Apple WWDC and Elon Musk's Twitter Deal

We're going to talk to analyst and developers about the key updates throughout the hour. Plus. Elon Musk threatens to end his deal to buy Twitter while he says the social network is quote awarding his information rights. Can Twitter actually seal the deal? We will discuss and Apple beats Twitter to an edit button. Back to Apple's Worldwide Developers Conference, where the company announced a slew of software updates, as well as that new M two chip which will power

a new MacBook Air and MacBook Pro. Or Mark German, who of course covers Apple for US, has been across at all and of course, Mark, much of this you already reported, but I think there were a few new things. Let's start with this M to chip just how transformational will this chip actually be? So the M two chip is not a major leap. It is not very transformational Apple,

since it's about eighteen percent faster than the M one. Now, this is the base model of the M two chip, right, so you'll see over time, you'll see an M two Ultra, You'll see an M two Pro and M two Max, maybe an M to Extreme at the very high end for a Mac Pro eventually. So this is just the beginning of the M two roadmap. They have to start somewhere.

If you remember when they introduced the original M one November, that appeared first in the Mac Mini, the MacBook Air, in the thirteen inch MacBook Pro, which was also updated today with the M to chip. Well, what is transformational about today? Let's start with the software. Where do you think the most significant updates there are In terms of the software Two things really stood out. The lock screen

on Io six teen. People have been asking iPhone user has been asking for years for this customized ability, the ability to personalize your iPhone right the iPhone very much from the very beginning. If you get these wallpapers, you can set an image, your font is gonna look like this, your home screen is gonna look like this, but they really have moved away from that, letting people really customize the day to day iPhone experience. So you're seeing that now.

You saw a little bit of that with widgets over the last two years. Now you're seeing widgets on the lock screen, your ability to change the font, make more dynamic picture, different filters, and such. So that's very cool. The second thing on the iPad, you're getting this new feature called Stage Manager, which is a new multitasking interface for pro users, and it very much looks like what

you would get when multitesting on a Mac. So window resizing, the ability to move windows around, operate four or five different applications at once. So that's a big deal there as well, and I'm looking forward to trying both of those new enhancements out. Well. I'm gonna tell you what I thought was the most transformational visability to edit text messages, even unsend text messages. I was pretty excited about this mark.

Before we talk about it, I want to take a listen to Craig Federighi, the architect of Apple Software, what he had to say about this development. Have you ever sent a message only to immediately realize you didn't quite say what you intended. Well, no worries, because now you can edit any message you just sent, so embarrassing typos can be a thing of the past. Second, have you ever wished you'd never sent that message at all? Well, good news. Now you have undo send so you can

immediately recall a recent misfire. That one got a lot of laughs Mark here at appold Park. But seriously, you made the point that Apple got to an edit button before Twitter. Did you know with the edit button? I think Twitter has been overthinking it for years. It's not a complex thing. Maybe in the engineering side it's complex, but I think Twitter's issues were more fundamental, and I think Apple basically just ignore, ignored the noise around it,

and just did something simple. Right, you send a message, you call gabe babe, or you call the wrong person Lamb chops to use their examples. Right, You're able to just tweak that and you get a little bubble there that says it was edited and you move on. No biggie. Right. But these features have been long requested. Actually, I think there's one feature that people have been clamoring for more than an on sender and edit button, and that's the

ability to mark a message as on red. You know how you can in your email if you want to deal with the message later if you're ready read, you just tag it as unread. Well, now you can finally do that in your messages list. So I'm looking forward to that. It's gonna help me reply to people more quickly. Absolutely, I'm excited about that one too. Okay, Bloomberg's marker man Um. We'll have to Bloomberg dot com to check out more of MARS reporting. Thank you. I want to talk more

about these big announcements. There were so much more. Caroline and milanais now of creative strategies joining me here on the set here at Apple Park. Um, let's talk a little bit about the Apple Pay Later feature, because this could be pretty disruptive in the world of fintech and this movement from the physical wallet to an Apple wallet. What did you make of the significance of this announcement.

