2023 bracket is coming up and I'll, I'm gonna, I'm gonna tell you a little secret. Knob Creek won't be a part of it. We're pulling it. It's going to be a new winner just to see because you're afraid. Welcome to the Bottle of Brown Podcast. I am your host, Danny Paul. Joining me in the Bob Media Studios is the vice host, Baron of Bourbon, the Shah of Socal, the Liege Lord of loathe Leon, Coventry. Ladies and gentlemen, Danny, I'm fired up, man. I got some, I got some new equipment.
You guys can see me now. I'm not in the dark anymore. Good. Got the good mic. Got the good boom stand. You're well lit. It's about time. I uh my equipment backs up how much talent I bring to this show. So, I mean, obviously, you know, if you're uh if you're playing with subpar equipment, you're gonna have a subpar game. So that's good. Glad you upgrade. We have a special guest tonight, Leon. You know who's joining us? Is he back? He's back. The midge is returning to the show.
Hey, where are the white women at a popular demand or no demand? Whatsoever we go with popular demand of no one. Well done. Glad to be joining you on a Thursday. This is a Thursday the 23rd of February. We're almost out of February in the year of our Lord. 2023. Can you guys believe that shit? I can, someone just entered the Bob Media Studios. We would be without him. Mr Jobs just joined us. Excellent timing, Mr Jones. Excellent. I wish it could be for longer. I just wanted to stop in.
See your lovely faces. Say hello? See the midge down there. Good to see you, gentlemen. You, you know what I'm shocked about. He, he showed up literally right at the right time and that time we could hear and see him that and he could hear us. He's never nailed the trifecta. Usually we got a good five minutes of nope. Can't hear, you, can't hear, no, can't hear you. I think you should turn your mic up a little bit Jay, but we're here. We're glad to have you.
That's wonderful because you just got here in time to start the show. It's good to see you, gentlemen. Thank you. Thank you. Levels are good. All right, as Conan would say, got a great show tonight. We're gonna throw in some brown news. We've got, uh, we've got our top story. Of course, we're gonna go to the crank file. We've got uh adulting, which is one of our new segments. We got Science Technology Space, which is one of our new segments.
And if, uh, Leon does not have a loathe tonight, we have our new segment W A T F which is kind of a general purpose loathe. Uh, I've got some good stories coming here for you, but without further ado, what is your Brown tonight, boys? Well, uh, tonight I, I went with something a little different. Oh, this is Wilderness Trail. It's a patch of 16 B 02 for those that are out there looking. It's a, it's a, it's a hunter proof. They make it in Kentucky a little bit smaller, uh, operation.
But it's, uh, it's pretty damn good. This one I would say more is like the dessert type bourbon. I, I can have one glass of this and because it's almost got like a maple finish to it. Remember that one we were doing in the, uh, dessert, the blind one. It tastes like a dessert bourbon. To me. It's definitely sweet. So, we're coming up on the, uh, we're coming up on the bracket again. Oh, man, we got, I gotta get Triple B putting together.
Well, if, if triple B wants to do it again, I mean, she's, she's got her own thing going now, which by the way, shout out friend of the show. Triple B. What does she have? About 3500 followers. She's, she's crushing. She's actually gonna start doing lives on Saturdays now. She's, yeah, she's just, she's just killing it. She was on, uh, the other night, I think with, uh, the CEO of, um, I can't remember one of, one of the major distillers and, uh, they had a, they had a good time on there.
So, for her. Yeah. Yeah. She must a bourbon batch at Instagram for all you Bobs out there. She's been on the show. She's a friend of the show. All right. Uh, Jay before you have to take off. What are you drinking tonight? What's your brown? So I got the uh George Dickel sour mash. Eight year. Oh I don't if you guys can find this, it is exceptional and inexpensive. It's 21 bucks. It took a little, a little pick up. All right. What about you? Uh Today I'm enjoying uh my 12 year.
One of the things I discovered in uh Nicaragua in my travels. And according to the label, it is manufactured from sugar cane palm prawns and the tiers of Los Angeles based Nicaraguan nannies. So fuck up. Uh That's uh hyper Pacific. OK? Maybe that's why it's so cheap. The abundance of tears. Oh And we're off to a good start. You got to get enough nannies over the border, right? You, you can't import that shit. That's gotta be local drawn, right?
