Customer acquisition strategies for bootstrapped or low budget companies

Last week I was asked the question about what customer acquisition strategies I’ve used and what my advice would be to bootstrapped brands. I shared some stories of the early days of how we did it at Myprotein® and I felt I had a lot more to say on the subject, so I made the answer a two-part episode, and here is that second part. 
 
If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.

Timestamps: 

3:55 - 11:40 - The different ways I tested customer acquisition

11:40 - 15:00 - The fundamentals of customer acquisition

15:00 - 17:45 - How customer acquisition has changed over the years

17:45 - 25:00 - The best methods for acquiring customers today