Markets Whipsaw on Tariff Uncertainty, Apple Might Hike Prices - podcast episode cover

Markets Whipsaw on Tariff Uncertainty, Apple Might Hike Prices

Apr 07, 202542 min
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Episode description

Bloomberg’s Caroline Hyde and Ed Ludlow discuss turmoil in the markets as tariff uncertainty sends tech stocks whipsawing. Plus, Samm Sacks, New America senior fellow, joins to talk about how the trade war with China is weighing on a possible deal to sell TikTok to a US buyer. And Greg Martin, co-founder of Rainmaker Securities joins to explain what conflicting liquidity pressure and market turmoil mean for the IPO market.

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Transcript

Speaker 1

Bloomberg Audio Studios, podcasts, radio news from the heart of where innovation, money and power collide in Silicon Valley and beyond. This is Bloomberg Technology with Caroline Hyde.

Speaker 2

And Ed Ludlow live from New York. I'm Caroline Hyde and I'm.

Speaker 3

Ed Ludlow in San Francisco. This is Bloomberg Technology.

Speaker 2

And it's another day ed of US stocks whip soaring following President Trump's tariffs. This is nervy investors respond to the speculation on tariff delays since refuted by the White House and reports of a legal challenge to those libbes.

Speaker 3

Well in the context of tariffs in this market and the technology sector, it is the mag seven Names that the focus think about Nvidia and Gain, a name that was significantly lower swung to a gain. It's held that game and list downgrades and cuts is part of the story in Apple and Tesla, but at one point in the session, Apple was on track for its biggest three

day drop since October of two thousand. I want to show you some data that was brought up by Apollo Global in their newsletter this morning, and it is the mag seven Names, and then North America are US revenues and Amazon's case sixty one percent majority in North America excluding AWS, but for most of them, most of those sales come from outside the US and jurisdictions where taris will be held hardest. And that's why there's concern in part that it will be a hit to earnings going forward.

Speaker 2

And boy, hasn't that been a story for Apple. Now, let's just return to the keystock that renowned tech bull Dan ives and Webbush has cut his price target for the iPhone maker. He's gone way down to two hundred and fifty dollars from three hundred and twenty five while maintaining though an outperform rating. Johnny us now Bloomberg's ran Vlastellaca. Apple has been in the io of the storm, and Dan I's singling that out over the course of the weekend.

Speaker 4

Yeah, good morning, thanks for having me. Apple is really sort of a poster child for terrif related risk right now. It does so much manufacturing overseas, especially in countries like China and Vietnam, which are some of the countries that have been hit with some of the highest tariff rates. So there is so much uncertainty surrounding the company, surrounding its earnings potential in this kind of environment. What are they going to do? What are tariffs going to look like?

Are they going to have to raise prices? If they do, what is that going to mean for demand? Are they going to have or are they going to absorb these higher costs? If so, what does that mean for margins and earnings? There are so much uncertainty here Because we're talking about Apple, which is still the biggest company in the world, It's obviously has a lot of implications for the market overall.

Speaker 3

We were talking before the show about is this a historic Monday or not? Biggest three day drop for Apple going back to two thousand. That gives me a sort of sense of scale, but talks to me about the stock Ryan, I mean, our colleagues at Bloombag Intelligence don't think Apple raises prices. It has used mechanisms around the world to stay competitive on the services side, in particular.

Speaker 5

How's the stock viewed?

Speaker 6

Well?

Speaker 4

I think so much of this really depends on what happens with tariffs. There's so much uncertainty on that point. And if they stay in place as they currently are, you know, the outlook is very grim. But if they come off tomorrow, which you know doesn't seem like it's honestly, you see who knows. You know, people are still pretty positive about the company's longer term potential, maybe eventually with AI, with services, growth, with earnings. It still has a bunch

of cash, a very strong balance sheet. There's certainly reasons to be optimistic, but a lot of people I talk to are just very skeptical about it.

Speaker 6

Now.

Speaker 4

I will say that if you look at its RSI, it's trading at some of the most oversold levels in years. So there is certainly an argument to be made here that some people feel like it's gotten oversold, Like you said, biggest three day drop at least at one point since before the iPod. So that tells you the kind of buying opportunity if you like the stock that you could be looking at here.

Speaker 3

Welcome to this Monday Bloom those rights Plaseelica, Thank you very much. Let's get more on the wider market tat term Or. Angela Zeo, CFRA Research VP, Senior ecuty analyst joins us.

Speaker 5

Now and I want.

Speaker 3

To go back to the point that we raise at the top of the show that if you put the mag seven side by side, Angelo, and look at the revenues they derive from outside of the United States. Apple catches the eye right, there's a lot of it coming x USA or x North America. How are you modeling that this morning?

