These sees Bloomberg Business Week with Carol Messer and Tim Stenavic on Bloomberg Radio. We wanted to get to a guest because it was a story I think you could safely say heard around the world. We're talking about a story by Bloomberg Business Weeks Ashley Vance. He wrote it on the forty five year old tech sent a millionaire who was spending some two million dollars a year to be eighteen years old again in a project known as Blueprint.
We love talking with Ashley about the story and the time he spent with Brian Johnson, so much so that we knew we wanted to go straight to the source. So with us right now is Brian Johnson, who is the founder and CEO Blueprint, CEO of Colonel and Os Fund, and he joins us via zoom from Los Angeles. Brian, it is good to have you here with Mike and myself. How are you. I'm great, Thank you for having me. We'll tell us a little bit about your mission and why you wanted to do this and and I know
we're kind of hitting it hard and cold. We've talked about it for our listeners and our audience before about spending about two million dollars a year to be eighteen years old. Again, why did you want to do this? I mean that the Fountain of Youth is a story as oldest humanity, and typically the story is a group of people in a boat going to the jungle, traveling to a temple with some of some elixir that they'll drink. And the question we wanted to pose is is the
Fountain of youth actually here right now? It's just hiding in tens of thousands of scientific publications and an extremely rigorous protocol. And so we took this to the ends of science. We basically said, if we measure every organ of the body via every possible measure modality blood, slave, stool, m r I, ultrasound, fitness tests, dname ailation, we look at the gold standard scientific evidence, create clinical grade protocols, and then my life becomes a perfect implementation of that
what is possible with today's science. And the results were pretty stunning. Last year I reversed my epogenetic age five point one years in in seven months. It was a world record, and I slowed the speed of which I aged twenty eight percent. So generally speaking, and I humorously kind of say this, I get October, November, December for free every year. Do you feel different as a result.
I've never felt better in my entire life. But bright At the same time, A lot of what you're doing is sort of I don't know if you're called experimental or you know, I hate to say, you're almost your own guinea pig. And to some degree, have there been any sort of unpleasant surprises, any bad reaction to any of the UH food you've eaten or any of the
treatments you've undergone as part of this process. We certainly have learnings all the time, and we do share exactly what we whether the result is good or bad, we share it independently because the value of this is as an open public UH protocol. The It's it's important to remember, though that this blueprint is based upon scientific evidence, gold standard scientific evidence in clinical grade protocols. So it's not like we're randomly doing things or taking some obscure thing.
It's based upon evidence and protocols, and so we're really following a process to say what is paul with what's been proven? And the thing we're doing is we no one in the world has ever looked at all the scientific evidence and created a perfect protocol. And so fundamentally what we're doing is in measuring every organ of the body. We're asking every single thing liver, pancreas, lungs, kidney, what do you need to be in an ideal state? And that goes directly into a protocol, which means I no
longer look at menus at restaurants. I don't know pizza parties at hawk, I don't drink alcohol with friends and go on bingers and stay about, stay it late at night. It's entirely followed. So it's really interesting question of it's a demonstration of going to what is possible today with science. Take a step back, what did it take to get this program up and running. The team is now about
thirty members and so they're specialist. For example, I have a medical grade ultrasound machine here in the clinic, and we have a specialist that looks at the heart, another at the lungs, than other for the other organs of the body, and we build out specialists throughout the entire body through all the different measurement modalities. I do a full body mr. Iye every organ of the body on an annual basis so having this kind of specialty, we're doing things that no one's ever done before, and so
it's it's challenging. We have to identify the task that we have to build a team to do it. Then we have to normalize it in a protocol, and so it's extremely difficult. And so I do spend a few million dollars a year on this, but I basically reduce the learning to something that anybody can implement. So you can take everything I've done. It's freely available online to everybody, and you can implement it in roughly six a month.
You know, Brian, as you point out that diet element of it is obviously so important to something like this. But but I gotta wonder, do you ever just get a craving like, Wow, I could go for uh some pizza and a beer right now? You know, how do you deal with that sort of you know, craving that we all get. It's funny, it's gone and in fact, imagine doing that kind of makes me sick. Yeah, so
it's gone. The A lot of people think it perpetually persists that there's this urge to eat the as kinds of foods or eat uh more than like binge, but it just doesn't It's actually reversed, and I can't imagine doing it now. Well, I mean, do you ever fall off the wagon, so to speak, whether it's in food or so on. I mean, initially, yes, I had several times where I just couldn't keep up with the protocol. So I basically agreed, can I build a system that
takes better care of me than I can myself? And so we're all accustomed to this idea that we make. We have good intentions to follow certain routines, go to the gym and eat well, and then we break, we have a dessert, or we eat drink alcohol, or we eat too much food or the wrong kind of food. And so the question for me was, can I just sign up for a system measurement, scientific evidence and protocol
and follow exactly that. And it's been, honestly such a relief where the system now takes care better care of me than I can myself. And we see this throughout society. We know when a navigation app does a better job at getting this to our destination, we do so we don't use our maps anymore. And that's what I've done, is I've shown a system of measurement science and protocol better cares for me than I can. Brian. One thing I wanted to ask you, what has been the downside
of this? I mean, do you feel like from the minute you get up to the minute and go to sleep, like you're just, you know, constantly monitoring everything? You know? For me, it's it's all fun. I think of myself as a professional rejuvenation athlete when you know, building my former company Braintree Venmo. Oftentimes among my entrepreneur friends it was a badge of honor to sleep under your desk
and look haggard and go days without sleeping. But to me it always seemed been saying that you're really they entrepreneurs are athletes of the mind, and so it makes sense to eat well and sleep well. And so I've never felt better in my entire life. I love following this protocol, you know. And Brian, obviously you've got a personal motivation to make yourself as healthy as possible, live as long as possible. But I wonder, clearly there there's a business motivation too, And I wonder how you see
where you see the business going? Um is is this ready for prime time? Something that you're ready to roll out to two consumers, and how would it work a subscription or you know, how are you thinking about it as a business. I mean, I didn't start it off as a business. It really is an open, public, scientific experiment.
