Latino Coalition's Barreto on Appealing to Latino Voters(Audio)

down twenty two a drop of five tenths of one percent. Down, Industrials down one d fourteen points, a drop of six tenths of one percent. The tenure up five thirty seconds, yield there one point five six percent, Gold up ten sixty ounce now to thirteen twenty nine, a gain of eight tenths of one percent. And crude oil falling a dollar six of barrel West Texas Intermediate crude now at forty four sixty nine, a drop there of two point

three percent. I'm Charlie Pollett. That's a Bloomberg Business flash. You're listening to taking stock with him Box and Gablie Nys on Bluemberg Radio. Senator Ted Cruz strongly defended his refusal to endorse Donald Trump during his Republican National Convention speech in Cleveland last night. Here tell us more as Hector Barretto. He is the chairman of the Latino Coalition, also the former US Small Business Administrator. Hector was the

twenty one administrator. Hector, thank you very much for being with us. I don't you're joining us from Cleveland. I wonder if you could give us your impressions of Ted Cruiz's speech last night. Well, I think it started off very good. Um, you know, people seem to be very receptive. You heard that he got a night's reception. But as he went on, it started becoming clear that he really

wasn't talking about Donald Trump. And and obviously there was anticipation in the audience that he was going to endorse Donald Trump, and he did not do that. And so I think that's one of the things that kind of, you know, sucked up all the oxygen in the room, because when Pence came up later, even though he gave a great presentation, and that's not the news stories today. It's all about uh Ted Cruz and and how he's

not supporting Donald Trump. And do you think that that will make any difference to any of the groups that Donald Trump is looking to appeal to. Well, you know, there are still a number of Republicans that are on that fence. And if you listen to Ted Cruz's speech, he gave them a rationale of you know, voting their conscience and you know what, what he wanted to see in a presidential candidate. And obviously the implication is is that Donald Trump doesn't possess that. But it's not just

the people in that room. I mean, there are millions and millions of folks that are still undecided. We just did a poll on Hispanic voters, Hispanic Republican voters, and only forty percent of them say that they're sure that they're going to support Donald Trump. So more than half of typical Republican voters in the Hispanic community are not even sure that they can vote for Donald Trump. If you have any thoughts about Ralph Alvarado, he is a

state senator from Kentucky. He addressed the convention last night before Ted Cruz. Yes, I thought he did a very nice job. I heard the entire speech. He finished up the speech in Spanish, which was a little surprising because you know, I attended to a lot of conventions where there are a lot of Spanish speakers, but I didn't think we're gonna hear Spanish at this convention and really making an appeal to the Hispanic community to vote with him and support Donald Trump. I did. I thought he

did a nice job. Did you hear what was necessary in order to bolster your enthusiasm for small business? Well, we haven't heard that a lot. You know, we know that Donald Trump is a successful businessman, but you know there are a lot of specificity and business environment issues around regulation, taxation, healthcare fause, how are we going to really start creating the jobs that our economy needs. Small businesses, Luke talked many times before, is really the engine the

producers those jobs. We're not hearing a lot about small business plans. There was some small business speakers there, but again you're really dealing still at the ft view and if they're going to close the deal, if they're going to get people really excited about them, they really need to start focusing in a little bit more on detailed plans and really reaching out to a lot more people

than just the people that were in the room last night. Now, President George W. Bush nominated you as the administrator of the US Small Business Administration. I wonder if you could comment on the fact that there are these not any known bush Uh family members attending the convention. Well, those campaigns and those conventions and that administration were very, very different. I mean I worked very closely with George W. Bush.

The first speech of his campaign he gave it a my organization and it was called a speech called Leading No Child Behind. And that was a year before the election. The biggest event at the two thousand convention was the first event, which was an Hispanic of that. So we're

obviously in a very different terr tory. Uh. You know, George W. Bush understood how to reach out to Hispanics and communicate with them in a conservative way without compromising his principle, and that's something that a lot of politicians still don't understand how to do. Do you feel that Jeff Bush would have been a more well friendly candidate to the interests of small business, particularly those owned by minorities. I'm not objective about this. I'm a big fan of

Jeff bush Uh. I was on his campaign earlier this year. I worked with him when I was in the administration and he was the governor of Florida. These are not issues that you have to explain to Jeff Bush. He understands them very loud and clear. Obviously, he has an Hispanic family as well that he loves and he's very proud of. And by the way, he speaks fluent perfect Spanish, though there's not an issue with translation for him either.

