Suneal Pabari on Competition as a Learning Tool [151]

From the moment Suneal Pabari got into coffee, he wanted to know why others didn’t share his excitement, and he came to a pretty simple conclusion: Coffee is hard! Baristas are busy slinging drinks, and it’s not like the coffee roaster is sitting and waiting to answer your queries about why Coffee A tastes like strawberries and Coffee B tastes like milk chocolate.

Suneal wanted to learn more, and he decided to start a game. Leaderboard Coffee is a seasonal coffee experiment where participants receive 10 unlabeled bags of coffee alongside a set of guiding questions to help them deduce where each coffee is from and what makes it unique. Leaderboard doesn’t just offer the opportunity to become an at-home sleuth, but also to learn about coffee in a way that a cafe environment can’t replicate.

This episode is brought to you by Urnex.