And then you gotta make sure they're crying when they get there. Yeah. Well, obviously. All right, I have water. I'm trying a new one from uh from the clerk at the store. He tossed me this one. This is called Nine Bandit. Ok. Nine Bandit is a W bourbon wheat wheat since I'm still in my weeded bourbon toys. One's 90 proof and it's from Austin, Texas. So it calls itself a bourbon. Apparently it follows the rules only. It's from Lawrence.
It's, it's from Austin, Texas and it's distilled in Lawrenceburg, Indiana. At least two years. The nine banded armadillo is the state mammal of Texas and a symbol of the independent and creative spirit of our home. Austin. Keep Austin weird. How, how long is that aged? Did you say this is a deuce two years? This is bottle number 469 of 600. So it's exclusive. I'm gonna have to hold on only two years like rocket fuel, only 600 bottles until the next 600 bottles.
But at least I have 469 of the private barrel selection. Is it good with the notes on it? It's uh it's not very dark. No, you wouldn't have much time to be. Uh good question, Jay. Let's see here. Limestone filtered water from Texas hill country. Uh unique blend of wheat, corn, malted barley. No flavor profile. What do you think? It tastes like? Heaven, heaven in glass. Pretty good.
It wasn't expensive, but I was, I was looking for anything wheat and the other only option was the, the $600 1 behind the glass case. And I was like, well, I'm not ready for that part of my journey yet. I'm waiting for one of these bullshit posts on Instagram where apparently somebody brought in 83 bottles of Weller to a Costco in Arizona. Air quotes for those of you at home bullshit.
I'm I, every time I go into any Costco, I always go back to the booze aisle just to see if I today is that lottery day just that they have something ridiculous like that. There. I did run into a uh a fellow bob at uh to wine and I was looking through the glass case and you know, he could see that I was looking for, you know, is there anything behind that box? There is somebody stashing something? He's like, you know what I hear is good CV S and I said, yes, you know what else?
My man gets his shit at Safeway and the guy went really? He said, yeah, so we'll speak easy action. You know, you gotta talk to your people when you see him in the aisle. It's crazy. Anyway, now that we're done talking about Brown, talking about Brown. How you doing? Whiskey and whiskey? If it's the darkest brown you got. Yeah. Say homes uh where are they hiding the Scotch? What about um Brown? That's code for bourbon. Great stuff. This bourbon comes from a land called Kentucky.
Talk about Brown. There's a special rung in hell reserve for people who waste good scotch. Scotch. Oh, yes. I, I think so. Can I have one more of these with some booze in it, please? Nice. Brown news comes to us from market watch. This was an interesting one because I had, this didn't even occur to me, but Americans are now spending more on booze than beer, which I thought we've had, haven't we had this discussion before?
I thought, I thought from what I heard in the news, this was like the first time in 80 years or something that, that this is the case. It's always been uh, beer had always led by, by a pretty decent margin. And for the first time, beer, well, spirits now have a 42.1% sales share of the beverage alcohol market compared with beer's 41.9%. So we're talking about a hair according to the distilled Spirits Council of the United States discus.
The article begins so much for all those beer ads you see on television when it comes to Americans drinking preferences. Booze has now eclipsed brews. That's very clever, at least in the sales department. That's the finding of a new economic study from the distilled Spirits Council of the United States, a leading trade group for the liquor industry. Yeah, the study noted that spirits accounted for 42.1% share compared to 41.9% of beer and wine came in 3rd 16%.
Thanks for coming home where they counting uh the White Claw and truly category white is a spirit, isn't it? I think it's under beer. They're calling the bubbles. If they're calling it a beer, I'm surprised by this. They're calling it a serious as it can be a beer. It doesn't, doesn't, doesn't even use any of the same ingredients that beer does other than water. I'm just saying category. I feel like that is the real hidden thing in here.
It is a lot of beer drinkers and Visy and all those things are pushing the numbers up. They went, they went to that direction because it's basically moonshine with sugar and bubbles. Right. Yeah. But I mean, that's, it's super popular everywhere you go now it's everything you crack open to. Truly, that's just white dog and carbonated water. I mean, it's some of that stuff gets really nasty. You have, you have six of them. You think COVID had anything to do with the?