And what I was proposing is that I've read a lot of biographies and I really admire people who in their time and place identify the point on the horizon that is barely visible and uh, in the early twenty century, that could be uh neutralizing aging. If we didn't age and naturally deteriorate and think the death was inevitable, we
may have a different relationship with time. And so in the early century, I would put forward the hypothesis that the a defining moment maybe our ability to neutralize or dramatically slow aging. And that's what I'm trying to do. If I can prove this end of one and my results are stable and repeatable, it may fundamentally change how we think about ourselves and society. You know, it's funny. I'm thinking about, you know, the news that we got
about CVS doing a deal. They're thinking about, you know, kind of how to keep Medicare patients. Um, well, if you will, and I do think disruption innovation when it comes to healthcare, we're all trying to figure out what it really means and how do we really change the system so it's better cost less with a better outcome impact.
So is there you know a way to really scale what you are doing, just to kind of build on what Mike asked you, you know, in terms of really reaching the masses so that we all live a better life, a healthier life, potentially in longer life, um and maybe with better methods and better wellness overall. Yeah, I mean it started as a science experiment, and I've been sharing all of my data and results with everybody. I make
the protocol available for free. And since this viral the story went viral week and a half ago, every single supplier we have for Blueprint is sold out for months. Nobody can get anything to start this is start the program. So yeah, I mean, as of this week, we've been actually dipping our toe into exploring building a business of can we basically just solve this problem and make the product available for anyone who wants it, with the added
benefit that we incorporate the evidence. So it didn't start that way. It's kind of a problem now because people want to follow this and we want people to be to be in the community, and they just can't do it because everyone's out of the items. Are doctors reaching out to you, our hospitals, are healthcare organizations managed care? Are they reaching out to just say, okay, what exactly
are you doing exactly? We launched a part of this Rejuvenation Olympics dot com, which is a leaderboard for people who reverse or who slow their speed of aging. So I'm trying to create a sport out of this of people can be a leader in a professional as a professional rejuvenation athlete. And this creates a different, uh paradigm for anyone using healthcare where if I'm receiving the recipient of anyone's services, I want to know what's happening to
me overall. I can get fifty different biomarkers, but doesn't tell me a whole story about me overall, but a speed of aging which you can get Rejuvenation Olympics does and so hopefully it is a paradigm shift for how people what people expect in exchange for health through wellness services, you know bran for those of us on a budget who kind of wanna replicate what you're doing, you know, can you boil it down to the simplest sort of forms of advice that that you would give us from
what you've learned. Yes, it's actually very simple. Number one and most important is stop self destructive behaviors. So that is eating too much, eating the wrong foods, drinking too much alcohol, smoking the stuff we all know we don't want to do, we do it anyways, So stop that as much as you can. Number to eat more vegetables, berries and nuts, three prioritized sleep, and four exercise. Just getting those basics in place, a person can get the
majority of the benefits. Um and again it's go please go ahead and the end. The entire protocol is available at no cost on my website blueprint dot Brian Johnson dot co. So uh, feel free to look at all my data, look at all the protocols. There's there's even links to products we use. Again they're out of stock, but you get the idea of everything is there? Is this your Is this your way of life? Forever? Now? I think so? I mean, I've never this is the
whole thing. It's so interesting to me. Is a system now takes care of me better than I can take care of myself, and I it's um, it's not exciting to think about I would be back in charge of myself again. You know, I don't. I didn't do a great job, and I think most of us wild acknowledge we don't do a great job taking care of ourselves
because it's very hard, you know, Brian. One of the things that Mike was pointing out, he said, you know in the story, because we're talking about your pale, you look great for those who are watching on YouTube and and our Blueberg original streaming service, but you stay out of the sun, correct, Yeah. A lot of people have suggest I look like a vampire, so I need to
get extensions to you know. No, but I think about you know, I remember going to pediatrician and then say, and my pediatrician be like, make sure your daughter when she was young, get some sun. You know, obviously not in the middle of the day when it's the hottest, but kids were being you know, so much sunscreen and being kept out that their vitamin D levels were low. So I am curious, like, what were the adjustments you've
had to make because of this regime that you're following. Yeah, I do avoid the sun and that's primarily because we're trying to get my skin age again to be the age of eighteen, and so we do that we measure using multi spectral imagery and out of fluorescence biopsies and then photos and so with that kind of measurement protocol, and that we implement lasers and all kinds of things. And so my treatments do prevent me from going into the sun just for recovery time. So it's not like
I'm son avoidant all together. It's just that I rarely have downtime. My skins typically always have some kind of impression of a laser treatment or something, and so it really is just an effort to try to have eighteen year old skin again, which I think we've made. I've currently lessened my skin age twenty two years. Since beginning as a kid, I was in the sun a lot, a lot of skin debauchery, never worse on screen. So I have I've had to make up a lot of ground.
You gotta stop before you get that teenage Jackney again. All right, listen, we're gonna leave it on that note. Really great to get some time with you. UM fascinating, as we said, to read the story that actually did, but even better to get a chance to actually talk with you directly. Brian, thank you so much, good luck with it, and look forward to hearing updates. Brian Johnson, UH founder and CEO Blueprint joining SVA Zoom from Los Angeles