So obviously, very different candidate, were a very different time. But you know, the message that we're communicating to our members is right now is the time that people are really going to focus in on what decision is that they're gonna make. I mean, already decided one way or the other in the middle, and we want people to be involved in this election. We don't want them to stay home. We want them to make a decision, and we want them to have as much information as they can.

And that's why we did this poll. And by the way, if anybody is interested in getting it but Latino Coalist and dot com, you can download the poll and find out what the survey and what's on the mind of the Hispanic Republican voters. Are you looking for any more details about the economic plans from the Republicans during this last day at the convention. Well, I mean again, it would be nice. I mean, you know, they've they've they've been talking about different things in different days, and jenis

be about unity. So I'm not sure that we're gonna hear a lot of specificity. But look, they're going to have to be specific in the debate. They're going to have to be specific and reaching out to these different communities over the next three months if they're really going to want to attract those voters. And by the way, the Spanic voters, just like any other voters, are not monolithic voters. It's not one issue that's important to them. Too many times both parties think, oh, it's the Spanic

commun we we're gonna talk about immigration. Immigration isn't even the top five issue. It's the economy, it's education, it's healthcare. Uh and and increasingly, by the way, national security is at the top of the list on Hispanic voter's minds. That should not be a surprise. We're all concerned about things that are happening in our country and things are

happening around the world. So the politicians are going to need to get a lot more effective and being able to talk to a lot of different issues to these very important growing communities. You know, there's a million Hispanics the Urn eighteen every year and that will continue on for the next decade or more. It's not a community that you can ignore, at least not at your own peril if you want to win elections in the future. We're speaking with Hector Barretto. He is the chairman of

the Latino Coalition. He's joining us from Cleveland, Ohio, the side of the Republican National Convention. I understand also that you had a breakfast today at the convention, the event, and I'm wondering if you tell me about some of the people that attended. New Jersey Governor Chris Christie. He

was he was phenomenal. It was actually yesterday exam. It was the day after his big speech, so everybody was buzzing about this, uh, this this presentation that he made, this argument that he made that we thought was very powerful and effective. You know, Chris Christie is somebody that we worked with for a number of years. He talked about a trade mission that we took together to Mexico. He talked about how he got fifty one per cent

of the Hispanic boat. I mean Chris Christie is somebody that really gets it, He understands, and he's closed to Donald Trump. So I'm hoping that Donald Trump will take Chris Christie's advice and new Gingridge's advice. New Ingridge was another person we've worked with. Mike Pence has been with us before. So there are people around Donald Trump that understand these issues and can be very very effective in reaching out to these communities if they're allowed to. Another

attendee I believe was the Mexican ambassador Carlos Sata. We had Carlos Sado with us actually in Washington, was going to be here, but I think you know that the President of Mexico is visiting with Obama. I believe it's tomorrow at the White House. That's the sketch that got called out at the at the last minute. That Carlos saw is somebody that we know, we've worked with, uh

the gate Leader representative from Mexico. And at the end of the day, look, we have issues with all kinds of countries around the world, but we're not going to change our neighbor to the south. So what we're going to need to work very closely with this administration and and the Mexican administration, and where we disagree, we need to talk about that, but we also need to focus on the things that we do agree on. And unfortunately, especially in this election cycle, we're only talking about the

things that we disagree on. We're not talking about the things that were we could work together and really create opportunities for all Americans. Now, you helped stage that welcoming event for George Bush in two thousand I think you were the what the sergeant at arms, Well, I was the sergeant at arms that was a delegate. Obviously, I was a surrogate for a George W. Bush that was before he got elected. It was a phenomenal event and and it was an important event because it showed the

unity of the party. The first event was the Hispanic event. It was on the steps of the Philadelphia Museum, you know where the famous Rocky statues at And you know who. One of the guests of honors was John McCain, who had run a very competitive race against George W. Bush. They came together at that first event to provide a unified front. In two thousand four, we did the New York Convention. Uh, there were more Hispanic delegates I think in Philadelphia and New York than we've ever had before.

There were hundreds of Hispanics that served on the campaign teams and obviously in the administration. That's not a secret or a mistake that George W. Bush got forty four percent of the Hispanic vote in two thousand four. But you know what it had happened since then that boat share is things going down, and we've been losing the election. And until we fixed that problem, I don't know when

we're gonna win our next election. Hector Boretto is the chairman of the Latino cole FSI and former administrator of the US Small Business Administration. Thank you very much for joining us from Cleveland. I'm Pim Fox. This is taking Stock, and this is Bloomberg.