Speaker 7

Yeah, now, thanks for having me. So as far as that's concerned, yeah, I mean, look, listen, listen, I mean, Apple is it's really tough to be a technology hardware a company right now, and to us, Apple is probably facing its toughest tests in about two decades, it's called since the financial crisis, where it actually prospered because of the iPhone launch at that point in time. But when you kind of look at Apple specifically here to your point, forty three percent of sales here in the US the

rest internationally. So it is a true global company. And the fact that they do have you know that most of their iPhone production in the in China is the issue out here. We do think as far as the

tariff concerns are concerned. Right now, there's essentially this twenty billion dollar or so deficit that they're going to have to make up in terms of you know, if you were a look at over the last twelve months and kind of extract the type of tariff hit that they would have gotten from importing all those goods the in

terms in the US. So when you think about that and you look at the potential of what they could do here in terms of offsetting that twenty billion dollar increase, I think there are a number of things that they can do, but I don't think personally it's something along the lines of them increasing iPhone prices by about thirty percent or so across the line here in the US, because that's just going to cause way too much demand destruction.

Speaker 2

So they swallow a marginhead But right now the investor base is having to swallow serious headline pressure. We're being whip swored by the latest. We don't know whether this could suddenly on a dime spin into the green. We're off by two and a half percent. How do you, as a long term investor hold the trade? Angelou?

Speaker 8

Yeah, I mean you look at where the stock is at now.

Speaker 7

I mean we've seen essentially a thirty percent plus correction in the shares, So in our view, it's at this point it's too late to sell the shares if you're an Apple investor. We've told investors we think there's downside to about one hundred and fifty five to one hundred and sixty five dollars a share. That would essentially apply a peak to trough of about forty percent.

Speaker 8

And those are declines that we've seen in the.

Speaker 7

Past from Apple stock, and they've recovered and hit new highs back then. We think this is a point in time where Apple is going to be able to adjust

to whatever new scenario that we see. If these fifty percent plus tariffs from China are here to stay, we think they're going to adjust their business model for that, whether it be increasing their iPhone prices by one hundred dollars across the board with the iPhone seventeen cycle, and then you know, potentially kind of you know, when you look at it from an installment cost perspective, that's fairly

limited to the consumer out there. But nonetheless, there are a number of things we think Apple can do here to kind of right size their model.

Speaker 2

Let's go to the other areas that you focus. You will focus on a lot of chip names, and many are worried about the exposure of semiconductors to supply chain in Asia, even though there was a carve out of semi conductors coming from Asia from a tariff perspective, they're in the green today, Angelou. Is that the right way to be analyzing the sell off of Lake?

Speaker 8

Yeah, it's interesting.

Speaker 7

So you kind of when we were looking at the shares this morning for a lot of these names, specifically a namelike Nvidia, we thought it was essentially overdone. But you kind of look at the decline we've seen from peak to trough on the semiconductor side of things, it's been about a forty percent of climb, which is actually similar to the decline that we saw from peak to

trough back in twenty twenty twenty two. And again it's one of those situations you never know where the bottom is on the chip side of things, but there is clearly some very strong secular opportunities tied to the chip sector, specifically on the AI side of things.

Speaker 8

We think that infrastructure build out continues.

Speaker 7

Clearly, it's going to be somewhat ratcheted down because those.

Speaker 8

Of the tariff situation we're in right now.

Speaker 7

But nonetheless, I mean, it is an opportunity that you know, persists, we think over the next decade or so, and you know in video clearly at that top of the list. But when you look at the profitability of these companies on that AI trade that is going to remain in tact, of course, with some downside to the estimates. But again, the forty in production we've seen in the share prices reflective.

Speaker 5

Let me jump in here.

Speaker 3

The bigger question to me is is not just where the infrastructure build out continues, it's whether the hyper scalea capex moderates, because profit estimates for many of these companies in the semi space are predicated on that.

Speaker 5

What's your call on that investment cycle?

Speaker 8

Yeah, so, I mean we do think that it's going to be challenged.

Speaker 7

So you kind of look at a year ago and essentially the capex numbers just continue to go higher and hire and our view it actually we've probably seen, you know, somewhat of a peak type capex number here in the near term.

Speaker 8

We don't think you're talking peak levels at all. Long term.

Speaker 7

We actually think as you go into twenty twenty six, we're looking at a capex increase of about four percent for the high purpose scalers. On a combined basis, it's going to be north of thirty percent this year. It starts to level out though, absolutely, but nonetheless I mean you kind of look at the secular themes that drive infrastructure spending. It is the cloud, it is digital ad spend, and long term, those are going to be trends that continue to see higher revenue.

Speaker 3

World Angela, How does this technology market compare to ninety eight, two thousand and two thousand and eight and every day of your working life that's gone before it.

