Book Marketing Mania - Podcasting tips to market your book and grow your author platform - podcast cover

Book Marketing Mania - Podcasting tips to market your book and grow your author platform

Kim Stewart, Book Marketing Strategist for Nonfiction Authorskimstewartmarketing.com

Build your audience and reach new readers on podcasts.

Here on Book Marketing Mania you’ll learn to use podcasting as a guest and host to grow your author platform, market your book long before and long after your book release, and steward your message in a way that honors God and your time.


Want to be a guest on Book Marketing Mania? Send Kim a message on PodMatch:

https://kimstewartmarketing.com/PodMatchguest

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Episodes

204. September content planning: what your readers need to hear (Q3 planning mini series)

Ever look ahead to September and think that’s the next January? Meaning fresh start energy, new routines, new goals, a clean slate. Your reader does too, but what if her slate doesn't actually feel that clean? How can you market your book in a way that connects to your target reader’s seasonal struggles? Let’s get inside their heads and meet them where they are with our content as a podcast host or guest. This is the finale of our Q3 quarterly planning mini-series. Resource mentioned: 🆓 Q3 Brai...

Apr 29, 20269 min

203. August content planning: What your readers need to hear (Q3 planning mini series)

Ever make a list of how summer’s going to be? Rest. Family time. Finally finishing that project. But then August arrives and you’re frustrated that June and July flew by and were nothing like you expected. Your reader’s feeling it too. How can you market your book in a way that connects to your target reader’s seasonal struggles? Let’s get inside their heads and meet them where they are with our content as a podcast host or guest. This is part 2 of our Q3 quarterly planning mini-series. Resource...

Apr 24, 20269 min

202. July content planning: What your readers need to hear (Q3 planning mini series)

How can you market your book so it connects to your target reader’s seasonal struggles? Looking ahead to July we think of cookouts, vacations, fireworks, long evenings outside. But inside your reader's mind is where the real story is happening. Let’s get inside their heads and meet them where they are as a podcast host or guest. This is part 1 of our quarterly planning mini-series. Resource mentioned: 🆓 Q3 Brainstorming Guide (optional AI Prompts included) If you missed our Q2 series you can ca...

Apr 22, 20269 min

201. Finding a VA to help with marketing projects (or become one yourself) with Alyssa Avant

Feeling like you're spending more time on the marketing and tech side of things than on the words you’re writing? It might be time to get some help. Today I'm joined by my sweet friend Alyssa Avant, a virtual assistant (VA) with over 18 years of experience working with Christian authors. She's giving an up-to-date look at what a VA actually is, what they can take off your plate right now, and why hiring one doesn't have to be as complicated or expensive as you might think. We also flip the conve...

Apr 17, 202622 min

200. Build and monetize your author platform with Becky Kopitzke

Platform doesn’t have to be a dirty word, if you think of it the way Becky does. Becky Kopitzke is an author, co-host of The Girlfriend’s Guide to an Empty Nest podcast, and a business coach for Christian women who are fulfilling their calling to write and publish. Becky’s sharing how to build and grow your author platform, and how to start making money before your book is even done. Resources mentioned: Becky’s website AuthorRise Academy (with Tracie Miles) Author Conservatory Related episodes:...

Apr 15, 202625 min

199. Why many good books don't sell with Julie Broad of Book Launchers

Wondering why no one is buying your book? We're diving in to why "many good books don't sell". That's how my guest, Julie Broad, opens one of my favorite marketing books, Self-Promote & Succeed: The No Boring Books Way to Build Your Brand, Attract Your Audience, and Market Your Non-Fiction Book . That line stuck with me and you'll love the way she breaks down marketing vs selling, why we need both, and her take on why every author needs an audiobook. Resources mentioned: Self-Promote & S...

Apr 10, 202623 min

198. Reach and serve readers with Becky Robinson, host of Book Marketing Action

Waiting to share about your book until its out? Wondering if you're sharing so much it's wearing out your readers? We can relate! Joining me today is my new friend, Becky Robinson, author of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Becky is also host of the Book Marketing Action podcast and founder of Weaving Influence Press. She's sharing about how to best reach and serve readers today, so we increase awareness and our readers’ anticipation of our book. Plus...