I think the core of it is that is going to be so much easier for people that use Apple Pay to just use that as a default versus using the plethora of other options that you have in the market. It's about integration, is about taking away every little bit

of friction that you have in the experience. And to be honest with you, something that I was expecting Apple to do sooner or later is you know, we've seen it with Apple Card than Apple Pay, uh, developing more and more in becoming useful for small businesses and more way to use it for consumers. And it's something that you know, Mark German had actually reported was coming, and today of course wasn't big unveiled. But isn't it kind of a big deal if anywhere they take Apple Pay

you can pay for it later. It is you don't have to put all the money down right away. Absolutely, and even if it's just a six weeks window, so it's not really a Lumpiers is roughly what you do with the credit card payment, and so for people that maybe have more problems getting credit checked for credit card, this could be a better way to do it. Now. One thing we didn't see today it was really any

clues about augmented and virtual reality. And of course Bloomberg Mark has reported this big a RVR headset is coming. There was a thought we might get some clues as to what Apple's vision here is really going to be. And I was kind of stretching forward and some of those videos, I was like, is that a sign um? But we didn't really see that. I mean, what do you make of the fact that they're just not ready to show us. I think there are a couple of things.

One is that nobody's really rushing to get you know, hands and experiences on are from a consumer perspective, so the market isn't really screaming for one. And the other one is that for Apple, there's a lot of opportunity in the market today on the map and the iPod as it is, and so I think that it's taking advantage of what the really the longing fruit of now are versus trying to maybe get out there too early.

So um, you know, Mark Arman just said that he didn't he doesn't think the chip is necessarily going to be that transformation on when it comes to the hardware. What do you think? I think what the silicon does showing that Apple is way more in control of their own destiny than they were before. And so even the fact that we've seen the math Book pro uh thirteen inch coming out now so quickly with d M two, after we've seen a release of d M one not just a few months ago, shows that the ace of

the innovation broke. From a hardware perspective, and software can be more rapid than it was before. And isn't it kind of a shot across the bow and Intel and and and d It's putting more pressure in the market, and I think that's good at the end of the day for consumers. So here's a good question. We are going into very tough economic times. You just you know, Elon Musk saying he has a super bad feeling about the economy, you know, laying off ten percent of staff,

Jamie Diamonds saying we're in for an economic hurricane. Are people going to be spending on new devices right now? And we're expecting a slew of new Apple devices in the fall when they can't afford gas and groceries. So, from from an iPhone perspective, you've always seen across all the recessions that we've had, the mobile piece always staying strong because it's so critical to what consumers do throughout

their day. And I think that isn't more so today than it was maybe in the recession of two thousand, two thousand and eight. So the phone part, I think is pretty considered extent for other devices, and maybe that's where the reality has you know, the R said, would it be more of a stretch because we still don't know what we want to do with those kind of devices or the return of investment in At the end of the day, our life is more digital today than

he has ever been. And if there's something that we've seen during COVID is the need for more computing power. All right, Kylie Milani see creative strategy. Is good to see you here in person, same here, Thank you so much, Thank you for joining us. All right, Coming up, Elon Musk threatening the deal could be off with Twitter. He says a social networking service isn't serving up enough information on spam and fake accounts. Will have the very latest next,

this is Bloomberg. Elon Musk has introduced another twist into the Twitter takeover saga. Musk says he believes Twitter is breaching its Murderer agreement by not needing his demands for information about spam and fake accounts. Bloomberg Sarah Fryer joins us now. Sarah. Of course, Twitter responded today saying they are providing that information. What's the real story here? I mean, I think the real stories. You take a step back, and it looks like Elon Musk is having the worst

case of buyer's remorse on this Twitter deal. And that's certainly something that you can have, right. Um, you know, these M and A deals are are pretty iron clad at how they work out, and and Elon Must can't simply no walk away or renegotiated now that the deal has been aked, And so I think he's he's trying

to figure out a path here. Um. You know, I can't speak for him, right Nobody knows what exactly is going on in Elon Must's head um, but he certainly seems to be creating a paper trail of some sorts about the the concern he has over the bot numbers as the a way to try to maybe even bring Twitter back to the negotiating table. Maybe he wants a lower price, maybe he wants to get out of it entirely.

