You're listening to taking start with Kathleen and Pim Fox on Bloomberg Radio. What kind of event has people talking about such characters as a Doom Patrol Shade, the Changing Girl, as well as Mother, Panic, X Men, and a variety of comic figures well Comic Con New York Comic Con specifically, it also includes characters such as Harry Potter and here tell us more about the world of Harry Potter and business is Chris Davis. He is the chief executive and
the co founder of lute Crate. They're based in Los Angeles, but he joins us here in the studio. Chris, thanks very much for being here, Thanks for having me. So, how is Comic Con New York? Is that? How's that working for you? It's going really well. It's crazy. It's packed. There's a hundred thousand people running around in cosplay and I was gonna say, and some of the most of them are in custom. It's about half in costume half and yeah, yeah, what was your did you have a
cost for lut Crate? I'm just rocking the Luke Crate T shirt. I have to keep it a professional. Okay, guys, So let's tell our audience. Now, what is luke crate Because you're growing very rapidly. You started the twenty five thousand dollar investment. UH in your first year you generated a hundred seventy five thousand revenue and today you're generating a hundred fifty million dollars plus your run, right, So
what is it that you do? So we package pop culture merchandise from the top entertainment, gaming, film and TV brands and deliver it to fans all over the world. We shipped to thirty five countries and UH have twelve different subscription lines. So if I want to get on lut crate and get a Spider Man accessory every month,
I can do so. Yeah. So we our main product is literally we curate from the hundreds of hundreds of different I p s. We just today announced some specific ones Harry Potter, UH and san Rio Hello Kitty, which will be are one of our new initiatives of going for the super fans of specific brands. We're launching subscription line. So Marvel we just announced as well, so for the Spider Man fan and you you could get the subscription. So who is your customer? So eighteen to thirty four
is kind of our core demo. Um, but it really is, you know, with properties like Star Wars, Marvel and d c uh, there's not a demographic that doesn't really consume this stuff. And you look at you know, most of the top movies from a box office perspective these days are all kind of traditional geek brands. Is this described as the subscription service, the curated subscription service businesses that
how do you describe it in the industry? Yeah, so it we we curate, So it's not there's you think about like Dollar Shape Club and Honest Company, they're doing refillable essentially subscriptions. This is across every consumer product category. So we do books, apparel, collectible figures, proper replicas from most franchises. So it's literally any item can end up in a box. Of course, and now you're unvailing the official sill crate for fans of J. K. Rowling's Wizarding World.
And I'm going to tell you there's a lot more than you know. Eighteen to thirty five. You get kids, you get the parents of the kids who read those books to their kids growing up, and those kids are not teenagers. I mean, that's a vast universe. Oh, I mean, Harry Potter, I think is a lot like Star Wars in the sense that everybody is connected in some way, and we were doing we were looking into a four hundred and fifty million copies of the book sold. That's
just mind blowing. I we have all of ours that we bought over the years as soon as they came out. I'm a huge fan. I remember reading those of the family. Your business, as Kathleen noted, has skyrocketed hundred and fifty hundred and sixty million dollars and we did a hundred fifty million sales last year. Is it all relationships? I mean, how do you present yourself? How did you make the
connections to have this? Intellectually it makes a lot of sense, but is it really about knowing who to call and went to call on how to make the deal? So yeah, we say, you know, we curate. We get to work with the best brands in the world. So we're putting we're fans like our subscribers. We're working with Marvel, the big Game companies. But are what we do that's really special I think is is build that community and curate
all that content independent of those brands. So we bring together a lot of So we we've been to a hundred plus comic con esque shows like the one that's going on in in New York today. We travel to the Hong Kong Toy Fair, the German Toy Fair. We've have four suppliers across the world we've gone and met, and we use that pool and our partners on the media side to put together these boxes every month. You were
talking about going to the rest of the world. Then how difficult is it to create the box that appeals to the kid in China, you know, the kid in Rio or are there are there certain aspects of this that are so universal? You know? It's it actually really is truly global. The more we as we've expanded and done a lot of research UM, both on the gaming side and on the film and television side. It's most of the same franchise of the people love UM in
most markets. So we've been surprised by how easily things transition young men in same as young women. Do you needed you want more customers? Do you need to appeal to females more? Yeah, there's different genres and different franchises. You think kind of like Buffy and a few of the and shows like that have a more female centric audience, but still a ton of male fans. So we've always said about seventy percent male female um and we just market to the to the show and you see some
interesting demographics coming out of that. Well, you've got some limited edition crates I note for example south Park Call of Duty loot for fan girls. You have a favorite crate right now, the Harry Potter one. I'm really excited for. The south Park one is going to be So it's a one time collector's edition for their anniversary and we worked specifically with Matt and Trey and their creative team on that, and it's going to be hysterical. What's a
cost that's gonna be? Okay? Well, Chris Davis, and again, what was your background which you study in college economics and finance? This is I get to apply it to about the most one topic. Again, how come I didn't think of starting moot create. That's what's kind of superhero? Chris Davis, CEO and co founder of Lucreate based in Los Angeles and our New York studio today. You can find him at loucrate dot com or follow at luke
Create on Twitter. Thank you for joining us. Pim Fox, Kathleen Hayes, Thanks to our techic director Reggie Basil and our wonderful producer Samara Same sam linga people right here. This is Bloomberg