SPECIAL EDITION: Wise Counsel from Shawn Van Dyke

Shawn Van Dyke suggests to pour money into marketing and recruiting great candidates during this time of crisis.  Shawn's hiring formula is great:

State the problem - The problem in the mind of the candidate (put this in the job ad).  Did they just get laid off, need a career change, do they want to get into management?
Agitate the pain -  Get a connection with the candidate suffering from a similar problem.
Give them a plan for success - Tell them what they will do and give them a plan for the next 6 months/year. 
Call to action - Explain the duties of the job. 

Ask the candidates for an email with reasons why they want to work for your company it will help them be engaged with your company as they are applying.

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