Broadway Vet Rudy on Hamilton's Success at The Tonys (Audio)

nearly eighty million dollars in box office sales. It has dominated the Tony Awards this year with eleven wins, and it made its creator Lynn Manuel Miranda a star guest. I'm talking about Hamilton's and we're gonna be joined by oh gosh, Broadway professional Broadway legend Sam Rudy, press agent for Hamilton's in so many hits shows, to talk about what made this phenomenon, what it is? PIM, all right, and uh, let's turn to our own phenomenon right now.

We've got Charlie Pellet in the Bloomberg news room with the Bloomberg Business Flash, and I thank you, PIM, Thank you, Kathleen Stocks lower across the board. We are brought to you by Van Eck vectors. Et f s expect more from your muni's target tax exempt income by maturity and credit quality, all with low cost ETFs. Visit van eck

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and a two thirty two on Wall Street. Now, let's take a look at other news from around the world. Thank you, Charlie from the Bloomberg News room. I'm sherry On. The father of the Orlando nightclub shooter is speaking out about his son killing forty nine people. Sadiq Matine says he was unaware of Omar's intentions. My family is complete be we are shocked. They can't believe what did he do.

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denounced by everyone, regardless of religion. Presumptive Republican presidential nominee Donald Trump says what he calls intelligence centers or needed in the US to gather information about potentially dangerous citizens, whether they're foreigners or native born Americans. You're gonna find that with this this madman. The people in the area, of the people in the neighborhood, and they know there's something off with him, and they don't report them to

the police. They don't report them to the FBI. The state legislature has approved an amendment to our recently enacted law that requires doctors to virtually submit all medication prescriptions electronically to a pharmacy. Globe News twenty four hours and they powered by our two hundred journalists any more than a hundred and fifty news bureaus around the world. From the Bloomberg News room, I'm carry on, Charlie, and again

we thank you. Stocks lawre SMP down eight to two thousand, eighty eight to drop of four tenths of one percent. I'm Charlie Pellett, and that's a Bloomberg business slash. Where are we happy? Where we happened? Where no one else was in the room where it happenes. Where are we happy? Where it happened? No one really knows how the Dame

Hamilton's the room where it happened. That's uh. Actually the characters are and Burr and he is getting ready for that denuement, that final climax, the duel with Alexander Hamilton's which ended the first US Treasury Secretary's life. Anyway, this hip hop musical has become such a phenomenon, just not on all the United States, but worldwide and joining us now to talk to it. I want to get right to him is Sam Rudy. He is the founder of Sam Rudy Media Relations. He's the press rep for Hamilton's

the Musical on Broadway. He is also a veteran of many decades. He is respected, read any story about him, and loved by everybody on Broadway. Just about Sam. Welcome, thank you very much. It's nice to be back here after a few year absence. It's great to have you back. To you. Kathleen and meet to meet him a Broadway Fionado himself. In fact, his wife luckily got bat to see Hamilton's recently. Am I right? I did not get

to see if No, but your wife did. Yes. So along with everyone else, it's hard to find people who don't like Hamilton, who in fact don't love Hamilton's, and more to the point, who aren't obsessed by Hamilton's. They dunaway called me today. Can I just say that for tickets? For tickets, well, gosh, can't you afford to pony up the thousand or was it five thousand? However much it

is now I have to ask you. The closest I got to the Tony's was TV and actually live on their boys side, So we stood outside of the theater to be in that neighborhood. We don't get The Tonys are early up there every so, all right, that's a great neighborhood for it, because you sense a lot of the residents they are really enjoy having the experience of having the Toney's on their street. How did you get involved with Hamilton's um? I uh. The producer Jeffrey Seller.

I have worked with him since U two thousand three. Other musical that's still running in New York called Avenue Q, which won the Tony Award for Best Musical in two thousand and four. And uh, I've I've worked for for Jeffrey on other checks through the years, and but we hadn't worked together in a while. And last season he produced the Last Ship Stings Musical, which was a wonderful experience for all of us, apart from the fact that

it didn't run very long. Um. And shortly after we announced that the Last Ship was going to close, UM, I thought maybe I should consider semi retirement because I thought, without a big Broadway show, I'm not sure if I need to work full time in the in the business, in the city and so and so forth. Anyhow, he called me and said, you know I want to do I want you to do Hamilton, don't you And I said no, But I know now, and I guess retirement will wait. Sam taking a look at the results from

yesterday's broadcast of the Emmys. This was from the beach. I didn't haven't heard that. I'm telling you here. This is the highest level of audience viewership in fifteen years. That's fantastic. Eight point seven three million viewers an increase of thirty five over the ceremony. And I want to note that this does not include the last fifteen minutes of the broadcast, which aired outside of prime time. So

clearly there's something going on that is drawing people to theater. Yes, tell me what has changed in your estimation, how it has become popular and has sustained itself in the age of the small screen, the big screen, and every other kind of screen. I would say that the brand of Broadway has probably never been healthier than it is now, and I would trace that back to oddly enough, September eleven.

I mean, Broadway was in good shape then, but as you recall, the day after September eleven, Giuliani and all of the elected officials and so on and so forth, the first place that they turned to to say, please help us send the message that New York is still functioning and we haven't been brought completely to our knees. Get your shows back on. And of course that's what theater people wanted to do. That's what they do, is

they put on shows and they perform. And the addedge that show us go on certainly applied at a time like that. So I really feel that there was some kind of harmonic convergence or just a convergence of events and influence and desire at that time that has really helped elevate Broadway in the in the years since then. Noel Miranda, a hip hop musical of such scope and scale, calling on history, inspired by Ron Churner's incredible biography of

Alexander Hamilton. Does this signal a new wave in the theater, a new generation? What does it tell us about musical shows in general? Well, I mean people call it a game changer. Um, it's hard to imagine that we're going to be seeing nothing but hip hop music was here on out. I don't think that's going to happen per se um. I think this was addressed on some of the acceptance speeches last night and some of the remarks made during the telecast, which is, if nothing else, Hamilton's

has reminded us that anything is possible. Any subject is not too dear or not too unlikely to be turned into a work of art, and um, that's what Hamilton's is. Sometimes I hear my word, when I hear myself call it a show, I thought, that's you know, it is so much more than a show. I mean, it is first and foremost a show, but it just turned people on in a way. The beautiful thing about Hamilton's It's brings so much story to so many people and it's great to be part of that. Thank you very much

for joining us. Sam Rudy is the founder of Sam Rudy Media Relations and we leave you with a little bit of Hamilton's. This has been a Radio Gilbert taking stuff brought to by the golf Club at Chelsea Spirit where n Ysey golfer's third practice and play. The golf club features to fold, they fairly teaching, academy simulators and membership options. To learn more, visit Chelsea Piers dot com