This is Bloomberg Business Week with Carol Messer and Jason Kelly on Bloomberg Radio. You have gone through transition. Obviously. I love that you're an author. I was reading somewhere that you kind of knew it was time to go, that you were thinking a lot about storytelling. Have you always been a writer? I have. I've been practicing writing. I started writing my junior year in high school, and when I got to the NBA, you know, there's a lot of downtime in travel and hotels and things of
that sort, so I would just write. And a lot of the things that I used to write were just ads. I would write advertisements. I had an ad agency that I found in and we did a lot of work. Once some someone wards would be in a small agency. And then when I retired, it was like, okay, well what am I going to do now? Well, I don't know. I enjoy writing, and um, I'll write a film. So I wrote Deer Basketball and I was very fortunate for
that to be successful, and then just continued on. And how is it different from what you know, how many years you played in the n b A. I mean, what are you learning kind of about yourself in doing this well, how much I enjoy teaching and like passing on information to the next generation. It feels much much better than any championship that can be won, because it's
it's it's more lasting. Right. If I can do something that inspires a kid in some way, or it gets the kid to view something differently in some way, and then he goes through his life, she goes through her life, and then in turn they inspire someone else. You create this domino effect that is far greater than any championship
that can be won and huge. Jue. You know one thing I want to ask you about, and I guess it's kind of near and dear to both of us, but we think about equality in sports and we've been talking about how tennis seems to have figured it out, but a lot of other sports happen. What are your thoughts on that? Absolutely, and that's probably, like I won't say probably, it is our mission, uh to do something
about them. I have four girls, oh you know, the first two are definitely athletes, the third one in the fourth phone we'll see, still too young. But if I had to bet, I'd say they'd be athletes as well. So it's important to fight for that and make sure that when they come of age that they are ready to get equal pay right and fight for what it is that they deserve. Why has it been such a struggle? Do you think that's a great question. I do not know.
It's like it's like there's a lack of investment. You know, I'll tell you. Like its like in basketball, for example, the w n B A and saying, okay, well, the dum n B A is not as popular as the NBA. Okay, well, I can remember the NBA when it first started, and I remember some companies putting a lot of money behind marketing players, and through marketing those players, the popularity of the game picked up. You guys are sitting here and saying, okay,
you're waiting for the w n B A to become popular. Well, we're waiting on the investment from corporations to start telling the stories of some of these young women that have unbelievable stories, unbelievable inspirational stories to tell, and they're not being told. Why right, and so we're gonna get there.