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Let's dive deeper into Pinterest and those first quarter sales use the growth with Pinterest CEO Bill Ready, Bill terrific to have you on the program. The story seems quite clear, Pinterest pushing into shopping and Pinterest focusing on gen Z users. Right. My question to start, what is the relationship in the activity between the shopping and the gen Z users.
Yeah, so you know, we're finding our best product market fit in years. We've hit an all time high with users more than half a billion users and as you noted, gen Z is our largest demographic. It's now more than forty percent of our platform, and it's our fastest growing demographic as well. And at the core of that growth with gen Z has been the rising actionability in the platform.
Pinterestes where gen Z goes to shop, and as we've made Pinterest more actionable so that people who can get to more of the things they're finding out on Pinterest, we're seeing that work really well for users, where we've accelerated user growth for seven straight quarters now, but it's also cutting through for advertisers, where as you noted, revenue group twenty three percent this quarter, nearly doubling our revenue growth rate from last quarter, and so we're really seeing
this be quite synergistic between users finding the things that they love on Pinterest and then advertisers finding this is a great place for them to meet users that are in market looking to shop and buy.
And let's just talk about some of the synergies that you've managed to bring to bear with Amazon, with Google, with those ad partnerships. Bill, how much of that advertising optic is thanks to these third parties.
Well, you know, on the shop ability front, you know, historically Pinterests has solved digital window shopping, but it's hard to get to the things that you found on Pinterest. We have opened the stores, and in doing that, we're seeing that retailers broadly are finding great performance on Pinterest. At the core of our revenue acceleration has been our strength in low funnel actionability users that are clicking and buying.
We more than double the number of clicks we sent to advertisers in Q four, and we did it again in Q one. That is broad based, but we are seeing our best strength with the largest, most sophisticated retailers
that provide really great buying experiences. We're quite pleased with that, and we also see that the third party demand that we've brought onto the platform is doing exactly what it was intended to do, which is rounding out gaps in our auction and bringing more great, shoppable, biable content onto pinterest so that when users find what they're looking for in Pinterest, they can easily click and buy it.
This was a milestone quarter in the sense that global monthly uses past half a billion for the first time. You've put a lot of emphasis on gen Z, So look forward, what is the arc of user growth and what drives it? What brings in you users to your platform?
Bill Yeah, So, as I mentioned, this is our seventh consecutive quarter of accelerating user growth. We've accelerated in every geography and with every generation that we track. Gen zs are fastest growing in our largest but you have millennials right behind that. So our improvement in the product has been broad based, and it is that actionability at the core. But I would say we are just getting going with that.
We see much more building momentum in that as we look forward, and it's both the actionability as well as the positivity that we're bringing into it. We've made tremendous strides with AI, and AI is bringing more relevant recommendations for users so they can take action on more of what they find. But it's also the case that we're tuning AI for positivity. We're tuning it to help users feel better not just in finding what they're looking to shop and buy, but in making sure that we're bringing
inspirational content to them. So we've done things like inclusive AI, where we have skin tone filters so people can filter for things that will reflect them and including diversity by default in our feeds. We introduce body type AI where people can select body types so that they can find
more things that fit well for them. And so we want to make it so that every person on Pinterest can see themselves on Pinterest, and so that's really leading to great strides in both the relevance the representation and in just people feeling positive when they spend time on Pinterest.
So last night on the Amazon Media called, Brian Ozowski was asked about Timu and she In in the context of competition with you guys a Pinterest a little bit different. Would you talk about Timu and she In as potential partners? Are you seeing any uplift from Chinese advertisers.
So so APAC cross border has been a contributor to our growth, but it's a nice contributor, you know, it's not overwhelming, but it's a nice contributor. But as I mentioned before, our strength and retail has been broad based. Retailers of all sizes are finding strength on Pinterest, and it's because they're seeing that doubling of clicks that we sent to advertisers a year on year in Q four
and again in Q one. And it's also because they're able to meet hard to find shoppers like gen Z on Pinterest, and they're meeting those shoppers in a really unique moment because users come to Pinterest when they have clear intent. More than half the users on the platform we're here to shop, but they haven't yet decided what to buy, so they're not necessarily searching for a specific brand or a specific item where maybe the decision's already made.
They're coming here with much more general thoughts like cool outfits for spring, what to wear to Coachella, And those are great moments for advertisers to meet users because the user has clear intent but hasn't decided yet what to buy and again we're seeing that broad based across retailers. China cross border is a contributor, but it's broad based strength for retailers.
Focusing a little bit more on China for a moment, Bill, I mean, this is a unique time in social media more broadly, because it looks as though one of a key social media player might be falling away. Do you think more gen Z will come to you because of TikTok actually being banned completely no longer existing in the US.
Well, when you look at why we are doing so well with gen Z, it is because we are we are doing something very different than the rest of social media. For gen Z, most of social media has the user in a lean back entertainment mode. We have the user in a lean forward mode with intent and purpose and I mentioned tuning for positivity. Gen Z sees Pinterest as an oasis away from the toxicity they experience on much of the rest of social media. They know that social
media has largely become comparative and performative. And if you go talk to gen Z about why they spend time on Pinterest, they'll say they go to other places on social media and see what others want them to be what others expect them to be, and then go to pinterest to discover what they want to be and invest in themselves with a small circle of friends. So that's already winning with gen Z, and we're not sitting around
hoping for the demise of other platforms. We're just busy building something that makes people feel more positive is and to give them a great experience, and that's winning, particularly of gen z.
Okay, So no clear ambition to capitalize in the uncertainty, but clearly seeing the flow of gen Z. What really always interests me, Bill is when you break down your numbers in terms of average users and where they are. You're so dominant in the rest of the world, do you see us as the area of growth? Do you see internationally more the area of growth. Where do you see the expansion?
So it's a great question. As you noted, we have approximately eighty percent of our eighty percent or more of our use outside the US, but only approximately twenty percent of our revenue outside the US. So the improvements we've made from the user perspective have been broad based. As
I mentioned, we've accelerated users across every geography. On the modernization side, we are much further along in the US and we are now starting to deploy those things internationally, and so we see international as a huge growth vector for US, both in terms of what we will bring to advertisers directly where we do first party selling, as well as where we're bringing in new sources of demand, either through third party demand like what we're doing with
our Google partnership in international markets or what we're now doing with resellers in international markets where they can bring more local demand, which is going to be great for those advertisers, but also great for users that will find more shoppable content as more of those advertiser those international markets come onto our platform.
Bill, great to catch up with you. Thanks for spending some time with us. Very funny pintra't ceo. Bill ready there,