Global business news twenty four hours a day at Bloomberg dot Com, the Radio plus Mobile Act and on your radio. This is a Bloomberg Business Flash from Bloomberg World Headquarters. I'm Charlie Palott. Stocks are falling from records as crude oil slides below forty four dollars a barrel, emit a surplus, a stronger dollar weighing on commodities before Central Bank meetings in the US and Japan this week at two day
FED meeting gets underway tomorrow. SMP five hundred index down nine points now at sixty six, a drop of four tenths of one percent. Nez Stack down six, a drop of point one percent down, Industrials down ninety, a drop of five tenths of one percent, Gold down three twenty ounce to twenty a drop of two tens of one percent. And crude oil West Texas Intermediate down a dollar ten of barrel forty three oh eight. Right now on w t I, that is a drop of two and a
half percent. I'm Charlie Pallett, and that a bloom Bread Business flash. You're listening to Taking Stock with Kathleen Hay and Pim Fox on Bluebird Radio Nintendo shares plunging today by the most since after the company said late Friday that the financial benefits from the worldwide hit Pokemon Go will be limited. And of course this correction comes after Pokemon goes released almost doubled Nintendo's stock through Friday's Clothes.
Joining us now is Yost von Joyning. He is CEO of Super Data Research, to talk about what this means for Nintendo and more broadly, what Pokemon means for the gaming industry. Yo, welcome to the show. Thanks for having me so U. They put out the news, they put it out ahead of their earnings report. Is this a one day wonder? This sell off? What does this mean over the overtime? So the I think it's a sort of a damage control for a mistake that was not there,
not there. I think that the investor community has been very excited to see Nintendo sort of move into mobile games, which is everything that alludes to, but it's not going to be that quickly for them, So it's a correction. If nothing else. That is that is of all times, mobile gaming in general has become this big market that everybody has to respond to, and Pokemon Go is that sort of obvious answer. At the same time, you know, it's not going to be that easy even for Nintendo
to pull that off. Can you give us an idea of how much Pokemon Go is making per day? Yeah, so it's uh, in terms of install and earnings, we're already registering a decline. Uh. Then we were noticing a clear peak after last week. And so lifetime earnings across platform so far in our end are about seventy five
million dollars. And then if you add that all up and sort of running through the numbers, you know, after platform fees for Apple after you know, and then it really gets its share of what it owns of the Pokemon company, you know, not much left and that certainly won't really move the needle for a company that big. Well, uh, what will move the needle then? For a company is big,
it is, It is big. It is solid. But the growth of the gaming industry, as you have pointed out in a recent article, has has seemed to slown a bit. It's in some areas it's better than others as usual, So the game's industry is a little bit of a mosaic of different pockets of growth. Right where we see, for instance, the councile market doing pretty well, the PC market is a little bit more flat, and then the mobile market has been upuntil at least this year, been
delivering double digit year for year growth. So that's all very good and great, right, So the question is, in general, how are these legacy companies, these big pump companies like Activision, Electronic Arts, and also hardware providers and platforms like Nintendo. How are they adjusting to this new market. So the hard part for them is to kind of figure out,
like what do we do? Do we become you know, do we go after the mobile hardware bit where we've done really well traditionally by vertically integrating where we have strong third party relationships and then build our platform for there. Or do we say, well, we're gonna go sort of the Sega route where we take our franchises and our i p our intellectual property and then try to license it out to others. And so this is a really interesting sort of intersection for them to kind of go.
The way that they could resolve this is to stay true to their own which is to make solid games, and then from there I think that they can command a lot of control. But what ultimately sells a lot of this stuff is really strong content, and that's what Nintendo itself. You know, what does super data research do and what can it tell us about artificial or virtual reality? That's a good question. So the what we do is we are a market researcher that looks at what we
call personal media. UM. We collect spending data on forty eight million digital gamers for instance, months and months, and that gives us an insight into, you know, the sort of digital distribution markets that lives on the entertainment side. Entertainment in general has shifted away from a product based model, and so we service ponese both financial and publishing for instance,
that focus on these markets. UM. And then when it comes to a R and VR, that's really the sort of next thing, right, So there's a lot of talk about how virtual reality is going to be the next platform after we've seen all these other ones come around. UM, We've to be very fair over the last year that we've been really covering this. It's the uh you know that down We have to cut our forecast down twice because there's a huge amount of noise as a usual
amount of enthusiasm. Right, there's a sort of this expectation that VR will grow, that the oculus for Facebook for instance, will you know, so show us the same numbers as Mobile has for Apple. Um, that's not going to happen anytime soon. There's going to be three to five year period in which companies really sort out their third party relationships,
where we have sort of some innovative content. You know, what's going to be the angry birds of VR for instance, Like all those questions still have to be answered on top of you know, it's it's hardware, so it has to be manufactured, it has to be you know, shipped for one in to the next and so on. Um. You know, for us, we see Sony Prince and do really well because it has the PlayStation v R which sort of seamss these clicks into its assistance install base.
But some of the other experiments out there, like the HTC five and the Auction is riff. You know, those are some higher end experiences on the PC with a more narrow market. Right, It's a it's a bit more difficult and the actual technology is a little less successible. Just you know, you you do seemly quite fired up about this whole question of Pokemon Go and whether or not it really is authentically a are authentically uh you know, augmented reality, but you say it can be the gateway
drug if people understand what it actually is. I want to broaden ou blends to people beyond gamers who follow all the stuff you follow. Who is it going to draw in? What do you have to do to get a broader universe now into this market so the sales can keep growing, so companies like Nintendo can boost their
share price. Um so for a R to do well, we need you know, so if we're talking to about a new platform, we need a killer application, right and so this is where the equationman then Pokemon go so so obvious to many people saying, well here we are right. So here it is that we can now figure out a way to make obvious to a mainstream, a large mainstream audience, what it is that augmented reality actually can
do for us. So the sort of silver lining for me is that over time, other companies will take this instance and say, you know what, we're going to build something in a artist just like it, because clearly there's demand for it. You've got to leave it there. Thank you very much, yost Van Dyinen. He is the chief executive of Super Data Research, telling us about a Nintendo
the shares are down nearly eighteen. This is Bloomberg coming up the CEO of the pan Co Didien when I talk to us about the fast casual spaces, company's outlook and some new tasty product offerings in development. That's coming up on taking stock, Bloomberg Radio