Blue Collar Nation

Eric and Larry of Super Tech University, supertechu.com, have years of blue collar service business ownership. They know, all too well, that running a blue collar business is not for the faint of heart. For that reason, the Blue Collar Nation Podcast is dedicated to making the lives blue collar service business better. With humor and an unfailing optimism, Larry and Eric invite guests from all areas to the blue collar world to share ideas and help owners run their businesses more effectively.

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Episodes

Local Marketing Strategies for Service Businesses

Eric and Larry Share their marketing experiences with their blue collar service company Shamrock in the local community. The best way, they found was looking people in the eye and shaking hands. Clients were developed at the chamber of commerce's, local referral partners, BNI, and events with clients. The relationships were maintained by giving great service and staying in touch with all their clients and referral partners for repeat and referral business. Sponsored by Morning Tech Meeting TITLE...

Jul 31, 2019•55 min•Season 1Ep. 4

Business is Theater

Giving a great production as well as great service goes a long way in the blue collar service business. Wearing a clean uniform, communicating with the client well, putting on booties, having confident eye contact, showing up in a clean truck, are some of the things that create an experience for the client. They will call you back based on the experience the tech leaves them. The will refer your company when the technician impresses them. They will leave a glowing review when the tech makes an i...

Jul 13, 2019•45 min•Season 1Ep. 3

Morning Tech Meeting Story

We all have a back ground that is interesting. This is Eric and Larry's story and how the Morning Tech Meeting began. We had a lot of fun, mixed in with a few tears, with our blue collar service business. Many blue collar service businesses have a similar story. When we went to conventions, conferences, and even at local chamber meetings we shared similar experiences with other blue collar service businesses. You might be able to relate to our struggles. When we realized we were not the only one...

Jul 13, 2019•59 min•Season 1Ep. 2

Does your business look like your dream?

We all started out with a dream business. It turns out to be a dream for sure! With hard work that dream can be a nightmare or a wonderful time in life. We expect our experiences will help you have a better business you are proud of, that makes you money and has a great team. We had a great business, Shamrock Cleaning and Restoration, that we sold in 2018. What made the biggest impact in our success was the morning tech meeting. Everyone looked forward to that part of the day. We played music, h...

Jul 12, 2019•14 min•Season 1Ep. 1

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