Apr 08, 202628 min

197. Podcasting while writing (without breaking down) with Vivian Cumins

Is writing and marketing taking so much time it’s overwhelming you? If so, I can’t wait for you to hear encouragement from my friend Vivian’s new devotional, Break Down Better . She’s sharing her journey of podcasting while writing and growing her platform for her debut book and how she decided to release a companion journal at the same time. All without the overwhelm. Vivian's devotional Vivian's guided journal Vivian's website 💛 FAVE PODCASTING RESOURCES* 📣 Want to be my guest? Send me a mes...

Apr 01, 202620 min

196. Serving widows through writing and podcasting with Michelle Bader Ebersole

What do you do when life takes an unexpected turn and you lose your spouse as a mom of three? If you’re like my guest Michelle, you let God work through that grief and turn it into a flourishing writing and speaking ministry helping widows around the world. I connected with Michelle on PodMatch. She hosts the Widowed 2 Soon podcast, and is author of Widow Goals: Steps to Finding Peace When You Lose Your Spouse . Michelle’s sharing her journey of starting a nonprofit, writing a book, launching a ...

Mar 27, 202620 min

195. Marketing multiple genres far and wide with PodMatch with Kira Hartley Klinger

Too many book ideas and not enough time? Today another new friend of mine is here that I connected with on Podmatch. Kira Hartley Klinger has written several different books: stories of people she’s heard about at estate sales, a special book about her Dad and his dog, and children’s books too. She's sharing how she's marketing them as a podcast guest using PodMatch. Kira's books 💛 FAVE PODCASTING RESOURCES* 📣 Want to be my guest? Send me a message on PodMatch . 🎙️ Buzzsprout 🎧 Listeners to ...

Mar 25, 202619 min

194. Sharing your faith where God puts you with Constance Hastings

If you’re looking for new ways to market your God-given message, look no further. My new friend Constance Hastings, author of The Trouble with Jesus: Considerations Before You Walk Away , is here to share her experience marketing her message through PodMatch and book festivals. Constance's book Constance's website 💛 FAVE PODCASTING RESOURCES* 📣 Want to be my guest? Send me a message on PodMatch . 🎙️ Buzzsprout 🎧 Listeners to Readers (private podcast) 📥 Private Podcast Reader Magnet ☑️ Start...

Mar 20, 202626 min

193. Personalizing your podcast pitches for more success with Lori Melton

Is podcast guesting really that different from podcasting hosting? Do you need a PR agency to pitch you? I can’t wait to talk about that and more with my friend, author and podcaster Lori Melton. She's sharing about her podcast guesting strategy including how her traditional publisher's publicist played a role, sending her own personalized pitches, and her secret to getting booked on 80% of the shows she pitches. Related episodes: Launch Your Book with a Co-Hosted Podcast Series Lori's book, Jou...

Mar 18, 202616 min

192. Mentoring moms through podcasting with Jennifer Bosma

How do you grow your author platform while serving readers with the content you're already creating? My new friend Jennifer, who I connected with on PodMatch , is here to share how she's done that as host of the Front parking Spot podcast, and as a busy wife, mom and author. Jennifer's books Jennifer's website 💛 FAVE PODCASTING RESOURCES* 📣 Want to be my guest? Send me a message on PodMatch . 🎙️ Buzzsprout 🎧 Listeners to Readers (private podcast) 📥 Private Podcast Reader Magnet ☑️ Start You...

Mar 13, 202615 min

191. Journaling as a Spiritual Practice with Allison Byxbe

What if the thing standing between you and a deeper connection with God this season was a simple pen and notebook? Today I'm sitting down with my new friend, author Allison Byxbe, who I connected with through PodMatch , and she’s sharing inspiration from her new book, Journaling as a Spiritual Practice . Allison's book Allison's website 💛 FAVE PODCASTING RESOURCES* 📣 Want to be my guest? Send me a message on PodMatch . 🎙️ Buzzsprout 🎧 Listeners to Readers (private podcast) 📥 Private Podcast...

Mar 11, 202616 min

190. 🗓️ June: what your readers need to hear (Q2 planning mini series)

🆓 Q2 Brainstorming Guide (with AI Prompts) Do your readers need more summer plans or permission to slow down in June? When marketing your book, let’s get inside your readers’ heads and meet them where they are to connect their struggles to your book’s message. As part of our Q2 content planning mini-series, let’s look at what readers need to hear from you in June, either as a podcast guest or host (or both). 🎧 Catch up on the series: Intro April content May content 💛 FAVE PODCASTING RESOURCES...