Speaker 8

Yeah, that's a great question.

Speaker 7

I think, you know, specifically from a valuation perspective, I think the good news is we don't have a valuation problem in tech, and I think historically that has been an issue. These are historically very high growth oriented type names, and you always have to worry about how much can these names really kind of decline. I think the great thing is when you look at tech here specifically, if it's driving it, it is big tech, and big tech has massive cash flow generation.

Speaker 8

Even if we kind.

Speaker 7

Of discount some of the tariff issues at hand, right now, you're still talking about an Apple, if they don't offset that twenty billion or so, it's still going to generate potentially ninety billion or so on an annualized basis. That would be your worst case scenario. So when we start

thinking about the drivers here of tech. The discount now that you've seen here over the last nine to ten months on the valuation side of things now trading less than twenty times on a calendar twenty six pass Again, those estimates have to go down. But when we kind of look at things here, you got to look at

it from a long term perspective. You look at that twenty percent or so discount on broader tech and I think you know, overall, if you're a long term investor, I think there's an opportunity here over.

Speaker 8

The next couple of days weeks. You just got to be willing to lose some money in the near term.

Speaker 2

Rite that volatility. Angelo Zino of CFIRA, Great to have you on the show. Thank you. Coming up, we're going to check in on Teslas stock price following a dramatic price target cut from Wedbush. We're on that next, and what are you drilling into?

Speaker 3

So I think it's fair to say a lot of people work this Sunday, and one of the only markets open to look at was crypto and bitcoin in particular. We went from like eighty eight thousand US dollars per token Friday night down now to around seventy eighty five hundred. It's moderated, but there's divergence with gold. There is the tariff story hitting crypto assets, and we'll continue to track it because that was a lot of the focus over the weekend. Just in case you missed it, stick with us,

we'll be right back. This is Bloomberg Technology tesler trading at one point in this session below two hundred and eighteen dollars a share, a price at which COMMAS secretary Howard Lutnik predicted they'd never fall to again. That decline followed a forty three percent price target cut by Webbush Securities analyst Daniel Iive, citing Trump's trade policies and a brand crisis created by Elon Musk, Bloomberg's Global Auto's Edisi

Crazydales here for more from London. When I was reading the Ives, note there were some very specific points, which is that, for example, in China, it's not just the tariffs themselves, it's the reputation and association of Musk with the policy that might drive Chinese consumer is to buy domestic models.

Speaker 9

Yeah, that's right, and I mean I think what we've seen from the Trump administration is that they've really sort of you know, stoked this nationalistic sentiment in other countries already.

You think about Canada being a great example of this, maybe not great, but an example of this, where you know, at hockey games suddenly you know there's a booing of the national anthem, and you know, we don't have to go that far back in history to think of other companies that you know, have felt the brunt of sort of nationalistic sentiment in China and and you know, felt

blowback from that. And so I think that's what I was maybe was alluding to here, And it's maybe a risk that we haven't seen necessarily in China, where you know, whereas we've seen these Tesla takedown protests in other countries, it's not something that we're seeing on the streets of say, you know, Shanghai or Beijing.

Speaker 2

He calls for Elo Musk to step up Craig and to show leadership. Now, last time I check. I don't think el must particularly cares what Wall Street analysts think or ask of him, But are we anticipating a return to leading this business rather than his role at the White House.

Speaker 9

I think there was a lot of sort of hope and optimism last week right when Politico reported that Musk you know, was on the cusp of stepping back officially

from his roles. But I think, you know, not only did we hear Musk dispute that and say it's you know, fake news, we also heard you know, from jd Vance, the Vice President, talk about this idea that you know, Doje is nowhere near done, and allude to the idea that Musk is going to continue to advise this administration you know, for you know, long into the future, and so even if officially he is no longer a special

government employee. I think this, this notion that he would fully step back from politics seems you know, seems like a stretch, given given how sort of assertive and hands on he's been to this point. Maybe he does go back to spending more time, you know, say in Austin or at facilities like in California. But I think the bigger problem here is the sort of daily drumbeat of his posts on X that could be really divisive.

Speaker 2

Crater Dal, thanks so much for joining us as always. Meanwhile, coming up, we're going to take a closer look at how the US China trade tensions could also be playing into the negotiations for TikTok. Sam Sak, senior fellow at New America joining US ed, what are you keeping an eye.

Speaker 5

On market's over in Asia overnight?

Speaker 3

And also a piece of news, this is the mc i AC Asia Pacific Information Tech in debt. Clearly heavy clients, but this as President Trump said that he has spoken to the Japanese Prime minister. Also getting some headlines crossing the Bloomberg terminal. Relating to Asia, Trump says China must back off thirty four percent tariff increases by April eighth.

