Bloomberg Audio Studios, podcasts, radio news. Mark Douglas, CEO Mountain Joins US. Mark talked to us about the IPO process here. What was a message you guys were delivering to prospective shareholders here during your IPU.
Well, I think the key message was that we had created a new segment of the television advertising market where we're bringing small and mid sized companies into the market for the first time on our platform, where they can advertise on TV the same way they could previously do on search and social. And so our customers have responded to that and we very please, like all the investors we met with on the road show responded just as well.
When you go into a meeting, do you take Ryan Reynolds into the meeting?
Well, he showed up on the teaching you know with the first day of a road show, you meet with all the banks and all the people, and he was there. Was it was pretty fun meeting. So we had a good time.
So what's the distinction here, help pauling me. We're out on YouTube. It's building every day. Mark, We're just overwhelmed by the you know, as Colin of the Twins as a discoverability factor, how is ed revenue going to fold into YouTube creators, whether they're hipsters like Lisa Matteo's kids or their fossils like me and Paul Sweeney.
Yeah, so YouTube, something like YouTube, it's not competing with something like stream with streaming television, which is the market that we're in. It's actually people are just expanding their entertainment consumption. So more people watch TV a day than use social media. It's the highest engagement channel of any
entertainment medium. So you see streaming growing, obviously, YouTube, social all continue to grow as people just consume more content and as a result, you know, companies or small mid sized businesses can now connect with those people and do that with Mountain, do that obviously with Google and so forth. So we're you know, it's it's great for everyone.
Mark The month of May is a very important part of the year for global television business. Here we have the upfronts where the broadcasting cable networks and pretty much everybody else out there is trying to sell ad space shows everybody what they're going to be broadcasting in the upcoming year, and they ask advertisers to step up and commit dollars for the upcoming television season. How are the stow fronts this year, and how would you characterize the
upfronts this year? And what are advertisers thinking about with maybe some uncertain economic times.
Yeah, so I think the advertisers are there for the upfronts. And the thing that I think the whole industry is really excited about is live sports on streaming. So you see ESPN and other networks really focused on live sports. Is kind of number one conversation I have with the leaders at these networks. And so I think the upfronts will be fine. I think our customers will do great.
They'll part they won't participate in the upfronts, but they will participate in the availability of live sports is kind of the year of live sports. So that's what you're gonna see.