Carol Master along with Jess met and live here on Bloomberg Business Week. Well, it's an iconic brand, one of the biggest global tech companies, and now owning a piece of Apple's history. It's possible. Martin Nolan is executive director and chief financial officer Julian's Auction. He is here to tell us about what they are calling the world's largest collection of Apple computers and devices. Martin joining us on
Zoom from Julian's gallery in Beverly Hills. And for those of you who are watching VIA's YouTube and zoom, you can see some of the items up for auction. Julian. First of all, welcome back. How are you very good? Good to be back. You know you've had me on this show quite a few times talking about high end items like Kurt Cobain's guitar that sold for six million, or Martin Monroe's stress four point eight million, one million, Michael Jackson's jacket one point eight million. And now I'm
surrounded by all this stuff, this computer stuff. It's fun. Well, tell us how it came to be. Where did you get all this stuff? Yeah? So interesting. Last November we were at the hard Rock Cafe. We sold a pair of Birkenstock sandals, grungy, beat up, well worn sandals by Steve Jobs. We sold up for two hundred and eighteen thousand dollars. Incredible, and that just makes to how collectible Steve Jobs is. And he's now like considered a rock star because of the world he created for us all
changed how we live and work and play today. And then after that auction, we were contacted by this lady whose husband had been an avid collector of Macintosh mac computer since the very beginning, going back to Commodore computers in nineteen seventy seven right up to today. Sadly he passed away. She supported his passion of collecting, but she didn't celebrate or enjoy that passion herself. So after he passed, she contacted us and as they we would sell the collection.
Five hundred and thirty lots going on the auction block this Thursday at ten am here on the West Coast Julian's Auctions in Beverly Hills or Julianslive dot com. So it'll be really interesting to see how this auction goes. I'm curious how much demand are you expecting to be there? Yeah, so this is interesting. You know, we're in the world of collectibles and we sell rock and roll and Hollywood
memorabilia and sports memorabilia certainly, and also art. In fact, we have a street art auction on Wednesday selling including an original bank see. So we've decided that we've paired this auction next day to the street art auction with all this text stuff because we filed. There's a lot of crossover between the banks see, the street art buyers, and tech, the technology stuff that we have here. Of course, you look back at sneakers, you know, a few years
ago we thought, wow, why are people sneakers? And now it certainly it's a red hot market. The same with the luxury brands like handbags and purses, highly sought after. So we think we're sort of getting in on the ground floor here with technology. Five hundred and thirty lots and most of the items here are priced at one hundred to two hundred dollars, so we're pricing it to sell. I'm going to see what is the interest. And I
think people are coming here. They're curious, they're amused, they're entertained because they remember their working career, working starting off with the Lisa one Lisa two back in nineteen eighty four, Martin, right up to the iPhone we have today. Martin, let me jump in, because so let's go through some of the items in terms of what will be actually up
for sale. You started to mention the Lisa two, which it was a computer that Steve Jobs had created, right named it's also the name of his daughter, so there's special significance there. But and again for those who are watching on YouTube and zoom can actually see some of the stuff that Martin's going to hold up. But walk us through some of them in and what you expected to go for? And I know there's like the price that you guys put on, but what you realistically think
it might go for. Yeah, well of course, because there's no real comparables, I meaning this collection like this hasn't come to auction before, so we're just pricing it based on the intrinsic value. The auction will determine what is the true value, what is the collector value, what is
the investor value, what is the nostalgia sentiment value? And that will all be determined that the auction here on Thursday, But like to come into our gallery here in Beverly hills and walk through the aisles of our gallery and see all the amazing the evolution of the computers like the Lisa. I mean again, fantastic was a ground breaking technology at the time everyone went down and had to get one. It was a Lenwoody's office desk, if you will. And then we've evolved from their right up to how
we work, play and live today with the iPhone. It's all here on the all thanks to Steve Jobs. But I'm holding up like what people don't even realize is a disk drive a floppy disk. You would change the disc you would put in you realize there's a whole generation who's looking at it, or like, what is a floppy disk? But go ahead here. If all the information would go on a disc, you would take that out, you would write on us what was stores in the disc.
You would go to that disc. You would use it then for when you went back to that particular project. You're put in the new disc. It starts a new project. Whatever was photos, your work file, your personal file, your back whatever details you would have on it would be on here right now. It's all up there in the cloudy Martin, Who are you specifically expecting to make bids here. Yeah, so you're going to have a range of people. You're going to have museums that are sort of curious about this.
I want to preserve and show how we evolved with the technology that we live and work with today. You have big geeks, the techies that have already started collecting some of these items but are missing particular computers an era of our generation of computers like the IRONAC or the clam whatever, and so they'll be looking to add to their existing collections, right. And we'll have people who see this as, oh, this might be an up and coming thing like we saw with sneakers, and they'll want
to grab items that are going relatively inexpensively. And they said most of the items are priced one hundred to two hundred dollars, and so they're ginning the ground floor and in years to come they'll continue to appreciate the value. They've been very well, Martin, let me just jump in because the original boxes, etc. Martin, we're running out of time, just twenty seconds left. Has an Apple actually reached out to you guys to maybe acquire something, and you gotta
be quick. They are certainly on the radar and they certainly know about this auction, so again, we'll be really interesting to see if they participate. But again, a collection like this is so unique, Apples probably the only one that has something similar. So yeah, the auction is going to be fun. All right, Well, look forward to hearing about it afterwards. Martin Nolan, Executive director, chief financial Officer Julian's Auctions, joining us via zoom from Julian's gallery in
Beverly Hills, California. As we said, the Apples and auction that's coming up later on this week an opportunity for someone who geek er otherwise might want to own a piece of Apple