It sounded like it was a slow crawl. But I feel like when COVID happened, everybody just grabbed their bottle and hunkered down and maybe people kind of got a, got, got a little bit more of a, um, a, a distinct, more of a distinct palate or, uh, I, I don't know, I just, I feel like the liquor cabinet in most homes started to fill up a little fashion in the beer fridge. Did during COVID we did, we talked about that pretty extensively in season one.
There was a big spike in, well, I wasn't around in season one. So catch me out. I'm catching you out. I'm informing you, sir. Bringing you to the. No, but I think Lance's got a point. I think all these college girls wearing UGG boots and going out cold wearing nothing. They're, they're the ones sucking down the white cloth, boosting these numbers up. You have to hear the spirit sucker has slowly gained market share. Wait, wait, I have to say this before. My drunk brain forgets it.
Have you heard of a refreshing beer? This is the, I saw one of these videos go by, of course, beer is refreshing, but I'm actually a thing called refreshing beer and it's supposedly what golfers are doing and I am a golfer. So I did this. You get a light beer. Um I'm a Coors light guy. You, that's what you're drinking on the course and you get the yellow Gatorade and you go 75% beer, 25% gatorade. And you drink that and it's a very nice refreshing drink while you're, you're playing golf?
It's fucking awesome. I couldn't believe it. I'm like, I'll try it because it sounds like a shandy. It sounds like it is like a shanty mine and kugel or whatever. So you're like, you're totally like hydrating yourself while you're dehydrating, dehydrating yourself. You want to tell yourself that. You know what that sounds like to me that's a salad with a diet Coke and a burger. I love ordering that. I'll take the double burger if you could dip it in chocolate and then fry it.
That would be great. And then the diet Coke. Yeah. Leave the bun out. I'm watching my weight, my card load all the coke. Please add it more bacon. Did you replace the die? I would like a Coke zero in, in 1999 beer ruled the roost with a 56% market share versus 28 for spirits. Wow, that's a big boost. Uh By 2010 beer's share had dropped to 49 while the spirits share had increased to 33 in dollar terms.
The 42.1% spirit share equated to $37 billion with A B that's an increase of 5% from the 2021 figure of 35 billion dis has said that its findings are based on data from the beverage information Group and industry financial reports. And we can see here that going back to oh one based on this graph. Uh By the way, all all of you Bobs out there know this but any new Bob's joining us. Welcome. We post the links to the show in the show notes.
So you'll get this graph when you see it, it looks like beer has steadily dropped on a linear scale from oh one and booze has increased in the opposite. Linear scale and the Golden Cross was this year and then wine remains right. I think they're calling this the uh White Clause spirits. Yeah, that would be it. That would be it be morning two are not yet available but likely incomplete. Generally, alcohol data is notoriously difficult to track. I don't know why. Uh Oh yeah.
So there so OK, so one it might be, it might be White Claw Leon, but a lot of it seems to come from celebrity booze. So uh the professional quarter in the story said that the story is very much about the rise of two particular spirit categories. American whiskey bourbon pause for effect, which was up 10.5 10.5% in revenue in the past year alone.
And tequila Mescal, which is up 17% latter categories become especially hot with celebrities ranging from Dwayne the Rock Johnson to Sammy Hagar, promoting Tequila and Mescal, including the breaking bad boys. I really like their stuff too. Dude, Sammy's been in the Tequila game for over 20 years. I mean, Sammy equals Mexico, right? Um Because you talking about this, I I just brought up when did White Claw at popular basically launched in 2016 and in 2018 is really when it started taking off.
So I I don't know what chart you had up there, but given that White Claw seemed to be the Yeah, they wanna count this little bump right here under the 19, you can see that there's certainly a trajectory bump. So it's gotta be it. Uh Speaking of pop and celebrity culture, Swonger said it's worth noting how some television series have helped create buzz for booze and booze categories over the past couple of decades.
Uh He pointed to Sex in the City which made the vodka based cosmo a another critical factor of the growing premium, pre premium of spirits that is consumers are willing to trade up and spend more for higher end brands and offerings. Uh recently rolled out line of whiskey priced at 100 to 200 a bottle.
In two weeks, Robinson noted that wine became more popular in the seventies, especially after American Wines were judged worthy of global attention in a famed 1976 competition known as The Judgment of Paris, but not for a litter episode. Uh Then it was beer's turn with the rise of craft beer in the 90s. And now people can't get enough of liquor, especially brown spirits such as bourbon and rye. You know, I think, I don't think the craft beer movement helped beer. I think it washed it out.
