Digital Income Mastery: Sue Pats' Solopreneur Secrets

Everyone. It's your girl, Sequoia Blue. I'm back in here again.

It's been a minute since I've had guests. I've been doing my solopreneur thing, a solo podcast thing. But now we got some great guests. I told you all that some great guests are coming back on. And today we got Sue Pat. So she's going to teach us how to be a solopreneur, like a boss, because there are these times we need to know how to get that. Get extra income through digital resources.

And I've been one to talk about that on my podcast rather than with someone else or just by myself talking about how we can become entrepreneurs in different ways and sometimes you don't have a big team so i want to thank you for coming on today sue and oh yeah thanks for the opportunity really appreciate oh yes you welcome yes i look i'm trying to catch up on my guests now i said because i said there's so much information to get out here and you've been you've been

teaching people how to be a solopreneur for a while now and it seems like you started your journey after your spinal cord injury you started empowering on solopreneurs to to carve their own lane like how did you start that how did you begin that process after your spinal cord injury oh actually i have been a solopreneur almost whole of my life and because I wanted to work from home because once I got my kid I just wanted to stay home and still I wanted to contribute to the family and that

was the only option I could find and hey I loved it but I had many kinds of businesses I had a placement firm I placed people for jobs I had computer consulting I was also into network marketing but a few years back actually I got a spinal cord injury I was bedridden for one year and.

I refused to go for surgery that's a long story but when I recovered fully I felt it was a bonus life for me because I really that was a near-to-death experience so it was a bonus life and I wanted to devote bonus life for something good cause and I thought okay I will devote it for solopreneur's.

Progress because nobody understands solopreneur only one solopreneur understands other solopreneur neither their friends nor family because if your friends are out on saturday for party and you have a meeting they won't understand and if you are in your home office you are working 8 p.m at the night time your spouse comes and asks you why are you working you cannot tell him anything and basically I'm working for you so that you will have more options so it's very hard so I thought.

Something for solopreneurs to give them more encouragement because many solopreneurs quit their business before launching their first product many entrepreneurs don't see second year in their business those who see second year many of them don't see fifth year so all those things I saw I experienced and I just wanted to devote my life for solopreneurs journey and yeah just wanted to help them out yeah i mean that makes sense i mean it's it's complicated being an entrepreneur by yourself

and then the solopreneur journey you're right no one really gets it you'd be like i'm trying to sell this product i'm trying to promote this they're like huh you're not a millionaire yet what are you doing and oh yeah yeah you started your business last month and yeah how much money did you make yeah yeah just go and ask any business owner yeah how much money do they make but you know it's it's it's really hard yeah yeah and it's like i think there's steps to it because i mean i

know a lot of people that are researching is seen so much on youtube where somebody puts a shirt online and then next you know they got all these sales like well i mean what is the mindset people have to have with becoming a solopreneur because sometimes i think there's so much online you get jaded and you feel like oh you know i'm not doing as good as jojo that just launched his shirt last week and i didn't make no sales on my shirt but yet you don't have the you didn't

do it you didn't do the right thing the tools.

You know actually most solopreneurs quit their 40 hours of job to work for their own business and they end up working 80 hours and many times you see this overnight success but you ask them and many times their overnight is like 10 years.

Or yeah sometimes it can be overnight can be five years any that even you ask dustin hopman he was a janitor and then he when he became overnight success he said yeah 10 year i was overnight success so it is true for any business but you know just to solve these problems now means i created digital products like private label right products or master reseller products so if someone already has a subscriber base ready they can just take this product share with their subscribers and they

can start making money immediately so that problem shouldn't be there anymore yeah because i have case studies where people made 4k in their first week i didn't make 4k in my first week but i'm really happy that my students made so i'm just happy about that so those things are possible and because i learned it really hard way and that is the great way you know you learn from your own mistakes but it is better to learn from somebody else's mistakes so if you hire a mentor where you want to be

so that mentor will tell you what works what doesn't work.

