In this episode of #Blueprint, Bobby answers questions related to reviewing your search terms report in Google Ads (and Bing Ads), whether it is ok to run the same keywords but different match types in Google Ads, lead generation or branding, and much more! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request your from Google Ad Account Re...
Feb 17, 2021•16 min•Season 1Ep. 26
In this episode of #Blueprint, Bobby answers questions related to adjusting bids at the device level in Google Ads, how often you should update old blog content, one impactful way to grow your podcast and much more! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request your from Google Ad Account Review: https://bit.ly/3fRo1Et --- Bobby ans...
Feb 11, 2021•15 min•Season 1Ep. 25
In this episode of #Blueprint, Bobby focuses on small businesses and answers questions about customer life-time value, what to do when you run out of ideas for content, how to know when to hire an agency vs handling marketing in-house and much more! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request your from Google Ad Account Review: ht...
Jan 26, 2021•18 min•Season 1Ep. 24
In this episode of #Blueprint, Bobby responds to questions about lead generation and what you can do in addition, social media marketing, Wordpress website builders and more! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request your from Google Ad Account Review: https://bit.ly/3fRo1Et --- Bobby answers both curated or user-submitted quest...
Jan 16, 2021•26 min•Season 1Ep. 23
In this episode of #Blueprint, Bobby answers questions about SEO traffic and rankings, paid traffic in Google Analytics, why you shouldn't wait to start a social media content strategy and more! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request your from Google Ad Account Review: https://bit.ly/3fRo1Et --- Bobby answers both curated or ...
Jan 09, 2021•21 min•Season 1Ep. 22
2020 taught us a lot in several areas of life, whether it be personal, professional, or even in the digital marketing world. In this video, we cover our thoughts on the Top 5 Digital Marketing Takeaways from 2020 and what to look forward to in 2021! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request your from Google Ad Account Review: ht...
Dec 23, 2020•11 min
In this episode of #Blueprint , Bobby answers questions about search and display campaigns, why you shouldn't wait to add negative keywords, how to test ad copy, and more! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request your from Google Ad Account Review: https://bit.ly/3fRo1Et --- Bobby answers both curated or user-submitted question...
Dec 18, 2020•16 min•Season 1Ep. 21
In this episode of #Blueprint, Bobby answers questions related to branding and SEO, cheap paid media traffic sources, posting on Google My Business, and much more! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request your from Google Ad Account Review: https://bit.ly/3fRo1Et --- Bobby answers both curated or user-submitted questions from c...
Sep 01, 2020•16 min•Season 1Ep. 20
In episode 19 of #Blueprint, Bobby answers whether you should be using Smart Campaigns in Google Ads, his thoughts around Anchor.fm, what real estate agents can do to stand out, and more! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request your from Google Ad Account Review: https://bit.ly/3fRo1Et --- Bobby answers both curated or user-su...
Aug 20, 2020•16 min•Season 1Ep. 19
In this episode of #Blueprint, Bobby answers questions on how to make your Google Ad Extensions appear more often, if you should redesign your old website without risking your search engine rankings, whether you should be deleting old pages from your website, and more! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request your from Google A...
Aug 13, 2020•13 min•Season 1Ep. 18
In episode 17 of Blueprint, Bobby answers questions regarding scaling back paid search campaigns due to budget, when it is time to redesign your website, is blogging worth it, and more! Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered in the ne...
Aug 06, 2020•15 min•Season 1Ep. 17
In this episode of Blueprint, Bobby shares how to ensure your conversion tracking is working, what to do about low quality scores in Google Ads, and why your cost per click in Google Ads is increasing. Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them an...
Jul 30, 2020•10 min•Season 1Ep. 16
If you are wondering how to structure your next video ad, then you won’t want to miss this episode! (along with other great questions and answers). In this episode, Bobby dives into video ads, why you should be using Google Tag Manager, how often you should have your Google Ads account audited, and much more. Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @S...
Jul 01, 2020•16 min•Season 1Ep. 15
In this episode of #Blueprint, Bobby answers questions related to running conquest campaigns on paid search (PPC), which negative keyword match types to use, generating leads with social media advertising, and much more! Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #Blueprint...
Jun 23, 2020•16 min•Season 1Ep. 14
In this episode of #Blueprint, Bobby answers questions related to small businesses reopening, the importance of Google My Business for local SEO, how to maintain your WordPress website, and much more! Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them ans...
