This is Bloomberg Business Week with Carol Messer and Jason Kelly on Bloomberg Radio. All right, so chariots a fire, of course running it's only a part of the D ten. I am blown away by what I'm about to say, which is it's starting it's eleventh season, also known as the Wall Street Decathlon. It's founder, the guy who envisioned it and puts it into action every year, Dave Maloney. He's here with us in our Bloomberg Interactor Broker studio. Great to see you, man, It is awesome to be back.
All right, Well, it's nice to have you here with Carol and myself. So bring us up to date. As I said, the eleventh season, what's new and different about this year's D ten. Well, the good thing is the series of events remain the same, so people for those that like consistency, that remains. What's new and different than this and remind us what people are doing to prove
that they are the fittest man or woman on Wall Street. Well, I I think they're doing the six events from the NFL Combine plus four track and field events, and it's all done to raise money for pediatric cancer. You guys, have raised fourteen point seven million dollars. Is that right? I'm looking at your website. That's correct. That's pretty wonderful, to say the least. That's really fabulous. UM tell us a little bit more like, I am curious to about
the mix. Who are the people that are doing it? Men? Women? What's the mix there? I'd like to see more women doing it us too, And I think, um to that end, what's new this year is really were we We are um conscious of our origin, which is we were the event to crown Wall Streets Best Athlete and that lent itself more toward a male demographic eleven years ago when
we were founded. I think this day and age, we recognize that just as other events similar to the D ten have been able to achieve gender parity, have been
able to bring equality to playing field. That is a focus of the D ten this season, and we think that what an awesome story to really empower the men across the financial services industry that have have really dominated the D ten for the past decade, to give them the tools and I think really the resources and incentives to ensure that success this year isn't simply defined by
who wins or who loses. It's not solely defined by how much money is raised for an incredible cause, but also can we bring gender parity and equality to the playing field. I think this year we can and remind us also who and and sort of where you draw from, because it is you know, obviously the Wall Street to Cathlin, but you know you're drawing from lots of different types of firms. I mean, I know a lot of people
who have done it. And it's not just you know, the Goldman's and the Morgan families of the world, although they're there, there are they're you know. So I think we we've been lucky that when we started we were
dominated by participants representing the sales side banks. What we have found over the past ten years is those, uh, that same demographic has branched not just into the by side, but that same man or woman who may have otherwise continued on in a career at Goldman Sachs or at JP Morgan has gone into what do you think, They've gone into fintech. They've gone into technology. So I think
demographically speaking it remains the same. But nowadays you see those folks who have gone over to the slack the Stripe, the Salesforce, the Pinterest, the Google's right who have branched out, and so we're seeing now even more diversity among the companies who are participating. So talk to us about media participation in all of this, especially when there's such a demand for content. What kind of deals are you doing
want to be doing? Let's talk a little about that. Sure, so you know, our our media is is rather unique. And here's why to watch the dton. We actually built intelligence streaming technology that we've we've spoken about previously called Normal which allows um really i think the millennial and Gen Z audience to tune in to live sports content at the perfect time, at a time in which they set effectively a notification to tell them when to watch
the show. So what we've what we are this year focusing on, which is new, is in that live feed, in that live content, giving people actionable click throughs so that they're not passively consuming that content but rather, for example, seeing that contextually relevant advertisement push through in a notification once that clip that they have been waiting to watch, once it completes, now you can give them an action step.
That's new for us this year, and we want to see that we want to see what those conversions are like. And so when you think about the sponsorship underneath this, the folks on the commercial side is a very attractive audience in many ways. You and I've talked about this a lot over the years, uh, in this regard, how are you seeing that develop in terms of, you know, both the suppliers, the consumers of this and also some of the companies who may want to get a piece
of this. Um. It's a fantastic question what we have when we When we started out, the sponsors that were most attracted to this audience were those that you would think of immediately your your first responses, luxury time piece manufacturers, private jets, and things of that nature. That's changed. What we're seeing nowadays are the are the DTC, the director consumer companies, the startups who do want to see that penetration into that influencer audience. And we don't necessarily have
the traditional Instagram influencer audience. We have those professional in fluencers, meaning the folks that might run a desk or run a business unit. Those are the folks that they want to penetrate. All right, once somebody does participates, uh in a in a d ten race. I mean, do they stick with you and and are with you for years? Just quickly. Medium duration of somebody's D ten career nowadays is four years, and I think that's a testament to
the shoulder programming throughout the season. So it's not a transaction any longer. It's not a one time event that you do in June in New York, but rather there's a steady cadence of games that are played at Jim's year round, which then makes this sort of the stickiness factor last year round. Alright, great to catch up with you. Hopefully we'll catch up with you as the race gets closer here in New York City that's coming up in June. Day Maloney is the founder of the D ten also
known as the Wall Street Decathlon. Joining us here in our Bloomberg Interactive Broker Studio