Bloomberg Businessweek Weekend - September 8th, 2023 - podcast episode cover

Bloomberg Businessweek Weekend - September 8th, 2023

Sep 08, 20231 hr 50 min
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Featuring some of our favorite conversations of the week from our daily radio show "Bloomberg Businessweek."

Hosted by Carol Massar and Tim Stenovec

Hear the show live at 3PM ET on WBBR 1130 AM New York, Bloomberg 106.1 FM Boston, Bloomberg 960 AM San Francisco, WDCH 99.1 FM in Washington D.C. Metro, Sirius/XM channel 119, on the Bloomberg Business App, Radio.com, the 
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You can also watch Bloomberg Businessweek on YouTube - just search for Bloomberg Global News.

Like us at Bloomberg Radio on Facebook and follow us on Twitter @carolmassar @timsteno and @BW

See omnystudio.com/listener for privacy information.

Transcript

Speaker 1

This is Bloomberg business Week Inside from the reporters and editors who bring you America's most trusted business magazine, plus global business, finance and tech news. The Bloomberg Business Week Podcast with Carol Messer and Tim Stenebeck from Bloomberg Radio.

Speaker 2

Hi, everyone, Welcome to the Bloomberg Business Week Weekend Podcast. Bloomberg News Deputy team leader for US Equities Jess Metton, Carol and I are sharing the hosting duties this week and head on the program. We're going to continue with

our coverage of the Bloomberg Business Week Cities issue. Our magazine team breaks down how New York City is spending big to reform its bail system and bucking a two billion dollar industry in the process, and the CEO of Creatio explains how her platform can help people automate workflows at the enterprise level with little to no coding knowledge. And the CEO of digital marketplace Flash Food details his strategy for connecting consumers to heavily discounted food and thereby

reducing waste and saving money. Plus a look back at some of our special coverage from the twenty twenty three US Open, including a conversation with former USTA CEO Katrina Adams, all of that to come. We begin this hour on a somber note, though, as Monday will mark the twenty second anniversary of the September eleven attacks on the United States.

To help us reflect on one of the darkest moments in our nation's history and pay tribute to the thousands of lives lost on that day in two thousand and one, Jess and I welcome in Joseph Pfeiffer, the first FDNY chief to respond to the attacks. He's also the author of Ordinary Heroes, a memoir of nine to eleven. He's also, i should note, unretired, having been appointed FDNY First Deputy Commissioner back in March. Chief, it's good to have you with us.

Speaker 3

Oh, it's good to be here with you today.

Speaker 2

You know, every year around this time, I wonder what people think about who were there that day, and you were, of course one of the first people who were there that day. What does this time of year mean to you.

Speaker 3

It's a time to remember. It's a time to remember the tragedy of that day, but it is also a time to remember how how firefighters ran into danger to save lives. And there's Another thing that we need to remember is that the global community came together and we supported each other in one voice against terrorism.

Speaker 4

You were the first fire chief at the World Trade Center on that day, and remarkably, you already had a documentary film crew with you filming another instance, as far as when you were dealing with a routine gas leak. What kind of goes through your mind whenever you think back to that moment, having already been down there before everything began.

Speaker 3

I remember it was a beautiful summer morning with bright sunshine, and we were standing in the street at an ordinary emergency, and then all of a sudden, we heard a loud noise of planes coming overhead, and as you know, we

never hear planes because of the tall buildings. And then I see this plane flying on a very low altitude, so low I could read on the fuselage American, and it raced past us at fast speed, and I saw the plane aim and crashed into the World Trade Center, And in that moment, I knew that this was no accident, that this was a direct attack, and that's the message I gave on the radio. And really, in that moment,

our entire world changed. And the next one hundred and two minutes would evolve with a traumatic memories of what took place.

Speaker 2

You must have replayed those moments in your head countless times at this point.

Speaker 5

I do.

Speaker 3

And one of the moment I remember is that as we pulled up to the World Trade Center, we saw smoke coming out of the top, flames coming out, and people started to gather by the windows, and we knew that at that time there would be like twenty thousand people within the World Trade sent the complex, and every firefighter, every paramedic, every fire marshal, every police officer, every responder looked at the burning buildings and they knew they were

going to the most dangerous fire of the lives and they made a personal choice to go in. And even though this is our job, this is what we do, it still was a personal choice to run into danger.

Speaker 4

And your brother Kevin was amongst those that went up. And it was interesting that the documentary crew that you were with actually had a moment where the two of you were talking and he went up there. When you think back to that moment, how do you feel.

Speaker 3

I think back to the moment when he came up to me without saying a word, and we looked at each other, wondering if we're both going to be okay. And then I ordered him to go up to evacuate and to rescue those that were trapped. And it was the same order I gave many fire offices. And I think back to that moment, which was a special moment that we saw each other. And then I saw him take his Unit Engine thirty three in turn to climb the narrow stairs of the World Trade Center.

Speaker 4

So whenever you talk about in your memoir called ordinary heroes, is that the ordinary hero that you're talking about.

Speaker 1

That is.

Speaker 3

And as my brother went up, I know the firefighters went up. People were coming down, and the firefighters said to people, don't.

Speaker 1

Stop, keep going.

Speaker 3

You can make it out of here. Some simple words, and those words we know from people who survived. Those words made a difference because they made it out.

Speaker 2

When I think about nine to eleven, I remember where I was, along with many other the people who are around my age and older, they remember where they were, they remember what they were experiencing. It was sort of like a you know, talking to my parents that moment that John F. Kennedy was killed, or talking to my grandparents that moment that Pearl Harbor was attacked. Since nine eleven, tens of millions of Americans have been born people who

only heard about nine to eleven as stories. They didn't live through it, they didn't experience it. How do you keep the memory of these ordinary heroes, keep the legacy of them in a world where it's increasingly becoming a distant memory.

Speaker 3

The memory of nine to eleven is part of history, and certainly are young people many of them weren't even born, and they can read about it, But they also can see documentaries, and I think that's a different experience that they actually looking at a documentary experience it again. And the question for us, I think, is what do we want them to learn from it. Is this just an event that they look at it on a program or

is there more meaning to it? And I believe that we want our young people to understand what took place that day, and we do it with our probationary firefighters. We bring them to the nine to eleven museum and for them to walk around and see the burnt out fire trucks. We want them to experience what took place. But I think as they look at this event as part of history and they see our firefighters and first responders running in they see them as superheroes running into danger.

And you know, it can never be a superhero. It's just too difficult to to to do those things. And what I tell them is that on that day, our heroes did ordinary things, but at an extraordinary time. And I think when they think of nine to eleven as that as ordinary heroes, they can start to imagine themselves as being one of those heroes. And we need that today more than anything else. We need our new generation, our young generation, to tackle some of the problems that

we're experiencing. Not only do we have to deal with acts of violence and terrorism and homeland security issues, but we have issues of climate change or what I'm referring to now as climate security. How do we deal with the heat, the wildfires that we saw in Mali, the storms. I I think that's what our new generation, our young generation, should see themselves as part of the solution to those problems.

Speaker 4

Earlier this year, you actually came out of retirement to take on a new job as the nation's largest fire department here and you were named first Deputy Commissioners. That's the second highest civilian rank in the department managing those day to day operations, So very impressive. What motivated you to do this after you did retire from the FDNY in twenty eighteen.

Speaker 3

It's coming back to the fire department that I love, that there's so much part of my life and saying, yeah, I got some more work to do. There's other things that I can do now. As I mentioned, it's not only responding to emergencies here, but how do we shape the department to deal with lithium battery fires and to deal with the climate change safety issues. So it's it's for me, it's exciting going to work every day.

Speaker 2

It's pretty remarkable that in the last twenty years, twenty two years and moving forward, we'll probably see more people die as a result of the toxins the pollutants at Ground Zero than who were actually killed in the attacks, and continue we continue to see members of the FDN Y die each year as a result of this. How do we keep those heroes in our memory even though they're dealing with the health effects decades later.

Speaker 3

It's hard to believe that twenty two years later, we're approaching the number of our firefighters that died on nine to eleven lost three hundred and forty three of our members, and we're approaching that number. We're at three hundred and forty one that died from Post nine to eleven diseases

from from the toxics that that you've mentioned. And we keep those memories alive by in the FDN Y by putting their names up on a on a wall, and and we're putting up for this year forty three names that have just died in the in the in the

last year. So we have at our fire Department headquarters a plaque of with the names of all the firefighters that have died since the beginning of the FDNY and opposite including the nine to eleven nine eleven firefighters, and opposite that are the fire fighters and our members and our medical ems folks that died post.

Speaker 1

Nine to eleven.

Speaker 4

As we come to this twenty second anniversary, whenever you're speaking with family members of those who are going to have their names added, how are they feeling at this moment.

Speaker 3

There's a level of sadness, but at the same time, there's a sense that we're supporting each other and they're not alone. Coming together as department and other family members that have lost loved ones. We stand arm in arm, and we stand arm with the City of New York and the country and even the world, and in that sense, we can make it through it.

Speaker 2

Do you think there's more work to be done in taking care of those not just members of the FDN Y, but those who are living with the effects of nine to eleven More that Congress can do.

Speaker 3

There's definitely more that Congress can do. They could continue to fund our medical programs, and we're dependent on that in FDN Y. For the people who have got sick that they've survived, actually eighty five percent of them survived longer than what was expected because of our medical programs, and those medical programs aren't cheap and seeing physicians and treatment. So Congress has a responsibility to care for the victims, not just from that day, but the victims that we're

seeing now. And so I would I would ask Congress for our families and our future, your families who are suffering from from nine to eleven cancer, to to continue to help those families.

Speaker 2

What motivates you to keep serving? As Jess mentioned, you unretired after nearly forty years with the FDNY, and I think a lot of people in your position would would say, hey, that was that was a great career. A lot of people probably said to you, that was a great career.

Speaker 3

I like the term unretired. It's actually fun being unretired, going back and looking at new challenges and looking at the complexity. So we have to deal with and bringing together our experienced people and our young people coming in and saying Okay, we can do this together. We can protect the city. We can deal with new challenges, new disasters, and we can do it together. Which is the secret. And it's not just with an FD and Y. I work closely with NYPD and emergency management and the city

should be proud. There's some good people serving New York City.

Speaker 2

Well, Chief Ffiffer, thank you so much for joining us. Really appreciate you taking the time.

Speaker 1

You're listening to the Bloomberg Business Week podcast. Catch us live weekday afternoons from three to six Eastern Listen.

Speaker 6

On Bloomberg dot com, the iHeartRadio app, and the Bloomberg Business App, or watch us live on YouTube.

Speaker 2

America's pre trial detention system is actually a global outlier. It's set apart by an emphasis on cash bill and the for profit infrastructure that supports it. So if you can't afford your bail, a company in the two billion dollar commercial bailbond industry will cover it for a fee. And if you don't qualify for bail bonds or can't afford them, you go to jail. You eight months or even years for a trial. Sarah Holder and Fulla Kenne

Bey their City Lab reporters here at Bloomberg News. Fuller and Sarah writing about the success and challenges of New York City's supervised release program and the current issue of Bloomberg BusinessWeek. It's the annual Cities double issue. It's on newsstands now, it's online at Bloomberg dot com, Slash BusinessWeek, and it's on the Bloomberg terminal. Full is here in the studio. Sarah's on zoom in New York. Also here the editor of Bloomberg BusinessWeek, Joel Webber, in our Bloomberg

Interactive at Brokers Studio. Joel, good to have you with us. The supervised release program here in New York City. I can't really call it experimental anymore.

Speaker 7

I didn't know about it, though, Did you know about it?

Speaker 2

I had heard of it, okay, in terms of you know when we voted for it, yeah, but or voted against it, depending on how people voted. But I didn't know about the successes and failures of it.

