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SBF, Trump Immunity, Google Loss & Clean Beauty

Dec 15, 202334 min
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Episode description

June Grasso talks about the biggest legal stories of the week with the experts.

See omnystudio.com/listener for privacy information.

Transcript

Speaker 1

This is Bloomberg Law with June Brusso from Bloomberg Radio.

Speaker 2

I've been gathering the greatest hunters across all realities, and I started with the best cost a lot of credits to convince Mando.

Speaker 1

But this is the way.

Speaker 2

The plan, pure chaos and no one will sew it better than them.

Speaker 3

Fortnite is an online video game where players collaborate to survive in an open world environment, and the winner is really Epic Games, which makes billions of dollars every year from it. And this week Epic won its years long real world battle with Google over its app store, where it charges companies' fees when users make purchases.

Speaker 4

For games like Fortnite.

Speaker 3

In a major blow to the tech giant, a San Francisco jury found that Google's app store constitutes an illegal monopoly in violation of the anti trust laws. Google is vowing to appeal. Joining me is anti trust expert Harry First, a professor at NYU Law School.

Speaker 4

What did the jury decide exactly?

Speaker 3

Here?

Speaker 5

So, the jury decided basically that in a number of different ways, Google abused its power to keep its monopoly in the Google app stores or the distribution of Google apps and that they did a number of different ways, Agreements with the handset makers, agreements with developers, you know, making sure that Google Play appears on every Android phone, keeping developers from going off and developing their own app stores, and basically requiring everyone to sort of go through this funnel.

Speaker 6

You know.

Speaker 5

It's sort of like the old hourglasses. You know, it goes down into the middle and everything goes through. Google will play if you want to reach someone with an Android phone in their hands. So those little grains of sand, thirty percent of them go into Google's pocket.

Speaker 3

Yes, those are the commissions as high as thirty percent that Google takes from software developers. The jury deliberated for a little over three hours after a month long trial, and came back with the unanimous verdict.

Speaker 4

Was the evidence against Google. That's strong.

Speaker 5

Jurors take these cases very seriously. Jurors pay attention. They sit there and they listen hard. This is new to them in a sense. I mean maybe some of them have played video games on their phone, but they listen hard. And I took a look at the sheep with their findings, and it said, you're supposed to define what the market is, and instead of the sheet having a list of things with a checkbox. You know what it might be. It just had a box and you had to write it in.

So they wrote in the exact right product market definition that the plaintiffs wanted. And to me, it's sort of a little tell that they're paying attention. I mean, this is a little bit technical language, and they were paying attention to what was going on. There were atmospherics in the case, of course, there always are, you know, testimony of how apparently Google made an offer to Epic to come back on board, We'll give you a lot of money.

There was some question about how Google was dealing with its internal chats and whether they were trying to, you know, erase the evidence as they were making it. So those may have played a role. But I think that's a real indication of non technical experts saying, Okay, we understand what power is. You know what a monopoly is. We're not economists, but we can understand this evidence.

Speaker 3

And Google's it Epic, which seems to be on a mission, lost a similar challenge to Apple's Appstor two years ago, and both companies have asked the Supreme Court to review that. Does the judges verdict there contradict the jury's verdict here, or are the cases and the facts different.

Speaker 5

Yes, maybe or maybe yes. It depends, So you're doing.

Speaker 4

It again, Harry, you got me in one of those.

Speaker 6

I mean, this.

Speaker 5

Certainly is going to be one of Google's arguments when Google appeals this case to the Court of Appeals in the Ninth Circuit, saying, you know, you just affirmed this decision finding a very different statement of what the product market is, finding that Apple and Google compete in the distribution of gaming apps, and you were right in the

Apple case, and this case can't stand. The jury made an error of law, you know, reflected no doubt the instructions that it was given, and the verdict can't stand. So I think that's going to be a key part.

