He Wrote the Book on Unforgettable Events
Today we learn the story about how one toothbrush helped drive big success for a conference. Phil Mershon is the director of experience at Social Media Marketing World and author of "Unforgettable: The Art and Science of Creating Memorable Experiences." He breaks down why most event planners reach for the checklist before they ever ask the real question: Why? He shares the stories behind unforgettable events, from the attendee who almost walked out to the credo that reshaped how he thinks about ...
Jun 03, 2026•42 min•Ep. 4