Trump says that talk to China on possible meetings will be terminated, and he threatens a fifty percent additional tariff on China starting April ninth if they don't meet an Eightril eight deadline. He's talking about to back off of the thirty thirty four percent. I think we call them reciprocal tariffs right Carrow that were put in place by the Chinese.

Speaker 8

The reporters.

Speaker 7

We had a deal pretty much with Jake jack nadded deal but pretty close, and then China changed the deal because of tariffs.

Speaker 8

If I gave a little of jarriffs, A proven a deal at fifteen Brothers which shows you the power of derives.

Speaker 3

There was President Trump speaking last night of allD Air Force one, saying China's objections to US tariffs stored a deal to sell.

Speaker 5

Off TikTok and keep it operating in the US.

Speaker 3

In the last two minutes, the President has posted on truth social threatening a fifty percent additional tariff on China if they don't remove the thirty four percent reciprocal tariffs that China had put in place by April eighth. You said a deadline that post. I think Carry was seeing all kinds of assets react. Some that I'm seeing, for example God and Dragon index and as that modern edgines is, we.

Speaker 2

Have more boers, go for it.

Speaker 5

Carry pick it up.

Speaker 2

President Trump saying that all talks with China have been terminated unless tariffs are pulled. So thus far, unless there is a change of sentiment coming from China and they withdraw as you were just articulating that extra thirty four percent that they put on on Friday, then all China talks are terminated unless those tariffs are pulled.

Speaker 3

Yeah, I'm going to look at some of the assets, just really quick shares like Ali Barba's US listed ADRs clearly getting hit, but the Nazet Golden Dragon China Index down almost four percent.

Speaker 5

So it's important.

Speaker 3

Let's get back to the story we're talking about, and that is the future of TikTok in the United States. Bloombos Kirk Wagner joins us, and essentially, Kurt, what the President said last night on Air Force One confirmed what you had reported a couple of days earlier that the tariff policy of this White House derailed a deal that was being negotiated with China to have US investor ownership of TikTok in the US.

Speaker 10

Take it from there, Well, that's exactly right. This deal, as Trump said, was close to being done. They had the framework in place, and you know, the tariffs hit. The tariffs are announced, and China said, you know, we're going to pause on this thing. And the news you just shared Ed and Caroline makes me think that we're we're definitely nowhere close to a deal now.

Speaker 6

Right.

Speaker 10

Things are getting more intense, not less intense on this traf war. And so you know, as Trump said, the tariffs work, I would say tariffs have consequences. Right in this case, the deal for TikTok is sort of in the crosshairs of this thing.

Speaker 6

We knew that would be the case.

Speaker 10

I think I'm not sure if we knew it would be quite this much in the middle of all this, but you know, part of the geopolitical fight here, Kit.

Speaker 2

Wagner, we thank you. We have now got the perfect voice to discuss the implications of US and China on technology and more broadly, Sam Sas is with US senior fellow at New America. You have worked for tech giants like Zeemans setting up their businesses over in Asia, who speak the language, interpret what is going on at the moment and how China is going to fight the US on this.

Speaker 11

China anticipated the tariffs, but they were shocked by the scale. And what we're seeing now is the leadership in Beijing is trying to both signal resolves. They say we've got this under control, We've diversified our economy, but they're also still hoping for some space for a deal. And let's watch how they navigate doing both at the same time. In you know, TikTok, the deal was ready to come, but tariffs derailed it. And now China's saying we still can maintain leverage at this key moment.

Speaker 3

Sam I'm just going to remind our audience of the breaking news of literally the last thirty seconds, which is that President Trump is saying that all talks of China have been terminated. He had threatened an additional fifty percent tariff if China had not removed the thirty four percent reciprocal.

Speaker 5

Tariff by April eighth.

Speaker 3

The question who's in the stronger position here, the United States or China.

Speaker 11

Well, first of all, there were no talks actually planned with China, so I'm not sure where that's coming from.

Speaker 2

You know, China has already moved forward.

Speaker 11

We heard news that they're building a rail line linking to Europe. They want to secure their exports to Europe. It's going around Russia. They're trying to accommodate European sanctions. They're looking towards emerging economies. They've signaled that they've already significan reduced their trade and investment with the United States.

Speaker 2

So they've priced this in.

Speaker 11

But their economy is weak and they want to try to offset the domestic pressure on the economy in the hopes that maybe Trump will come around. But look, we're quickly moving toward a downward escalatory spile. If Trump moves forward with these compounding tariffs.

Speaker 2

If you are Apple, if you are Tesla that has significant revenue in China and you're implicated by the brand destruction of a domestic consumer going for China right now, how do you respond? You wait this out and trying to make changes to your business model at this moment.

