Creating and Developing a National Cannabis Brand

Nidhi Handa, founder and CEO of LEUNE, discusses her experience in brand building and marketing, and how it led her to start her own cannabis lifestyle brand. She shares her insights on the importance of understanding the consumer and challenging gender stereotypes in the industry. Nidhi also explains how LEUNE's neutral packaging and universal branding appeal to a wide audience.

Nidhi Handa is the founder and CEO of LEUNE, a California-based lifestyle brand that aims to redefine the narrative surrounding cannabis culture. With a background in luxury brand communications and working with influencers and talent, Nidhi brings a unique perspective to the cannabis industry.