Broadcasting live to New York, Bloomberg eleventh, Rio to Washington, d C. Bloomberg to Boston, Bloomberg to San Francisco, Bloomberg nine to the country's US Exam Channel one nine, and around the globe the Bloomberg Radio Plus and Bloomberg Got Gone. This is taking Stock. Coming up on taking stock. How do you enhance the delivery of medical service? How do you enhance the delivery of healthcare and at the same
time prevent medical errors and save lives. Well, we've got the chief executive of a company called b Line Medical, and we're gonna learn all about it. We're also gonna be speaking to an a gun. She's the star of Breaking Bad, or at least she was. She's also the star of an upcoming film, Equity. It's the tough world of women on Wall Street. Let's go to the tough world of Charlie Pellett. Now he's in the Bloomberg newsroom with the Bloomberg Business Flash. Thank you very much. Can't
wait to see the movie. We've got the SMP trading higher now up by a point sixty seven, a gain there of about point one percent. Stack up nine to fifty nine, a gain of two tenths, up one percent. Stocks are fluctuating near records amid a mix of corporate results as investors await data tomorrow on the strength of the U. S economy. After the bell today, we will be hearing from Amazon dot Com and Alphabet that is the parent of Google. Alphabet shares up now by one
tenth of one percent. Facebook shares are gaining today after the company reported second quarter revenue that beat analyst projections, lifted by surging sales of video and Instagram ads, as well as a boost in users. Facebook is up by nine tenths, up one percent. David Kirkpactry Kirkpatrick is the CEO and Fox co founder or founder. I should say of technomogy media, Facebook is the most targetable ad platform
in history. It's not really you know, talk about mobile and video with all cool and they're good with new technologies. You know, they're gonna go into VR and RRA. That's cool. But the fact is it doesn't really matter as long as they kind of get that stuff right. They have more data about more people than anybody else, and that's what advertisers want. Chipotle Mexican Grill, following through on a Planet discussed back in March, and will open its first
burger restaurant this fall in Lancaster, Ohio. SMP off a point gain there of point one percent. Gold up five sixty two up by four tenths of one percent, Crude oil down one point seven percent. One right now on West Texas Intermediate to thirty two. Now, let's look at other stories making news. Thank you Charlie from the Bloomberg News room. I'm rainy in a cent cio. Democratic presidential nominee Hillary Clinton will be addressing her party tonight, taking
stage in Philadelphia to give her acceptance speech. The first few days of the Democratic National Convention were tumultuous, with Bernie sam the supporters booing loudly at times. Speaking to ABC News this morning, Clinton's running mate, vice presidential nominee Tim Kaine, says, the rivaling factions have come together over
the course of the convention. You see the way the arc of this convention has gone to It started off with some turmoil and some churn, but there's been a direct arc to unification and an awareness that the stakes are high and we gotta pull together to win. Republican presidential candidate Donald Trump tells Fox News he was not being serious when he called for Russia to find Hillary
Clinton's deleted emails and comments he made yesterday. And I'm being sarcastic with some of course, I'm being sarcastic, but you have thirty three thousand emails deleted, and the real problem is what was said on those emails from the Democratic National Committee. Pope Francis tripped and fell during an open air mass in Poland today. He braced his fall with his hand and several priests neared by rush to
help him back to his feet. Upon of his making his first visit ever to Eastern Europe with a five day trip to Poland for World Youth Day, a global gathering of young Catholics, and the Port of Albany will receive seventeen million dollars in federal funds for upgrades and an expansion intended to allow the shipment of more heavy cargo. Senator Chuck Schumer, who pushed for the additional funding, says the work will help local manufacturers ship their products around
the world. The money will pay for a new warehouse and upgraded maritime terminal and a new roadway. Global News twenty four hours a Day, powered by more than twenty undred journalists and analysts in more than one twenty countries. I'm Rainy and Essentio. This is Bloomberg, Charlie, and we thank you. And again recapping a mixed picture for US equities.
