02: From farmer's market to store shelves with Joy Milk Tea's Max Blessen
Jul 21, 2021•31 min•Season 1Ep. 2
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Episode description
Wondering if you can launch a successful brand as a team of one?
The answer is yes. Max Blessen is walking proof of that. He started (and still runs) Joy Milk Tea as a one-person show.
What you'll learn from this discussion:
- Why a farmer's market (not a website) was the perfect starting point
- How Max fills every role at JMT, from product developer to brand director to sales
- The crucial growth phases for a bootstrapped beverage brand
Check out Joy Milk Tea at https://www.joymilktea.com/
Follow Max on Twitter at @max_blessen
And head to bootstrappedbranding.com to catch up with past episodes and newsletter issues.
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