Now what did I say? Maybe yes, yes, maybe. Epic is still arguing, of course that the judge was wrong in the Apple case, but putting that to the side, we'll argue there's differences between what Google's doing and what Apple's doing, and the product market definition is different because other companies actually do distribute Android compatible applications, so it's not a product market definition constructed for one seller as it seems for Apple, since no one else can distribute

applications that will work with the Apple operating system because Apple controls that, but Google doesn't quite control Android in the same way, although there are probably arguments over that. So they'll try to distinguish the facts of the case a little bit. But at heart it seems like a problem.

Speaker 3

The case isn't over because the judge has to decide what the remedy will be. Yet Epic didn't seek monetary damages from Google, only a change in app store policies. I mean, what's the range that the judge can order here?

Speaker 5

Well, you're being more specific about what Epic seeking than Epic was in its complaint. The remedy was stated very generally about adjunctive relief. So it's not one hundred percent clear what Epic wants, except to say that apparently whatever match was offered Match dot Com was offered and agreed to in its settlement. Presumably Google would have been glad for Epic to take the same settlement it didn't, so

presumably it wants more than just that. Now, I'm not one hundred percent clear about exactly what it wants, except it certainly wants to be able to free itself from the Google payment system. It wants to be able to sell things in Fortnite through its own Fortnite app and not have to pay a commission to Google. But exactly how they want to achieve that technically, they don't seem to want to have some sort of a choice thing

that's within Google's control. So it's not one hundred percent clear, But I would say this Epic did not invest so much money in this litigation without thinking that it could get something worth more. So whatever it wants, they must think it will be worth a lot of money to them going forward. Because Fortnite's big business, some.

Speaker 3

Analysts have been saying that the business model in apps that generates for Google and Apple close to two hundred billion dollars a year is in jeopardy. Jim Sweeney, the chief executive officer of Epic, said, the dominoes are going to start falling here. The end of thirty percent is in sight.

Speaker 4

Do you think it's as big as all that?

Speaker 5

Well? Maybe, I mean it's certainly Epic wants to argue that your business is about to end. You know, this may just be a dance towards the settlement. Hard to say, but you know, whatever it is. Apple and Google have already moderated some of their pricing for smaller developers, but the big money appears to be particularly with the games, which offers subscriptions and things that can be bought within the app itself, and there's a lot of money in that.

So no doubt that's thirty percent is going to stick. But what it's going to be and who's going to control the payment I don't know. And part of the question is is this a settlement that's only sort of a one off for them or is it going to help other developers? And I guess that's yet to be seen.

Speaker 3

Google is defending two other anti trust cases by the Justice Department, one in DC over its search engine and another in Virginia over its ad tech business, and the Justice Department has been investigating Apple's app store practices since around twenty nineteen. So is it like an antitrust revolution against big tech? Looking at it from the viewpoint of a professor of antitrust.

Speaker 5

Well, from professor of antitrust, I think, gee, what took everyone so long catched up?

Speaker 6

You know?

Speaker 5

If you think about using anti trust against major economic powerhouses, and particularly in the tech space, it took two decades between Microsoft and filing cases against the major tech platforms. So in that sense, it's a revolution not taking place in the streets, it's taking place in courtrooms. So it's pretty amazing in that sense. And the ad tech case against Google that will also be tried before a jury because the Justice Department is asking for money damages because

the federal government is an advertiser. So it's a way both to get money back for taxpayers, but also a way to have a case try before a jury instead of a judge. And this may be a little cautionary tale for Google.

Speaker 3

About that sort of a test of whether a jury makes a difference rather than a judge. Thanks so much, Harry. That's Professor Harry First of NYU Law School. This is Bloomberg.

Speaker 1

This is Bloomberg Law with June Brusso from Bloomberg Radio.

Speaker 7

Look, I screwed up, like I would CEO. I had a responsibility here. I had a responsibility to be on top of what was going on on the exchange. I wish I had done much better at that.