But you know, Twitter is holding firm and saying we think that feels the best thing for our shareholders and we're going to see it through. So where was the actually cost? What would the cost of walking away from the dealb for Elon Musk isn't it just a one billion dollar breakup fee, and then he can sort of, you know, make you know, bad feelings about the deal

go away with an emoji filled tweet. I don't think it's as simple as that, No, I mean, I think that he needs in order to do the breakup, see, it has to prove that there is there's something matually wrong here. And and I think that it's gonna be hard to say that this this box issue is it. Because Elon Musk has been aware of this issue. He even spoke about it initially as a way he would add value to Twitter is by getting rid of the box.

Twitter has been consistent in reporting its percentage of bots for years, and so it's going to it's gonna take a lot for prim to be able to claim that this is the thing that I mean, certainly you can claim, but to prove that this is the thing that that is not um, you know, making the steal everything that he thought it was in the beginning. Interesting. Well, I'm sure there are more twist and terms to come. Sarah,

thank you. I want to stick with this story and bring in Dan Ives of web Bush, Securities of corst covers Twitter and also Apple um which we're gonna talk about in a moment, but first on this Twitter thing, Dan, do you think this is just a very public case of buyer's remorse here for Elon Musk. Okay, damn, we've

talked about. I think he got cold feet. You know, the body issue clearly is almost create a story of its own, and this is him trying to walk away from the deal or read the goo sheet a much lower price. And I think the the Twitter's board backs again the wall because ultimately they could fight this in court, which will be very long and drawn out. At the same time, there'll be a standalone company, but obviously a bot issue that would really be a black cloud over

the stock. And I think that that's really right now the quagmire for the board, and I think for Musk it's really the sort of a poker move. What the next step is. How big do you think the bot issue really is for Twitter? I mean, we had a former Twitter executive on the show here who said, it's

really not that big a problem at all. Well, I think that's the the bean, right is a five is in more than twenty, but whatever the number is, And I think, look, the reality is is that Musk just given the situation, I think it definitely changes tune, right, I mean he's looking, you know, for I want to be calling this side this being the steepgoat, but I

think obviously it's cascade into something. Either he doesn't want to do the deal or just given the market dynamics what we've seen, especially with Tesla stock and now you know, we this really starts to become a spider web. How does he get out of it? This is clearly the first step shot across the bout Twitter's board. Is Kno going to back down? Then? Is this the renegotiations behind

closed doors, you know? Or do they somehow come out with some sort of due diligence that would really deem this in terms of the body issue, you know, one way or another. Who's correct? Now? What do you make of Apple getting to an edit button before Twitter? Look, I think mustard made me taken notice now, but look realistic,

I think it, she pointed out. I think it just also shows apples listen to developers, and I think from a developer perspective what we saw with the iOS sixteen, they're they're listening to what the developers listened to what consumers want and I think from a software perspective, it shows that's the hearts and lungs of the Apple story and it's a big part along with obviously that the golden install base and what we see on iPhones as well as the overall ecosystem. That's why Apple is where

it is. The other thing I would just point out they're introducing products at a point of supply change, just navigate massive headwinds. Just shows that distribution as well as or in his own chips. Absolutely, we weren't quite sure we'd see this m to chip and new MacBook airmac Book Pro because of some of those supply chain issues, but indeed we did. I actually got to to check

out the new products myself. UM. I want to talk about another development here and that is with family Sharing, And as always with these Apple updates at WWDC, it's Apple sort of nudging us and trying to move us, um, you know, towards the technology they believe is going to be the future. Take a listen to this on stage about this new ability to share, for example, your I

photo library with someone else. With family Sharing, you can share your favorite purchases and subscriptions with up to five of your family members including Apple Music, iCloud plus Apple One and much more. Everyone gets personalized access to their favorite content without having to buy their own subscriptions or

share an account. It's interesting down we're not just seeing Apple trying to make all of our own devices more connected to each other, but our device is more connected to the devices of other people, for example, in our family. What's the significance of that. I think it just speaks to an unparalleled ecosystem, and they're just trying to get further and further into that from both the services as

well as device perspectively. And I think that's what's really happening here is they're doubling down on privacy, and I think you show that across the board in terms of the presentations, but just more interconnected, more services, more ultimately family sharing from pictures to services to others, and I think that's really the goal here because Apples right now put an iron fence around their installed base, and I think that's what this really speaks to as they continue

introduced new products. And the one thing I just point out to five million of a billion iPhones have not upgrade their phones in the last three and a half year, so I think it just shows the drum roll di iPhone for two. Now. Apple shares did take a leg down last week on the back of that Morgan Stanley report about a potential slowing of app store sales growth. How concerned are you about that? And just how how many consumers are really going to upgrade their devices right

