Now let's talk about cars, because Jeep is unveiling its first all electric suv in the US, the Jeep Wagoneers. It will retail for about seventy two thousand dollars and it will hit the market this fall. Join us now for more. I'm thrilled to say we have Antonio Filosa. He is the CEO of the Jeep brand. Let's talk about that price tag. Seventy two thousand dollars. That's relatively high compared to some of your competitors.
Talk us through the pricing strategy there.
Yeah, So the value that we put in this car is absolutely outstanding. This is the fastest Jeep ever. It goes from zero to sixty in less than three point four to seven. It's got a range of three hundred miles plus, it's got to talk over six hundred and seventeen pound feet. Talking of technology, forty five inches of usable screens inside, an unbelievable selection of very precious material, and the sense of craftmanship in the car. It all
all that with an unbelievable and unbelievably aerodynamic design. So we believe that all the value that is in the earth, the price is pretty competitive and by the way, it's exactly in the middle of the of the segment midsize as your big segment.
The pre order are open today.
Four clicks go to from Jep to comjip dot com, four clicks to get your car. You choose your color, your interiors, your dealer, and you buy it.
So please do that.
So there you go, point taking that.
When it comes to the price tag, of course we're talking about speed and we're talking about features. But even still, I'm curious to hear a little bit more about Jeep's pricing strategy overall, because the narrative out there is that prices are too high, Jeep is losing share in the US, and that inventory at dealerships is piling up. So how do you adjust at this point? Do you cut prices? Do you cut production?
What's next?
So we will have a second off with many new launches and product action and issue one of On those occasions, we will work on product competitiveness, so we will give to have a dealer more competitiveness to sell more Jips and also other Stellants car. So we believe that second Alpha will be the perfect timing to adjust inventory while we will work on technology on innovation and product competitiveness through price mostly and through incentive as well.
So through price through incentive, it sounds like production levels not necessarily going to change there.
Production I believe it can stay at the level it is. Obviously, we will monitor week by week and month from a month to see if some fine tuning is needed. But the point is to heat up the sales, and to heat up the sales, we'll launch product action associated to price competitiveness sections.
All right, So addressing that through demand, trying to boost demand rather than supply.
Really appreciate the color there.
I do want to talk about something that the CEO of Silantis said, of course Silant is being parent company, saying that the company plus rule out a twenty five thousand dollars ev in the US quote very soon.
How soon is very soon?
Well, it said very soon, So I confirmed that I cannot say how soon. In the next one year, GIP only s three important launches on the same platform. So today you saw jeep Wagons, Please preorder online for clicks to have your Gepagons.
Then you will have another.
One, which is jeep Racon in three months, and then you will have another one. I cannot display it I cannot say the name, but it's gonna compete in the mainstream mid suv segment. So we have three Jeep cars on the same platform built in North America, designed by American engineers, that will be available to the market in less than twelve months in the core of the market, which is the mid suv segment, that is a segment of four point two million units sold. Preer's a Arges
segment in the planet. We come from zero cars in that segment. JEP will be with three in less than one year.
All right, So it's four clicks, not five, not three to have pre order that Jeep there. But I understand that you won't tell me the name or specifics on the timing of when we could see that twenty five thousand dollars EV. But I have to try to make some news here, So can you give us any color on where it will actually be built, what platform that you plan to use.
Those three cars that I mentioned, they will be built in Toluca, Mexico on stell a large platform, which is the platform that is that that plan. The twenty five thousand BV Jeep will be built later later so after this year, and we still identifying the plant. The platform is that what we call stell a small or smart car, which is a very competitive platform. That's why we are able to build such a big value JIP branded in twenty five thousand BB. We will have also other options.
Our strategy is freedom of choice. That means that out of the seven powertrain system available today in the market, we will offer to the market six in our range, so our customer can buy BBS if they want, but can buys HIV plug in hybrid mild ibrid icee extended the range that we are launching next year, So we are full of novelties in the next twelve to twelve months and later.
All right, So definitely a lot to keep an eye on there.
When it comes to Jeep and your future plans, I am curious about what your ambition is when it comes.
To where you are geographically.
I was talking to our resident car guy, Matt Miller this morning and he made the point that there aren't really many Jeep dealers in Europe. For example, if you want to buy a car there, you have to do it.
Through an importer.
How global do you really want to be when it comes specifically to Jeep.
Oh, we are the most global brand of stell Lands. Last year we sold one million units, being seventy percent in North America, but there is a large part fifteen percent in soth America, fifteen percent in Europe and the rest of all the world. So our global stands as JEP give us the opportunity to assess of global scales and global scales and volumes. Obviously it means to a brand of cars, the possibility to create synergy, to have access to higher resource and invest in more innovation, for
instance in power trends. So to be global is very important for JEEP. Obviously we are deep into American roots. We are the most patriotic brand overall. This is recognized by Americans at every year b voting about that there is a survey the states that Jeep is the most parodic brand overall. So we come in in this survey before this day for instance, before McDonald's for instance. So we are very very very recognized as America, but we
are global. At this global aspect of our business give us access to global scales, which is important when it comes to product development.
So commodity being global, I want to talk about your commitment to battery electric vehicles full evs versus hybrids for example, which a lot of your competitors are pivoting more heavily too.
How are you thinking about that as you.
Look to the future, are you going to really double down on fully vs here or is maybe the future looking a little bit more hybrid.
We we are we have the possibility to offer to the market absolutely everything. So our strategy freedom or choice give us the flexibility to develop many, many, many innovation set technologies for the same market. So, for instance, now we are in a moment where the PASO growth of batteriety vehicle is there, but not at the level that we thought. We will launch very soon Extended Range, which is a reeve so a kind of ibry technology for
this is next year. We will launch after the big success of Range, which is a PHV and grantual key for b which is a PHIV, a Gladiat or Jeep gladiad or the pick up PHV as well, and we will launch other in the rest of the wars such
as mild dabbing and Rabbit. So to Jeep, the point is how much time do we need to offer on very versatile platform the power thread that in that moment the market is willing, and our engineering give us the possibility switch in six months, six months on the same platform for one power thing to another.
And Antonio, I only have about thirty seconds left with you. But before I let you go, tell me about the future of gas powered jeeps. Are you still going to keep producing them or scale back production?
No? No, we're producing that for sure. For sure. It's one of our power three that we want to offer.
Yes, all right, so still committed there to that gas powered vehicle. Really appreciate your time, Antonio, No, it's a busy day for you. That, of course is Antonio Filosa. He is the CEO of Jeep