Bloomberg taking Stock the Lux Life, Gold Jewels, unclaimed properties of valuable Nay, chuck out that you live in that great friend house. Can I be your financial adviser? It's good to be king. I thought of your eyes and I went right out in bucket. Remember how much I wanted a big backyard with Grecian statue s shaped hedges and three swimming pools. Well I got that to Bloomberg taking Stock the Lux Life on Bloomberg Radio The Lux Life, Consider lux Life the future of wine, at least in
the Republic of Georgia. The Republic of Georgia bordered by Russia as well as by Azerbaijan and Armenia, and on the coast of the Black Sea. It has been recorded through archaeological evidence that winemaking has been going on in the Republic of Georgia for about eight thousand years. As astounding as that is, we're here to learn more. Christine do Pason is the president of Deyson Global Communications, and she joins me today. Christine, thank you for being here,
Thank you for having me. One of the things I was doing in terms of research for this is that I understand that during conflicts with Russia, In about two thousand and six, the Russians decided to ban all of the exports of Georgian wine to Russia, and in retaliation, they would also increase the price of natural gas for the Georgian economy. As a result, the Georgian government has decided on an export push to get more people around the world to learn about Georgian wine, and they've turned
to you to help them. Tell us about how you got connected with the Georgian wine industry personally, I've worked in the wine industry for about thirty years. I formed my own PR agency in two thousand two and we worked to help countries and wineries become better known in
the United States. This came to me through actually a very good friend of mine whose name is Julie Peterson, who owns a great trade relations agency in d C who was working with the Ministry of Agriculture of Georgia, within which there's a wine agency, because wine is such an important export for them, So they asked her if her company would help broad in trade awareness, so import and distribution of the wines, and then they asked us if we'd work with the media to help consumers learn
about these wines. As well. So what do we need to know about Georgian wines other than they have what five hundred varietals and explained what is a varietal and the depth of the wine industry in the culture. It's an amazing culture. I was there in May for the first time. I honestly had to look on a map to know exactly where I was going. I fluted to BLISSI unbelievably beautiful city everybody should visit, and was in a completely new culture. I've traveled old all over the world.
I must have visited thirty five countries. This was completely new and unexpected. It's a very protected country. Like you spoke about the borders, it's a very protected little area. Yet there's been a lot of what should I say, the Silk Road used to go through there, so there's
been a lot of foreign influence as well. Wine has been made there since, as we mentioned, eight thousand years ago, and because of the long time of wine making, the different varieties, which just means types of grapes made for wine have proliferated, so they do. They have more than five hundred indigenous varieties, whereas even very old wine making cultures like say Portugal, have two hundred forty of Vitis vinifera.
That's the European wine. Grape America has none. So just to give you an idea, they have five hundred different types of grapes. What are some of the types of wines that people learn about? Give us two examples if you'd like to learn about white wine from Georgia. The part that every the one that most people drink is called katsa tell. It looks like er cuts a telly when you see it written, but you just say cuts
a tell. This is the white wine they all drink very young with friends with their feasts, which are called supra. And it's very savory um yet has a honeyed nose, but is dry on the palette, often with flavors like apricots and walnuts. Is it expensive? You know, Georgian wine is very good value for money because most people don't know about it. So you can get very very good quality wines for about twenty a bottle, sometimes fifteen, sometimes
twenty five. But right in that neighborhood, all right, So that's cats a telly, and that's the white wine. Tell Us about a red wine. A wonderful way to start is with the red wine Superavi is the main red variety or the main red grape. And it's a very friendly wine for you to get used to. It tastes some what familiar to us, whereas cats Telly tastes very foreign. Um, it's around and it has notes of cherry and pomegranate and chocolate and spice. And how much does that go
for again, you can around twenty dollars. There are some that are fifteen, there are some that are anything. And there is great value and great quality. Is the government of the Republic of Georgia are they putting money behind the expansion of the wine industry outside of the country. They are, they're investing to help the wines get a greater notoriety um in Europe and the United States and Asia. And are they able to export everywhere? I mean including
Russia right now? I mean they've lifted the band. They have lifted the band. Those are they make different wines for the Russian market. That's a different palette than what we find in the United States. They tend to prefer a sweeter wine, whereas the United States we tend to drink a drier wine. Thank you very much for enlightening US. Christine Deyson is the president of Deyson Global, giving us details about George and wine. You can follow her on
Twitter at Drink Georgia. You're listening to taking Stock, I'm pim Fox. My co host Kathleen Hayes on vacation. This is Bloomberg.