Speaker 11

The problem is these companies attempted to change their business model with the China plus one diversifying to India, to Vietnam. But now those transshipment companies have also been hit by tariffs, and I think multinationals are reeling from that. Same In the fashion industry, they were double producing lines to countries that are now impacted by the tariffs. The prices are just going to be passed to the consumer and multi nationals are going to be hiding in the process.

Speaker 3

So Sam, I go very quickly back to my same question. But who's got more leeway here to put their economy through pain?

Speaker 5

China or the United States?

Speaker 11

You know, what do you do when both countries are under pressure domestically? I think the United States came out as from a very strong position in their own economy. Well, China was weak, and now that may Flip.

Speaker 3

Sam Sachs, New America Senior Fellow, just the perfect guest.

Speaker 2

Welcome back to bluemog Technology. I'm Caroline Hide in.

Speaker 3

New York and I'm Medladlow in San Francisco. Let's talk about the markets and whipsaw, volatility, girations. Call it what you will. The breaking headlines of the last thirty minutes. Our President Trump talking on truth social about ending tariff negotiations with China. Then as that one hundred is swung from a four percent decline or more early in the session to again now it is down one point nine percent. It's probably better exemplified in some of the single mover

names in the context of tariffs. There is a big focus in the research notes and the activity on social media around the mag seven names because of their exposure in terms of revenue outside of the United States. In Nvidia is a name that has swung between a significant loss with significant gain. It is now slightly softer. Tesla continues to be under pressure. Apple down six percent, and we will get to more about Apple with Bloombo's Mark

German in a moment. Amazon now flat but had actually had a big reversal of fortunes.

Speaker 5

Earlier in the day.

Speaker 3

Caro, It's very hard to piece where you win and lose in this market. But I think mag seven is interesting if you just think about where their businesses are around the.

Speaker 2

World, and the threat of ongoing headline risk is one that investors are having to navigate. Case in point, the last thirty minutes trade. Let's discuss it with Isabelle Lee who joins us on the impact of those that have controlled the stock market, ultimately the big owners wool Street. They've been pushing back over the course of the weekend. I think of Bilackman's been speaking out, I've Haas, Weinstein,

a whole long list, Jaban Diamond. How have they basically seen the move shift away from them of late with Trump's commitment to tariffing, certainly China. In the last tenty minutes.

Speaker 12

Exactly, it's really been hard to your point headline risk, and I want to point out that this intra day gap of seven percent, more than seven percent, is the largest since twenty twenty. And of course the whole of the country and the whole of the world are affected, but especially the investing class. We have around ten percent of Americans or at least the richest ten percent invested in a huge chunk of this, and they really don't

want to look at their four oh one case. There was a meme that says four to one K is now two to one K, and it's really astonishing. We have strategists cutting down their price targets, vis jump to fifty. We have one after the other downgrading their us US and even FED cuts are shifting by the hours. So it's really an exciting market. We spent the whole weekend this big tick I did with Bildana Hirich and Denizza Takova. We were just calling people and everyone was really just worried.

That was a common threat.

Speaker 5

Team in the control room.

Speaker 3

Let's bring up those pictures from last Wednesday where President Trump walked out with the chart of death. There it is, there is the president countries listed by tariffs and I think reciprocals as well. Just anecdotally, some of the responses you got to that specific board in his hands were some of the most astonishing things I've seen in print journalism.

Speaker 12

Recap some we have Rich Seinberg, he's a senior wealth advisor and he was saying he's used to all the stress but then this is one of the most frustrating he's seen. In fact, he's very, very frustrated. We have that quote in the story. Jay Hatfield of Infrastructure Capital was saying that this is quote unambiguously stupid and there's no reason to cause a quote trade war like this. And to Caroline's point, on top of all of this is the reverse wealth effect. We had wealth effect for

the good of two years. Everyone was feeling flushed, everyone was feeling happy taking vacations. But now it's the exact opposite, and that can have real implications in the economy. If you look at your four O and K, or your retirement or just your investments in general, you may not I want to take that vacation, You may not want

to buy that big appliances. And yes, maybe the richest Americans whld majority of the docks, but if you're an average American, if you have fifty thousand inner bank account at twenty percent, wipe down is still significant. In fact, if that's your wholeness egg, it's a lot scarier than for those who are wealthy.

Speaker 3

Bloombergs is a la brilliant reporting. Good to catch up, Thank you very much. Let's get back to Apple, and after years of avoiding iPhone price hikes in the United States, Apple may need to finally concede to raise it's nine hundred and nine nine dollars flagship model pricing as tariff's hit production. Let's got to bloombergs Mark German. This was the subject of this weekend's Power On. You explained the historic strategy very well, which is Apple's not raised prices.

It has removed the bottom tier of handset and only offered a premium. So what happens nextly?