Speaker 8

So one of the things as we were kind of putting together the city's issue, we really wanted to take like this, look at where cities are three plus years after the pandemic, and this idea from Fulla and Sarah I thought was a really interesting way to talk about criminal justice and this experiment that's happened in New York that I think has been worthy of more national attention than it's perhaps received, and as you mentioned, us huge

outlier in terms of incarceration numbers. What the program has shown is this interesting success already. And part of this is the burden that is put on people who are and it's until proven guilty, but they cannot be on the street unless they have money for bail. And this has really challenged that assumption. And Fulla talk to us about who are the instrumental people who are helping make this pilot a thing.

Speaker 9

Thanks Joil, and so I guess, first of all, the jail system in the US have been it's greatly expanded since the seventies and so there are four times as many people behind bars.

Speaker 5

Pre trial on four times four times and pre trial.

Speaker 9

Yeah, pre trial, so so you know, accused but not convictive of any crime than there were in the seventies. And so these systems have sprung up in jurisdictions across the US, New York having one of the most expansive ones to address this ballooning population of folks that are being held before they've been convicted. And so here in New York we have this supervised Release program. And so each borough has a provider, well Brooklyn shares Brooklyn and

Staten Island share provider. But basically the intend is to divert people from jail and keep them from having to pay bail that in many cases they can afford, and instead give them programming, give them, you know, job interview, help give them access to housing, give them access to food, and give them access to things that they need to ensure that they don't end up back in front of a judge or back you know, in the criminal legal system.

And so that's sort of what this program sprung about of and it's what it's meant to address to keep people out of jail. I note that twenty seven people have died at Rikers since the beginning of twenty twenty two.

Speaker 2

And just so our listeners and viewers know, Rikers here in New York is a place where people are held, a pre trial place.

Speaker 10

Yes.

Speaker 2

Yes, it's just like people who are waiting trial.

Speaker 9

People who are waiting trial. Most of them, I think, like ninety percent.

Speaker 4

Of the folks were I want to bring Sarah into this conversation to get your insight on also the politics when it comes to letting people walk through, walk us through, as far as what the issues are there and the politics behind that.

Speaker 11

Yeah, I mean, bail reform as a policy change has you know, attracted a lot of attention nationwide. It's kind of a new boogeyman. After the defund the police movement, people were talking about sort of diverting funds from police

departments and reforming the practices of police. Now we're talking more broadly about the criminal legal system that fulla laid out for us, trying to think about new ways to hold people responsible for crimes, but also sort of understand that the current system as it is right now, lets people who have the means walk free while others who do not have the means who are just as innocent before proven guilty have to go to places like Rikers. So bail reform as a national movement has been tried

in places across the US. Illinois, Washington, d C. And New York City are trying to look at different ways to allow people to await trial outside of jails like Wrigers.

But obviously politicians that engage and try to exert these policy changes face a lot of political tax It's a hot button issue across the left and the right, and so programs like this are kind of trying to actually set up the infrastructure in place for cities that take on this politically fraught challenge of bail reform, like what do people who are no longer eligible for bail?

Speaker 12

What do they do?

Speaker 11

And so Supervisor releases sort of like a programming change that attacks this or addresses this more political church political issue. And Fuller can talk a little bit more about, you know what politicians face when they do take on bill reform.

Speaker 8

Well, before we let him do that, let's talk about what this looks like in practice. And there's a character in the story, Kevin, which is a pseudonym, But let's talk about what Kevin faced and how the program affected him personally.

Speaker 9

Yeah, So, at a basic level, when you're arrested in New York City, your process, your booked, and then eventually, usually after twenty four hours or so, you're in front of a judge. And you know, in reporting out of the story, Sarah and I spent a lot of time in court watching watch these arraiements, watching this happen, right, and and and these these hearings take You wouldn't guess

five minutes no matter what their charges are. And so at that point a judge is going to decide, well, are you going to get bail or are they going to release you and say come back to your coordinate, or are they going to.

Speaker 5

Give you supervised release.

Speaker 9

And so, once you're diverted to a program like this, someone like Kevin is is being connected with a social worker immediately and they'll have to meet. Depending on the severity of the charges, they'll have to meet a certain number of times a month. For him, it's it's four times a month, and essentially it looks like a therapy session. You know, he talks to his caseworker about issues he's

facing and what he's trying to do. He's looking for a job maybe, or he's looking for you know, help finding housing, and they hook him up with with services and and and so in his life it's it's helped him. It's helped connect him with services, helped get him a job, and help, you know, make him feel help helped him navigate the system that can be so complicated.

Speaker 8

Even you know, one of the most interesting things I thought was reminded of is the economic toll that being in jail and not being able to afford bail actually is. Talk about what Kevin based on that front.

Speaker 9

So when he was standing in front of the judge waiting to hear what his fate would be, you know, city prosecutors had asked for a million dollars bail, and that's something he could never could never afford or can never pay. And so this program allowed for another way, right, sort of a midway.

Speaker 5

Right.

Speaker 9

They don't have to let him go walk free, or they're not letting him walk free, but they're also not going to make him go to Rikers, right, And so he's able to do this programming. He's able to still go home, but he has this responsibility to come and participate in supervise release and he's been going he'do weekly for six months as his case winds to the system. That's six months he would have spent in rikers.

Speaker 2

It's incredible that story full on its own. But Sarah, I want to bring you back in here and talk about how the city and advocates for this measure success on the larger term. How do we know if it's successful here in New York City.

Speaker 11

Yeah, I mean it's a really interesting question. I think case workers are grappling with that as well. Like one of the biggest takeaways, like when we were at arraignment's court, was that people were not getting sent to rikers and they were getting sent to supervis release. And I think for caseworkers that's a measure of success. You know, are you diverting one more person away from that notorious jail.

And we saw, as you know, sometimes prosecutors would ask for a million dollars bail or we saw, you know, even fifteen thousand dollars bill something that defendants just could not pay. And we saw judges and public defenders and even prosecutors in some instances say, you know, why don't we do supervisor release instead? This person is not a flight risk, they will return to court. So we saw in real time people getting diverted from from wrekers. So

that's one measure of success. Another is how many times people are showing up for court again. You know, places like DC seen you know, people release pre trial come back to court, you know, more than eighty percent of the time.

Speaker 2

And that's that's.

Speaker 11

Really what bill is supposed to do. It's supposed to ensure that people, you know, face their day in court and don't disappear. Supervised release is another way of making sure that people do that, that they show back up. And then another way of thinking about this is whether people are getting re arrested while they're awaiting their day in court. You know, people out on supervised release in the city get re arrested less than ten percent of the time, less than two percent of the time for

a violent felony. And you know, people are looking at those numbers and trying to understand how to get those even lower and how to work with some folks who are recommitting violent acts or even other offenses and giving them a lot more attention within this program.

Speaker 4

Hey full of Something I'm curious about is how does the approach when it comes to the US differ than what typically is seen more internationally.

Speaker 9

So in other jurisdictions I mean, cash bi able are seen as a last resort. I mean the UK and Canada, and in the EU cash bail is sort of like the last last resort, and bail bondser illegal in most jurisdictions. I think it's just the US and I believe the Philippines that.

Speaker 4

Allow the US being more of an outlier.

Speaker 9

Clearly, the US is definitely an outlier, but New York is also not totally an outlier, right, Like there is It's not like I want to get in the politics of this still, but like, who else is following New York's lead here?

Speaker 8

And where else should we be watching to see what the programs how those programs unfold.

Speaker 9

So there are quite a few jurisdictions, or I guess not quite a few, but there are some jurisdictions that are trying to address the same issue, right trying to reduce geo populations. Because we have to remember that jailing people is expensive for a jurisdiction, For municipality, what's the cost of New York. In New York, it's like fifteen hundred a day. I think per person, and so I mean it's pricey. Yeah, it's like a I think it's

sort of like a college tuition or something like that. Right, Like you're talking about annually jailing people, and so there's a there's an extreme cost for municipalities and then on the other hand, there's an extreme cost for the folks who are going to jail. Right, you're not working, you're not paying rent, you're not you know, watching your kids, you're not you're not doing all of these things that contribute to society as well.

Speaker 5

And so there are those costs.

Speaker 8

Okay, So I said, we talked about the politics. Let's talk about the politics.

Speaker 2

What's the city line on this?

Speaker 8

And what about where the state comes in?

Speaker 9

So this is a city it's a city funded program, right, So the city spends about sixty seven million dollars a year on this and in the last budget cycle we saw more money set aside for this program.

Speaker 2

Is that a lot of money or not a lot of money?

Speaker 5

It's more than the pre K. Wow.

Speaker 2

As we reported before, I will be off Thursday taking my son his first day pre K. So you did the great story on pre K earlier this year about Eric Adams not providing funding to those PreK centers.

Speaker 9

And so I guess in the grand scheme of thing, the New York City budget is one hundred and seven million dollars, so it's not that much money, but it is for a program like this, quite a bit of it. It's quite a quite an investment.

Speaker 8

And just keep in mind and also the economic side of this, right, like instead of paying fifteen hundred dollars per person per day, we're allowing those same people who you know.

Speaker 5

Might not be even violent.

Speaker 8

Offenders to basically like be able to be having you know, keep their normal the feeling right, and be in their community. So I think it's really interesting. So what about the how does how do other jurisdictions? How is this going over elsewhere?

Speaker 5

Right?

Speaker 8

Because clearly we brought up to defund the police as a talking point, like this is a charged idea because it goes against some conventional, long standing wisdom.

Speaker 9

Definitely, And I think the New York City program is a great example of of the challenges that programs like these fates. Right, Like, on one end, the program seems to be working and it seems like it's it's getting support, right, and so it's ramped up and so the caseworkers have a ton of cases.

Speaker 5

Right.

Speaker 9

We've met some people that have seventy cases on their plate. On the other hand, they have to worry about the politics of this, right like New York has rolled back. New York State has rolled back it's bail reforms, I think three times at this point.

Speaker 5

Right.

Speaker 9

In other jurisdictions, we've seen campaign ads sort of demonizing bail reform leaves out in last year, ran ads right saying that he would, you know, reverse the bail laws. And so the politics of this are fraud to say the least. And we see this in juristictions across country.

Speaker 2

Full of fantastic story, Sarah, A great story. Sarah Holder, city Lab reporter at Bloomberg News, on the phone from our bureau. Full of Kenneby, city Lab reporter here at Bloomberg News with us in the Bloomberg INTERACTI Brokers Studio, along with Joe Webber, the editor of Bloomberg BusinessWeek. This story and more in the City's issue, the Double Issue a business Week.

Speaker 1

You're listening to the Bloomberg Business Week podcast. Catch us live afternoons from three to six Eastern.

Speaker 6

On Bloomberg Radio. The Bloomberg Business app and YouTube.

Speaker 1

You can also listen live on Amazon Alexa from our flagship New York station, Jo Say Alexa play Bloomberg eleven thirty.

Speaker 12

There was a story if you saw this tim by our Ed Ludlow. It was about how to start it back by Microsoft, you know, the company that got us all nuts about next level AI.

Speaker 2

Yeah, I think in videos I'm milcha, you know, hey, thank you exactly.

Speaker 12

Well, we're talking about open AI and notes how it's on track for one billion dollars of annual revenue as businesses adopt the technology behind chat ChiPT, which is the generative AI bot. You know this that ignited that wave of artificial intelligence investment, I mean, and just set us all off and running.

Speaker 2

Yeah, especially those in video shareholders.

Speaker 12

Yeah. Yeah, it's all pretty good.

Speaker 2

Yeah, with some thoughts on AI and what it means to our workflow and our world with us as the CEO and founder of Creatio, Katherine Costa Riva. Good to have you with us, Catherine. Creatio is a CVRM. It's a customer relationship manager and it sells software that automates workflows.

