175 - Phil Singleton - What Are Google's Quality Raters
Episode description
Today folks we've got Phil Singleton a web designer, SEO expert and an award-winning author.
Since 2005 Phil has owned and operated his agency based in Kansas City and he has done some BIG things in the space, as well as worked with some of the industry's biggest influencers.
He founded his agency to help business owners and Entrepreneurs demystify SEO, so that they could use it to grow their reach, grow their brand and grow their business.
Today, Phil is going to share his thought on why SEO is important, and what you as a business owner need to be focusing on when it comes to SEO, he will also touch on how he is going about lightening the burden of Content creation for the busy business owner.
[02:10] - How Phil’s Journey Started, with his interest in getting leads for businesses
[02:48] - The Early days of SEO based on Volume based link building
[06:40] - How much energy should you be putting into fresh content
[08:10] - How to get found and seen online today
[08:42] - Google’s quality raters and why they are important to you
[09:54] - The Different types of Content other than Blog posts that google likes
[12:57] - Creating suitable content for your business
[14:00] - How to produce quality content
[15:00] - Why it is important to know your market
[23:20] - The new role of websites
[02:10] - Wrap up
Tweetables:
NEVER write just for keywords, but have keywords in mind when you write.
Resources:
Duct Tape Marketing - John Jantsch
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