So then you know it is really you get a shortcut so that is what my students did my students are smarter than me so by i have case studies they made 4k in first week just by taking the products sharing with you are sharing with their subscribers and just creating irresistible offer i have these private level rate products and i can do free installation for you on your platform people bought like hot cakes oh god it was really amazing so it's like an affiliate

program and they can is it like affiliate program.

This is not actually affiliate programming. Basically, what happens when they get private label-led products or master resell-led products, they keep the 100% of the profit. They keep full profit. But I have done affiliate programming to affiliate marketing too.

Because what happened when my products were getting transferred from one platform to other platform, I couldn't share those because I was not even sure whether they are properly set on the new platform and the old platform was I'm retiring.

So at that time i promoted other people's offers i'm convinced about i was using so i just shared those and i couldn't believe it i was most of the time i was on the leaderboard i say oh wow so it may be because my i really respect my subscribers a lot because in my subject line i clearly tell them this is what is there in the email so if you don't want to open that's perfectly fine and that's how i respect my subscribers and that's how they always respond to me so many times

whatever affiliate programs i shared i was on the leaderboard even i didn't know i was good at it but then i started saying oh okay i thought my email list is really not that huge people have.

Thousands and thousands of people and yeah but it is responsive it's working out good yeah it's just mutual respect you respect them they respect you every time if you try to create a win-win situation things work out really well you also feel good and they also get a good benefit oh okay so it's two different programs so basically people can join and create their own product and they can join and be an affiliate as well with the with the new beginning program Oh, yeah.

Yeah, actually, we have a 50% affiliate commission. So if you share any of my offers, even done for you offer there, they are quite actually high ticket. But for that also, I give 50% commission because everyone who joins as an affiliate on our team, we consider them as our partner.

So yeah because for done for you and high ticket offers 50% is very very high commission because for that high ticket offer generally people provide 10% commission nobody gives 50% but I just yeah I love to share means it it feels good it's not like that I'm doing charity but, that makes me happy so I'm doing that. Oh, that's amazing. I mean, it kind of reminds me of a few programs I was in the past.

And I definitely feel like it can help guide someone the right way. Because if someone creates a product outside, let's say they create a product on Shopify, you do have to pay for marketing and all this stuff.

And even with you know when I used to do the network marketing there was people that still wasn't they didn't know how to market that you know like I was I didn't wake up now back in the day and wake up now I was around and it was tough to market because at that time I did better in person I wasn't online I didn't do well.

Online nor did I have a podcast but I just it was such a thing where you had to go to the conferences you had to talk to to talk to people and stuff and some people just aren't good at that so I think oh I think it's the same thing oh my goodness as I remember you did yeah oh yeah I did I was into network marketing yeah you go to conferences and you talk to people yes I did that too I know yeah yeah because it's some people like it's crazy time we're in right now because

a lot of layoffs are going on and even back then people was trying to get a regular job but now it's like oh I really want to get out like you know do you think it's a certain mindset that a person has to have to be an entrepreneur rather they're joining your program or just any entrepreneurship you know mindset can be trained and changed for example i was totally against business oh man when i was a teenager i saw my distant family members they had businesses and i didn't

like their life i didn't like anything they did and they did lots of unethical practices and i said oh my goodness i thought business people are really bad i shouldn't be so when uh, Actually, I was ready to get married and ours is arranged marriage. So when I got an alliance of business people, I just refused. I said, no, I don't want to go to a business family. And so I got married to a guy who has a job and my uncle was really mad. He said, at the most, he will give you one condo and a bike.

Why are you marrying a guy who has a job? And I said, that's okay. At least he will have principles, he will have ethics and all. So that was my mindset that time. And we were really happy, double income, no kids, dinks. But the moment I got my first daughter, I just didn't want to leave her to a babysitter and go to work. But that time we had a new house, we had to pay the mortgage and all. So I was looking for options.

