Blade's Wiesenthal on Partnership with Uber in Boston (Audio) - podcast episode cover

Blade's Wiesenthal on Partnership with Uber in Boston (Audio)

May 20, 201611 min
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Episode description

(Bloomberg) -- Taking Stock with Kathleen Hays and Pimm Fox. GUEST: LUXURY: Rob Wiesenthal, Founder and CEO of Blade, on the company’s new partnership with Uber for Boston service, and the company's business model and outlook.

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Broadcasting live to New York, Bloomberg eleven Brio to Washington, d C, Bloomberg to Boston, Bloomberg twelve hundred to San Francisco, Bloomberg nine to the country. See is exam General one nine and around the globe the Bloomberg Radio, zapp and Bloomberg Dot gone. This is taking Stock, coming up on taking stock. How about Uber for the skies, We're gonna be talking about Blade. They described themselves as the first

digitally driven short distance aviation company. We're gonna find out what you can fly in and how much it costs. Sounds like a luxury to me, but the founder of Blade says, oh no, it's a necessity for many. I just want to quickly mention to people. Are gonna be speaking to David Kotalk from Cumberland Advisors about the Puerto Rico det deal hammerd Dot yesterday. He wonders what it

means for bondholders. Now to Charlie, he's in the newsroom with a blue business lass and stocks are flying higher today. Thank you very much, Cathleen, Thank you. Pim Fox. We've got the down Jones Industrial average off its session highs,

but green on the screen on this Friday. Right now, with the Dow up forty five points, a gain of three tenths of one percent, SMP five hundred index rebounding from a seven week low, the SMP advancing nine points of five tenths of one percent, Nastack rallying fifty points up one point one percent. Technology shares are gaining amid easing anxiety over the potential for fire higher interest rates as early as next month. Jonathan Gallab is chief US

market strategist at RBC Capital Markets. He was interviewed this morning on Bloomberg Surveillance. In a very short run if you if you hear news that the Fed is going to move in in June, the market may not like it, but the reality is the market wants higher interest rates because it means that conditions around the world aren't sick anymore, and zero interest rates are a problem for the economy. Deer shares moving law are by five and a half percent.

It is grappling with declining sales of its tractors. Today, the world's biggest farm equipment manufacturer lowered its fiscal full year profit outlook on projections for reduced sales of tractors and combines the tenure up one thirty second, the yield there one point eight four percent, gold down to twenty, the ounce dropping two tenths of one percent to twelve fifty two, and crude oil lower now by forty one cents forty seven seventy five for a barrel of West

Texas Intermediate, a drop there of nine tenths of one percent. Again recapping SMP up nine a gain of five tenths of one percent, and a three thirty two on Wall Street. Let's take a look at other news from around the world on Bloomberg Radio. Thank you, Charlie from the Bloomberg news Room. I'm Scarlet Food. This news update is brought to you by the Jeep Grand Cherokee, the most awarded

suv ever. The Grand Cherokee continues to raise the bar with its luxurious interior and legendary four by four capability. Drive one at your local Jeep dealer today. Donald Trump once supported restrictions on gun rights, but today the n r A is formally endorsing the likely Republican presidential nominee. Trump addressed a National Rifle Association convention a short time ago. Thousands of gun enthusiasts were on hand to hear Trump speak at the n r A meeting in Louisville, Kentucky.

He once criticized Republican politicians who quote walk the n r A line. Three European security officials say the passenger manifest for egypt Air flight eight O four contained no known names on current terror watch lists. Flight eight O four was carrying sixties six people from Paris to Cairo when it is believed to have crashed. Officials say they have recovered wreckage. President Obama's blasting Congress for failing to

provide more funding to fight the Zeke virus. My hope was that we would have had a build that I could sign now, because part of what we're trying to do is to accelerate get the process going for vaccines. You don't get a vaccine overnight. Federal health officials announced today that with or with symptoms, the Zeke of virus is linked to birth effects. All five operating rooms at a Long Island Veterans hospital are closed due to black

particles falling from air ducts. The Times reports that the operating rooms at Northport Veterans Affairs Medical Center had reopened last month after an earlier issue, but had to be sealed off again when contamination returned. Global News twenty four hours a day, powered by our journalists and more than

one fifty news bureaus around the world. From the Bloomberg Newsroom, I'm Scarlet Foo Charlie, and we are brought to you by the American Arbitration Association, International Trade or Business Dispute Resolve Faster with the International Center for Dispute Resolution, the leader in alternative dispute resolution around the world. I see d R dot org. Just updating you on a developing story out of Washington, US Park Police reporting a shooting

on a road inside the White House complex. President Obama is playing golf and is not on the White House grounds. Recapping SMP UP nine a gain of five tense of one percent. I'm Charlie Pellaton. That's a Bloomberg business slash bloom were taking stock the lux life, gold, jewlscing properties a valuable nature. Now that you live in that right front out, can I be your financial advisor? It's good

