'Body by Jake' Steinfeld Says Get Blood Pumping

from l a Um. Jake's so nice to have you here with us. Jason and I are both um really interested and involved in the fitness world. Tell us though about your world since the virus and what it's been like. Well, first of all, Carol and Jason, it's so great to be here and and listening to some of that New York traffic. You don't miss it to me. You know, I'm sitting here in Pacific Palisades, California, me too, Deacon.

I was like, oh man, yeah, but it's a long long time ago, but it was great to hear and it's great to hear your voice. Is that uh you know, we we're gonna be very positive for the next five minutes that we make a deal. And I loved how you made sort of fitness the analogy with everything even coming in from the stock market about the heavy lifting. I loved it. Yeah. So how are you, like, how are you feeling about things? You're in a beautiful place.

Our worlds have all been affected, but you have been such a positive force to your point for decades now and helping people sort of get through things. And man, we need some of that right now. Well, I appreciate you saying that. And it has been very challenging for for all Americans, right, I mean, you know, since the pandemic hit in March. Uh, people have been locked in lockdown.

You know, you look at businesses and people and families. Uh. I have my wife and we have four kids, uh, spread around the country and around the world, and it's it has been very challenging. But interestingly enough, when this pandemic hit, guys, um, I got vocals immediately, um from folks like yourselves and CNN and Fox and ESPN saying shake. People are locked in their homes, uh, gyms are closed,

they're putting on weight, stress levels are high. You're the guy that created personal fitness training and made it an occupation. And that's what I did. You know. I went to people like Steven Spielberg and Harrison Ford's homes with a broomstick, a towel, and a chair and sort of created a thirty minute workout that you could do in your home. And it's really interesting, guys, when you're able to just

get a little creative. You know, when you're locked up, and whether it's an apartment or a condo or your house, you need to take a few minutes, just a few minutes, you stand up and get your blood flowing. Whether it's two cans of MoMA's tomato paste or a broomstick that you could do some stretching, some squats, some lunges and just believe is stought to. You know. I'm a big believer in positive thinking. I was given a poem when I was cut from my eighth grade basket ball team.

True story, uh colt, don't quit And the last two lines of the poemar stick to the fight when your hottest hit. It's when things seem worse that you must not quit. And it's it's a matter of changing those negative thoughts of I can't do I can. So if you're obviously, if you're driving right now, you can squeeze your hands on the steering wheel and go do some issommetrics.

But if you're listening at home, you know, all you have to be doing, guys is and you can be doing right now in the studio, Jason and Carroll, UM some isometric exercises that we have an official body by Jake. I'm I've been antisocial media for a very long time. Kind of silly. Yes, it's been silly, and you know, but my two young sons were home from school and they got me engaged with it and we started posting

up a little sixty second vignettes. Um, kind of like I did with Ted Turner, me my start doing the fitness break on Cable News Network back. Uh and uh, just simple exercises that you can do. Look, exercise is very boring, if you admit, we all admit it. Right, if it was easy, everybody would be in great shape. Uh. But what you need to do is find something that works for you that you can incorporate into your lifestyle.

And now more than ever, especially because look, I've talked to so many gym owners, so many fitness studio owners who are working diligently to keep their places clean so they can open them. But people listen over the age of fifty years old. I'm sixty two now, Um, you know you you need to be gautious to be saying so, Jake, tell us about this partnership with Cured Dr Pepper and the new nutrition shape that you guys have created called Don't Quit. Yes, yes, indeed, I will say this, the

folks secured Dr Pepper. The CEO Bob game Court is you know. I'm sure you guys talked to lots and lots of business bo Um. I've been very blessed in my career to to to deal with CEOs, whether it's fortune fifty entrepreneurs at all levels. Bob Gave Corps is one of those kind of entrepreneurs at the at the

corporate level that you don't rarely find. Um. We got together, Uh, we saw an opportunity give the adult nutrition section where there are a couple of brands there right now, and I've got to tell you they're they're not very good for you, very honestly, guys. There's a lot of chemicals and we wanted to create something that had a clean label that we have twenty six vitamins and minerals, no soy, no corn, no wet, no added added additives, Uh, gluten free,

it's kosher or wait a second, it tastes delicious. I've been a protein drake guy since I'm thirteen years old. I was an overweight kid at a bad started growing up. My dad bought me a set of weights when I was thirteen and it changed my life. And I'm I'm a connoissel want protein shakes. And I finally had an opportunity to work with a gentleman like Bob gam Court and the folks at l A Live Nations in California.