now in a difficult macroeconomic environment. Look, I mean I just saw with with that report, as well as Snap news or any sort of Microsoft ffex, the knee jerk reaction, any negative news is going to be exacerbating this market. When it comes to Apple, if I read one month of the App Store, I mean I think that sometimes

that's not as good a BRAM. And when I look at the broader services, which is on pace to be a hundred billion year as we go into next year, and I think it's as far as to the trees that they could have some softness here and there, but overall, I think that's worth one point you one point five trillion, And to your point terms just a broader mac or what we're seeing here around the edges, they'll clearly see

it softening. But what's beaked into the stock. And I think most investors believe numbers are are coming down for next year. So I think what starts to happen is stock beats in more and more bad news. But I still believe it's an underestimated upgrade cycle. All right, Dannys web Bush Security is always good to have you, Dan,

Thank you. Another story we continue to watch. According to Wall Street Journal, Chinese regulators are preparing to wrap up their investigation of Deity and restore its main apps to mobile store as a report also saying the right healing Giant will face a relatively large five Welcome back to Boomore Technology and Emily Chang in Cupertino, California, live from

Apple's wide Developers Conference and the keyword being developer. Hundreds of them here this week to learn more about Apple key updates and of course, millions taking part in this event. Around the world, we saw a redesigned MacBook Air, MacBook Pro with the m to chip, along with upgrades to the iPad and Apple Watch, as well a Safari and a shift away from passwords. I'm joined now by Jess Wulf.

She is the CEO and chairwoman of Rebble Girls, a multi platform empowerment brand with the mission of inspiring the next generation of girls, and you guys are actually finalists for the Apple Design Award. What exactly does that mean? We are, We're thrilled, congratulations. You know, what do you think Apple sees in the design? So so our app, Throuble Girls app is a finalist for the Apple Design

Word and Social Impact. There are six categories of awards and we are one of the finalists for them, and it's really around the design, the intentionality behind the app and what we're doing. We are an empowerment brand for girls. Where a storytelling company. We tell the stories of six hundred and fifty women so far across history, geography, field of excellence, all about inspiring the next generation of girls.

And so when Apple is talking to you you know about apps and what apps make impact, the impact that we're having on girls lives and our commitment to diversity and representation and authentic storytelling Israeli front and center. How can technology help you tell the I mean, you know, tell that story. I mean, gosh, we've been trying to inspire girls for for generations and you know we still face um a lot of challenges. What is it about technology

that can help well? Storytelling? Is what matters. So girls starting at the age of six start losing confidence and they start thinking they're less smart and less capable than boys. So how do we tell girls more stories that increase their confidence. So we started in books, we sold eight million books, but then we went to audio and we went to digital, and so technology can increase access to stories and all kinds of stories, and we can inspire

more girls that way. Now, when it comes to your company and obviously the developers at your company, what is it about a w W d C that's so significant? I mean, I'm sure you know. Are you looking here to see what Apple to you of the future is and trying to figure out how you can capitalize on that. Well, Apple has an amazingly huge ecosystem of audience and developers, and we've had a wonderful relationship both on the podcast side of things and the app side of things with Apple.

So we're here today for the awards ceremony and to see what the future is and how we can be, you know, at the front of the future for storytelling for girls. So we were hoping to hear some a r VR updates, which we didn't get there. We thought there might be some clues. You know, we believe there's a headset coming and that could be the next big thing.

Is that something that you were hoping for? I mean, I imagine the ability to tell some of those stories and augmented in virtual reality could potentially be very powerful. Absolutely so. Right now we're building an immersive online offline an ecosystem for girls who are integrating our books and our audio stories with our apps. So you can scan a QR code on a book and it takes you

to the expanded audio story on the app. At some point in the future, you can imagine also living and seeing these stories in a R and B R. What's your take on the controversy around the App store the

commissions that it takes. Do you believe that it's fair? Well, as a small business, less is more for us, But really, I mean, there is a huge controversy around that, and I don't I wonder if does that at all, you know, make you want to develop for other platforms or no. The Apple platform is so valuable and it's worth the rent essentially that you pay to use it. The Apple platform is incredibly valuable and they bring an audience and they support their developers and that is worth paying a

premium for bigger picture. Back to your mission, there's been this concern about women and girls potentially backsliding in the pandemic. What's your view on that. Have we lost progress over the last couple of years? Absolutely? Absolutely. You see it across the board. You see it what's happening in schools with kids being behind. You see women dropping out of the workforce. Last year, only two ad venture funding went to women, which was even lower than the year before.