I I, I, I think that people started going, ok. I don't need cranberry nut, crunch beer. I just want, you know, beer and it got a little bit too nutty. I think people's flavor profiles change too much considering the beer profiles that were out there and like you went from a west coast and east coast, you know, all different kind and I think people's palate just changed and got tired of it because here's the truth, you alluded to it many times.
Do you like drinking a big hoppy beer and having more than three of them? Leon and IP A, we've had this discussion multiply go zero. But most people can't drink that many. I think that's kind of it. I miss the days when, if you wanted to sell more beer, you made mountains turn blue on the can. You didn't change the flavor like that shit was genius. Marketing. Are you shitting me? It's blue. It's how you drink it. How would you know, I have, how do you know?
Thank God these mountains are blue, get my gloves. It's too cold. I, I wanna put a pin in this one and come back to because I, I think the rise of the Seltzer is what put this thing over the edge because right now what I'm seeing is like athletic brewing company and the, you know, you guys remember the Super Bowl commercial with uh Paul Rudd as ant man with Heineken Zero. Like it's becoming a beer is becoming non alcohol beer for the, the sober curious set. So that might be part of it as well.
But I think other than other than that, it's just like whiskey got interesting again. You know, we, we talk a lot about, we can't find Blas, we can't find Pappy, we can't find Weller. That's because whiskey is sexy again. So it's got something to do with it and there's a lot of really good stuff coming out. That's brand new that you've never seen. Two year, four, year, five year free Ranch. I like American or she's in Havana. All right, we're gonna pin judgment of Paris. I'm gonna look this up.
We're gonna talk about it later. But, uh, talking about the French, I'm out. Even the French, the French, I'm gonna run. I'll catch you guys later. Thanks for join us. Happy birthday to the little man. You gotta go tuck him in. Bye. Wraps up talking about brown. Let's get to our top story news team. A simple, let's get, let's get down to business and I got news for you. Tonight's top story comes to us from raw story.
Bald eagles are getting fatal lead poisoning from the most all American source imaginable. Bald eagles are turning up dead from lead poisoning all across Michigan for a surprising reason. This is America's bird people killing America's bird. Well, in all fairness, it is Michigan and nothing, nothing good comes from Michigan. Oh, that's the Ohio State in me.
It doesn't take much lead to sicken or kill a bald eagle and wildlife rehabilitators say the birds are being poisoned by accidentally ingesting bullets while scavenging carcasses from animals killed by hunters using lead. That's the most amazing thing. I've ever heard that is, I'm, I'm literally, I'm, I'm picturing Joe dirt in front of a waving American flag. All proud of this fucking story. Still, I'm full of lead. There's so much symbolism here.
If you've ever seen an eagle, it's been poisoned. It's something you'll never forget. Said John Bush whites, great name, nutrition and toxicology. Sex in chief at Michigan State University Veterinary Diagnostic Laboratory. The animal may go blind, they can develop tremors, they can lose their ability to fly. It's a sad statement on the truly adverse effects of a chemical lock lead on an animal.
America's national symbol were removed from the endangered species list after a then controversial federal ban on the pesticide D D T nearly killed off the species which had dwindled to just 417 nesting pears in 1963 to more than 300,000 bald eagles currently living in the wild and conservationists are now sounding the alarm on hunting or fishing with lead based products.
A study published last year found nearly half of bald and golden eagles nationwide tested positive for chronic lead poisoning and it's the third leading cause of death for the species in Michigan. And research shows the main sources led ammunition from wild game carcasses and the end trails hunters leave behind from cleaning game in the field. Alternatives that are safer for people and wildlife do exist. And it makes sense to elevate the conversation and boost Public awareness reads.
The State Department of National Resources. Here's what I want to say and we've, I think one of the crank files back in the day we reported on Australia's beloved animal, the koala and how nearly the same numbers you're describing are dying of chlamydia. I'm saying we're fucking winning. This is winning. This is what it looks like. This is when America is being top dog again and I'm, I'm fucking proud of it. That's how we do it. We, we're developing Super Eagles is what we're doing.
And you, you gotta, you gotta break a few eggs, you gotta break a few eggs. If you're gonna make it happen. Technically, mcdonald Douglas uh developed Super Eagle, but I digress, they're gonna be spitting bullets soon and then what are you gonna do? I would agree with you though. That, that uh the ko is technically uh Australia is just, what about the baby? Koalas are literally stoned 20, I'm sorry, they're OK.