Speaker 3

Sam Bankman Freed accepted responsibility for ftx's collapse in his so called apology tour after its bankruptcy in November of twenty twenty two. But fast forward to a year later when he took the stand at his front trial, and it was a completely different story. Bankman Freed danced around the questions and appeared vague and evasive in a painstaking cross examination, so much so that his own lawyer says

he was the worst witness he's ever seen. Joining me is Bloomberg Legal reporter Ava Benni Morrison, who spoke to attorney David Mills behind the scenes. Architect of Bankman Freed's defense at trial, Ava tell us about David Mills, who is he for.

Speaker 8

David Mills is a Stamford law professor, a longtime White Cole lawyer who is also best friends with Sam Bateman, Fred's parents, Barbara and Joe. They're also Stanford Lall professors, and he came into SBF case to be the legal strategist, though he was sort of directing the approach that trial attorney should take, suggesting different strategies in terms of dealing with the chargers, the defense, the kind of case that they would make at the trial.

Speaker 4

Law isn't his only career. He has quite an expansive resume.

Speaker 3

The's riot.

Speaker 8

He's a very interesting guy. On top of being an attorney, he's also a managing director at Fortress. He's also a general counsel at a quite reputable Silicon Valley design firm run by the very well known former chief designer Apple, Johnny Ives. He's also been advisor to the VC firm Benchmark, when it was trying to out the Uber CEO Travis Kalenick a few years ago. So he has his things in a lot of different pies, but he is relatively unknown.

Most people outside of the industry don't really know who he is. People that I spoke to for this story that he's very humble. He likes to keep his head down and just do the work. He doesn't really seek the limeline at all.

Speaker 3

And he's done very well, although he won't talk about just how well. He donated at least ten million dollars to stand for law school, millions more to the NAACP Legal Defense Fund, and when SBF was jailed in the Bahamas, he flew there on his own private jet.

Speaker 4

But he's also been involved in a lot of pro.

Speaker 3

Bono efforts for criminal defendants, and when you interviewed him, he had a cap on with the number three, four, one nine representing the number of people he's helped to get out of prison.

Speaker 8

This is something he's probably most proud of. Was a major financial backer and driver of the effort to overturn California's three strikes law. That was a law that put people in prison for life on their third conviction, no matter how big or small that third conviction was. So he worked with students at Stanford Law in twenty twelve to change that law, which ended up getting thousands of people released from prison.

Speaker 3

He told you that he realized right away that it would be an uphill battle defending bankman freed because lawyers turned him down.

Speaker 8

He'd had a bit of an idea about FTX from Joe's and Beamon Fred's barber. They had informal conversations about how the crypto exchange was going. Joe thinking about going over and working for FDx full time, but when there was a run of a bank at FTX in November twenty twenty two, so called David essentially for advice. David's response was, Sam needs a lawyer right away. So David started calling around on different firms looking for someone to try and represent Sam Bankman Freeze, but he said a

lot of people didn't want to touch the case. He described Sam a most hated person in America behind Donald Trump. He finally set it on two trial attorneys in New York, Mark Cohen and Christian Evidel, who ended up taking the case right through a trial.

Speaker 3

He doesn't believe the trial was fair. Tell us why.

Speaker 8

He said he believed that Sam is innocent because he didn't form the intent to do anything wrong, which is obviously a key element of proving fraud. He said that the pre trial motions, though the orders that the judge handed down before the trial even got started, really put the defense at had disadvantaged. They weren't allowed to haul a number of expert witnesses, so they couldn't really rely on the defense that Sam was acting on the advice of lawyers and doing a lot of the things that

the prosecution said was wrong. He said, from that point on he realized the case was essentially unwinnable.

Speaker 3

And you and I have discussed Sam bekman Fried's decision to take the witness down. He said that after the prosecution's case, SBF really had no choice but to testify.