I think it's absolutely time for us to step up and do more for girls, for women to advance society. What's the emma, mom? What's the secret when my daughter turns six? What should I do differently? Well, you should read a Rebel Girls stories for one. I have a few I have I love to hear that I love that. Help her develop her confidence. Find the thing that makes her really tick and lean into that, right, the thing that makes her smile, whether it's sports or music or

math or bugs or whatever. Bring that out in her, Encourage that, encourage her to build her confidence in that, and from there she can go on and become an amazing human. Right Chess Well, CEO of Rebel Girls, thank you so much for for blazing that trail and helping to tell those stories. Thanks, thank you for joining us. All right, big updates to the Apple wallet and the ability to buy anything anywhere they accept Apple Pay in four supposedly very easy installments. How much could this shake

up the fintech world? That is next? This is Bloomberg. It is time now for our crypto report and Bloomer Shanelli Bossick with me. Now, Shanelli, we're seeing a bit of a rebound in bitcoin. What's driving that? Yeah, something that's interesting is it's not just a little rebound. It's more than a five cent rebound that you saw over the twenty four hour period. Bitcoin has been rising since a drop off late last week, back now over that level.

Do you have it? Abo thirty one thousand, six hundred nearly? But listen, something interesting about this too is that it's also driving back up prices on bitcoin related stocks Bitcoin trades seven. However, the stock market being open helps some stocks regain some of the losses that they had seen last week. I think the likes of coin Base, which

had risen more today, Riot blockchain micro strategy. Something I want to point out Emily, though, is that even though some of those stocks saw a bit of a boost today with that five percent rise in bitcoin, those stocks hadn't even steeper drop off on Friday. While Bitcoin dropped about two on Friday. You saw an even steeper drop in those stocks. So question here about how exposed a lot of companies are as. Some exchange volumes show much

lighter volumes this year than they did the year prior. Shannali, is there still pessimism after this most recent rallying? Yeah, something interesting about that. I look at what For example, Lee Drogan over at Dark Killer Capital, I was saying on line today that he wouldn't be surprised that the cryptoconference curse continues with consensus and that the market gets

slaughtered late next week for another leg down. Just earlier today I was with another fund manager that said that they are calculating how long a crypto could really last? Can it last not just another couple of months, but could it last a couple of years? That will be the discussion moving forward, and what happens should we see such a sustained downturn? All right, Shanali, thanks so much.

I want to welcome Bloomberg Intelligence is Julie Shari l now to talk about some of the developments when it comes to fintech and Apple. But first of all, Julie, should we be should we be waiting for Apple's crypto play? I guess the sense of urgency is a little bit off for them now these days with the prices being down. Nobody who does hold hold crypto right now and wann't necessarily use it to buy things given how it's devalued um.

But crypto payments down the road will definitely be interesting and I think fits Apple to be a player. There still a really small market about six billion dollars last year made in crypto payments to merchants from consumers, so still not a huge market. Put an opportunity down the road. So let's talk about what Apple is doing, and that is Apple pay Later announcing this ability to pay later for you know, anything you buy via Apple pay in four installments. Take a listen to what they had to

say about it. Apple pay later lets you split the cost of an Apple pay purchase into four equal payments spread over six weeks, with zero interest and no fees of any kind. And Apple pay Later is available everywhere Apple Pay is accepted in apps and online so Julie, this is taking on companies like a firm and Klarna and Block which bought after pay. How big a market do you think this could be for Apple and the buying appay later mark. It is quite large, So it's

a great opportunity. Lots of consumer demand for this new way to pay. The question is how many how many more players right are going to get involved? And we think that answer is a lot. We think that by now pay Later essentially is going to be table stakes when it comes to making payments. Everyone and anyone is going to offer it online and now increasingly in store, so important move for Apple. They should be there. It's what's what consumers want. Merchants like it because it helps