Catherine joins us on Zoom from Boston. When I hear CRM, I think Salesforce, So talk to us a little bit about what you do that's different than Salesforce, especially as Salesforce comes out with their numbers today and says, you know, we're going all in on AI.

Speaker 13

Yes, happy to what Creation does. We're doing no code platforms. So this is a little bit different type of software, the no code platform for workflow automation and CRM off top of it. But the whole idea of Creation is actually no code capabilities to automate workflow not being a professional software developer. Let me share some numbers with you.

Speaker 12

Point, but break that down. Before we share numbers, what does that mean no code?

Speaker 13

Yeah, for that was exactly what I want to do. Yes, these numbers will explain what no code actually means. In the world, there are twenty five million software developers. The demand for workflow automation today, Carol is five hundred million apps in the world. There are one point seven billion knowledge workers who can easily use the new code platform

to automate those apps. Because the mass is very clear, twenty five million software developers is not enough to automate five hundred million apps, which is a demand for enterprise workflow automation today. So what Creation does and what no code platforms in general? What they do They give tools to those one point seven billion knowledge workers to build and automate their own workflows like CRM like Customer Relationship management,

so CRM like sales automation, marketing automation, service automation. This is just an example of the workflows in the companies in different enterprises that can be automated with no code platforms. So this is the big think about it, Like like a Minecraft. You all know Minecraft, That's that's a popular game. All kids in the worldplay Minecraft. Just just think about Minecraft.

But in the world of enterprise software, when you design and build your own software, your own workflows, not being a professional software developer.

Speaker 12

It sounds like why wouldn't everybody use it? So give me an idea of the growth of your business so that we get an idea and who who are your partners, who are your clients, who are you working with?

Speaker 13

Happy to happy to Creation? Despite the economic slowdown and everything happening in the world right now, Creatio continues to grow at fifty sixty percent. Yeah over, yeah, is that top line? What exactly is that inn is the top line. Okay, and you mentioned Salesforce in the beginning, so Creation is together with Salesforce in those Gardner Magic quadrants for Salesforce automation, like the best software for Salesforce autom for marketing automation,

service automation. Although we are a much smaller company, but thanks to these capabilities of no code platform and ability of our clients to automate to build their own products, not being software developers, we see this demand from the market and we get all the recognition from industry analysts because this is the next era of enterprise software.

Speaker 2

Talk a little bit about the funders, how you're supported venture capitally you've raised.

Speaker 13

Listen, we wouldstrap the company in twenty fourteen. We founded the company here in Boston. We bootstrapped for many years and then were raised caple two and a half years ago for the first time in the history of the company. That was a minority investment of sixty eight million dollars and again just just to speed up, to accelerate the growth of the company and to deliver the message of no code to as many people in the world as possible.

I can tell you that that my my peer right now just came to the office here here in Bossy. He just came from his tree. Literally all over the world. He was in Australia. We had a huge event No Code Days Australia, then in Indonesia, then in Malaysia, then in Dubai. So we have spread in the world and evangelize in this new new technology. This this is new for the enterprise software world, new technology of no code software. And you were talking about janey I and AI in general.

That's definitely a big part of of the Creatia platform and it does accelerate software development as well.

Speaker 12

So you mentioned about working with salesforce, So are you could you be at some point a company their acquisitive that they take on and bring you into the fold. Or is your goal to.

Speaker 13

Kind of do it?

Speaker 2

Is your goal to do it alone?

Speaker 5

You go as you go?

Speaker 12

Is your goal to do it alone?

Speaker 13

And I'm just curious we're doing it together with our partners all over the world system integrators. There are seven hundred organizations in one hundred countries of the world who evangelize Creatia as a no code platform and implement Creative to our clients in those one hundred countries. So we're not alone. We have amazing clients and amazing partners all over the world. But this is just the next generation

of software. Let's talk about like, let me compare with Salesforce twenty years ago, even more than twenty twenty five years ago, to be precise, when Salesforce was founded, that was a complete era of enterprise software, the cloud era, right, You remember that time when the cloud.

Speaker 12

Just came and so many people.

Speaker 13

Didn't believe actually at that time that cloud is going to be the future and all the software products will be in the cloud. What we're building here at Creation today is the next generation of software. We're saying that the future of enterprise software is no code, and in ten years from now, we're seeing that all enterprise products will have those no code capabilities when knowledge workers without technical skills can automate their workflows and can automate their processes.

So that's what Creature is building right now, and yes it is. It is a new era of software, and not so many people heard about it yet.

Speaker 2

I'm wondering what you're hearing from the sales your own salesforce, the folks that you have around the country, around the world selling your product right now in terms of what it tells you, what it tells us about the economy, because we've heard about softness, especially when it comes to software as a service.

Speaker 13

Yes, that's that's a brilliant question, Kim, and listen, that's a very interesting topic because the demand is there. We clearly hear from each and every prospect and client of Creation that despite everyone is cutting budgets, everyone is cutting budgets. Digital transformation and investment into the technology and workflow automation tools like Creation is still on the top of the agenda. So that would be the last budgets that will be cut.

People still invest into, not still, but continue to invest into workflow automation and applications like Creation. So what we hear from from the salesforce globally, we hear that it's a lot of scrutiny from the procurement offices. Everyone is very very attentive to details what kind of technology they want to acquire. But at the same time, the demand is there. Everyone needs digital transformation.

Speaker 12

So if no code is meaning that you can design software that even non technical people can execute, do we still need we still need a lot of coders to do this because we keep telling everybody go learn how to code? Is that wrong?

Speaker 2

And just very quickly?

Speaker 13

Yes, that's a great question. We do need a lot of software developers. The population of software developers is growing just four percent year over year. We need more and more of them to build deep platform itself. But workflows have to be built by knowledge workers. The platform D technology needs to be built by software professional software coders and developers.

Speaker 12

Really fascinating stuff. Come back soon. We really appreciate it. Katherine costera reva. She is the CEO and founder of Creatio. Joining us on zoom from Boston.

Speaker 1

You're listening to the Bloomberg Business Week podcast. Catch us live weekday afternoons from three to six Eastern Listen.

Speaker 6

On Bloomberg dot com, the iHeartRadio app, and the.

Speaker 14

Bloomberg Business app, or watch us live on YouTube.

Speaker 12

John Wortheim is with US, executive editor and senior writer at Sports Illustrated, contributing course on it for sixty minutes. I'm gonna be a little bit of a fangirl, John, I love your pieces on sixty minutes. But he's here with us to talk about the US Open. He's on the phone in Los Angeles. John, welcome back, How are you good?

Speaker 2

How are you?

Speaker 15

I want to zam that intro music? What a great tennis on core?

Speaker 2

We might be able to get you the information on that. I think pauls All to our team at Bloomberg Business.

Speaker 12

Skaream it's cream? How about that? I didn't recognize that either. Hey, John, So let's talk tennis. What are you looking forward to this year? It's an interesting year and it's a packed year. I'm just warning you from.

Speaker 5

When you're here.

Speaker 15

Yeah, you know, I'll play any funny. This is the first US Open after Roger Federer and Serena Williams and for years and years tennis. And what are we going to do when these two titans are no longer around? What's going to happen at tennis? And I think three of the last five sessions attendance records. Someone was telling you about the the secondary ticket from from the secondary market for tickets is off the chart. There are a

lot of good storylines on them. Is the abundance of American players who are who are still left in the draw. Is this Coco Goffs year to win? On the women's side, is Novak Djokovis and Carlos Alcarez, This great new tennis rivalry. Are they going to have another installment for the third straight Major in New York? We missed Roger Feeder, we missed Serena Williams, But there is the show goes on. There's plenty of plenty of tennis to watch.

Speaker 2

Yeah. I love the Tiapos story as well, and he's currently battling it out right now in the third set, in the fourth set, actually right now. So who else are the big names that you're watching this year?

Speaker 15

Oh? I, you know, some of them are the big names that we're used to. When Niga schwanhek won last year and is really establishing herself as this generational player and his Coco Goffin emerge his a rival, and Jesse Pegula is in fact the highest ranked American male or female of She's an interesting character with a much different

backstory than than other players. But I also think the fact that sort of the fields are wide or open, and you know, I think it will be it's either Djokovic or Alcarez don't win, but there's still a lot of space on stage for other players to make their move. Taylor Fritz, who's the highest rank American male, but he hasn't had great success in a major. Is this the

tournament where he finally breaks through. There's a lot of we're sort of we're used to these three players on the men's side better than all Djokovic who absolutely dominated. We were used to Serena doing her ritual run. And it's much different to cover the sport now that the

fields are wider open. You know, Ka Djokovic is obviously still as relevant as ever, but it's kind of fun not being able to pencil four players through to the final weekend and you have this capacity for surprise, keeping us.

Speaker 12

All on our toes. It's interesting, John, I always think about we talked about this a lot with golf, right, you know, golf after Tiger Woods. You know, in tennis, we've had a lot of conversations with the USTA over the years about, you know, making sure there's their interest with the younger generation. And we see it continuing and we do see younger, newer, interesting players come out. What is it about tennis that you think that continues to be a really popular sport.

Speaker 15

I would love to see some sort of mess some sort of data on how many people are at the US Open, because it's fun at an event and you walk around and you eat good food, and they're guys, you know, juggling versus the actual tennis. I'm never quite I'd always sort of just for my own and it's just interesting to see. I think tennis is actually getting

a little bit of above from pickleball. I mean there's sort of this this existential fear in tennis that all the tennis courts are going to be turned into pickleball courts and players are retiring to go try their hand at pickleball. But I think it goes the other way, and I think all these millions of people that are playing pickleball have a new found appreciation for this, this other racket sport. I think tennis is Globalization is a

little problematic in the US, right. I mean, in golf, all the events are pretretty much held in one of three time zones, and the majority of the tour they're all, you know, mostly American and certainly English speaking. Kennis doesn't have that, right, I Mean, You've got the player from Tunisia's playing the Colombian and a lot of times the events aren't in the US, They're not on the US

friendly time schedules. But I think overall this is a really really global sport, and I think big picture especially you look at how many other businesses would love this kind of a footprint. You know, I was saying, it's like stepping out a balloon, right. So it was a lot healthier and easier in the US when all the events were sort of between California and Florida and the players came from here. It's a lot trickier where you've

got Serbs and you've got Tunisians. But I think it's healthier for the sport overall.

Speaker 12

You know, it's funny that you say that we talked with the folks over at IBM yesterday and talking specifically about trying to bring some of the content from some of the other matches that aren't either at ASH or you know, the main you know, kind of the main focus, if you will, here at the open to make sure that maybe some lesser well known and even you know, global players at least get their time and that their

fan base gets to see them. But it's also there's an AI artificial intelligence component where AI is doing the commentary voice, you know, and talking about the players and so on and so forth.

Speaker 2

They got a long way to go, though, John, don't worry. I watched a little bit last night. It's not anywhere close to what you do. It's not close to what we hear from the Macnrope brothers.

Speaker 12

But is it good giving you know, some of these players who might not get attention and their matches some time. But is it also a little worrisome? I don't know.

Speaker 2

With the AI component, Yeah, it's wear of AI.

Speaker 15

We all recognize some of the outside of the potential. I'm not sure AI's most urgent need is for sports commentary. I mean, I've heard things that like, it's still whatever. We won't think, we don't bout AI. It gets better, right it sort of learns from its suma rapidly. But I've heard it's pretty cringey right now, and they're, you know, using terms that aren't real tennis terms. Suspect that will improve it. I got to think there are other ways

to excentuate players from other countries from AI. But you know, I guess I give the USCA and IBM credit for at least experimenting. But I think I think we got to wait.

Speaker 2

Yeah, Hey, John, I love I love every year the tips that you write.