Mar 06, 20269 min

189. 🗓️ May: what your readers need to hear (Q2 planning mini series)

🆓 Q2 Brainstorming Guide (with AI Prompts) May is a big month of feelings and your readers want to know you get what they’re going through. When marketing your book, let’s get inside your readers’ heads and meet them where they are to connect their struggles to your book’s message. As part of our Q2 content planning mini-series, let’s look at what readers need to hear from you in May, either as a podcast guest or host (or both). 🎧 Catch up on the series: Intro April content 💛 FAVE PODCASTING ...

Mar 04, 20266 min

188. 🗓️ April: what your readers need to hear (Q2 planning mini series)

🆓 Q2 Brainstorming Guide (with AI Prompts) Does the month of April feel like a fresh start or unfinished? When marketing your book, let’s get inside your readers’ heads and meet them where they are to connect their struggles to your book’s message. As part of our Q2 content planning mini-series, let’s look at what readers need to hear from you in April, either as a podcast guest or host (or both). 🎧 Series Intro (ICYMI) 💛 FAVE PODCASTING RESOURCES* 📣 Want to be my guest? Send me a message on...

Feb 27, 20269 min

187. Create Q2 content to meet what readers are thinking, feeling and needing (mini series)

Did you know your readers are thinking about your book long before they ever think about buying it? Today is a sneak peek into a new three-part series. Let's learn to read the room (as a host or guest) so our Q2 content truly speaks to what readers need right now. Part 1 April: What Your Readers Need to Hear 💛 FAVE PODCASTING RESOURCES* 📣 Want to be my guest? Send me a message on PodMatch . 🎙️ Buzzsprout 🎧 Listeners to Readers (private podcast) 📥 Private Podcast Reader Magnet ☑️ Start Your ...

Feb 20, 20269 min

186. Avoid these mistakes when creating your short author podcast

How can you reach more readers in less time while helping them move closer to buying your book? With a short standalone podcast. But before you start, here's five common mistakes I want you to avoid. Let’s build your own strategic short podcast so you’re heard by more readers without burning out: 14-Day Podcast Strategy Sprint Listen to my own short standalone podcasts: Listeners to Readers (private podcast) Author Short Stack (public podcast) 💛 FAVE PODCASTING RESOURCES* 📣 Want to be my guest...

Feb 13, 20269 min

185. Public vs. Private Short Podcast? Which should authors choose to market their book?

Wondering how a short series podcast (private or public or both) can fit into your book marketing plan? I'm sharing what each one does, how they’re different, and when you might use them on your reader's journey. Listeners to Readers (my private short series podcast) Author Short Stack (my public short series podcast) Let’s build your own strategic short podcast so you’re heard by more readers without burning out: 14-Day Podcast Strategy Sprint 💛 FAVE PODCASTING RESOURCES* 📣 Want to be my gues...

Feb 06, 20269 min

185. Author Short Stack: Market Your Book with a Standalone Podcast Series

Introducing Author Short Stack , my six-episode standalone show that helps you keep your book front of mind when you’re short on time. Follow the show here: https://authorshortstack.buzzsprout.com 💛 FAVE PODCASTING RESOURCES* 📣 Want to be my guest? Send me a message on PodMatch . 🎙️ Buzzsprout 🎧 Listeners to Readers (private podcast) 📥 Private Podcast Reader Magnet ☑️ Start Your Author Podcast Checklist 📍 Podcast Pitching Tracke r 🎙️ Microphone 📥 (Hello Audio) 🖥️ Descript LET'S CONNECT:...

Jan 30, 20261 min

184. Podfest 2026: My Top 6 Takeaways for Authors Who Podcast

I just attended my first Podfest conference and couldn't wait to share my top six takeaways for authors who podcast. Resources mentioned: Podfest Expo , Buzzsprout (my podcast host), PodMatch , My PodMatch Overview (ep #131) . Joe Casabona, Streamlined Solopreneur ; Mark Ronick, The Podcast Morning Chat ; Rob Walch, Podcast411 ; Alex Sanfilippo, Podcasting Made Simple ; Courtney Elmer, Insider Secrets to a Top 100 Podcast ; Krissy Nelson, Morgan James Publishing 💛 FAVE PODCASTING RESOURCES* 📣 ...

