General Motors CFO Paul Jacobson Talks GM Dodging Tariffs With Production Shift to The US - podcast episode cover

General Motors CFO Paul Jacobson Talks GM Dodging Tariffs With Production Shift to The US

Jun 11, 202511 min
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Episode description

General Motors plans to invest $4 billion in its US plants over the next two years in response to President Donald Trump's tariffs, which will expand factories in Michigan, Kansas, and Tennessee. He is joined by Bloomberg's Matt Miller.

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Transcript

Speaker 1

Bloomberg Audio Studios, podcasts, radio news.

Speaker 2

Paul, we're talking to you. I'm normally focused on automaking as a business. It's now very close, closely related to the kind of stuff that Joe and Kyley talk about every day because of the tariffs. You've announced a four billion dollar investment or plans to invest four billion dollars over the next two years bringing production back to America. This is essentially what Donald Trump is pushing for. This is what he wants companies to do, and now you're

actually making it work. How much is this going to offset the five billion dollars worth of hits GM is expected to take from the tariffs.

Speaker 1

Well, Matt, first of all, thanks for having us so, I think you know this announcement that we made is worth much more than just the tariff side of it, and tariffs are obviously a piece of it. Is we're reacting to the new dynamic that's going to be out there, and it'll offset a good bit of it. So we'll move about three hundred thousand units of production. Some of it is new production and incremental some of it is a sh shift, but reoptimizing our manufacturing footprint and taking

advantage of some underutilized capacity in the US. But it's also about, you know, creating security for our people. You look at the Orient plant, we would tailor that to produce and scale evs really fast. The market is obviously

changed and pivoted a little bit. This gives us an opportunity to reallocate that plant better utilize it for internal combustion engines on trucks and full size SUVs where we know the demand is really strong for them, and that's great for our utilization, our efficiency as well as for our consumers and our people as well. So it's about more than just tariffs. But with this will be about two million vehicles produced in the US for the US, and we're continuing to make those investments.

Speaker 2

I bought Silverado ZR two a couple of years ago. Mine came out of Mexico. You're going to be moving most of that production, I guess to the US, right, most Sierra production to the US. Equinox production does that come mostly the US? To What are we seeing in terms of the model that are hanging out of miss.

Speaker 1

Yeah, we'll have equinox ice production in spring Hill, I'm sorry, in Fairfax. Spring Hill is going to be the Blazer, but Fairfax is going to be another great implementation of where we're going to be able to produce ice and evs on the same production line, creating that flexibility for us to be able to respond to consumer demand as it continues to grow.

Speaker 2

Have you changed sourcing for any of the parts, because it's not obviously just about the final assembly with these vehicles. There's a ton of content and you want to have that, I guess is as much domestically sourced as possible as well to save.

Speaker 1

On costs, well, I think you know, with what the administration is set up here with the MSRP offsets is giving us time to help retool our supply chain, so incentivizing growth and production in the US. Recognizing that the supply chain taps time to shift. So we're going to continue to work with our supply base to try to maximize the efficiencies across the entire value chain and utilize those off sets where we need to and shift production that makes sense and where we're able to.

Speaker 2

I should say, to save on tariff costs because you obviously source a lot of these parts outside of the US because the actual production costs are lower. How much higher is it. How much more expensive is it to build a part like an engine or a transmission to assemble a truck in the US than it is, say in Mexico.

Speaker 1

Well, it's far more complex than that, Matt, because I mean there's obviously the hourly labor differential, and that's a big piece of it. But we can save money and logistics. We can save money and plant utilization and filling up capacity. So when you when you fill up a plan, it actually makes it more efficient for every vehicle out there,

not just the ones that you're moving production into. So we look at that as an enterprise wide calculation and think we can get to an equivalency where ultimately we can be competitive with producing in the US as well.

Speaker 2

One of the things that you can produce fewer of in the US is magnets, the rare earth minerals that we've all learned much more about than we ever expected to in the last week or so. How is your access to those rare earths right now? Because there's concern that production and a lot of US factories could.

Speaker 1

Slow Yeah, we haven't experienced any slowdown as of yet. It's clearly a risk that everybody is watching from that standpoint, But what I would say is our supply chain team does an excellent job. Similar to what they did through the supply the chip crisis semiconductor shortage that we had

a few years ago. Our team did a great job of responding, maintaining agility, working with our suppliers to try to balance production as best we can, and they've done a great job so far with this situation as well.

Speaker 2

What is your thought on any kind of vertical integration. I mean, the concern or the problem I guess with rarest isn't just the mining, but also the refining of them is mostly done in China. Have you tried to convince suppliers to do more of that here? Are you trying to get your own supply here?