Speaker 12

I have been dying off air going.

Speaker 5

Through the list.

Speaker 2

I mean, it's not just the ones that you write, but you also crowdsource them this year with you know, help from people on Twitter x whatever you call it. Okay, a couple of things that I have a couple of things I want to ask now, I'm not going to take yours. What's the deal with how loud the crowd

is this year? And I've noticed it too watching TV when I'm not here and watching the matches on TV, you have the commentators complaining that, hey, they are too there are crowds and ash are being too loud while the players are playing.

Speaker 15

I think it's healthy and I think, you know, at first level, I feel like crowds take their hue from players. And we talked before about Francisciajo. He will say very openly he wants crowds to be louder, he wants them to move around. Why I can't tell us to be more like the NBA. I think there's a sense that, you know, I go to a sporting event, I act a certain way. I get it. It's tennis, it's not Nastar.

I'm not gonna you know, we're not going to go go Topla, you know, men aren't going to remove the first but they're they're I think before I think, you know, you know, I think you could keep decorum and also have fun and be loud. But I also, honestly, I think that crowds take their cue from the athlete, and if it doesn't bother the players and father's the ESPN booth when not the players though, that's that's not much to turn.

Speaker 12

I totally agree with you.

Speaker 2

I got I saw daggers. I saw daggers from the player she looked at she looked out my way one of the matches earlier this week.

Speaker 5

I love this.

Speaker 12

Unless you have a match that day, there's no excuse for dressing like a player when you attend the US Open. You don't wear stirrups to a Yankees game and hint guards and leotards to the LA leave the ristbands home jam. It's so true. It is really funny to kind of look around the crowds and there are people, you know, who were just fans and they're dressed like a tennis player.

Speaker 15

I don't get. I kind of sort of sometimes want to approach those people and say, listen, no judgment, but can you just explain that they can here, and I don't know if blaze me when you've got these you know, sixty year old Postelli guys with wristbands on to go to go watch. You know, I don't get it.

Speaker 12

All right, there's another one we have to do because I felt like where is that one tent? Tim, because I felt like this happened to me because I did take that l I R R to go back home to Manhattan. Oh here it is. Your fund is crushing it and the Hamptons were amazing, and your kids left camp and your buddy got you these tickets. If you insist on a change over conversations, keep it down, Tiger.

It's so true. I'm the l R. Like they're coming back from here and they're like, hey, you know the investments and there they name dropped so many different people and fun and fun.

Speaker 2

Godness, it could have been a source for you, Carol.

Speaker 12

But it gets a little crazy, right John.

Speaker 15

Yeah, it's a certain type and you certainly see that type at the US Open. And you know, we all love we all love full markets, and we all love you know, and when we close on a high, as we seem to be close to doing. But yeah, I don't need to hear about that, and neither does the person of the.

Speaker 2

See before you go.

Speaker 12

One thing I did want to ask you, and getting back to just a little bit more serious, is the role of Saudi Arabia in sports specifically overall. You saw it with LIV, golf, WTA, stuff's percolating. How are you seeing it as somebody who's covered this industry for a long time or covered this world.

Speaker 15

Oh man, we could do a whole hour on that. I did a piece a few months ago for sixteen minutes when I went. I went to Riatt and sort of saw what it was like on the ground, and I'm clearly the Saudis sports as a place to get involved. Their economics are much different from conventional sports economics, which is not about media rights deals and selling tickets and sweet and merchandise. I think this is about rebranding a country. And you know, we saw in golf that took it

took one shape in golf, it's taken others. In soccer, you know, you'll do football slash soccer. You'll notice, you know, there are big time offers and athletes are being paid a clear premium to come play in Saudi Arabia. Some of them are accepting it, some of them are not. I mean, it's interesting to me. There now is a bid on the table for the Women's Tennistry to hold their final events, which is sort of their big showcase

of things. They're big money, the great money maker in Saudi Arabia, and I think, you know, we can have a debate about this is the tour of Billy g and King that's just left China for ethical reasons because it didn't want sort of to be compromised on principles, and they left China. If it's strange that they would then you know, pitch their attentions in Saudi Arabia. The

flip side is, listen, we're all creatures of incentives. And if Sawnie Ray is offering top dollar, who are we to tell soccer players or golfers or female tennis players not to get taken. It's a story that I think is only going to accelerate because I think it's clearly working. And you know, the Saudi Private and Veil the Peah

have the private and that's the fun. They've had billions and billions of dollars to lavish on this sort of soft power, and sports are clearly going to benefit and athletes are going to have a real decision.

Speaker 2

To me, but it's tennis different. I mean, you mentioned China several times there, and what they did in China is tennis different.

Speaker 15

You know, I think a couple of things. First, they the WTA left China citing these ethical concerns, so you sort of set a precedent for you know, ethics and morals and human rights that matters to us. It's a little strange to then say, actually, you know what, make that back. It doesn't. I think the Women's Tennis Tour sort of has this strand and has for for decades of activism and social and fairness and equality. And this is more than just about four hands and backhands and

a bouncing ball. This is a movement. A little strange to then go to a country where women are not given equal rights. And we saw this week somebody was playing some guests for retweeting something that was unflattering to NBA. Right, And yet I think you could argue just as easily. You know, look, Chris John and Ronaldo can make whatever you see, a quarter of a billion dollars playing soccer. Why can't women athletes avail themselves to that money the

same way men can. So it's really complex and thorny.

Speaker 12

Yeah, we got to rude. Come back into the hour in Saudi Arabia. We would love to you name the date at the time, John, you are here, John Wroth, I'm of Sports Illustrated of sixty minutes.

Speaker 1

You're listening to the Bloomberg Business Week Podcast. Catch us live weekday afternoons from three to six Eastern on Bloomberg Radio, the Bloomer Work Business app, and YouTube. You can also listen live on Amazon Alexa from our flagship New York station Just Say Alexa. Play Bloomberg eleven thirty.

Speaker 2

Plenty ahead in our second hour of the weekend edition of Bloomberg Business Week, including a Bloomberg Big take on the one aspect of post pandemic life that just can't seem to get back to normal. Returning to the office full time. Plus, we'll go back to the US Open for a pulse check on the growth of tennis in America with former pro and former CEO of the United States Tennis Association Katrina Adams. First up this hour, a conversation with Josh Dominga's He's the founder and CEO of

flash Food. It's the digital marketplace that connects consumers to heavily discounted food. His company is helping grocers around the US and Canada reduce food waste well simultaneously enabling shoppers to save on their food. Josh recently spoke with Carol and Bloomberg News Deputy team leader for US Equities Jess Metton in our New York studios.

Speaker 12

Hey, so a story poptin on my radar while reading in for our next guest. It was from Dive. They're a business to business news organization. They wrote, as grocers dial up their efforts to reduce food waste, a key area of focus within sustainability, artificial intelligence and other digital innovations are helping food retailers improve their data processes and workforce efficiencies. So I'm curious what our next guest has to say about that, and so delighted to have back

with them. Earlier this year, he was named one of Canada's most Influential change Makers by the Globe and Mails Report on Business magazine. Josh Domingis founded flash Food, the digital marketplace that connects consumers to heavily discounted food. I always feel like I was thinking about you again, is that why the heck where we'ren't doing this sooner?

Speaker 16

Anyway?

Speaker 12

Welcome back, welcome back. And Jess was reminded like this.

Speaker 2

The first time we had she was here.

Speaker 12

She's in for tim but like nice to have this continuity. How are you.

Speaker 16

I'm doing well.

Speaker 12

I mean, congratulations you have a bigger family now, yeah.

Speaker 5

Thank you.

Speaker 16

We had another one, so our newness is now three months old. And I was joking that, like I go from all all things crazy at home to all things crazy at work, but just on a journey, and it's so grateful to be in the position that we're at. We're really excited with what's happening stateside, Like.

Speaker 12

Well, tell us about the journey and what's happened since April A lot. I mean you said to me, how's the world going on? Like it's crazy, it's not stopping. It has just been so busy. Even with questions about the outlook and all these problems, there's growth, people are doing things. What's changed since April A lot of things.

Speaker 16

But I'll say the first thing is like the reliance on from shoppers on flash foot now like we've become a lifeline for some of our customers, some of our shoppers where like they're not feeding their kids or their families as affordably as they would read or as healthily without the app, and we're seeing that just play out

in more and more communities. And there was a story I was telling Estraur Director of Commons before we sat in here, and me and my president stopped at a store in the Midwest last week and we went to the store. It was one of our newer stores that we had partnered with and still in like kind of the pilot phase, and so we weren't going to go in and like talk to anybody. We weren't planning on doing that. Really, we were just going to kind of see how people were doing in the store. We ended

up meeting the assistant store manager. She's like, you need to go talk to the store manager. He pulled in the meat department manager who was the one running flash food at the store, and he just pulls us society. He's like, I've reduced the amount of food that I'm throwing out like a ridiculous amount. And then he called over the seafood manager who was just like walking by, and he stopped and he's like I just want to say thank you, Like what you're allowing us to do

is so impactful. And we left that meeting. We were going to another dinner with a couple of other executives at Admire in the Midwest and the store that we left, and I was talking my president and I'm just like, this is not like a it's not like a surprise factor. It's not like a reinvigoration. It's more like confirmatory to me, it just is so obvious that this is going to continue to happen, and the scale is going to keep happening, and we're going to be in every community in America,

like it's just a matter of time. So it's balancing that with I guess the headwinds that are the grocery sector, that are the food sector that.

Speaker 12

Like and I want to give you, but give me give me we are bloomberg. So we get a little like number crazy, but give me an idea in terms of like we'll go ahead, good.

Speaker 4

Well, the size and scope that he threw out the last time he was here, he was talking about how it's about five to ten thousand dollars of food every day of stores throwing out and that really stuck out to me.

Speaker 16

Yeah, we've now saved shoppers. So one number that comes to mind is like, we've now saved shoppers over two hundred million dollars in the groceries, Like, and we're in just under two thousand stores. There's so what does that mean?

Speaker 12

So when somebody shop, tell me what that number means.

Speaker 16

So the average the average discount on flash food is about fifty percent off. Okay, So like we've saved shoppers in total across the entire platform over two hundred million dollars now, and that number is like we're in nineteen hundred stores. There's forty or fifty thousand grocery stores in America. Like, we're still just scratching the surface. There's still so much opportunity.

Speaker 12

Who's shopping? Who is your shopper?

Speaker 16

I was talking about this earlier, Like there's a small cohort of people that don't have to ever think about how much their grocery their groceries are, And.

Speaker 12

There's a cohort increasingly, not because I feel like, but to be fair, to be fair, there's people who are on It's a.

Speaker 16

Very small number and it's getting smaller, and there's a small number of people who just like are on the other spectrum, and our shoppers are the mass market that's in between. Like, it's not just people who need to save money on their groceries. People need to save money anywhere now. So in terms of the shopper, it's typically young moms that are our main shopper. But it runs the gamut, like across the spectrum economically.

Speaker 4

How does it work exactly? If you go to the store.

Speaker 12

Remind everybody else, I know you went through this last time.

Speaker 16

But yeah, so you usually check the app, So I'll talk the flow. You check the app in the morning, you see what a store posts, you buy it. So let's say you buy a pack of chicken rest and it's fifty percent off. Anytime that day, you go to the store and you go to the flash Food zone, which is by the customer service desk usually, and they have a device with the list of names of people that are coming to pick up. You just say I'm Jess,

I bought this chicken through flash Food. They click your name, click confirm, pick up, grab your item for you, give it to you, and you're done. So the transaction happens in the app, and that way you know that your food's going to be waiting for you there anytime in the day. We actually have stories of people who will like buy from multiple stores and they'll send their father in law, their mother in law, whoever's coming home from work that day, like, Hey, stop at the store, you

got to grab my order. That's actually becoming more of the thing as we add more locations.