We do have the SMP five hundred index up to now a gain of point one percent, downd US reels down twenty five, a drop of point one percent, Gold up six twenty again the ARA five tenths of one percent. I'm Charlie Pellot. That's a Bloomberg business splash. Now on Bloomberg Radio, we take stock of small business. Small businesses want more streamlining and less red tag. Small businesses accept the no. Maybe there's so many people that have ideas and it has to be more than that. It has
to be making it real. Bloomberg taking stock small business in focus on Bloomberg Radio. Medical airs the third leading cause of death in the United States, according to a research study. At Johns Hopkins enter Bline Medical, their mission provide healthcare educators and clinicians with innovative video driven solutions to stop this. A company providing technology innovative technology to over four hundred fifty medical schools, nursing schools, hospitals of
all kinds. During US now here in our New York studios. Hartley Thompson, he's the president of Beeline Medical. He's usually in watching d C. Butts out me to people like us today, welcome, thank you, Caffeine's a pleasure to be here. So what do you do? I'm gonna sit down and watch a video what I'm a I'm a nurse, um, I'm a young doctor. How much difference does that make? So a good way to think about it is to
look at it as an intelligent instant replace them. So if you look at the way that professional sports are records of the NFL, they record everything that happens if they play it back to improve performance. So we provide is a similar type platform for both healthcare students, so medical school students, nursing school students, pharmacy students, et cetera,
and as well as clinicians. So when they actually start treating real patients, were also recording everything that's happening at the point of care that's delivered in operating room's trauma base. Uh I see use, et cetera. And that's used for educational purposes. After the fact, so it's used to see if the mistake was made or to review and say, this is what she did really well, this is what you didn't do so well, And again it's all about
improving outcomes at the end of the day. Tell us about robotic surgery because I note that recently you've joined to support fundamentals of robotic surgery. You're providing a cloud
based video capture program. That's correct. So robotic surgery is something that's as it around for a little while, but it's really starting to take to take off a lot more in hospitals where the surgeons are actually using an instrument that has a much smaller arms that they can that they control, and they also have a pedal control so they able to make a much more precise incisions, so the recovery time is a lot better and also
the outcomes are a lot better. So what we're providing is a platform that actually records the video and the audio of the either the surgery being used in training or actually on real live patients, and they go back and review and look to see what we could have done better using the robotic h surgery device. So you're in over four and fifty medical institutions. Uh, the company you aren't joined the company in two thousands seven, it's about eleven years old. You are you guys who studied
information managements? Really a dream fit for you? What about the business model? What kind of money you can can you make on this? You've got all kinds of pressures now on providers and cutting costs. Where does that lead be? Line medical? So that actually leaves us in a very good position as far as business goes. So our business model is we sell a perpetual license model currently, so
the medical schools and nursing schools are hospitals. They pay for the product, so it's combined hardware and software platform, So they pay a one time fee upfront for the product, We do the implementation, and then they pay for annual support and maintenance on a recurring basis year over year. So it's a really good position for us to be in because, as you mentioned, hospitals are now shifting to more of a pay for value model that's compared to
pay for service. So we feel that we're well positioned to take advantage of that and provide a tool that can actually assist hospitals in figuring out why your outcomes are where they are, and how to improve your outcomes and also improve ultimately patient safety and patient satisfaction. Do you have the black box with you? I do not have it with me? And help people what is what
is in the black box? So in the black box is a device that actually cap years the video and audio, so we call it an encolder, And we also have two cameras, and we also have a device that captures
the patient monitor display. And that's useful for the replay aspect because you're able to tie what's actually happening with either the simulated patient or the real patient as far as the oxygen level, of the heart rate, blood pressure, et cetera, with exactly what's happening at that point of time of the action that's being performed during that point in time. So that's what comes in in the black box. So how far are you going to take this? Heartly?
How big can this company get? Where do you want to go? Do you want to expand in products and services? If you want to work about global what kind of profitability and impact you for see for Bline Medical. So we're wake up every day, we're taking it to the moon. So you know, again it's a huge market for us to grow in, and we are profitable. We've been profitable
for the last five years. You know, we're in the double digit millions in in revenue and we're looking for fift growth actually on pace this year over five years ago, over the last five years. So it's a really good market to be in. It's exciting. You know. We look at simulation is a really good market that we're the number one trusted platform and provider in that market. And we're looking at the clinical space now as a huge opportunity. So we see it as anywhere from seven and fifty
millions to a billion dollar potential market size. Thanks very much for coming in and sharing this information with as. Hartley Thompson as the president of b Line Medical. They are based in Washington, d C. And they can be followed on Twitter at b Line Medical. At some of their I just gotta say, he's taken to the moon. Maybe we'll get on that on that moon shot with him when he's when he's on making that shot, right, come on, you call me when you get there, just
to let you know. Some of their customers include the Mail Clinic in Minnesota, the Cleveland Clinic, and of course the Children's Hospital of Philadelphia and Massachusetts General Hospital in Boston. This is taking Stock. I'm pim Fox My Coast, Kathleen Hayes. This is Bloomberg Small Business in Focus, brought to you by a Time Warner Cable Business Class. If your business relies on the phone company, you may be getting less than you deserve. Make the switch to more speed, more value,
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