Speaker 8

He said, after those profile motions and hearing the damning testimony from some of Sam mcman fried's former friends and fellow executives that Sam really had no other choice but to testify himself. Mill said it was his idea and his strategy for Sam to get up there and say, yes, I did everything that you said I did, and I made all of these statements that yes, they were conflicting after FTX Pubs bankruptcy last year, but I was doing my best to look after customers and I was trying

to save their money. But he didn't do that. He seemed to be okay and coherent and clear on direct examination, but when he was under cross examination, he came across as a little bit of basive. He was quibbling with the prosecutors questioning. It seemed like he wouldn't answer sort of simple questions about whether he says or he didn't. And Mills was pretty candid in his assessment of Sam under cross examination, saying he was probably the worst witness he's ever seen under.

Speaker 3

Cross I assume they prepped him, but did he talk about how they prepped him at all?

Speaker 8

I asked that question. I said, well, isn't it your job to Sam ahead of his trial for this very situation. He said that while there was a lot of preparation done for his direct examination, it was really difficult to prepare him adequately because he was in prison. His battle

was revoked just before trial. There were a lot of issues around his lawyers getting proper access to him, and Mill also said that if he had all of the resources and money in the world, he would have hired a different lawyer who wasn't involved in the case to go through a mock cross examination with Sam, but they didn't do that. So he put it down to the lack of access to Sam in prison and the lack of money.

Speaker 3

Essentially, he told you that SBF went off script when he took the stand.

Speaker 4

What did he mean by that?

Speaker 8

Mills said that it was his strategy and he wanted Sam to get up there and admit to everything that the prosecution and the witnesses said that he did. They wanted him to just admit to all of the public statements for the tweets and the media interviews and all of those different things that were on the public record in the context of yes, I said these things, but I was trying the best in really difficult circumstances to

do the best for customers, but he didn't do that. Instead, Sam got up there and said, time and time again, he couldn't recall things that the prosecution said that he had said that he couldn't recall certain conversations with witnesses. So there was a disconnect there between what Mills wanted him to do and what his strategy was and what Sam did.

Speaker 3

But Mills thinks that even if bankman Freed had performed better on the stand, the jury still would have found him guilty.

Speaker 8

Yes, Mills said that he thought a guilty verdict was inevitable, but the trial wasn't there. This circles back to Mills referring to the pretrial motions that essentially whittled down the defense case to a case that was very thin. He also thought that the testimony from Sam Batemanfried's former friends Gary Wong, Caroline Ellison, and the Shad Seeing were pretty powerful and it was difficult to go up against those.

Speaker 3

This really struck me, he said, I'm not going to get myself emotionally involved on a very deep personal level in a case like this again, And he's rethinking taking criminal law.

Speaker 8

Cases exactly He seems like someone who just throws absolutely everything into a case once he signs onto it.

Speaker 9

You know.

Speaker 8

He told us he often talks to his wife to almost get her permission and her support to take on a client because he just gives his entire life to it. So that's what he did in this case. And I think it had the added complexity of a friendship there. And he found the whole experience very demanding, very exhausting, and he just doesn't want to do another criminal law case like it again.

Speaker 4

So he's not going to be involved in the appeal.

Speaker 8

Then, that's what he said. He doesn't want to be involved in the appeal. He feels like he's done his bit and he's ready to just take it down a few notches and spend a bit more time with his family.

Speaker 3

Did the trial cause a breach in his friendship with Sam bankman Fried's parents.

Speaker 2

Yes.

Speaker 8

Mill thinks that this case and the verdict against Sam bankman Fred has certainly had an impact on his friendship with Barbara and Joe. Neil said that he took on this case out of the favor to Sam bankman Free's parents, as well as an interest in being involved in a really novel and high profile case. Mills said that he was concerned that parents who think that their child hasn't done anything wrong will look for someone to blame, and that he was in their line of sight. He also

said that he didn't think their friendship would recover. He actually went to Barbara and Joe and asked them what they thought of Mills and his comments. They responded and said we loved David Mills and were eternally grateful for everything that he has done.

Speaker 3

For There are often fallouts from trials that the public doesn't see. Fascinating interview. Thank you so much, Ava. That's Bloomberg Legal reporter Ava, Benny Morrison. I'm June Grosso. When you're listening to Bloomberg.

Speaker 1

This is Bloomberg Law with June Grusso from Bloomberg Radio.