Speaker 12

Are they restrictions on how much you can buy?

Speaker 16

No?

Speaker 12

No, do you typically sell out? It's the purple fridge.

Speaker 16

Right, Yeah, we're selling like depending on the store, but we're selling seventy five to eighty percent of all the food that makes its way on the flash food platform. Some of the markets, some of the stores, as we like have been on for a while, more shoppers know about them.

Speaker 5

When we launched.

Speaker 16

There's some like education to let shoppers know. For example, like from the last time I was here, we went from I think it was like ten or fifteen stores with Stopping Shop to now over three hundred stores live with them across New England, New Jersey, New York. So Stopping Shop is our biggest expansion in the last quarter that we've had.

Speaker 4

So in context as far as if something is two to three days before the expiration date is due or even weak out. What causes that to happen? Are people just going in not if it's Saints Suitor? Are they not wanting to grab that and they're trying to buy something that's going to last a little bit longer. So that's why stores end up having to throw this out.

Speaker 16

That's exactly it. It's consumer habits. Specifically in North America. When we go grocery shopping, we're always reaching at the back for whatever has Yeah, we're all guilty of it, and the near dated stuff moves to the front.

Speaker 4

And we think that there's not quite as many items left. I'm kind of questioning why those things might be there.

Speaker 16

That's exactly the next point. If you go buy a watermelon and there's one on the shelf, consumer is the worst one. So the retailer has to stalk the shelves. So it's a combination so that we get selection. It's a combination of like inventory getting into the store, but also consumer habits that drives to this like dual sided problem.

Speaker 12

I guess someone who's created this business, Josh, do you think about, like you know so much when we talk about retail or some other markets you know, managing your supply chain is crucial, right, and I do wonder do you think that there is a moment in time where food or supermarkets are better at managing their food purchases so that there isn't waste that you can't tap into or is it not it's not the way this market works.

Speaker 16

I mean, I mean, I'm just curious if you yeah, it's not. It's not serving to the business. But I mean, I would love if that were the case from personally, from like an environmental perspective, I would love if that were the case.

Speaker 12

But is there something about it that almost makes it impossible.

Speaker 16

It's it's not ever going to get there. It's so hard to manage inventory and fresh food. Like we're in New York City and you can get a banana at any time of the year. Like people forget how just much of a miracle that is, Like you're not they're not growing down the road. You got to get that across the world basically, and take that for any item

like and avocado. The same thing. So as long as our habits are as they are, which they will tinue to be, it's basically impossible to be perfect on your inventory.

Speaker 12

Isn't that funny? Like I think about growing up. I'm older than both of you, but it's like peaches were in season, like this was in season corn, and you know, there was just certain things that we would have and it was kind of fun. But it's not that way anymore.

Speaker 16

It's gone away very different. And now if they don't have something at one store, your competitor has it down the road. So like because of that reason, in addition to supply chain, in addition to moving food, and in addition to every time you touch food like it degrades its quality a little bit, it's just really really difficult to get fresh food right forecasting. So my belief is, no matter what, we're going to have a surplus in

North America food at the grocery stores. I think it's going to reduce over time, but I think it's always going to be there. And I say that having friendships close ties with some of these companies that are doing what you're saying, like using AI and leveraging the best way you can order, the best way you like, you can adopt your systems to being perfect.

Speaker 12

Where's the Whole Foods? The Walmart, Cosco, the Kroger, the Wegmans, the Albertson's, the all d to partner with you. What's what's the conversations you're having. Yeah, I'm assuming you are.

Speaker 16

Yeah. Yeah, And if anybody knows any of them, like give them a call. No, we're speaking to uh, We're speaking to basically everybody in America.

Speaker 12

Do they want to do it?

Speaker 5

Yes?

Speaker 16

And you have different levels within these big companies, decision making from different people. It depends who you get in through. With some of the like we are, what I'll say is we're very focused on being national in America and that is something that we continuously are focusing on. And then with some of those companies like I think it's a matter of time, like I just for whatever reason, bring.

Speaker 12

Them revenue, you potentially bring them new customers.

Speaker 16

We will absolutely drive in new shoppers that'll spend more money in their stores. We'll help produce the waistline, drive in like a contract of their waistline. So it's just found money in a lot of ways. But the challenge with big companies, and this is not just grocery, is you have a strategic priority list. What do you pull out to put some new in front of and who's owning it, Who in the organization, who's allowed at speaker,

who has the most like opportunity to do it? And that is the hard part of selling anything into a massive company. It's not whether somebody wants to do a thing or not, because a lot of folks and a lot of companies are excited about new ideas. It's really like, how do you get to the heart of what the other person cares about enough to really drive something through. And I think one thing I'll say is like we

were founded in Canada, Canadian company based in Toronto. Now we predominantly American in terms of the store accountant and a lot of our staff. But we had a pandemic where I couldn't cross the border for two years. So, like you, if you take away that block of time and if I just happened to be stateside, I think we would have had more of those names on sooner.

Now saying that we're in a very good position with a lot of names that you're shared and we're really focused on I think I think here in a couple of months again and we'll have another update. I think that's I think that's the right way to go.

Speaker 4

Okay, So what different verticals are you thinking about next?

Speaker 16

So one of the most exciting things that we're actually doing right now with a third party delivery company one of our grocery partners. All of our grocery partners have distribution centers that have waste because they can't get through so they bring all this food into these centralized locations and then they try to send it out to their stores and for whatever reason, there could be a breakdown.

There could be a snowstorm, there could be a flood, and they can't get the food to their stores in time. So at the distribution centers there happens to be a higher amount than normal of fresh food waste. And what we've done with one of our partners is partnered with a third party delivery company and put a flash food storefront. So they took a location on that distribution center's facility and they retrofitted it. It was like an old guard shed.

They retrofitted it, cleaned it up, put a bunch of fridges in and it's now a flash food storefront. And we actually have a flash food by Meyer storefront in Lansing, Michigan on the door dash app So if you're in Lansing, Michigan. You can order groceries at up to fifty percent off delivered to your door.

Speaker 12

That's great. And what's the business been like with that model?

Speaker 17

Right?

Speaker 16

It's early and Lancing is the university town, so without having the university in town, it's just there was yeah, no, no, it's fine. There were just kinks to for example, like at the beginning there was only five mile radius for delivery, and just so happens at these facilities that are going to be with every CpG or every food company are going to be in places that not a lot of people live. So you just you learn things as you go.

It's a brand new vertical for us, but that has sense almost tripled in terms of like the coverage and the radius.

Speaker 12

What's the delivery time though, or the delivery is it a long distance no?

Speaker 16

Same day same same day delivery?

Speaker 5

Ok?

Speaker 12

And the cost for the delivery I.

Speaker 16

Think it's five dollars depending on the order size, but it's like between five and ten dollars.

Speaker 5

But your order is up.

Speaker 16

To fifty percent off the food that you're getting. So this is a model that we're testing out now it's going well, it's going better than we anticipated. At the stage better than the original model. I think it can be bigger than our origine a model in terms of the amount of food waste production. I think it's different. I think it adds a whole bunch of different partners.

I think all of these CpG companies have locations across America. Yeah, consumer product good companies have I know that they have locations across America that have wasted their facilities. Like, there's a there's a scenario here where this could be a really big vertical for us.

Speaker 4

You also mentioned you have a bit of a reach on TikTok.

Speaker 12

Now, yeah, so the Joshtok no no, no, no, the flash food brand, we would not we would not have any reach if it was the Josh we're getting, like, yeah, exactly and the kids.

Speaker 16

That'll probably be more exciting as people are on boxing and shoppers aren't boxing. So on flash fed, you buy a box of produce and you see a picture of what's going to be in it. But a lot of times people are opening this box and they're seeing items that they never tried before. So there's been like a pretty big unboxing theme on TikTok where people are sharing

what they're getting and then they're also sharing. For example, like one person getting one hundred bananas for five dollars, they'll unbox it and they'll be like They'll know they're getting a bunch of bananas, but they're like, Okay, what am I going to do with all these bananas? And then you'll see them share that. They'll be content going

back and people saying, try this, try this. And so this is the other side of it, like we've built a platform that's helping retailers make more money, reduce waste, drive in new shoppers. But there's also a whole angle here on like the origination of what are you making? What are you doing in the kitchen? Like what are you trying? What are you cooking? And it's becoming a fun part of the process in a way that I personally didn't anticipate when we started.

Speaker 12

What's the most difficult part of the business.

Speaker 16

Getting more retailers on board faster? That's it because I'll sit down with an executive and share all the things that I've shared on the show, and they're just there's one executive of a big retailer who has whatever, almost two thousand locations, and I was like, why don't you

just do this in all your stories. He's like, what people don't realize is we have, however, many thousand employees, however many undreds of thousands of shoppers that come into the stores every day, and there was a coffee mug in front of them. He's like, for me to get this coffee mug, move from here to there in one of our stores in Unison consistently on a daily basis is a monumental task. And so as he was saying it that way, I was like, Okay, Yeah, these are

big numbers. So the challenge is like getting scale faster because we are tightly embedded with our grocery partners. We don't have a business if it's not for our partners. And that's unique in a lot of tech companies. And we're not trying to come at this and be smarter than them, because we're not. We just have one vertical that can solve one part of the problem in a really meaningful financial way. And just yeah, that's been it.

Speaker 12

I gotta say, Son of a great interview is that you're leaving and I still have like a dozen questions I want to ask you. So you're going to have to come back. It sounds like there's going to be in the future. Just Imanus, he's founder in CEO flash Food. Congratulations on the family and good to see you.

Speaker 16

This be so much for happening.

Speaker 1

You're listening to the Bloomberg Business Week podcast. Catch us live weekday afternoons from three to six Eastern Listen on.

Speaker 6

Bloomberg dot com, the iHeartRadio app and the.

Speaker 14

Bloomberg Business App, or want just live on YouTube.

Speaker 2

As Matt Boyle, Senior Management and Workplace Reporter rights in today's Big Take, it's hard to cast entire continents as monolithic. That is, Asian workers are coming back, European nations are adopting new policies, and US employers are fending for themselves. We've got Matt with us right now. Once again, it is Bloomberg, the Bloomberg Big Take. Matt's with us in the Bloomberg Interactive Brookers Studio right now. So, Matt, I

gotta be honest with you. I've totally been thinking about this from the US perspective.

Speaker 7

Yeah, we all along. That's the problem that none of us are stepping back. We see headlines, you know, Google says this. Elon Musk says that you know, what's Goldman Sacks up to. Oh they've gone to five days, and we all sort of freak out about every individual. I'm not to say those companies are not big, influential, blue chip employers, but they're only a very small part of

the picture. So what we wanted to do the story step back, what's going on in London versus Lisbon, what's going on in Munich, you know, versus Mumbai for example. Find the data. And the good thing now that we're three and a half years into the pandemic, we finally have some data coming out, some pretty reliable data on you know, what are the different office attendance rates? And then you've got to dig deeper though and figure out, Okay, what's behind that is? What is shifting that shaping that?

Is it the way the city is laid out, is it how long the commute is is it corporate culture in that particular part of the world. And that's when it gets really interesting.

Speaker 4

What do you think we're the main catalysts when you're looking at some of the counterparts in Europe as well as Asia being able to return to the office faster than us over here.

Speaker 7

Well, just to start with Europe. One thing you're not seeing here in the US is policy makers are playing a huge role. In at least a half dozen European countries. You have either remote work laws or what's called right to disconnect laws where managers are not allowed to contact certain types of workers after normal business hours, and has a remote work law. The Netherlands has got one coming in as soon as the Dutch Senate passes it any

day now. And then, you know, then you've got to have a little counterpart between the employers who are probably not too thrilled about the government coming and saying you have to give your workers the right to lobby and you know, make a proposal to say I should be able to work remotely. I mean, could you imagine that in New York? Imagine that in Texas?