Speaker 13

There is precedent for Apple raising prices outside of the US. We've seen it post Spruxit in the UK. You've seen price adjustments in the European Union. We saw twenty five percent iPhone price sits in twenty twenty two in Japan, seen some adjustments in Canada and Australia. But you're right in the US it's been pretty stagnant. It's actually been one of the only things in the technology world over the last decade that's been pretty consistent.

Speaker 6

But given these tariffs.

Speaker 13

Something's got to give, and there's going to be adjustments with suppliers. They're going to push suppliers to give them better pricing. They're going to eat some of the costs themselves, They're going to make supply chain changes, but ultimately I do strongly believe they will have to make some price adjustments, probably with the iPhone seventeen launch later in the year, and this is going to be a big sea change trap. Well, obviously it's a big shift, but they do have some

ways to help the consumer here. They've got a trade in program, they have installment plans through all the carriers now, so I think from a consumer standpoint, it's not going to be a massive negative.

Speaker 5

Now.

Speaker 13

We've seen some analyst reports and commentary over the last few days. I saw one website claim that a maid in USA iPhone would cost thirty thousand dollars per unit. I've seen analysts notes saying a made in USA iPhone could cost three thousand to thirty five hundred dollars. The good news is that these are completely misguided. Apple's not moving production to the US, certainly not for the iPhone.

What you're going to see is them moving to more of these safe havens outside of China that are pushing tear that are going to get hit with tariffs, but less so India, for instance, You know, prior to Trump's post earlier today about a fifty percent tariff, India was at fifty percent of the size of the tariff on China, coming in around twenty six percent versus the prior fifty four percent, right, and so.

Speaker 6

That is a big improvement.

Speaker 13

Vietnam is in the high forties, but that's still an improvement over the fifty four percent, and they've been stuffing the US channel over the last several months with more units in order to avoid those tariffs.

Speaker 2

Can I quickly get your expertise on what Tim Cook is thinking about right now as well? We all thought he was a marvelous politician in and of himself the way and which had managed to navigate the previous administration. How much do you think he's desperately trying to get some sort of carve out.

Speaker 6

Extremely desperately.

Speaker 13

But it seems like Trump, as we expected, is even more emboldened than his second tour or his second term, and he is doing ever he wants at this point. It doesn't seem like he's working with companies on exemptions. It doesn't seem like he cares about who showed up to his inauguration doesn't seem to care that Apple said they're going to invest half a trillion dollars in the US basically because of him. He's just doing whatever he wants, and it doesn't seem like he's taking the impact into a gap.

Speaker 3

There's how this is playing out in markets, in the stock analysis, and then there's how it's playing out in the culture, how everyday people talk about MAGA and tariffs and Apple. This is a video from a post that overheard on Wall Street made and I'm not sharing it with you, Mark Flippant Lee, but they're suggesting that in the future Wall Street analysts will quit and start assembling iPhones in the Middle West. As far as I can tell,

you said that won't happen. Just explain in thirty seconds why.

Speaker 13

I mean there's I mean, they're certainly you know, they have the right to quit their jobs and become manufacturing workers. But I don't anticipate Apple moving outside of Asia in any considerable way. The one thing I do see them doing is decentralizing their supply chain, right, but I don't

see that coming to the US. I think you'll see more production in parts of South America, right, maybe parts of Europe, maybe parts of in more parts of India and China, but I don't think Midwest manufacturing facilities to create iPhones are coming anytime soon. I certainly don't think they're on the table right now.

Speaker 2

Makes for a good meme for Mark German is nothing but straight talk. We thank you so much.

Speaker 5

Nice.

Speaker 2

Let's take a quick look at what's happening in semi conductors right now, though ed because throughout the trading day we have basically been in the green websodes somewhat on this headline risk. But the socks up more than a percentage point in video now about one and a half percent, taking off that anxiety around the yet further tariffs coming China's way, if Trump is to be believed, onto social broadcom up three percent. Let's dig into what all of

this means to the industry. Peter Elstrom and Pisa say is doing a tour of the US at the moment you're here with me in New York, and people basically had seen the chips sector wade because of again it's exposure from a supply chain to Asia. Why are they managing to shake it off a little bit today?

Speaker 14

Well, the volatility here is really surprising. I thought I knew what the tariffs were as I was walking over here to the set, and they changed even on my way over. So we know that Taiwan is going to get hit with tariffs around thirty two percent. China also is looking at some tariffs at this point, so there are concerns about what exactly those costs are going to be.

As products move into the US. There'll be an exception for the chips themselves, at least so far, we've seen the White House carve out this exception for the actual chips, but there's not an exception for the products in TSMC of course makes products for Apple as German was referring to earlier, and also Nvidia in particular, and it's not exactly clear what those products are to do when it

comes to these tariffs. You may see some exceptions there, and the analysts are trying to figure this out right now. They do believe that invidious servers coming into the US are going to be exempted from the tariffs, but it's not clear and the White House hasn't been able to give clarity on that point so far.