And meanwhile, I was very much into spirituality because I had lots of questions and nobody was able to answer my questions.

So I got into spirituality to seek the answers. and then I realized you know it is it is not the money is bad money is neutral it's the person who has money that decides whether the money is bad or good means it just amplifies if you are bad you will use for bad reason if you are a good person yeah so money just amplifies your true nature so money is not good or bad and business also I realized it is not like that you have to do unethical practices it is basically the more people you

serve that way you will be recorded so rewarded because basically you get rewarded for solving their problem so if you solve more people's problem you will be rewarded more so I started understanding those principles and my mindset changed so it's always you know if you want to think of the mindset it's associated with people where you want to go to because you know if you want to catch a cold associate with people who already have cold you we learned it in covid

right yeah so if you want to become a bank robber you associate with bank robber but if you want to become successful entrepreneur oh yeah associate with successful entrepreneur and that is so important it is really really important. Yeah, I do believe like who you hang around is like kind of who you become. And if you're with like you have a husband or, you know, boyfriend that's not open minded, that can hold you back, too.

So it's like being, you know, mindful. That's so important because I had to learn that, you know, because the person not open minded is like, I got to explain this to you all the time, you know, it's like because things if you see I got the juice in me and I'm pushing for this, you know, if I join New Beginning, you see me doing the work.

Hey let me let me just get this out here you know let me get it you know let me focus on this because life is short and i believe yeah you know you have to go after stuff you want to go after.

So that's my thought on that so what what are your thoughts on um ai and business and stuff there's such a big talk about ai and you know a lot of people feel like i don't have nothing to do with it you know ai is a tool ai is a tool and you know any tool it's how it depends on how you use it for example knife you can use it for cutting chopping vegetables or you can use knife for killing somebody so it's the the tool it's it depends means how you are going to use it but another thing

you are in control so you cannot depend totally on the tool because i see some people they are totally dependent on ai but i really feel ai can be used in such a way that it can enhance your productivity because i hear this question all the time will ai take my job so it's no there are so many tools this is a one new tool but yeah i can make you better for example, i'm not good at everything so english is my third language so i can use ai for creating the.

Framework for my blog post means that will take care of the means blank, state syndrome so i don't have to just keep on looking at the blank slate so instead so. I i'll get the but in between i have to write i have to put my heart and words into it but. At the end again ai can make my.

Writing better it can refine my writing but still the more strategy and the heart and the words and everything those are put by me because ai is also as good as your prompt and you have to design the prompt if you give the generic prompt your output will be generic but if you really specify everything you put your brand voice and everything the output will be there so your heart your brain it's directly involved in ai so means i think it is a tool and there are so many controversies going

on that okay it is a very expensive tool it is taking lots of resources from the earth to maintain the ai bank and this and that yeah so anything which is new right now it is not optimized so so that's why maybe it is taking lots of resources but later on means everything will be optimized and everything will be better for example initially the computers when they got started yeah one mb was really hardly no no but now you are carrying that much of computer in

your pocket yeah so means things will be optimized everything will be better initially everyone has a rough start so i really thing, you have to embrace the new technology. I totally agree on that one. I totally agree. I'm all about adaptability. So I just feel like that's where we're at. It's going to come whether you like it or not. It's just going to come. And that's it. So we have to learn because we're getting to a point where that's,

I mean, I don't think it'll take all the jobs and stuff. I just think that you just need to know how to use it. And that's about it. You're just going to be forced to know how to use it. And if you don't like it, then you have to find other ways of income. Yeah, especially I teach people how to make passive income so that you set up your funnels or work and then you keep on getting money again and again.

And that is really possible with AI because, for example, you can set up your, for example, marketing funnel or email campaign. So you may forget to send that email campaign. But once you set the automation, AI won't forget. So there are pros and cons. And so as a human being, you might be having some cons, but it is a great marriage with AI so that it will take care of all your weaknesses, weak spots. And basically, it will be a better version of you.