Speaker 4

I know I'm from Texas.

Speaker 16

Yeah, I definitely can't imagine that.

Speaker 2

No, I mean, Matt, you write about it in Europe, not just the right to disconnect laws, but Unilever, for example, doing a four day work week. I mean, that's something that's completely foreign to US Americans.

Speaker 7

Yes, although there they were doing it, not in Europe, but in New Zealand and Australia and those are two of the countries where you see some of the highest rates of remote work and some of the more English speaking countries you do see more. So it makes sense for them to try it there. Are they going to bring it to the Netherlands and the UK, we'll see.

Speaker 2

Okay, you've got some just absolutely great data in this story. You point to McKinsey study that said by the year twenty thirty, we could actually see one point three trillion dollars of real estate value in big cities around the world erased as a result of differing remote work policies. That's bad. We know that. That's bad. What do policymakers say about that? And what do companies are What are companies doing to try to.

Speaker 7

Well, there's what landlords are saying about it. First, Yes, that is bad if you are a landlord, or if you're a landlord with Class B and Class C real estate, you know, the Class A stuff seems to be doing okay. But again, what's really struck me was that how differently that's playing out in New York and San Francisco a much deeper impact because you have you know, downtown business districts.

Let's say, right here in Manhattan, where you don't have as many people living and working and playing as you do, and let's say a European city, which are much more intermixed, so you have less of an impact on workers, you have more of an impact on real estate landlords in some of these cities like New York.

Speaker 2

But I wonder if what the sh shift, if there's a shift happening here, like if the pie doesn't necessarily change sizes, but if different slices get bigger. And I can give you my anecdotal example, Matt, that I've talked about. I mean, people listening to this have been tired of

hearing this. But you know, when I was on a parental leave earlier this summer, I noticed that restaurants in my neighborhood of Brooklyn were like as as crowded as they were on weekends because remote workers were actually now going to them during the day. And I just thought about the way that exact ending his shift.

Speaker 7

That's why Sweet Green is opening in the suburbs. That's why Pretemage is opening outside of city centers.

Speaker 5

In the UK.

Speaker 7

I mean, businesses are not dumb. They're going to go where the customers are certainly so, Yes, if you're living in Brooklyn or by me and Westchester. In my town in Westchester, sleepy suburban town now has a flex work center right next to the train station. So I'm going to try it out and just like hang out in the flex work center to do it for work in the middle of west I mean, why not would this have happened in twenty nineteen? Of course not so, Yes,

the pie is being Redistris did. But if you're not moving with the times and realizing that the way we work is different now and that you know, work is no longer a place we go it is it is a thing we do, some people are going to get some very hard lessons here.

Speaker 4

So when you're speaking with your sources, because this is Bloomberg, obviously we're going to talk about what this means for the economy. How does that offset when you're talking about consumers and spending versus obviously the issues we continue to talk about when it comes to real estate and trying to get people back into offices.

Speaker 7

Well, I mean what struck me as a former retail reporter was that some of you know, some of these changes really echo you know, the what we used to call the retail apocalypse, right, you know, when all the malls were dying, and what we're going to do about malls, well, maybe repurpose them people, you know, and you had started to see that certainly. And I know you cannot convert every single office building into condos, we know how hard that is.

Speaker 5

But could they be.

Speaker 7

Converted into other uses? Certainly? I think we do very well here at Bloomberg as we follow the money, and you know, right now, the money and the spending, as you know, as Tim saying, is sometimes being spent in more residential neighborhood. So is that where you should be opening up if you're selling sandwiches and salads?

Speaker 5

Probably?

Speaker 2

Okay, let's talk about the most important thing for employers, productivity, because they're you know, every few weeks we get this new study and you said a couple of them. Remote workers are more productive in some countries. Remote workers are less less productive when doing other tasks in other countries. Holistically, taken together, what does the data tell us.

Speaker 7

It's tough because productivity is vastly misunderstood, and everybody loves to take their favorite bit of research that supports whatever their conclusion is and wave it around, you know, and saying I.

Speaker 5

Was right, I was right, there was.

Speaker 7

But there were studies on remote work even before the pandemic. One of the most famous one was about Chinese call center workers who when they went remote were just as productive, if not more, and happier, more satisfied. That's what we often fail to realize with a lot of these a lot of these studies, tim is that regardless of where productivity goes, and productivity is often in the eye that beholder. Is it how many emails did you send out today?

And if so, why are you measuring productivity by how many emails you sent out?

Speaker 5

You know?

Speaker 7

Or how many hours were you in the office? Remember the workaholics of the nineties, or were the last guy to leave the office? Where are they now? Maybe some of them are CEOs, but you know, do they regret being the last guy in the office every day? Were they most Were they the most productive? Though probably not? Were they Were they the most satisfied? Probably not?

Speaker 5

So.

Speaker 7

I think we need to take a little bit more holistic view of productivity and realize that you have to look at employee engagement. You have to look at whether your employees are being challenged, they're doing the test they want to do with the people that they want to do it with. You know, are they coming in on the right days. Don't have to be in five days a week, but are you coming on the days that matter?

Where there's intentionality, when you have something to do, a reason to be in the office, you know, mentoring for example, a brainstorming session that is better done in person. And when you're home you're doing your heads down focused work.

Speaker 2

Now you're going to help me build this incredible Bloomberg studio at my two better apartment.

Speaker 7

Yeah, okay, cool, we have a butch you for it.

Speaker 2

Let's do it perfect, Let's do it. Hey, this is a great piece. I encourage everybody to check out. It is Today's a big take, a great one to read just right after Labor Day as well. Matt Boyle is senior Management and workplace reporter. You got to read everything that he and his team are right. It is a great story. He's of course with our colleague here at Bloomberg News. He's with us in the Bloomberg Interactive Brookers Studio.

Speaker 1

You're listening to the Bloomberg Business Week podcast. Catch us live weekday afternoons from three to six Eastern on Bloomberg Radio, the Bloomberg Business App and YouTube. You can also listen live on Amazon Alexa from our flagship New York station, Just Say Alexa Play Bloomberg eleven thirty.

Speaker 12

Katrina Adams for President, Chairman and c. You have the US Tennis Association, Chair of the US Open, as well as the chair of the International Tennis Federation Cup and Gender Quality and Tennis committees. Former pro tennis pro double specialist, and I could go on and on and on. You're amazing, Thank you, thank you for coming back and finding time, and.

Speaker 5

You're busy, always excited to be here with you guys.

Speaker 12

Well, tell us about what you're excited about this year at the Open.

Speaker 9

Oh my goodness to see you.

Speaker 5

What's open?

Speaker 17

It's facular, right, I mean, everything that's happening here. I mean, you know, obviously you just mentioned Venus Williams. Just to see her back on the court again, you know, since nineteen ninety four. I was sitting in her box in nineteen ninety seven when she played her first final and lost to Ortina Hingis. I was here when she played the final against Serena Serena, her sister. Yeah, when Serena

won in ninety nine. But you know when you look at the emergence of Cococa Off and Francis Tifo and Jess Pagoula, and and you know, Michael Moe look what he did today taking out John Isner and so many young players, Ben Shelton. It's exciting for the American players, Tommy Paul. There's so many I can't even name them all right now, And you know there was a time I could I could name them all on one hand?

Speaker 2

Does it feel like we're sort of in a you know, Andrea AGAs, see Pete Sampress, Jim Curry or Michael Chang sort of era where we have these Americans.

Speaker 17

Let's not get ahead of ourselves.

Speaker 5

Let's let's yeah.

Speaker 17

I think that we have the ability to get there, because when you talk about Taylor Fritz and tifone in the top ten, and Paul, Tommy Paul and knocking on the door and Ben Shelton, those guys are knocking on the door. Yes, we'll get there. But until they start winning majors like Pete Samprass and Andrea Agassi and Jim Curry and Michael Chang, then it's it's a different it's a different story.

Speaker 5

But it's a long time. It's good, but it's a long.

Speaker 17

Time coming to be able to talk about these guys being in these majors, get into the second weeks consistently and then having some new names to join that on the men's side. We've always been down on women's side, but to be able to talk about these these men is really exciting.

Speaker 12

Gudrida. What is it that kind of keeps the younger generation coming back to tennis?

Speaker 17

I think being able to see players like we just on the court week in and week out, you know, and at these majors going deep to motivate the young kids to want to get into the sport. So when you talk about Fritz and TFO and Paul, you know who were they watching when they were young kids, who motivated them to get into the sport. And for them, I think when they came up through the USC Player Development program where they really got to travel together, train together,

motivate one another, push one another. They're still doing that and they were looking up to the John Isners of the world, the Jack Socks of the world, both who are retiring here. John isn't played his last singles match here and he and Jack are playing doubles later today it's this Jack's last tournament where he'll be retiring. So I think it's generational. You know, Mike and Bob they

retired last year, two years ago. Now Mike and Bob Ryan and so I think, you know, each generation inspires the next generation, and it's fun to watch these brotherhoods and sisterhoods form and develop.

Speaker 2

I still have this question about access. You know, tennis for a lot of people looked at as like a country club sport. Still it's very expensive to get courts and cities, especially during the winter if you live somewhere where it snows, I mean Tiapo for example. Let's look at his story. Would he be a pro tennis player if his dad didn't work at a tennis center. I don't know if the answer to that good.

Speaker 17

Because he grew up in an njtail program. So the program itself was accessible, The program itself was free. The program itself, you know, provided opportunity.

Speaker 9

I run a.

Speaker 17

Program like that here in harlanm the Harlem Junior Tennis, an education program which provides access and opportunity for inner city youth. There are over two hundred those types of chapters in jtail chapters around the country in addition to after school program so access is available. It's not about having access. It's not about learning the sport. It's about once you develop to be a player and you become competitive, that's where the cost comes.

Speaker 2

Okay, here's my concern. Every tennis court I see is being turned into a pickleball court.

Speaker 5

Not every tennis court. Let's not. Let's not put that out there now.

Speaker 2

This is this is driving me crazy. Thank you.

Speaker 15

I know.

Speaker 2

This is when you when you speak to a serious tennis player and you ask them about pickleball, that's the answer.

Speaker 5

So what's the challenge?

Speaker 17

So I think the challenge where you're looking at those courts are probably at clubs because clubs are about making money. So our club is looking at taking a court, one tennis court and turn into four pickleball courts where they can try. Now they've they've got sixteen players on a court versus four, right, So they're looking at the opportunity to be able to make more money. To you know, it's about monetization. But I also think, listen, I have

nothing against pickleball. I think it's a great opportunity for people to get out and get exercise, to have fun, to be social. I think it's fantastic. There's a great buzz out there, but it's about longevity. Where where where will it go? I think it's growing, But I also I don't want to say it's a fad because you want it. You want all the racket sports to succeed. It's a racket sport. We are a racket sport in tennis. But what I do want is that it's done right

in that people are staying healthy. It's also a sport where the highest injuries are coming because everybody thinks they can go out and play pickleball, and you know, they're running their knees and ankles and they're falling and this and that, and so I think there just has to be a little more structured to it. You know, tennis is a skilled sport and it's a mechanical sport. So

is pickleball. But people aren't realizing that they're able to go out and learn and make you know, hand eye coordination quickly without really understanding the mechanics of it or the footwork of it, and that's where they're starting to get injured.

Speaker 12

What do you love that people talk about when it comes to tennis generally, what do you hate that they talk about?

Speaker 17

What I love is that it's an individual sport where you can just go out and build your own self esteem and your self confidence. Right you're figuring out Oh my gosh, yes.

