Why is plus size fashion failing?

It's been 9 years since Katie Sturino began talking about fashion for women of all sizes. In many ways, a lot has changed since then. The conversation has made its way to mainstream media, advertising campaigns, and brands focused on creating a full size range have been born. 

But have we seen the peak of fashion's acceptance for larger bodies? Big retailers like Old Navy and Loft have swung and missed. Contemporary brands like Staud and ALC have quietly launched extended sizes that disappeared before getting any traction. And now Katie wants to know what’s going wrong. This is the first episode of a THREE PART SERIES exploring the past, present, and future of the plus size fashion industry. 

Special thanks to Our guests Helen Nightingale and Hitha Herzog for speaking with us. You can find Hitha Herzog at @hithaherzog on instagram and @hithaherzog on twitter, www.hithaherzog.com, and check out her book Black Market Billions on audible. 

You can follow Katie on Instagram at @katiesturino and @megabababe

Have any questions or comments? Email us at boobsweatproductions@gmail.com or leave us a voicemail at 201-701-1575.

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For a limited time, Boob Sweat listeners can use code BOOBSWEAT15 at checkout for 15% off your order at megababebeauty.com!

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This podcast was produced by Wonder Wheel Media and Madison Higley