Speaker 10

Adherence to the rule of law is a bedrock principle of the Department of Justice, and our nation's commitment to the rule of law sets an example for the world. We have one set of laws in this country and they apply to everyone.

Speaker 3

In announcing one of the two federal criminal cases against Donald Trump, special counsel Jack Smith said that no one is above the law. It applies equally to everyone. However, the former president is claiming the law doesn't apply to him. Trump says he's entitled to absolute presidential immunity against criminal charges over his efforts to overturn earn the twenty twenty

presidential election. The trial judge rejected Trump's claims of immunity, refusing to toss out the charges, and Trump has appealed to the DC Appellate Court, But in an effort to prevent delays in the case, the special counsel is trying to leapfrog the appellate court by asking the Supreme Court to step in to decide the issue. Joining me is

Derek Muller, a professor at Notre Dame Law School. Derek tell us about this untested claim of absolute presidential immunity against criminal charges that Trump is making.

Speaker 6

Think about, you know, immunity from your actions as president. That is, you are engaged in your official capacity, you are engaged in executive functions, and the notion that you can be criminally prosecuted for that behavior, for the things that you're doing while you're conducting your job, and should be exempt from criminal prosecution as a result, and get a lot of turns on at what point does your behavior sort of flip from official executive behavior too unofficial behavior,

political or individual behavior. Is there an immunity for crimes committed if you're purporting to them in your official capacity? How could that possibly be the case? And so on?

Speaker 3

The Special Council is asking the Supreme Court to step in using Scherai before judgment, which is essentially skipping the appellate court. It's unusual, But how unusual is it for the court to grant that kind of review?

Speaker 6

Pretty unusual, I mean, so I think you can think about it this as some layers. If you're asking the Supreme Court to have a petition for corcerari before judgment, you know, sometimes that might arise if there's just a sort of preliminary injunction or preliminary posture of the case where maybe you want the court to step in, and so that happens. It's not common, but it's not uncommon.

It's a relatively infrequent occurrence for the Court to step in, but to sort of ask them to skip the Court of Appeals and go straight to the United States Supreme Court to resolve this matter before the DC Circuit has weighed in is more unusual.

Speaker 1

Now.

Speaker 6

On the one hand, you could say, well, I think this is a matter of presidential executive power. What has happened in some of the cases involving Richard Nixon. If we're dealing with executive power and criminal investigations and so on, and these are major issues that we expect the Supreme Court is going to have to weigh in on some point. So there's this notion up front that they'll weigh in, and so maybe we should just skip that stepping at

the United States Supreme Court involved. It's extraordinary, true, but these are extraordinary circumstances. On the other hand, you have to think from the justices perspective about their willingness to sort of step in here and say, well, can we just let the process play out? Maybe if the DC Circuit is a good job, we don't really have to weigh in. We can just kind of agree with what they've said and just, you know, passively let the case kind of continue below without us having to weigh in.

So there's just some questions about what the court might do. But again, it's understandable why the prosecution wants to move this as quickly as possible, and the.

Speaker 3

Trial judge has paused the case pending this appeal, although she said she wasn't throwing out all the dates.

Speaker 4

I did want to ask.

Speaker 3

You about the political overtones in the Special Council's request to the Supreme Court, because trials are delayed all the time, but if it's delayed in this case and he wins the presidency, then it'll never happen.

Speaker 6

I think the concern is if we have to go through a level of briefing in oral argument and waiting for an opinion at the DC Circuit, and then wait for another round of appeals to the United States Supreme Court, and do the same thing all over again, which we feel like is inevitable, that can really start to press upon that March fourth date. And so there is this

effort to move things along as quickly as possible. And yeah, I figure right that we have this concern if you're the prosecutor, that if there's any delay, this thing gets pushed back, and then there's all kinds of additional complexities. You know, what happens if he's the nominee for the party, You know, can we realistically expect him to be facing criminal charges or sitting in a court room while he's supposed to be campaigning for president. That raises all kinds

of unique and additional class. And so we want this to be resolved as early as possible. If he's guilty, something the voters ought to know. If it's not guilty, also something the voters want to know. So there is this effort to resolve as early as possible. But there's

no question it has some political avalance to it. There's some political charge because whenever you're dealing with in the front running candidate for presidential nomination for major political party, whatever you do in any direction is going to have some kind of political ramifications and definitely some risks that we're going to see play out about how we balance those things.

