the word by firing neurons in a certain way. It's almost like a fingerprint, a neural fingerprint that encodes the concept of that word within the brain. She added that since neural activity patterns store information about the world, how the brain represents. This information is considered a metric for how that information is interpreted and used to steer behavior and attitudes.
In the study, the participants were exposed to words that are often politicized like abortion, immigration and gang as well as more ambiguous words like freedom. Researchers also used a newer methodology called neural segmentation to explore how the brains of people who identify with a particular party bias. The interpretation of incoming information, brains are constantly receiving visual and auditory input.
And the way the brain makes sense of that continuous barrage of information is to separate it into discrete chunks or segments, break it down, make your food smaller to chew, makes sense taken together.
The researchers concluded the findings show that political ideology is shaped by semantic representations of political concepts processed in an environment free of any polarizing agenda and that these representations bias how real world political information is construed into a polarized perspective. In this way, our study provided a mechanistic account for why political polarization arises. Researchers are now focusing on how this explanation of polarization can be used to combat polarization.
So they're gonna use it against itself. Our work showed that these polarized beliefs are very entrenched and go all the way down to the way people experience a political word. Understanding this will influence our researchers think about potential interventions. Can politics get to keep a word? You'll get to have that politics. That's basically what she's saying is the way that our brains respond to our interpretation of what a word means.
And if you've watched the Matrix, it's just a word, what matters is what the word implies and the implication of that word will affect which political leanings you have based on how your brain interprets what that word is. And so if you use a word like freedom, your first intuition might be the flag or it might be war or it might be Mel Gibson screaming in a kilt. But it, whatever your interpretation of that word is how your brain interprets.
It is gonna be a very good indicator of which way you lean politically. And if you bristle at it or if you, for reference like that, let's throw that in there. Just I appreciate that every man dies. Not every man truly lives. Why you help me should have remembered the rocks and we could do this all night that wraps up science, technology space. Let's close out on a happy note. Leon, let's finish up with some happy times. OK. Just all right.
All right, this one comes to us again from Food and Wine. Snoop Dogg is launching his own coffee line. Inspired by his travels to Indonesia. Snoop says his new coffee line in do X Y Z will change the industry. Unbelievable. This guy is in everything. Has anyone ever seen Snoop Dogg sleep doesn't seem possible when you consider everything that the rap legend is involved in.
Right within the past few months, he's announced his own namesake breakfast cereal filed the trademark for Snoop dogs, hot dogs covered on the pod, rolled out a line of T H C infused onion snacks, ions despite currently being several dates into a European tour. The inexhaustible dog father has just cola a new coffee brand. Also, Snoop has partnered with Indonesian coffee entrepreneur Michael Ria on in X Y Z, which they describe as a lifestyle brand.
According to a press release, Indo X Y Z S coffee beans are sourced from the Indonesian islands of Bali, Java, Sulawesi and Sumatra. The green beans will be roasted in Los Angeles before being either packaged in Indo X Y Z S single origin whole bean coffee or brewed in canned. My relationship with coffee goes way back. Snoop said, oh my God, is this your snoop? I don't have a OK, careful careful with your snoop.
Many long nights in the studio making hit after hit coffee provided the fuel which kept us going in is gonna change the industry. I can promise you that. You know, you gotta, you gotta wonder right off the bat though. You already called out the fact that he has T H C laced fun. Basically, as one of his brands, everybody knows that Snoop is synonymous with weed and he's having a coffee brand called Endo. You would assume that there's this coffee is gonna get you high, wouldn't you?
The coffee that balances the high? So maybe he got way too baked in the studio and he did something to wake him up. So maybe this is the counteraction. Well, think about it, think about it. You're in the studio, you sit on the couch, you're jamming back and forth on the beach, you're trying to figure out where your transitions are. You're sharing your lyric and you get way too baked and now you're just sitting there ready to pass out on the couch and the producer is like tiktok.
We only got the studio for another half hour. You gotta do something, right? So maybe this coffee is his way of jumping back into it. Just a theory. Just a theory. I mean, this guy is it, it, there's nothing he can't touch. It seems like nothing. He just, he's like, you know what I wanna do, Discovery Channel and there's like, it's the best the snoop uh being the narrator for animals is the funniest awesome thing you'll ever see.
The first time I saw his big ad with Martha Stewart where she was like, like candles and so much more. And there's snoop amazing. Although, did his game show work out? I, I don't know, I thought it, I don't think I might have fizzled out. I think that one didn't, didn't do great. But, you know, they can't talk about a guy that parlayed his success in doing something with himself. This is some serious shit. Indo X Y Z will launch in California.
No surprise there before rolling out to Las Vegas and eventually the rest of the country, all of Indo X Y Z s offerings will be available through the company's website BEV gou and retailers including Albertson's Amazon, er One Pavilions Safeway Sprouts and Vons. Each can of cold brew has a suggested price of six bucks. While each bag of roasted whole bean will start at $18. Who I've always had love in Indonesia and Michael always took care of us when we were over there.
Snoop said he showed me the best coffee in the world and we made it happen from there. He might be slightly biased, but RTI says he believes the new coffee is the best tasting on the market. I want to make coffee be fun and cool and having Snoop as a partner gives us that edge. It's been an incredible journey working with him and building this company.
And I think that together we can make an impact on the industry with a brand that resonates with the next generation that should tide Snoop Dogg over for the next 15 minutes until he's back on stage and has another brand to launch. And maybe Indo X Y Z is just what we need to try. Try to keep up. So he's got his own breakfast cereal, which is like a fruit loops. He's got onions, he's got lighters, he's got all kinds of stuff. He is absolutely a hustling.
Oh, there's a nice little youtube video here on the Lake Indo. Maybe I'm, maybe I'm wrong. Maybe it's in or something. Anyway. Fuel the dream Leon Indo X Y Z have you. I don't know what else to call it. No, he's, he is an inspiration. He is the entrepreneur. We all can get behind. I, when you talk about nonpolitical things that snoop Dogg, he's done a very good job of staying right in the middle. Just knock it out the park.
Yeah. Yeah. But you know, when you, when you, when you're rolling down the street smoking end, do sipping on gin and juice. This is what this is what becomes of it. And I think everyone should learn from him. That's right. Quit messing with a track. Don't be happy times. You have anything you want to talk about, Leon. No, no, but I am excited. We need, we need to be in the month that we're in.
We do have to organize some kind of bracket, especially with the new, maybe we need to introduce some, some R or something into that mix. You want me to ship these bottles back? Uh No, no, we can get more. Keep those. You keep those. That would be a nice arrangement. A shrine if you will. I always feel like we're way behind the ball on this. Like next, next year. Let's start organizing the brown bracket in February. So by the time you cut it, it'll actually be March madness time.
Yeah, I'm not worried about it. I can already see we're being copied out there. So, uh, shout out to Urban Flight on Instagram. They have their own madness bracket. Well done boys. That's exactly how you want to do it. Well, maybe we'll use them. Who knows? But, uh, bracket three is coming sooner. Oh, yeah, it is. Yeah, it is. It's gonna have to have Knob Creek. It's got, it's got a, the champ has to lose. You can't cut it out. You can change it up but you can't cut it out.
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