Jan 23, 202626 min

183. Launch Your Book with a Co-Hosted Podcast Series with Lori Melton

Ever wish you could just let other people talk about your book instead of you marketing it by yourself? Today my friend author Lori Melton is sharing how hosting a podcast helped her attract her traditional publisher and the super fun podcast series she co-hosted for the launch of her first book, Journey with a Giant . Lori's book Lori's Quiz (find your giant) Lori's website 💛 FAVE PODCASTING RESOURCES* 📣 Want to be my guest? Send me a message on PodMatch . 🎙️ Buzzsprout 🎧 Listeners to Reade...

Jan 16, 202620 min

182. Get Booked on Podcasts through PodMatch with Desiree Taylor

No budget to hire a PR rep? No problem. My friend, author Desiree Taylor, is sharing her experience with podcast guesting as she’s connected with many hosts through our favorite matchmaking platform, PodMatch. She’ll share how navigating challenges and trusting God with the results has helped her market her Created to Relate book in a God-honoring way as a podcast guest. 📣 PodMatch (connecting hosts and guests) Desiree's book Desiree's website 💛 FAVE PODCASTING RESOURCES* 📣 Want to be my gues...

Jan 09, 202614 min

The One With the Holiday Break (be back 1/9)

I’m so grateful for you tuning in to the Book Marketing Mania podcast. Hearing from you in your reviews, texts, emails, and Instagram DMs means the world to me. So Happy Thanksgiving 🦃 Merry Christmas🎄 and Happy New Year 🥳. See you back here on Friday, January 9th, and until then I’m praying for an abundance of blessings on you! 💛 💛 FAVE PODCASTING RESOURCES* 📣 Want to be my guest? Send me a message on PodMatch . 🎙️ Buzzsprout 🎧 Listeners to Readers (private podcast) 📥 Private Podcast R...

Nov 21, 202534 sec

181. Share & Repurpose Your Interview as a Podcast Guest

Your podcast interview as a guest just went live — now what? What you do after your guest interview airs can be just as important as the interview itself. Keep your message (and relationships) growing by sharing generously & repurposing strategically. Learn how to bless the host who gave you their platform, while also stewarding the words God’s given you so that nothing is wasted. Related episode: Creating a Guestcast to Share Your Interviews (#27) 💛 FAVE PODCASTING RESOURCES* 📣 Want to be...

Nov 14, 20258 min

180. Prep for Your Interview as a Podcast Guest

You finally got the yes — that email from a podcast host saying, “I’d love to have you as a guest!” Cue the happy dance! 💃 But now what? Let's walk through how to prepare for your guest episodes including what to send your host ahead of time, how to personalize your stories for their listeners, and how to show up calm, confident, and ready to serve. Related episode: 5 Lessons Learned Guesting on Podcasts with Kristine Brown 💛 FAVE PODCASTING RESOURCES* 📣 Want to be my guest? Send me a message...

Nov 07, 202510 min

179. Handling a “No” or No Response to your Podcast Guest Pitch

Ever took time to craft a great podcast pitch, then you hear “not right now”, “not a fit”, or even no reply at all? You’re not alone. Let’s talk about what to do next and how to keep your momentum (and confidence) strong as you keep pitching. Related episodes: 5 ways to build relationships with podcast hosts (#177) When your podcast pitch isn’t working (Kingdom Writers Podcast) 💛 FAVE PODCASTING RESOURCES* 📣 Want to be my guest? Send me a message on PodMatch . 🎙️ Buzzsprout 🎧 Listeners to Re...

Oct 31, 20258 min

178. Find (and Vet) the Right Podcasts to Guest On

Searching for podcasts to guest on can easily take up ALL your time, unless you know where to look. Today I’m sharing four ways to identify shows serving your readers and the simple checks to vet a show before you pitch. Whether you’re new to podcast guesting or ready to tighten up your strategy, use your time wisely and start landing guest episodes that grow your platform and market your book. Resources mentioned: 📋 Podcast Pitching Tracker How to Build Relationships with Hosts (#177) My Overv...

Oct 24, 20258 min

177. Five Ways to Build Relationships with Podcast Hosts (before and after pitching)

Podcast hosts aren’t looking for guests to sell to their listeners. They're looking for guests who will partner with them to serve their listeners. Here's 5 ways you can build (and nurture) relationships with podcast hosts long before and long after you send your pitch. Related Epsiodes: Engaging Podcast Hosts on IG with Ruthie Gray (ep 50) Common Podcast Pitching Mistakes playlist 💛 FAVE PODCASTING RESOURCES* 📣 Want to be my guest? Send me a message on PodMatch . 🎙️ Buzzsprout 🎧 Listeners t...

Oct 17, 20257 min
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