Speaker 3

You mentioned US v. Nixon in nineteen seventy four. In that case, I believe it was sixty one days from start to finish.

Speaker 6

Yeah, So I mean, we can move things quickly, and it's no question that we can move things quickly in these processes for the United States Supreme Court. I think about bushfee Gore where they granted certain on December ninth, or argument December eleventh, decision December twelfth. I mean that's record pace to move it in three days, right at.

Speaker 3

The Special Council's request. If the DC Appellate Court has agreed to expedite its consideration of Trump's appeal, setting deadlines for briefs to be filed between December twenty third and January second, how does that play in here?

Speaker 6

But even then you then have to schedule oral argument, And while you have that as a firm date, you don't know how long it will take after oral argument to issue a decision. You can say that you'd like it as quickly as possible, and the DC Circuit can try, but you know it might take a couple of weeks, even working under the fastest of circumstances. So just looking at the calendar, it might not be teed up for

Supreme Court review until mid to late January. And again, if you're looking at a March fourth trial date, that adds a tremendous amount of uncertainty and tremendous pressure on the Supreme Court to weigh in get on a truncated timeline. So, and it's the reason why you say it's an extraordinary request from Smith's team here to seek the Supreme Court review, But totally understandable when you're looking at the calendar and what it looks like, and that this is a major

barrier to getting to that judgment. And if Trump is immune, the case goes away. And if he's not, then probably his strongest defense is gone and we're going to a jury trial.

Speaker 3

Normally, our responding gets a month to file a brief opposing an appeal, but on Monday, the Supreme Court agreed to speed up the part of the process where it decides whether to take the case. It's only giving Trump until December twentieth to respond to the Special Council's request. Does that indicate that the Justices are aware of the seriousness of the case, or that they're inclined to grant the Special Counsel's request?

Speaker 4

I mean, does it indicate anything at all?

Speaker 6

So I don't know if they're inclined to grant, but I think it certainly means they are not disinclined. I mean, this is a small but important victory for Smith's team here, because if the Court just says, no, we're just going to give you a month to respond, well, that pretty much settles it, right, It pretty much makes the decision for you. But by allowing expedited response to the petition

for it a sacherari. All of the court's options open right whether to grant and then have it on a expedita basis, or to deny send it back to the DC Circuit allowed to proceed on the normal track. So this was sort of a necessary win for a Smith's team, But it certainly I don't think suggests a whole lot about the merits except that the Court is kind of keeping it to options open.

Speaker 3

The Supreme Court, of course, has a six to three conservative majority, but it has not been especially receptive to the cases that Trump has brought since he left the presidency. I mean, does a conservative majority lean toward no presidents above the law or does it lean in another direction.

Speaker 6

Whenever you're justice in the court, you realize that you are setting major precedents for presidential power executive authority immunities, not just for Donald Trump, but also for Joe Biden, whoever the next president is. Right, So there is I think this institutional concern from the Court, and that's a major question.

Speaker 3

Right.

Speaker 6

Once we've established that precedent about when former presidents can be prosecuted, it's going to have a lot of sway in the future. So I think the court's view, regardless of whether you're a conservative or more liberal, justice is going to be thinking about these issues from other kinds of hallmarks of executive power and what kinds of behavior conduct in office immunize you from future prosecutions. Where that immunity attaches and arises and where it doesn't.

Speaker 3

It would be a landmark decision. Thanks so much, Derek. That's Professor Derek Muller of Notre Dame Law School. I'm June Grosso and this is Bloomberg.

Speaker 1

This is Bloomberg Law with June Grosso from Bloomberg Radio.