Here we've come up with this is one of those things where the world is not looking for another nutrition shake, it just needs the best one. And we have it and we want everyone to try. Check it out at Don't Quit dot com. It's just don't Quit dot com. There are four original flavors, chocolate, vanilla, y t and aur insacle like creamsicle, which my favorite of all time. Uh, and we have to max versions where the thirty grams of protein and one gram of sugar chocolate and Vanilla

Online right now, we've already sold out. We we launched last week. You want to talk about how passionate people are, especially fifty plus where, especially now more than ever, Carol and Jayson, where we're desperate for hope and our health and we want to make sure that what we're doing and putting in our body is really good for us. So you know, when you're exercising and nutrition they go

hand in hand right well. And it feels like Jake that I know it's not a revelation to you, but two more and more people, it feels like one of the things that folks have discovered when they are cooking at home more, spending more time at home, they are a little bit more focused on their bodies and what

they're putting into it and seeing those things. I mean, I would add in the idea and Caroline, I've talked a lot about this on this show that she and I notice, uh that because we're not commuting, we're getting more sleep. And you know, it all is sort of like this this machine that we all have that is our bodies, Uh, does respond differently when you treat it well. And I love that you're taking I talk about the upwich spiral of success and looking at the positives as

opposed to the challenges. And I was never a big supplement taker, never a big vitamin taker. And I wanted to make sure a because it's expensive and be because the more you take in, the more you You know, when you go to the bedroom, you get rid of a lot of those vitamins. And here's an opportunity where I want to make sure that you are healthy. And especially you open the fridge in the morning and you see the words don't quit. What is that? I mean? You want to you want to talk about positive and

mid day. This is meant as a meal supplement, but people are already using it as a meal replacement. A lot of great recipes. Uh, someone just sent in something to do vanilla don't quit pancakes, unbelievable and it's that's actually brilliant. Great could cook with it. And and we've we've I love the orange cicle with a banana, a couple of dates, some ice. We called it don't quit freeze there. If you you know I have a bad sweet tooth. You know I eat so I trained so

I could eat. I tell people we if you if we go to dinner sometime I like to eat like we're going to the electric chair. That's what I say, because you know, you want to live your life. And as I said, what's super important is how you are mentally right. A lot of people right now, especially struggling, and it's all about taking that first step at first moment of just moving your body and doing something positive

for yourself. And there are lots and lots of people, millions of folks who listen to you guys every day, and this is an unbelievable opportunity for me to spend some time with you all, but especially people in the Tri State areas where I grew up to do something positive and at this moment in time especially, don't quit. Don't quit on you, on your families, on who you are and how you're gonna be because as I said, right, stick to the fight when your hardest hit. It's when

things seem worse that you must not quit. Listen, this is so important and this is why you know, Dison, I do talk to a lot of folk in the fitness industry because I think you know we've seen in this virus, Jake. You know that for those who are unhealthy, this virus has hurt them that much more. And I do think about how we can make fitness much more available to more people, make it accessible, make it cheaper. And you just said it and and it and it

is and listen, it's important to people love. I love to go into a gym. It's great to see friends and people. But you have to make good decisions. And like I said in the earlier UH segment that we had spoke two lots of gym owners who are doing great things to keep their places clean and open. And I'm so proud of everybody in Jersey and New York can open again. It's doing in a smart way. That's the way. We'll do it. Nice and slow, nice and smooth.

But especially folks over the age of fifty years old who are being smart. You gotta be careful, right, go out there and live your life, but do it in a positive way. And nutrition, being health. You know, I would never want to say that don't quit as a vaccine. But did I just say don't quit the vaccine? Well, listen, being healthy is the ultimate vaccine and living a healthy lives, so we know that that is true and there's science to back that up. You got to take care of yourself.

That's for sure. What a treat for us. Thank you so much, Jake Steinfeld. We look forward to, uh having that dinner with you when things normalized, because I have followed that very thing. I started running in part so I can eat what I want. And uh, it's really I think if you approach it from from that perspective, uh, you do sort of take it all in and think about it holistically. I love the sort of spiral up.

I just love his energy and just you know, it's this is listen, this is a hard time for so many different people, and just that optimism about kind of just go out and do it and just you know, they take care of yourself physically, to care of yourself mentally. Um, that was just really cool. Yeah body by Jake. He goes back to nineteen eighty and I love that he makes Ted Turner, Yeah he does. Look at Megan amazing, you know, talking about Ted Turner and CNN and doing

those fitness breaks. I mean I remember that as a kid, a very young kid.