Yeah, I totally agree because it totally helped me out with a lot of stuff. So I think because I'm just not I mean, I'm better at speaking when you tell me I got to write something and, you know, I can write a story.

But when you're telling me I have to write about like okay I just had an interview I gotta write about it what did I do you know I gotta go and I just have I like AI it helps me out helps me with my product that I have that I launched you know not like two years ago so it helps me with that it just helped me with a lot of stuff that I was stressed out about so I think that there's there's definitely benefits up for it and it's gonna just get better with ethics and everything and.

What's your favorite part about being a solopreneur? It's a flexibility. I really love the flexibility. I really love the flexibility. I don't like to answer the boss. Yeah, I mean, actually, I won't categorize myself into solopreneurship anymore because I have a team now. Yeah, you're right. I can say more like an entrepreneur. So, but still, you know, I'm really thankful to be a solopreneur. I'm really thankful because I worked in corporate America and some people, yeah, they love it.

But I immediately understood it was not for me. Yeah, so, so, and there are lots, lots of benefits, lots of, I just love what I do. And even though I was in corporate America actually my work was not bad but means you are just doing small part of big project and yeah you have to you have to just.

You have to comply to their structure and you have to follow that and there can be so much of politics and all yeah this means basically and i really like when i help people i see their lives are changing and it's becoming better i can see the impact happening immediately so it it gives really a soothing feeling that okay you are helping another human being becoming better it's a really good feeling somehow i i had i i didn't have that feeling even when i worked into the computer tech

industry and back home I was doing pharmaceutical that time I absolutely didn't have that feeling because.

As a pharmaceutical, actually, I was doing PhD in pharmacology and I saw so many drugs. So I was reading about the drugs and then only first couple of paragraphs of the usage of the drug and after that pages and pages of the counter reactions. So I asked my guide, why do we prescribe these drugs? They are so bad. So then my guide said, these are only for emergency.

These are never meant for long term use. and then I was into R&D of a big big pharma I won't say the name it is really big one and it is still big and the whenever I went for the meeting their goal was how to put any human being on a drug and keep them on that drug lifelong and I said this is a totally mismatch this is a totally mismatch because my guide clearly told me it shouldn't be prescribed for long and here the pharmaceuticals outlook is like that so

i just wanted to get out of that industry immediately means and many of my classmates are still in that industry and they come and they say hey it is so easy to become millionaire in pharmaceuticals i say yeah but that was not the only goal i had in my life okay means because yeah i should feel good also whatever i contributed to the community, I should feel good. I don't want to make money by hurting somebody else.

I don't want someone to be on the medicine for life long. And I know it's not really good for them. So that's just my outlook. No, I totally agree. I mean, I would feel that way, too. I'm like, man, I would try to get out, too, because definitely got this lot going on with these prescriptions. That's a whole other thing that's going on.

And sometimes you have to, some people have to take them. And it's a sad thing because some people have to do it because they have no other way out because some of the natural remedies that we all see and try to do, it doesn't work for everybody.

Like you know but it works for some but doesn't it it's just it's a hit or miss but but yeah so before we go i want to talk about like your your coaching program and everything like what is it that people can sign up for and look forward to to to get help with you know with just becoming a solopreneur or entrepreneur yeah so i see my whole program is designed based on the feedback i got so when i started the journey.

To help solopreneurs i started blogging because i thought that is the free resources i can provide to solopreneurs and my blog started getting lots of traction so then they said we love your blogs we don't have time to read why don't you start podcast and youtube so i started podcasting and youtube i that was the last thing in my mind because english is my third language i was not sure whether people will understand my accent but i started anyway

because people asked for it and then my every offer is designed based on what they asked for it because i saw people struggling to create lead magnet for six months so then i created offer okay i can create your lead magnet within six hours so that you can start sharing it immediately and start building your subscriber list i saw people spending years and years in creating their first digital product e-courses and then that's why then i came up with this.