Speaker 3

It's an amazing point that that actually many don't understand specific policies relates to tariffs.

Speaker 5

The other part of it.

Speaker 3

Is that everything your team's reported for the last two years, which is the United States wants to have more semiconduct and manufacturing that fabs take time and billions of dollars to implement and build.

Speaker 5

Where are we at in that process?

Speaker 14

Right You talked about these companies that are trying to sidestep the tariffs from the Trump administration right now, Apple, of course has been very good at this. Look at TSMC, though certainly not as high profile. But TSMC came forward, they were already spending sixty five billion dollars on chip capacity in the US. They promised to spend another one

hundred billion dollars on capacity in the US. You think that they would be one of the companies that will get some exemptions here, But so far the Trump administration has been holding pretty firm and it's not clear exactly how they're going to be affected. As they make chips in Taiwan and send them over to the US. Still they have their the bulk of their manufacturing in Taiwan. They need to be able to send those chips someplace

else and then they come into the United States. So TSMC is making progress in building this geographic diversification, but they haven't made that much progress so far.

Speaker 2

What's so interesting is tomorrow we get samsung preliminary revenue. It's going to be down and they're in the line of fire when it comes to US CUBS. And at the same time, we're all worried about AI infrastructure bubbles that we were talking about even before this, right, So how much were dialing up into what already is a feeling that we're over allocated to the chip sector.

Speaker 14

Well, that's the big question with all of these huge investments into AI and into data centers in particular. We know that the hyperscalers are spending tens of billions of dollars at this point on that capacity, but we don't know what kind of revenue is sitting on the other side of it. So we're trying to get some insight into that. Samsung is certainly going to talk about their

progress in making memory chips for AI. They've been behind s k Heinex in particular in terms of building that kind of capability pairing up with Nvidia at this point, but we're going to get some sign of their progress tomorrow and we'll see whether they give us any indication about what that AI demand is in the.

Speaker 5

End, Bloomberg's piter Eil stream over in New York. Thank you so much.

Speaker 2

Let's turn to another side of the markets right now, because twenty twenty five was supposed to see a rebound in IPO demand, but look, this market route following Trump's tariff announcements has led several companies Klana stub Hub, for example, to pause their plans here to talk about this. Or Greg Martin, co founder of Rainmaker Securities. Rainmaking was meant to be on and now we understand there's a pullback because these markets are treacherous. Greg, are all IPOs on ice?

Speaker 6

Well, thank you for having me on.

Speaker 15

I was hoping to be able to talk about the excitement we were going to have coming into Clarna and subub hitting the road and hopefully a re emergence of the IPO market. But the worst thing for the IPO market is uncertainty and instability, and that's what we have in stage right now. I mean the vix at forty five and approaching fifty. It's crazy how instable we are right now, and it's a huge web blanket on the IPO market.

Speaker 2

Stub Hub Clana. We see Chime, for example, delaying the brands that we know have already paused, but there's others waiting in the wings. We're already discussing, Well, maybe they'd be She and Bolt discord many had been articulated in the markets, varying amounts of reports is say whether or not they'd actually tap. But Greg, do we think there has to be a step away for the entirety of twenty twenty five as it stands.

Speaker 15

I think that's strong. I think it's a little bit wait and see. We're definitely in pause mode. I think people want to see what materializes. I remain an optimist. I'm hopeful that trade deals will get done. This uncertainty, this instability persists for a long time, and if we start to have years of a global recession and you know, trade wars, it could push this thing considerably to the end or next year.

Speaker 6

I think right now it's really up in the air.

Speaker 15

As we pointed out, Slarner and StubHub of delayed Hinge Health was supposed to go public, Chime.

Speaker 6

Circle just filed last week.

Speaker 15

It's just a lot of uncertainty, and I think right now it's wait and see mode.

Speaker 6

So I think it's probably at least a quarter of pause.

Speaker 3

What's interesting, let's bring those names back up, is a lot of people work at those companies. A lot of them have a broad base of investors. Many of them the employees and investors watch this program. Does this pause in the IPO window open up the secondaries market or put pressure on the companies to give employees liquidity in other ways?

Speaker 15

Absolutely, we've had a huge dearth of liquidity, you know, since twenty twenty one, frankly, and people have been waiting for the IPO market to open up. We've started to see companies doing tender offers in order to alleviate some of the liquidity pressure, but there's still a ton of

liquidity for pressure that persists. And Frankly, in this period of there's a lot of fear in the market, and employees and workers in all of these companies are starting to think, you know, I'd like to have a little bit more of my net worth and cash, and so I think there's going to be a lot of pressure

for companies to enable secondaries trading. So I do expect some secondaries trading will happen the flip side of that, though, is it investors when they buy secondaries, when they buy into these private companies before they go public, they want to see a public market in the future because they start to think about liquidity. So there's there's there's a there's a trade off there, and so we are going to see more liquidity pressure, but we also will see a little bit of a pause on demand.