to improve cart conversion. Um, they should be there. But pretty soon we're going to see by now pay later options on all of the credit cards, um, and all of the debit cards from our banks and so on that we're used to carrying. So it's going to be a matter of which which one do you want to choose? The all Cappa leader. How much does it matter the

partnerships that Apple is able to make. I think of an affirm and the partnership they have with Spotify and an Amazon and you look got Amazon, and you wonder can too big tech companies get it together here to play nice in a field like this, do they need

to strike massive partnerships to succeed. Partnerships with merchants are important, but they're especially important for those pure play, emerging buy out, pay later companies like a firm and after paying Klarna, because they had to put themselves on the map, right, they had to earn the trust of consumers, and by being on a merchants website, you helps you earn that trust.

Apple I think already generally has that. They already have millions of merchants on their platform who are accepting Apple Pay. So it's not too high of a hurdle for those merchants to now um continue to offer after pay sorry Apple Pay, And if you haven't, then now you will because you want that access to buy now, pay later. What we see from merchants is they're willing to put almost any payment option on their websites um and increasingly at the point of sale to get a consumer to

make that payments apples in good shape. Julia's Julie. There's been some skepticism about these buy now Pay later services. You've got regulators taking a look. Are there any negative consequences as an individual to just saying, hey, I'm gonna pay in four installments, no late phase, no interest, But is there a downside for me? So for the consumer, it is it's just a much easier way to pay

because you can spread things out a little bit. But I'll spreading them out too much that you potentially lose track or fall into into into trouble getting over extended. Where the risk comes in is if you take on too many of these small loans, right, and you see that in the next two weeks, for the next four weeks, all of a sudden, you have a number of installments coming do and that gets hard to manage for the the offer. The providers of buy now Pay later, right,

they have the risk. I may know how much installment credit you have with me, but I may not know how much you have with two or three other providers of of installment credit um and that's where the visibility can come into play and cause some problems. I think it's an area that where Apple is pretty well situated though, because they have experience with the Apple card right already making credit decisions. And most importantly, they have this huge

base of a billion users. They see their transactions, um, they see what they're doing on a regular basis through Apple Pay. Um, they can get comfortable with their financial sort of give and take over the course of the month that way, and can make better decisions in granting installment credit to those users. All right, Julie Shariah Bloomberg Intelligence, along with our own Sinai Boss, thank you both. Welcome back to a special edition of Bloomberg Technology at Apple

Park for WWDC in Cubercino, California. I'm joined out by Babo John All, the founder and chief analysts and president of Technolysis Research. So obviously a lot to talk about today. What struck you as the most significant of everything that we saw Apple unveil? You know, I think the most interesting thing was actually something that really is going to get talked about, and that is the fact that Apple is working with industry organizations for things like the Matter

smart home standard as well as for password lists. And I know those things are going to impact us later, but they signal an Apple that it's willing to play with other people, and that's not something we've seen a lot of Apples. So let's talk about password list first. I can't tell you how many times I've had to change my eye Cloud passward because I forget, because I just can't go back to it that often. For example. You know what is Apple doing here and why is

it so significant? Well, what they're doing is they're working with this organization called the fight A Alliance, and it happens to have Microsoft and Google and all the big players in there, and they're all working towards the ability to use biometrics uh to get into a system, but more importantly, to be able to save that and use it across multiple devices, multiple operating systems, multiple websites. So it becomes like a digital identity that you can use

as a mechanism for getting in. And that's a huge step forward. And let's talk about matter and the home. I'm glad you mentioned that because we haven't really gotten to the smart home yet. You know, the criticism is that it's just taking so long to get these smart home technologies to really go mainstream. How many people are actually taking advantage of it? Well, and that's the problem, right because and you could argue, well, is this a reflection of home Kit really not really doing what people

thought it would. It is a little bit, but it's again the bigger issue is when it comes to smart home, Apple recognized they needed to play with the other guys, They needed to play with Google, they needed to play with Amazon and allow all of these devices to interact. And because they're doing that, that makes things significantly easier

for people to pull us all together. Again, it's going to take a little while before we get all the benefits, but the fact that Apple is willing to do that, I think is reflective of something very different from them. You also have Apple trying to take on more real estate on the dashboard in your car. Will they succeed? So Car Play again, if we're going to talk long term strategic impact, that car Play announcement is huge. The question will be, you know, how much are the car

