How Does Content Discovery Work on Social Media?
Content discovery is often misunderstood as a random or purely viral process, but most social platforms rely on structured systems to introduce users to new content. In this episode, we explain how content discovery actually works, focusing on how platforms surface posts to people who don’t already follow an account. Listeners will learn how discovery mechanisms such as recommendation feeds, explore pages, and suggested content are driven by behavior patterns rather than popularity alone. The ep...