Speaker 6

So it'll be interesting to see how the market plays out.

Speaker 3

Greg, is this an America problem or it's a global market problem?

Speaker 6

Five pos, It's a global problem. I mean this is this is something that hits.

Speaker 15

Everybody everywhere, in every part of the world, and it needs to be sorted out. We're seeing every market affected by this, and you know, the United States is the center of it all of course, but everyone is affected by this and it needs to get sorted out or else we could have some long term issues.

Speaker 2

India was really active, for example, Greg, though, I want to just see where the blame lies, because briefly, core weave wasn't exactly accepted with welcome arms when it came to the market. It since rallied a bit, but was this already in the making.

Speaker 6

I don't think it was necessarily in the making. I mean, it was a unique story.

Speaker 15

It had major customer concentration issues, it had a huge amount of debt, and frankly, it's actually traded up quite well since the IPO and actually is still up about twenty percent since an IPO to forty, despite the major market pullback last week.

Speaker 6

So I don't think this has anything.

Speaker 15

I don't think this was necessarily in play before Core or We was a different story. I think this is something that hit from left field, and I think it's something that we're all having to deal with and right now we're just not certain which direction we'll go, and that's why the market.

Speaker 6

Is in pause.

Speaker 3

Crade Martin, co founder of Remaker Securities, thank you very much.

Speaker 2

Well, the EU remains open to and strongly prefers negotiations.

Speaker 6

We will not weigh end up endlessly.

Speaker 3

That was EU Trade Minister Maraschefkevich. Now, trade ministers from the Block have been meeting in Luxembourg and discussing how the Block should respond to Trump's tariffs. For more, let's bring in Bloomberg's Michael Sheppard. That's the thing about tariff's, they can go both ways. There's a response. What do we know about the EU's position as it stands well, as.

Speaker 16

We heard from the Trade Minister, they are willing to sit tight for a minute, but not for too long. They want to see how the effects of the latest down dreft in markets play out here in Washington and whether it might cause the Trump administration to start rethinking the levees that they have imposed on the block. That is not just the twenty percent across the board tariffs that Trump unveiled last week, but also the measures targeting autos that took effect on Thursday, and then the levies

that took effect previously against steel and aluminum. Taken together, they have really angered officials in the European Union and prompting calls for a strong response and a potential retaliation

that could take aaim at America's biggest tech companies. And this would be through a measure known as the Anti Coercion Instrument, and that could result in higher taxes, including through the Digital Service Tax, against American tech giants, the ones that we know so well like Meta, Google and others.

Speaker 2

Chev what's interesting is the EU is going to be watching closely what's just been posted on true social Trump threatening yet more tariffs on China because of their tough response. So how does the EU navigate not having yet further tariff are their direction?

Speaker 16

Well, Caro, they are really having to walk a type rope here. And even before his tariff's announcement last week, President Donald Trump warned both China and the European Union in social media posts that he would retaliate against them over any reprisals that they unveiled, and China responded very quickly last week to Trump's across the board tariffs, hitting

all Chinese goods with heavy tariffs of their own. And because the European Union has waited a moment, they have a chance now to see how that possibility of a reprisal to a reprisal from the US could play out.

Speaker 3

I just want to think of materially how this impacts technology companies, right, So, for example, Apple makes some iMac products in Ireland, part of the EU, subject to a twenty percent tariff. Intel has a fab in Ireland, other facilities in Germany under consideration. Just that sort of physical component.

Speaker 16

Mike, Well, it's the physical components, but it's also the whole demand side question too. If there's a chill in the global economy. If there's an overall bump in inflation, that will also weigh on on global commerce and even anything happening on these shores. If it's important to the US, even if it's just consumed in the US, tech companies, like every other business across the US, will start to feel it. A lot of the tariffs are paid here

by consumers in this country. It's not just as the President is like to say, those countries paying the cost.

Speaker 5

As he sees it, all.

Speaker 2

Stock markets currently down shepiy, thank you, Mike Shephard. There, Look, let's quickly look at how the markets have fared. It's been ugly in Europe and the stocks six hundred is sold off in particular ASML is still off. But we think more broadly about the US just in gyration mode. At the moment, we're off by three quarters percent on the na's that one hundred. We're in a bear market. We're likely going to enter a bear market on the S and P five hundred. But that does it for

this edition of Bloemberg Technology. And we really are speaking once again with Ed Ludlow back in the fold in San Francisco. It's a joy to have you back on

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