Jun 18, 2020•17 min•Season 1Ep. 13
In this episode of #Blueprint, Bobby shares tips on how to develop a successful B2B content marketing campaign, strategies for artists looking to increase the exposure of their music on YouTube, and some added advice around innovating your business. Local Business Shoutouts: - MEZCAL CARRENO: https://bit.ly/3dmBvIl - ICONIC HAUS: https://bit.ly/3aioQ7k - My Life & Wishes: https://bit.ly/2xm4mvS Bobby answers both curated or user-submitted questions from clients and viewers on each episode of...
Mar 28, 2020•16 min•Season 1Ep. 12
On this episode of Blueprint, Bobby shares insights about how small businesses can navigate their digital marketing efforts around COVID-19. This episode is dedicated to helping businesses in any way possible. Local Business Shoutouts: - MEZCAL CARRENO: https://bit.ly/3dmBvIl - ICONIC HAUS: https://bit.ly/3aioQ7k - My Life & Wishes: https://bit.ly/2xm4mvS Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own...
Mar 25, 2020•14 min•Season 1Ep. 11
On this episode, Bobby is asked about PPC Marketing and if it is still profitable. He also goes over Off Page SEO techniques and discusses the advantages of having an agency manage your Google Ads campaigns. Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get t...
Mar 13, 2020•17 min•Season 1Ep. 10
On Episode 09 of #Blueprint, Bobby provides answers to some great questions such as how to define your target audience, expanding past general call-to-actions such as “learn more”, and how to go about repurposing your audio content for other mediums if you have a podcast or audio recordings. Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing thro...
Feb 24, 2020•14 min•Season 1Ep. 9
On #Blueprint Episode 08, Bobby responds to more questions regarding PPC tools, how to increase click rates in Email Marketing and gets specific when asked how to promote a used car dealership on social media. Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get...
Jan 10, 2020•8 min•Season 1Ep. 8
On #Blueprint Episode 07, Bobby dives into methods for generating SEO keywords through keyword research, why he recommends Mailchimp for small businesses and what you can do to lower your bounce rates in your paid media campaigns. Bobby answers both curated or user submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag ...
Dec 20, 2019•8 min•Season 1Ep. 7
On #Blueprint Episode 06, Bobby shares his latest advice on finding success in content marketing, how to get people to open your email campaigns, which type of digital marketing tools you should be using as a business owner, and much more!. Bobby answers both curated or user submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with th...
Dec 06, 2019•6 min•Season 1Ep. 6
On #Blueprint Episode 05, Bobby sits down with Signa Marketing’s intern, Chris to answer a few questions he’s recently had since coming on board. Together, they go over SEO, Paid Media and Email Marketing. Submit your own questions @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered on the next episode! #BlueprintShow is a conversational Q&A style show in which we answer any and all questions related to digital marketing and m...
Aug 29, 2019•12 min•Season 1Ep. 5
On #Blueprint Episode 04, Bobby sits down with answers to questions we’ve curated based off questions we got from prospects, along with submitted questions from clients and viewers. He discusses 3 main stages to the Customer Journey, On-Page SEO, and increasing blog post traffic. Submit your own questions @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered on the next episode! #BlueprintShow is a conversational Q&A style show ...
Jul 11, 2019•13 min•Season 1Ep. 4
On #Blueprint Episode 03, Bobby touches on a list curated and submitted questions from clients and viewers. We drill into paid search, the importance of social media and how you can get started on YouTube to generate awareness of your business. Submit your own questions @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered on the next episode! #BlueprintShow is a conversational Q&A style show in which we answer any and all quest...
Jun 20, 2019•16 min•Season 1Ep. 3
On Blueprint Episode 02, Bobby answers a few more curated and submitted questions from clients and viewers. He touches on landing pages, converting traffic, personalization marketing and how to respond to negative business reviews online. Submit your own questions @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag BlueprintShow to get them answered on the next episode! BlueprintShow is a conversational Q&A style show in which we answer any and all questions rel...
May 03, 2019•13 min•Season 1Ep. 2
On Blueprint Episode 01, Bobby covers a few more curated digital marketing questions that we are often asked by clients. He discusses the importance of blogging and drills further into PPC, schema and voice search topics. Submit your own questions @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag BlueprintShow to get them answered on the next episode. BlueprintShow is a conversational Q&A style show in which we answer any and all questions related to digital m...
Feb 07, 2019•15 min•Season 1Ep. 1
On the Blueprint pilot episode, Bobby answers a few commonly asked digital marketing questions and discusses the flexibility and strength of video and carousel ads on Facebook. Submit your own questions @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered on the next episode. BlueprintShow is a conversational Q&A style show in which we answer any and all questions related to digital marketing and marketing your business online....
Dec 27, 2018•11 min