to be keen. I thought of your eyes, and I m right out in buff Remember how much I wanted a big backyard with Grecian statue shaped edges and three swimming pool. Well, I got that Bloomberg taking stock the Lux Life on Bloomberg Radio. The Lux Life, Well, sometimes the Lux Life combines new technology with an old way

of getting around. Rob Weisenthal is the founder and the chief executive of a Blade and he's here to tell us about the business model of Blade and how we can get up in the air for I guess less money. Thank you very much for being here on Thanks for having me. Tell us about Blade. What is it designed to do and how does technology change the business model? Well, it's designed to get you to get you from any point in the Northeast under four in of miles or

a short distance aviation company. We want to make it an exciting, enjoyable, delightful experience, and we leverage technology UH to specifically crowdsourcing through our network of a hundred thousand users UH to make it affordable. But a big part of it is a network of incredible lounges with a terrific customer experience team we call them the c X team to kind of bring back that golden age of aviation when it was a personal touch, it was excitement

and it was fun. Um I grew up in an arrow where I used to get dressed up to go on. I was just gonna say, does that mean people dressed nice again? You know, instead of putting on their sweats and you know exactly the average customer actually comes to one of our lounges forty minutes before their flight. They

have cocktails, They you know, read vintage magazines. They meet people that they've met before, sometimes some new people, and uh, you know it's interesting because, especially with short distance aviation, whether it be turboprop planes or helicopters, where we got our start, you know, there really is that sense of adventure and excitement and we're trying to bring that back. But it starts with the experience on our app, which a hundred thousand users have downloaded. It moves to our lounges.

We now have four lounges in New York City. Essentially, there's no way to fly into New York, whether by seaplane or helicopter, without going through or around a Blade lounge, and um, you know that's where the experience starts to continues the lounge and in the air, and the key is to try to make it seamless, easy and affordable.

But by taking that hundred thousand users to answer your question of the technology, we are able to bring what used to be UM ships as we call it ships as as an air can be an airplane or a helicopter that have an average capacity realization at one point seven and bring it up. That brings the price down. So before Blade, say flying to East Hampton, for example, would be a three thousand, four thousand hour charter. That's

a seat on that helicopters on five dollars. Let's just outline some of the geographies here Blade between Manhattan, Westchester, Miami and Palm Beach. You go take the helicopter to the Gulf Stream that's waiting for you. Is that kind We have a seasonal service called Blade one, and this was really the canvas that I had to kind of recreate what we just talked about, which is that Golden

age of aviation. Your experience starts at a Blade lounge. Uh, you get in a helicopter, you fly to the side of a Gulf Stream jet which is specifically a UM the Blade jet for the season. We don't use random aircraft. Uh, their twelve captains chairs, no benches. You've tied English food. On the way down, you have Triprianic food. On the way back, you have iPad pros with first run movies and you actually have to flight attendants who uh I have You know, a bunch of us have trained personally.

They're wearing UH to marrow melon outfits that she designed a bunch of a couple of years ago to kind of if you think about the old days when Amelia Pucci designed out it's for manoth Uh. You landed a Blade Lounge in Miami and on the return you could actually have dinner before you get on a plane. What's going on in Boston? In Boston today, we're very proud to have announced a partnership with uber other product for Memorial Day weekend. It's promotionally called Uber Air powered by Blade.

It's our fourth partnership with uber uh and we'll be flying from a Blade Lounge at Signature Aviation at Logan for fort emn flight to Nantucket to a Blade Lounge and Nantucket it's the first time in many years that Nantucket has opened themselves up to a new air carrier. We're excited about that lounge. We're excited about being on on on island, so to speak, and Boston clearly is

going to be the second hub for Blade. But I can't think of a better partner to start this with than than Uber, and they will be a partner with us for the first week and they're gonna have introductory pricing kind of kicked the summer off at three per seat and they've been absolutely terrific introducing us to Boss and so that's been great. Boston of course home to Bloomberg a m rob cost. What's this all cost? Give

us some numbers? Okay, So, as I said, you know, Uber Air powered by powered by Blades three urs from Boston to uh Nantucket. UH flights to uh say the Hampton's from Manhattan average probably about five or a seat. And then we have our fastest growing product, which is called Blade Bounce, which is a guaranteed helicopter within twenty minutes.

You could stay sit here on your phone book within thirty seconds and within twenty minutes will be a helicopter waiting for you to take into any area airport for eight. That is not a seat, that is an entire helicopter. Alright, but Rob, but I guess I'm gonna have to get a seat on Blade to go to the lounge. I can't just show up for a drink for you. You can show up for a drink. Thank you so very much,

and I have a lot of fun. Founder and CEO of Blade joining us to look at luxury on Bloomberg Radio. Coming up on taking Stock, We're going to take stock of your investments with David Kotok, the chairman and the chief investment officer of Cumberland Advisers. What should you do with your money today? We'll find out

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