#303 What Entrepreneurs Get Wrong About Marketing
Episode description
Let me share a story about a startup founder who came from Fortune 500 and started a very innovative company. He was so successful in raising funds and building credibility that he lost the point of why he was doing this startup in the first place.
He forgot to focus on the customers. He was still thinking in the way that fortune 500 companies think — developing a huge range of products and partnering with large corporations which are like whales.
These whale clients move very slowly. So in two years, this founder blew away about $15 million in venture capital, and at the end of the day, had nothing to show for it.
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