Modern Farmer's Miller on Waste of Cold Pressed Juices (Audio)

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I'm Charlie Pellett, and that's a Bloomberg Business Flash. This is taking stuff with Jentlee Hayes and Grim Fox on Bloomberg Radio. You want to know the dirty truth about cold pressed juice, The real cost of the juicing fad. Well, it's food waste, tons of it. Very happy to welcome to the show now, Sarah gray Miller. She's editor in chief of Modern Farmer magazine based in Hudson, New York.

Launched in the authoritative research for cutting edge food producers, consumers, farmers, chefs, home cloks, everybody interested in what are we really eating right now? And does it make sense? Sarah, Welcome to the show. Thanks for having me interested. You hail from Natchez, Mississippi, and you went to Vasster. You majored in English and

political science, and here you are a Modern farmer. Seems this is to me very important because so many issues surrounding food have to do with policy, they have to do with science, They have to do with people maybe feel good about doing something and it's all wrong. Tell us about old press juice, Well, you know, I think people feel very virtuous when they go and get a cold press juice. It's so associated with people who were

doing cleanses with the raw food movement. That's not the case. Um, It's not necessarily the best thing for you, and it's certainly not the best thing for the planet. Let's talk a little money for a second, I understand that the cold press juice market is about a four hundred million dollar a year business. That's correct, And to put that in perspective, that's fifteen times the number that it was in two thousand and ten. So clearly a growing business.

A lot of people want to want to get to want to get into, not the process, the actual manufacturing. It's a two step process, isn't it. Can you explain what happens to make cold pressed juice? Well, unlike blended juices, the vegetables are literally and fruits smushed down extracting the juice.

Part of the problem with that is you also lose all the fiber and the nutrients associated with that viber, and so what happens is you end up with a very sugary drink and your body really can't necessarily tell the difference between sugar that comes from shoot fruit fruit or sugar that comes from sugar. So when you said it's not necessarily good for you, that's the first thing. You've lost all the fiber, but it's not very good for the health of the planet. Why, well, two things.

When it's also not good for you, you it's twice as many calories and one sixteen ounce serving as two cups of vegetables for the planet. The amount of food waste created is staggering. On average, three point five pounds of pulp for every sixteen ounce, one s four point five pounds of pulp. What is pulp due to the dirt to the ground, Well, ultimately what happens is most of it winds up in landfills, of course, where it

emits methane gas um. But in terms of okay, you could compost it, right, that would seem to make sense. But it's heavy, it's wet, it becomes anaerobic very quickly um which oddly and doesn't allow the other food waste to decay. The other problem is there's a solution to that, which is carbon based materials like yard waste sawdust. But juicing is an urban trend. You know, rural Mississippi where I'm from, we don't have a job but jeice. So you've got the yard waste created in a rural area,

but the juice waste created in an urban area. And this high pressure processing which is to make the actual juice I understand, can actually can get rid of the probiotics and the enzymes that you think you're actually purchasing when you spend a lot of money for this particular beverage. I mean one advantage it does, how have. However, when you get it at a juice bar, as it's not pasteurized, why is that an advantage because it doesn't You're not exactly.

There are a lot of arguments that it retains certain nutrients because it hasn't been heated. So, uh, what should people do? I mean, is there anything is there should do? Where is this heading? Uh? Is there an their movement alongside? Which is what you're helping to foster saying you know, if you want to drink juice, fine, but drink juice with the pulp or what's what's the message here? I

think there are a couple of messages. One is the pulp is great for farm animals, again if you can get it where the animals are in a rural area. If there is an upside to the juice and craze and to drinking juice, it's the ugly fruits and vegetables. Farmers often have misshapen carrots, a cucumber that's too long that they know they cannot sell to grocery stores and other outlets. Um a lot of juicers advertise that they are using these ugly fruits, and the truth is those

fruits would probably end up in landfills anyway. Now, the cost to the consumer is considerably higher than let's say, if you were to buy some kind of packaged juice or even juice at at a grocery store. What is that just because there's supply and demand, that it's a fad and a trend that everyone wants it, or is there a real reason why it would cost more to

make this product? Well, I mean one reason it would cost more is because it's not pasteurized, it has an incredibly short shelf life, and it is made to order at least in juice bars. But they really mean eight bucks. You know, we are in New York for a cold pressed juice. I think it's a bad so it may die out. In terms of organic, is that something though, that is legit? Is that something we're going to juice?

You would say, yeah, by the go to the green grocer or green market whatever, get the organic fruits and veggies, and how do you know the organic? I would absolutely in every case juicing or any food you consume, really urge people to buy organic UM, and it's not really just for your personal health, it's for the planet's health. Um And the United States has a great certification program, so anything that has been certified organic will be labeled

as such. And it just to reiterate, a cold press juice will give you more calories and also more sugar than if you just have a regular juice that normally would associate with fruit juices. Exactly twice as many calories as two cups of vegetables. Think about that in one sixty announced glass of juice. So people who think they're on a diet and they're cleansing, they're not. They're not well. What they've got to do is read the story and learn more about cold press juice. Thank you very much.

Sarah gray Miller, editor in chief of Modern Farmer magazine based in Hudson, New York. This is taking Stock. I'm Pim Fox my co host Kathleen Hayes, and this is Bloomberg coming up on Bloomberg Law. Lawsuit brought by a Virginia Republican delicate against the Republican National Convention. He's part of the Never Trump group that's coming up on Bloomberg Law.