Speaker 5

I mean.

Speaker 17

I love to compete. I'm a natural, boring competitor. So for me, it was about competing not just against you, but against myself and getting better, pushing myself to hit one extra ball, pushing myself to go one more rally, pushing myself to do one more drill, and pushing myself to get better. Every single day I went on the court, learning a new shot, learning a new spin, And I think that's the thrill that I had that hopefully everybody

else is having. You know, even I speak to a lot of older women that may not be started until they're at forty, and they're going out and they're learning at forty fifty and they're becoming these three point zero level players and having so much fun, and just a thrill that excites me the fact that you could start

so late and have so much fun. It's not going out there being you know, playing here at the US Open for everybody, but just to go out and have fun and build a camaraderie with people and still have a competitive drive and natural competitive drive in yourself. So there's nothing that I hate about the sport.

Speaker 12

Okay, So then what I want to ask you is, I'm thinking about Michelle Obama who at the beginning of the week was talking about just equality and pay. And here we are, and you know, Tim knows we talk about this all the time, that we continue to have these conversations and it's the same thing with women in you know, the CEO role. How do you feel about it? Why does it take so long for their baby parody with pay?

Speaker 17

I think it's it's life, right, it's parody. There's no parody in plant paid anything that we have. So fifty years of equal pay here at the US Open, I mean that that says a lot. Yeah, we finally have parody and in pay at all of the Grand Slam events. Fifty years here, we have it at all of the Grand Slams in Australian Roland girls and Wimbledon. Wimbledon was the last one two thousand and two, but or twelve.

But when we look at the tours and we have our joint events, and the mind the eighth event is still getting paid more than the women at the same event, the.

Speaker 12

Same week, significant location.

Speaker 17

That's where it's challenging. It's getting better, but it's about sponsorship. You know, why are we not getting the same level of sponsorship for the WCA or for the women events that the men are And so, you know, thank God for villaging Kings fifty years ago. So go out and find a sponsor to throw in the pot to make the prize money equal here at the US Open. That's because of her and Bristol Myers, who added fifty five thousand dollars to the women's prize money to make it

equal to the men. And then they never look back. They realized how much of a great thing it was, and we were fortunate enough to be able to do that going forward.

Speaker 2

What's wild to me is that it's fifty years of equal pay here at the US Open. But there are so many other sports today where there's not even close to parody.

Speaker 17

Oh no, I mean when you look at the women's soccer US.

Speaker 2

W women's national team.

Speaker 17

Women's women's national soccer team, it's it's it's crazy that that just happened, you know, And they fought for years when they were the better team with their better results at World Cup, better recomition, right exactly, and now you know, now we have a professional women's hockey team. It's we're constantly fighting. And you look at the Women's NBA, the w n b A not yet do they have parody, even though it's a shorter season, but just look at

when you look at the amenities. They don't even have their own private jets yet. It's crazy to travel from from game to game.

Speaker 12

And it says something about whether people say, oh, we still think you're valuableth No, it says something about your value and your worth.

Speaker 2

It says a lot.

Speaker 17

And so we still have a long way to go, and it's something that we as professional athletes have been fighting for for a very long time, longer than fifty years, and hopefully we can get there.

Speaker 2

Hey, Katrina, one thing I wanted to ask you. You talked a little bit about earlier about what it took to be a professional tennis player all to practice you wanted having the desire to keep going. Tennis is a sport that drives individuals completely insane. I mean, you watch some of these players on the court and they're screaming

at it, at themselves. And if you were watching with some one of those, so was I. If you're walking down the street and you were to see this person in the context of like the middle of the street, you would say that person actually needs help. So you see them on a tennis court and it's like totally normalized.

Speaker 5

And you're like, I get that. I get that.

Speaker 2

I'm wondering, though, how you take that after you retire and you use that energy in your professional career, Like does that keep going, that mental toughness that you built up? It does?

Speaker 17

And I think you know we are. We build ourselves to be perfectionists in everything that we do, and so there is no room for failure quote unquote failure, but only for improvement. So whatever we're doing and whatever profession that is, we want to be the best. And I know for a fact there are people that hire former professional tennis players or athletes because they understand winning. They know that they want to win, but they understand what

losing feels like. So they want to hire them because they know that they're going to give it their all because they don't like the feeling of losing. So they know that they're going to make sure that they're successful. And so I think that is those our qualities and the life skills that we have that make us great in business, no matter what the business is, and you learn how to work as a team. Even though tennis

is an individual sport, I still have a team. I got to work with my coach, I gotta work with my physio, I got to work with whomever it is. I got to work with whoever my practice partner is on the other side of the net to make sure that our drills are going properly right.

Speaker 2

So, yeah, that's an.

Speaker 17

Individual sport when you're out there competing, but when you're training, it is teamwork. And so when you go into business, into the professional world outside of sport, or it could be business in sport, it's still working with a team and you're still driven to do and prepare. It's all about preparation. So for me to be the best on the court for my match, how well did I prepare? For me to do a presentation for you know, some some job or to get some deal, how well did

I prepare? And I think that's what people are hiring or looking for in the qualities of individuals.

Speaker 12

You only have about thirty seconds left here, any predictions here?

Speaker 5

Yeah, an American.

Speaker 2

Let's go on the men's and women's side.

Speaker 17

Let's go American.

Speaker 2

All right, go you think so, let's go. So we're back to we are back to the nineties.

Speaker 5

There we go, There we go.

Speaker 2

Do you still play? I do very little, but I do double singles.

Speaker 5

I just hit.

Speaker 17

I all compete, just well, I compete on the golf course.

Speaker 12

Oh that's right.

Speaker 2

Oh are you screaming yourself on the golf course?

Speaker 5

Absolutely?

Speaker 2

Okay, good, That's what I'd like to hear.

Speaker 12

You know what we really want to notice? Do you throw clubs? But you're definitely hit though here. Thank you so much, awesod likely to everything. Thank you, Katrina Adams, former president, chairman, CEO of the US Tennis Association, former pro so much more so inspiring and so much fun. Thank you so much.

Speaker 1

You're listening to the Bloomberg Business Week podcast. Catch us live weekday afternoons from three to six Eastern Listen on Bloomberg dot com, the iHeartRadio app, and the.

Speaker 14

Bloomberg Business App, or watch us live on YouTube.

Speaker 12

Let's get to the guy who's behind it, the man behind it all is Chris Studley. He's senior director of Event Services at the ust A. Welcome. Nice to have you here again.

Speaker 5

Thank you for having me.

Speaker 12

Is it again we told you last year?

Speaker 4

Did we?

Speaker 2

I think briefly, Okay, briefly one year, one year. We've had you before.

Speaker 12

I was just gonna say so, I know we always talk about food because it's such a big part of it.

Speaker 2

Chris.

Speaker 12

First of all, I can't believe you didn't bring us any food.

Speaker 5

I'm sorry about that. I'll grab it after the segment.

Speaker 12

No, no, no, I'm just kidding. But like, talk to us about what goes into it, because you do, Tim is right, as you walk around, that is such a big part of the experience. I've eaten here, Tim is eating here. Tell us about how you think about it as what you want to offer up to the people who come.

Speaker 10

Well, I can tell you, first of all, I look at this tournament as a food and wine festival. And by the way, there's tennis. So much to what you were describing before. People are walking around eating and drinking. And what we want to bring in the names you mentioned is the best quality that there is in sports. We don't want you to come to a sporting event and say, oh I have to eat. We want you to come here and say what a great meal you

had and I got to watch the tennis. So from our offerings that you described to our champion steakhouse run by Benjamin's right from Manhattan to Aces bringing the best chefs. We partnered with Tatiana chef Kwame and Aces to do some special dishes for us.

Speaker 5

So, I mean it's really about the food to me for sure.

Speaker 2

How do you make sure that the quality is what you get in you know, the year round establishment.

Speaker 5

So great question. We meet with these chefs throughout the year.

Speaker 10

I can tell you right now we've been talking to people even during this tournament saying I want in next year. I'm not going to give you any names today, but we will evaluate each and every one. We look at what sells, what do our fans want, what's the quality. We'll meet with these chefs throughout the year. I can tell you you know a number of chefs that we brought in, from James Kennet, Crown Shy to Melboy's of Harlem.

Speaker 5

We've been there in the off season.

Speaker 10

We sit with them, we talk to them, and you know, to some the menus might not lend themselves to a concession stand necessarily, but we'll work with the team to bring that item into that environment for our fan.

Speaker 12

How important is it from year to year, Chris, in terms of some consistency so that people come back and they're like, I know this is going to be here, and then also bring in some.

Speaker 10

New It's very important, right. Our fans always want to see us innovate. It's the name of the game and food especially Obviously, trends change over years and we want to be right there.

Speaker 5

But you need to have the staples right.

Speaker 10

Everybody talks about our lobster role as being one of the one of the iconic foods of the USO and it's also our hamburger.

Speaker 5

Believe it or not.

Speaker 10

They're all Patla free to even though his name might not be on that stand. It's all Paler free to meet Pat stand over here too. The stak sandwich has almost become just as famous as the lobster. Also, you know, we try to find what our fans love and really gravitate towards and work with it.

Speaker 2

We talked a little bit.

Speaker 12

Go ahead, girl, I'm gonna just what about price point, Like, how do you think about that as part of the experience.

Speaker 5

Absolutely. You know, listen, we're in New York City.

Speaker 10

Obviously we're a temporary event, but we were very price sensitive in a regard. You know, we would put ourselves up against any other New York City venue and say that we are probably not the most expensive. We may not be the least expensive, but we're right in that in that sweet spot because we want to have value for our fans. I would tell you that our quality

though surpasses our peers here. So we know that the prices sometimes can be healthy, but we know that we're giving you the best quality you can possibly have at a sporting event.

Speaker 2

So are you seeing what's the typical markup from an established restaurant that you'd experienced in Manhattan and the same dish that you'd get here.

Speaker 12

Is there a mark up?

Speaker 5

It's not.

Speaker 10

There's no direct correlation in that regard. You know, a concession stand, you're not going to really be able to compare directly to the items. I can tell you in some of our restaurants there's a slight markup just for you know, bringing the team out here and operating, but there's no set percentage.

Speaker 12

Say hey, one thing you had brought up. We were thinking on this job's day, right.

Speaker 2

Yeah, I mean it's pretty incredible. Hospitality one of the continued bright spots when it comes to the US labor market, and the biggest gains in August were in healthcare hospitality as well leasion hospitality. How is it getting employees right now?

Speaker 10

You know, our team did a fantastic job. I mean I oversee our front of house services as well, and this was probably the earliest we were ever fully committed for all of our seasonal staff that we bring in, which is it's wild to think about with the lowest unemployment rate, right, but people want to come work here. We have people that take vacation to come work here.

You know, you could be a server in a restaurant and you're saying to your New York City restaurant, hey, I want to go out to the open work there.

Speaker 2

Do people who work for one establishment get paid the same hourly wage that work for an their establishment.

Speaker 5

Most of the time.

Speaker 10

I mean, there is some different levels depending on how many years you've been here, who you're with, what restaurant in particular, but you know it varies. You interview for the position just like you would at a restaurant in New York City.

Speaker 12

How difficult is it to settle this up? I love logistics because we come here and it just looks like it's been here forever and we know it goes away.

Speaker 5

I love getting asked those questions.

Speaker 10

I'd say the truth, the logistics behind it is mind blowing, to.

Speaker 5

Say the least. How early do you start the day after it ends? I mean we're here figuring it.

Speaker 12

Out, okay with that part, but building this and building everything that's in your world to make this happen. When does that start?

Speaker 10

The planning goes into place right away. The build up I mean by the springtime, you'll see a lot of movement here and things getting physically set up, aside from any new buildings we're going to build right you know. Obviously we went under this massive renovation that was all year for a number of years, and we stopped for the open and we went back into it. But in terms of the general repeat business that we're doing, we'll start in the spring.

