3 Characteristics Of A Positioning Statement [Ep. 32]

For years I was all over the place with my position statement. I was just winging it, coming up with a new position statement every time introduced myself, and thats not good. I really needed to hone in on my statement and be clear so I could attract my target market and really open doors for even people to refer me. Thats what we are talking about today. 3 characteristics of a positioning statement. I am focusing on positioning you as a specialist and the transformation that you offer.