081 Phil Cooke on stirring creativity in your team

Phil Cooke is an internationally recognized speaker on creativity and the creative process. So when we has tips for encouraging your team to be creative, we listen up. He chats with Leary and Armin about why managers are eager to hire creativity above all else, how they encourage their teams to be as creative as possible, and how to balance the need for routine with the need for creative freedom in your organization.