Speaker 1

We've done a number of initial whether it's with Lithium Americas or a joint venture with Pastco around a lot of battery raw materials, particularly the lithium side, which is a little bit easier to do and a little bit less capital intensive. But we've helped fund that, We've taken equity positions, we've helped to fund products and projects across

the board. But we've been working on this for a long time, really since Covid is trying to increase the resiliency of our supply chain both you know, from a pandemic, from just a de risking perspective, and we're in a pretty good situation with where we are. We still have some work to do, but there's a lot of things that we can do thinking creatively with our partners.

Speaker 2

What are you thinking about prices right now? You obviously raise prices on a regular basis. Right if we're not experiencing deflation, you're going to try and stick with the pack. There are you facing pushback from consumers when you try and raise prices.

Speaker 1

Well, you know, our portfolio has performed really, really well, and we've adopted a strategy of being very disciplined in our production, not overproducing like some of the challenges of the past, and that's a strategy that's worked for us. We announced on our earnings call about six weeks ago that we don't need to take any price to help with the offset initiatives that we've targeted going forward, because we want to be in the position where we're responding

to demand from our customers and being more stable. We don't want to raise prices because of tariffs and then when tariffs come down, expect that prices are going to come back down. We want to be more consistent with our customer base and that's a strategy that's worked really well for us.

Speaker 2

Can you do it in other ways through MSRP? I mean some manufacturers are raising maybe delivery price, you can also raise the price of options packages and still keep MSRP level. Well.

Speaker 1

Again, we haven't done anything specific to respond to tariffs. We've looked at where packages are for options, where our logistics costs are, etc. And we try to price what we can. But that's irrespective of tariffs, and it's something that we've done. I think when you look at our pricing model over the last few years, it's been more consistent than many of our competitors, with less volatility and discounting,

and that's good for our customers as well. So we're going to continue to do that across the board where we can and make sure that we're delivering value for our customers.

Speaker 2

The being counters at Bloomberg Intelligence, So I want me to ask questions about cash flow here and how that looks right now with the tariff effect. You've had obviously great sales, as I guess some demand is pulled forward. Do you have to divert some cash though to deal with teriffs from anything else?

Speaker 1

Well, I mean, clearly, in the short and intermediate term, tariffs are going to be a drain on our cash flow. We announced about four to five billion dollars of impact this year, and we think we can offset about thirty percent of it going forward, but that is going to be a cash hit. Now, when you look at the performance of the company, our cash flow generation has been really strong. It'll continue to be really strong even after the tariffs, and we're going to work to continue to

drive that efficiency. But we've got to create that stable cash flow across the board because this is still a cyclical industry and we need to be able to absorb these shocks. And I think the team's done a really good job of managing and being disciplined in order to continue to drive strong cash flow even in the face of some of these short intermediate term hits.

Speaker 2

What are you expecting in terms of SAR because we've had pretty strong sales numbers over the past couple of months, I think upwards of seventeen point three million. Does that continue through the rest of the year.

Speaker 1

No, we don't expect it to. We would love to see that happen, But what we said about six weeks ago is we're planning for a year of about sixteen million units, which is similar to last year. In April and the first half of May, we were trending much closer to eighteen million as we saw a lot of customers trying to get ahead of what they expected to be price increases. We've seen that come out over the last couple of weeks, but it's really retreated back to

where it was before that pull ahead demand. So we're encouraged by the fact that that consistent demand is still there, and that's going to be important for us as we continue to push forward. If we see a slow down, we'll have to adjust to it and make sure that we create that agility that we have really come to be known for over the last few years. But right now, the customer seeds pretty stable. Even though we've seen that pool ahead demand.

Speaker 2

Come out, You've had the best margins of the big three enjoyed I think eight and a half percent margins are thereabouts. Does it hang at that level through twenty twenty five.

Speaker 1

Well, obviously the tariffs are going to be an operating hit to us going forward, which is why we're focused on making sure we take actions quickly. There were a number of actions that we already took, we called them no regrets actions where we increased the line rate in Fort Wayne, to build more trucks in the US, etc. Here, we're taking the next step of deploying capital to increase

that production. These are steps that we think are necessary for us for the long term to be able to drive that type of consistent margin performance that we want to be known for.

Speaker 2

I want to ask about the shares as well as your free float. It's gotten pretty small. How much further can you go with buybacks?

Speaker 1

Well, I mean, we're going to continue to follow our discipline capital allocation policy. The first thing we do is reinvest in the business. That's a capital budget of about ten to eleven billion dollars. We just announced last night that that'll be ten to twelve billion dollars for twenty six and twenty seven, reflecting a little bit of additional spend for what we're doing. The second is we prioritize

the balance sheet. The balance sheet's been as strong as it's been in decades with a pension fund that's nearly fully funded, and debt that's very manageable. And then the third leg of that still was returning cash to shareholders. So we reinstated the dividend a couple of years ago, and we've been deploying that cash to return to our shareholders to make sure that all the constituencies benefit from the success that we've been having, our employees, our customers, and our shareholders.

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