PLR and MRR that is private label right product and master sell right products which you can take them PLR means you can rebrand and sell or you can take MRR means you can just take and sell as it is and keep 100% profit so that someone can start making money from the first week itself in the business so I help people launch their products on the fast track and when they want to scale they can join my mastermind where I help them to scale their business and as

a bonus I show them how they can sell their digital products all over the world using affiliates in 200 plus countries because many people they have a passion to create something but they are not comfortable with sales and marketing and hey you are in your own business you should be comfortable with sales and marketing but if you don't want to do, then there are these affiliates, they are willing to help you and with the nominal,

commission, hey, you will have your revenue coming in and you can spend your time in doing the things which you love to do the most. So it is a win-win situation. I like that. I mean, yeah. Yeah. So basically launch, scale and sell at these three stages, I help them. Oh, that is so amazing. Yes. Because I mean, I think, you know, for me, I do well with ads when I run ads, but it's expensive.

So sometimes, you know, I like I like to do if I can get affiliates and some some soldiers for me for my car game. I will I would gladly get some soldiers. I'm really happy you said about ads because most solopreneurs they don't have thousands of dollars sitting in the bank when they start a business and that's why means we use the approach of collaboration.

So I have a free course called 27 ways to collaborate. So you can choose one or two ways of collaborating and with other people who have a complementary business but same ideal customer profile.

So you can run with them and you can borrow other people's audiences and grow businesses if you have gone to real estate seminar they say that you borrow other people's money to start your business here we say you borrow other people's audiences and grow your business so means because ads can drain your money a lot and initial stages people i'm not against ads but if you have some steady income coming in part of that you can put into ads but initially yeah it's

better to start collaborating with other people and yeah you can grow your business yeah that'd be good i mean i haven't found that's a good idea i mean i've the people i've been collaborating with what money but but and i've paid them but i definitely would like to work with some people i want to barter more so than me saying oh two hundred dollars every time you share my game. It's like, ah, you know, $200 every time.

I mean, it's fine sometimes, but it's like, hey, I'm trying to grow this thing. So I think a lot of people cross that. But I think I got to keep trying and others got to keep trying. If you want to save money, you don't want to run ads every time until you get more sales. Then we're going to have to find people that want to barter. So, you know, I think that's definitely true. And you said all over the world, too.

So it might you might work with someone somewhere else in another country, you know, and they might not be as expensive as someone here in the U.S. Where oh absolutely all this you know so i think that's something that was key thing to say that was important you know so i think that's super cool because we we they need we need this help and know that it's not if it doesn't happen overnight people it's okay just keep going right.

Absolutely right yes you know that's the main issue that's see why people give up and that's for podcasting anything like if they don't see what they want in five minutes they're like oh it's done. It didn't work. Well, you didn't do that yet. We still got stuff to do. And you asked them what they did. A lot of times they didn't do anything. They didn't study digital marketing.

They didn't take a course like yours or just even any course that they feel they want to take to learn how to run ads, learn how to get, some people don't even know how to find influencers. And I mean, I've seen it all. Like there's people with money that still don't know how to, they haven't learned how to run the ads.

It's like, you got the money though. What are you doing so it's just and that's why i said it's important to have people like you guiding because they don't even they just don't know the first step and so i'm just i'm grateful for you sue no i'm really thankful thanks for the opportunity because you know you are doing great means you are i i just love the work you are doing i love your heart i love your passion people in your community they are totally blessed

really thank you keep up the great work oh you welcome. Thank you. Yeah. I'm going to do some more guest interviews coming up too, to get some, you know, get some more great people like you on. And I just want to say thank you for coming on. And if you already have your website and stuff, so I'm going to add that to the show notes so everybody can join and get this information so we can change our lives and wake up, wake up happier. Sure. Thank you.

Yes, you're welcome. And thanks everybody for rocking with me. Please subscribe and share and be safe out there. Peace.