Summary
Mike and Cory review "The Catalyst" by Jonah Berger, discussing its framework for reducing resistance to change, including reactance, endowment, distance, uncertainty, and corroborating evidence. They explore how to apply these principles in various contexts, from marketing to personal relationships, and share their personal takeaways and action items.Episode description
Today’s author promises to help us identify the key barriers to change and show us how to mitigate them. Join Mike & Cory as they explore how to catalyze change. Support the Show Mike’s newsletter from the Newsletter Marketing Summit The Catalyst by Jonah Berger Recommend a Book Liminal Thinking by Dave Gray Good to […]