Speaker 2

We're speaking right now with Chris Studley. He's senior director of Events Services here at the USTA. We're live at the twenty twenty three US open.

Speaker 12

But on that in terms of the food part of it, like what's involved logistically with building that out.

Speaker 10

So we'll have trucks showing up in early August. You know, with the volume of food and beverage we do here, we have trucks coming in every single day. But we'll build out a temporary warehouse facility essentially to house everything. I mean, you mentioned some of our drinks, the Honeyduce we sold for.

Speaker 12

The Honey Duce cup at home, Well, we had a lot of.

Speaker 2

People walking around like seven Honey Duce cups.

Speaker 10

Okay, So to think about the logistics behind that, four hundred thousand cups are sitting behind the scenes right now. You know, they're ready to go, and the team's moving them about getting them all over the site. So, I mean, the logistics behind it is massive.

Speaker 2

So, speaking of the Honey Duce, one of the reasons I asked about labor was because as I was leaving yesterday after doing our broadcast, the lines for some of these concession stands we're so low, Chris, and I couldn't help think to myself, there must be people who see these lines and say to themselves, I don't want to wait in this line and you know, therefore the USTA is not going to get my twenty two dollars for the honeyduce. How do you control for lines here?

Speaker 10

It's a great question, and I'm glad you mentioned the honey Duce on that one. So innovation, right, So this is the first year we're actually able to batch some of the Honeyduce.

Speaker 5

To try to speed those up.

Speaker 10

We rolled it out in somewhat of a pilot program this year at ten different locations around the site, and we're seeing that we're able to increase service. So our goal here is let's roll it out all over next year. What does that mean that so we are able to prepare part of the drink in a ready to mix container, and we can control the quality most importantly. You know, if you go to a bar and you get a

drink made and you may not like that one. Here, we can actually do the quality testing behind the scenes, know the exact precise measurements, and then also deliver to you faster. So innovation is key and we're going to speed those lines up for sure.

Speaker 2

But so that's the question. Is it then forgive the terminology here, but is it a failure to you you walk around and see huge lines and people waiting.

Speaker 5

It's disappointing for sure.

Speaker 10

I mean, we want to be able to service every customer as quickly as possible, but we also want to deliver that excellent experience. So it's a fine balance for you know, for sure. But we're trying to make sure that we innovate.

Speaker 2

As much as this are. There areas are down here where you walk around this year and you say, okay, well we could do another of this type of concession right here and ease the demand a little bit.

Speaker 10

Yeah, I mean, and you know, it's surprising because each year, I mean, we know there's some things that never fade. Right, The honey Juice is not fading. It is the most popular, is it, really? It is by far. But you know, sometimes they're surprising.

Speaker 12

That's honey juice lovers. No, it's actually a matt sorry for sure.

Speaker 5

For sure.

Speaker 10

Yeah, No, it's it's always interesting to see what's going to be the top seller.

Speaker 5

Of the year.

Speaker 12

Are you adding more drinks that are.

Speaker 10

Like, well, we have this year. We have the Aperol Sprits as well. Right, and Dobell has joined us with their Ace Piloma cocktail and they're both delicious. I encourage you to try them before you leave.

Speaker 12

What's interesting, too, is are there workers that you needed that you couldn't hire or you said you could get everybody wanted.

Speaker 10

I think we're pretty well staffed. I would say that we're really well staffed. And you know, we benefit from the folks that come back every year and they help us really make the operation home.

Speaker 2

Here, Carol, I got a number for you. What one point two million? Okay, that's one point two million mellon balls that the USTAS.

Speaker 5

I get a number for you.

Speaker 2

What ninety pounds of beef? Did you have a Hamberger today?

Speaker 12

I did have a Hamberg surprise.

Speaker 5

And I ain't done yet.

Speaker 12

We're going to come back with Chris Dudley, Senior Director of Event Services at USDA. He's got a big job here, he's getting it done. And we're still here with Chris Dudley, Senior director of Event Services at USTA. And I know the answer because we were talking about it before we got going again. But supply chains were you know, you go back a few years coming off the pandemic nightmare. Are you getting everything you want and at decent costs?

Speaker 2

Or you've got enough lobster, would I think so?

Speaker 5

Okay, I think so. I think we're in good shape this year. Vodka. No, Fortunately, it's one of those things. Let's get to the priority. For sure. Fortunately, it's one of those things that's kind of been in the past for us.

Speaker 12

Now thankfully not an issue, but it wasn't issue.

Speaker 5

It was an issue a while back. Yeah, for sure.

Speaker 10

I mean I think everybody fought through the same thing, and I think we're on the other side of the supply chain in terms of our business right now.

Speaker 2

What were the challenges this year? If it wasn't employees, if it wasn't supply chains, what's the what's the big challenge this year?

Speaker 5

Weather? Who can control the weather?

Speaker 2

But look at us, I know kind of day right here, it's amazing.

Speaker 5

That's the biggest concern we have right now. I think we're doing okay.

Speaker 12

I do wonder though, you said while we were off air, you know, I'm here before everybody else and I leave after everybody. I mean, what's what are the calls that you get? Is it that way? You know, electricity isn't working or we ran out of burger or something. What is it? What's the stress points for you?

Speaker 10

Doing this, you know, to your point earlier lines and things. You know, you want to make sure everybody has a good experience. So we're trying to send people out. Like during the typical day, I might hear that we might have an issue with a line over here, a line over there in terms of food. If one of those facilities isues pops up. We have a great team here.

Speaker 5

One of my.

Speaker 10

Counterparts on the back house side helps me out tremendously. Give a quick call and we get everything right back on. So those are the little pain point.

Speaker 2

How do you how do you alleviate a line?

Speaker 10

Well, you can send more people over to help out, right, I mean if you get a honeydusee line, you try to get a couple more bartenders over there too.

Speaker 5

Yeah. Yeah, I mean we've done everything we can.

Speaker 10

I mean, pos is always one thing that we look at, and we've upgraded our systems over the years to try to process those transactions.

Speaker 2

We met some folks from American Express earlier today. If you want to talk to them, they know a thing or two about our processing.

Speaker 5

They're fantastic action. They are a good partner.

Speaker 12

Well, I think about like a Disney right, you have apps and you can like kind of guide people. Do you think about that the role of technology is it's a big thing here. Do you say, listen, I know there's lines here, but.

Speaker 10

You know what, so I have a great point on that. I mean, we tried out mobile ordering. We did it so that you could order anything from the food village and then you could grab it and go to your table. And what happened was our customers said.

Speaker 5

We don't really want to do that seriously, And I'll tell you why.

Speaker 10

I mean, you know, when you come here, because you're coming here once a year, you want to walk around and check out everything. To your point, we were talking about what's new. They want to see what's new. They want to go look at that menu. They want to pick what item they want. They don't really want to do it on a small phone screen. They want to see the kitchen. They want to know what's going on.

Speaker 2

So, okay, one point two million mellon balls are are created. Are bald from melon's. I think that's the proper terminology here for sure. Each year, I guess. So I'm going to go ahead and say that it's Friday afternoon. I'm not making stuff up. I think that's how it goes

a little bit. We talked to the folks at Chipole about quarterly and they've started to invest in technology that automates guacamole making so they can free up employees who spend time doing that laborious task of actually cutting up avocados and getting the guak out. Can you do that with with mes mellon ball?

Speaker 10

We actually get them pre bald. Okay, well we bring them in. We've done that. We started in the very beginning, right, interview's over. Got nothing, I'm telling you for you. We look for every way to make as comes to us from the supplier pre Ball. But we do have people that skewer each one till we get three. Because if you notice the drink, it's got three melon balls to indicate the same number, and a tennis ball cans.

Speaker 5

That's the tie there.

Speaker 2

I never knew why I was three.

Speaker 5

Yeah.

Speaker 12

What was interesting too, is I think about more broadly the things that you guys are doing here from the USTA and using this incredible space. I mean, it is obviously about tennis and this is your big event, rightfully so, but you're doing other things.

Speaker 10

Yeah, absolutely, I mean tennis is number one. I got to say that off the top, I.

Speaker 12

Had to stop talking about mellon balls. I'm just I'm just gonna say, ooops, I threw my pen on that one. I was a little but anyway.

Speaker 5

Yeah, I know.

Speaker 10

Obviously tennis is number one for us, but we're always looking for new ways to use the facility. It's great we can bring staff in. They can work with us along, you know, throughout the year, which is critical for us. Like a concert venue, we would love to if you know somebody wants to play here, you let me know.

Speaker 2

But Taylor Taylor Swift as long as I can get it taken out.

Speaker 12

But do you I mean, are you talking with people who have you know, whether it's Barkley's or other like, they definitely relationships and they do of course.

Speaker 10

Of course, and we do have some people talking to other people. Yeah, to put it very vaguely, but no, we would love to host a show for sure.

Speaker 5

I can tell you.

Speaker 10

Ten days after the Open this year, we'll be converting the tennis court into a wrestling ring for AW Wrestling on September twentieth. So it's gonna be our third show here. They call it AW Grand Slam appropriately. Yeah, so it's drawn about eighteen thousand people you're over here.

Speaker 2

That's quite a few for sure. You said twenty four thousand is capacity.

Speaker 10

Twenty four thousand's capacity. We've got about eighteen thousand in the house for the show.

Speaker 2

Is it Do you typically do it with the roof open or does it depending weather?

Speaker 10

We actually keep the roof closed for all of our outside events. It makes things so much easier, less worry whether there's gonna be weather.

Speaker 12

Yeah, I'm thinking about the dogs that we're here. They spend a lot of time getting their hair done. Talk to us about the Westminster I've seen it. I'm a dog lover. I've been to the Westminster dog Show. There's a lot of you know, primping, but you guys have done it.

Speaker 10

We have, we have. We got one under our belts. We got them coming back again next May. We're super excited. They took over Arthur ash Stadium, all the player areas, you name it. We had three thousand dogs here over three days. It was wild.

Speaker 2

Okay, what's the one event that you haven't gotten to host here that you want to host? What's on that's aid your wish list?

Speaker 5

My wish list.

Speaker 10

I'll take a concert I'll take a concert, give us a name, I call me, let's talk about it.

Speaker 12

But you do think about the exclusivity. First of all, it is a great venue and it is a little bit smaller, which I like to go to smaller places, right, I mean, otherwise they get too big, so you could really do some really cool things.

Speaker 10

I agree, I agree, all right, So easy to get to yeah, which I think people forget.

Speaker 2

Just jump on the seven train or the l R R, which is where I did.

Speaker 12

Someone's coming here, they're coming for a night. What would you advise that they do. They're going to watch tennis.

Speaker 5

But okay, you got to explore.

Speaker 10

You know, part of hosting all these other events is getting people out here that may not have been here before. And I can't tell you how many people come to one of our events, whether it be Westminster or a w wrestling and when they walk through the gates, I didn't even realize this place was here because they may not be a tennis fan. So I invite everybody that's

not a tennis fan to really explore. And if you are and you've never been here before, make sure you're walking around to check out all the secrets behind the scenes.

Speaker 5

And what we got.

Speaker 12

What would you go eat?

Speaker 10

I would probably grab some gelato from the card over here right now is also really goodnest and Van Luin ice cream. Can we have our own flavor? This year they created our own us open. It's a honeycomb fudge slam.

Speaker 5

Of course it is.

Speaker 2

So this sounds pretty good.

Speaker 5

Yeah, that actually sounds really good.

Speaker 12

Thank you so much, my pleasure, good luck, good luck, and I hope you get a little bit of a break between your next events. Chris Dudley, of course, Senior director of Event Services at USTA.

Speaker 1

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