They're stoned 24 hours a day because the only thing to eat is eucalyptus leaves which leaves them higher a day. It's just a, a little teddy bear that's basically smoking. The equivalent of Australian Gaja 24 hours. It's all it does and just bang it. Let the little bastards burn. I know they're adorable. Fuck them. They're useless. Let me ask you something if you could speak Kwai, you know what they'd say. Yeah, just so, you know, just for reference because I got high goes.
I got, I was gonna to climb a tree but then I got high. Yeah, this I know maybe this story backfired uh in the way that you originally thought that we would be absorbing this information. But I'm super proud that was going around Europe, that the eagle or both. Maybe I maybe I missed it. So there was this funny meme that was going around that said how Americans eat breakfast. And I got it sent to me for some European colleagues.
It was a glass of orange juice, a plate overflowing with bacon and a pistol. He was like, that's fucking America. And the first thing I sent back to him is absolutely ridiculous. The gun wouldn't be facing that way. You gotta be able to get to it. And then I saw another one that said, this is how Europeans think I eat absolutely un preposterous. And then the next picture was two guns. One on either side of the plate.
That's America. Uh Well, in Michigan, at least bald eagles are getting fatal lead poisoning from eating bullets because America, that's our top story. We'll be right back. Welcome back. Let's get to the crank file. I could look for something in the crank file. Crank file, whatever night's crank file comes to us from our favorites, the New York post, they find the best shit.
Louisiana starts requiring ID for adult sites calling porn a public health crisis far as you know, I have so much to say about this one in an effort to protect minors from accessing online pornography. Louisiana lawmakers have enacted a new law requiring age verification on adult websites.
Act number 44 oh, which went into effect on January 1st will now require residents of the Bayou State to provide proof of their age with a government issued ID or digital ID card before accessing online pornographic sites to post or to act like to view like the other way around age gating with verification of adult status.
The act states that pornography is a public health crisis for younger viewers call citing that it contributes to the hyper sexualization of teens and prepubescent Children and may lead to low self esteem, body image disorders, an increase in problematic sexual activity at younger ages, an increased desire among adolescents to engage in risky sexual behavior, which is very interesting to me because doesn't Louisiana the home to New Orleans,
which at the moment is celebrating Mardi gras and last week body image disorders and problematic sexual activity. All the problems that Louisiana has kids watching porn online is way at the bottom of that list at the bottom. Well, can I step up in defense of Louisiana here? Uh I know that this is because I want hold on, hold on, hold on, let me give you, let me give you a proper intro.
So Leon, you were saying I am one of those very selfish adults that doesn't like when this new generation has easier and better access to things I wanted when I was that age, the only way I got to see anything like this was when I went over to the Midges house and we raided his dad's fucking Playboy collection, which was epic.
And that was an, yeah, and I connoisseur of sorts, but the whole thing was just like we, we knew we were being bad and we knew like there's a whole, like uh exciting part to even getting access to this. Like every one of us in our age group watched scrambled porn at some point in our life. Absolutely. Right. Right. We worked hard to try to see it.
You had a raft these kicks or a Victoria Secret catalog or you had to get creative these kids today they'd stumble on it by like they like query an ice cream cone and like the first four things that they find your porn, it's not fair. Like we did not have this kind of access. So for me back in our day when we searched boobies on the internet, we got birds. Right. There was no internet, there was no internet. Let's get, let's get that.
But uh I, I will uh I will say out of pure selfishness, I think that uh Louisiana is on the right track here. Way to go. Louisiana made you a new ignorance. My only time in Louisiana. Uh, I was, I was, uh, it was, it was Saint Patrick's Day and I was standing at a bar talking to some guy. This is a true story. This actually happened. I'm talking to this guy here and, and he, he, he puts his wallet down on the bar getting ready to pay for a cocktail.
The guy standing next to him, grabs the wallet knees him in the crotch and starts running. I, I don't even know it just happened but I watch, I, I see this and then some other dude who apparently had watched this all happen, tackles him in the middle of dance floors. He's halfway across the bar on his way to the door and this all happens in like 20 seconds. And I just think this is why people love New Orleans. This is, this is what people come here for.
This is magic that being said this is, this is way, way at the bottom of Louisiana is like 40.