Speaker 10

Hey everyone, it's Helen and I'm here with my beautiful model Lucy, and today we're creating an everyday makeup look using all.

Speaker 2

Clean its for our products.

Speaker 6

I'm Ayisha and I'm Melinda, and today we're going to be talking about five clean beauty brands you need to know.

Speaker 3

Hi. I'm Danil and today I'm going to share with you some of my top picks from my lipstick wardrobe and they're all clean. Sephora is just one of the companies promoting clean beauty products. How much does that matter to consumers like climate conscious gen zers and millennials well, the clean beauty market has grown from its roots in luxury and independent brands to take over shelves at mass market retailers like Target, and it's forecast to expand to

fifteen point three billion dollars by twenty twenty eight. But just what is a clean beauty product? That's the question that's driving consumer led class actions against Sephora and Target and raising the legal risk for companies trying to capitalize on the demand for clean beauty. Joining me is Sean Collins, and attorney at Straddling. He advises companies on consumer litigation. What is a clean beauty product? Are there any parameters the public can rely on?

Speaker 9

No, there are, And that's probably the most first strading part about it. And this is not abnormal. I mean, the FTC and the regulatory bodies are always five to ten years behind where the marketplace is. But you know that is everybody's great frustration is that there is no legal definition for beauty. And so the FTC releases what they call guidelines, so you'll see if you google it FTC guidance on what it means to have a clean

beauty product. And that guidance is not law. They are trying to create guardrails or boundaries that kind of give guidance to the skincare and beauty product lines out there in the world, so that they at least have an

idea of what is permissible and what's not permissible. But it's not very helpful because if you're a skincare cosmetics company, you're just really kind of crossing your fingers and hoping that you don't do anything that will get the FTC's attention or maybe a state attorney general's attention.

Speaker 3

There are now consumer led class action lawsuits.

Speaker 4

Tell us a little bit about the lawsuit.

Speaker 9

Against the form the reality of lossuit against the Four, and the reason why you're seeing so many plaintiffs attorneys go after them is it's like anything in life, tall trees attract the most wins. The four is one of the most recognized beauty and skincare companies in the world. You know, you walk into any mall and even online they have huge e commerce present and so Planet's attorneys are coming after them and saying, you know, this is what the FTC guidance says, and you didn't do that,

therefore you're in violation of the law. Now, what is the law. The law of Section five of the FTC Act, which is very broad and vague. It says you cannot advertise a product in an unfair, deceptive, or misleading mass. And so the question becomes, well, what does that mean? The FTC views it as well. If a consumer is looking at your label and they don't quite understand what you're saying to them on that label, that's unfair, deceptives leading.

That's kind of the impetus for these lossits like the one you're saying against the four.

Speaker 3

So what do you tell your clients about promoting clean beauty products?

Speaker 9

I tell my clients, if you're advertising here in California and you're going to use that word clean or all natural, and you know that there might be an ingredient or more that could potentially not be classified as clean or all natural by the California Attorney General, you need to do to one or two things you have. They need a hedge with your language. Meaning most people like say

one hundred percent natural. I always tell them, well, if it's not one hundred percent natural, you could say mostly natural, you know, something to that effect. And obviously you know the clients don't like that, especially the advertising department because

they're like, no, we want to use all natural. And I say, look, I'm not going to tell you that you can't use all natural, but if you don't put an asterisk next to it or soften that language a little bit, there is the potential that a plant attorney could come after you.

Speaker 3

Well, as these cases proceed, we'll find out more about what courts consider to be clean beauty. Thanks so much, Sean. That's Sean Collins, a shareholder at Straddling And that's it for this edition of The Bloomberg Law Show. Remember you can always get the latest legal news on our Bloomberg Law podcasts. You can find them on Apple Podcasts, Spotify, and at www dot Bloomberg dot com, slash podcast slash Law, and remember to tune into The Bloomberg Law Show every

weeknight at ten pm Wall Street Time. I'm June Grosso and you're listening to Bloomberg

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