makers going to be willing to do that? And simple things like Hey, when I turn the car on, whose logo do I see? And who who do I interact with? Because this has been the concern that the car makers have had with using Google or Apple, like, Hey, we don't want to lose our identity. We want you know, we're our brand and we want that to carry through, and so there is a big question of how far that goes. But watch that one. That is going to

be interesting. Now. You and I both got to see the new MacBooks, and I believe there was even an appearance from Tim Cook showed up to give a little wave to the crowd. You know, what do you think of the new devices? Well, they're beautiful machines, right, I mean, the M two is arguably, you know, incremental change, but

it is a step forward. But that MacBook Air is an absolutely beautiful design and and it's sexy and a cool and it's the kind of thing people are looking for from Apple, and they want to see hardware improvements. And that's the kind of thing that someone can walk away from the show going okay, cool, I see I know what I'm going to get next. And again, during the pandemic, computers became so much more important to so

many people. So having a new computer and new design, faster performance, that's exactly what Apple needed to Now we've seen Apple taking greater control of privacy, privacy first, which impacts a whole bunch of technology companies. We also saw some updates to the lock screen. You know, it's all surrounding this this idea of focus and letting you be able to like use your phone as a glance at a glance, but not get lost in it. You know,

what's your take on these developments? I think they're important, and because you know, unfortunately, people are getting obsessed with their phones, and they're getting so connected to these phones that they can't pull themselves away from it. And so little steps like that to hide some of the notifications, only show them when you need them, bring in additional widgets to customize the lock screen, all those things have

an influence on how people use their device. And the nice thing is, and this is why people like Apple, is I get those benefits even if I don't buy a brand new iPhone, I even if I have a three or four year old pin every And is that a little bit of hypocrisy here, because you know, Apple's making it easier to use the phone but harder to use everything else. Well, it's a fair point. I mean,

obviously I want it to be genuine, right right. Well, I mean, look, what they're ultimately I think trying to do is how can they get people to get addicted but not too addicted in a weird way? Um and they want to get the ability to use their devices across all their elements. You know, for example, the ability to use your iPhone as a webcam with a Mac was really cool way of tying their devices together. They've

been trying to do that for years. Figure out ways, what little technology can we do to bring this in so that people want to use more of our own devices. So you're exactly right. I mean, they're trying to get people to do it, but they also recognize, hey, in some ways we've created a problem. What can we do to sort of step that back a little bit in terms of keeping things under control and and make it

more of a glancing like device. Like you said, so, what is this signal to you about what's coming in the fall? H? Well, the signal is obviously we're gonna see a new iPhone, right and uh, there'll be new devices there. My guess is, now that the M two is out of the bag, I think we'll see, you know, additional iterations of M two device based devices. We'll see a new iMac, will see probably maybe we'll finally see the Mac Pro that people have been waiting for. That's

the last piece of the Mac puzzle. That doesn't have an M series chip um, And you know, I don't think we're gonna see anything on a R for a while, because that's the big question. How many years out is it's next year? My guest, you and I will sit on this stage together next year and we'll be talking about a R. That's my guest. Why not yet? If Facebook's doing it now, No, it's not doing it out because remember that meta is doing VR fully encompassed in

your face cuts off the world. A R where I'm looking outside, I can see what's going on around me, but I get, you know, a little bit more information is much harder to do. So should we be thinking FaceTime in VR maps, in VR plus, Fitness Plus and VR. When I'm thinking, I'm looking around and I'm see that person and their name shows up on my on my screen, I'm like, oh, yeah, that's that person's name that I recognize.

You know, at a trade where you see all these people out of context, can't remember who they are, and it does recognition because it's in your contacts and it tells you that. Or you look at a building, or you look at you know, you're traveling somewhere and you say, what is that, and you look at it and it tells you. So it's not that it necessarily gives you all of that stuff in three D, but it overlays

enhances your visual experience. That's right of technolysis. We're gonna talk in the air and see if your predictions were true. Thank you so much for joining us. Good to see you here in person, and thank you all for watching a special edition of bloomber Technology Live from w w d C. We've got a great show coming up tomorrow as well. Max levchin Uh you don't see him on that graphic, but he'll be joining us to talk about this whole Apple Pay Later situation and more. This is Bloomberg