Hey ladies. Welcome back to a new episode. You're listening to the Boss City Bloggers Podcast. Hi, I'm Genesis, your host and this is where we will talk all about how to start, grow and monetize your blog by simplifying the process so strategizing with intention and creating a plan for profits. How do I know the frameworks I teach undeniably work? Because I spent years following all of the blog guru strategies and it kept me stuck at making $0 in my blogging business.
Once I decided to black out the noise, I created my own framework that allowed me to quit my job in two months, book out my business in four months and hit six figures in under 17 months. All by defying the rules. Now I help female bloggers like you do the exact same. Recognizing a gap in how bloggers try to grow and monetize their new blog, I set out to create never seen before affordable blog coaching that is fully customized to your blogging business.
This ensures that you will be put on a fast track to make money blogging the right way. A unique approach using blogging and SEO strategies to expand your reach, sell more with ease and and relax while the sales come in while you're sleeping or shopping for groceries and a blogging membership for bloggers called the Blogging Ladies Membership who want to start their own blog, create their own offers to sell and make money on Autopilot.
Truth is, we don't turn our heads away from the real talk here. I share with you all of the truth secrets, strategies and step by step action plans that I've tried and tested with myself and all of my clients. Ready to grow and monetize your blogging business? Check out my free masterclass in the show notes below called Six Figure Blogging Secrets and learn the exact strategies that I've used to build my blog to six figures. Now let's tune in to today's episode. Hey ladies.
Welcome back to another episode of the Boss Ladybuggers Podcast. Today I want to share with you a make money blogging step by step action plan. But first I want to talk about my brand new masterclass that I just released. Six Figure Blogging Secrets. I'm sharing the exact strategies that I've used to grow my blogging business to six figures, including the big secrets that most guru bloggers don't want you to know. You can join the masterclass in the link in the show notes below.
So now let's jump into the episode when you're trying to grow a blogging business and get some momentum happening. In order to make money blogging, the last thing that you need is a strategy here, a tactic there. You need a step by step action plan. Everyone has a to do list a mile long, right? And in order to get the growth that you want, you need to spend your precious time and energy on the right steps and in the right order too.
This is something that our Blogging Ladies members love about the Blogging Ladies membership. I mean the make money blogging action plan is the main important thing that I focus on inside of the membership. By adding checklists for for each stage in the start your profitable blog process, we give you a step by step make money blogging action plans based on where they're at, where they want to go and the type of blogging business that that you have.
This makes it so easy for them to just bypass all of the horrible overwhelm and to know what to do now and what to do next. So, drum roll. Today I'm giving you your first make money blogging action plan for if you don't have email subs or an offer that you're currently selling on your blog, which is very, very important. So your first step is your website.
So because we know that our list is the number one priority at this stage, but before we go into some strategies for list building, we're going to need a few things in place first, starting with your website. So make sure that you have professional looking website that converts. You need to have good branding, colors, visuals and copywriting on your website that works. The key to a homepage that converts is making it completely clear what you do and who you work with.
As soon as somebody lands on your homepage, you want your website visitors to know quickly whether you are someone that can help them. For an example, on my blog homepage I have blog coaching and website design for the passionate female bloggers helping you start, grow and monetize your blog by simplifying the process, strategizing with intention and creating a plan for profits.
And then I have a short sentence where I tell my visitors my mission statement and this helps them easily understand exactly what I do. So next you want your website visitors to take action. Which is why I recommend a call to action button above the fold. As you will see on my website I have a call to action button that leads to my services page. Other examples to Actions might be download now where you link to your freebie or book a call so they can jump on a discovery call with you.
You also want to make sure that your call to actions are clear and Tell them exactly what you want them to do. This is not the time to be creative with your website copy. Be Clear and to the Point Just like most things in business, you should have clear goals that you want your website to achieve. These might be a sign up to your newsletter book, a discovery call or purchase a product.
Before working on a new website design or when making changes to an existing one, always think about what you want your website to do for you and how those goals meet your overall business goals. If you're creating a website without any goals in mind, then it's likely that you are going to confuse your audience. You need to take your website visitors on a journey.
Think about how you will get them from A to B. What are the steps in between that they need to take and how can you use it on your website designed to guide them there? Having a blog on your website massively increases your bounce rate, especially if you're getting a lot of traffic from Google and Pinterest, which I hope you are. When you're spending time creating blog posts, you don't want those visitors to read and run.
A good way to ensure that you are not losing visitors is providing a content upgrade in your blog post. A content upgrade is a call to action that encourages visitors to sign up for a freebie that relates to your blog post. You can either embed your email signups straight from the blog post or create a graphic or button that links to an opt in page. Your website copy is key to creating a website that converts.
Ideally, if budget allows, I would recommend working with a copywriter who specializes in website copy, but if not, then it's totally possible to do this yourself. When writing your website copy, ensure that you have your ideal clients and customers in mind and speak directly to them. If you have done your ideal client research correctly, then you should know the pain points, challenges and fears that your clients and customers have as well as the transformation that they want to achieve.
Write your website copy in a way that addresses these things and then present the transformation. Always ensure that you break up your text with clear headlines and call to actions. No one wants to read an essay when they land on your website. Keep it to the point it's not enough to just have a pretty website. It's not. As you can see, it's not enough.
And there is so much more that goes into creating a website that converts your website visitors and I really hope that these tips have been helpful. When it comes to website design and website copy, your second step is a very valuable opt in. Okay, so aka optin, bribe, freebie, etc. This needs to be something that you create that can be delivered digitally and without costing you anything to send it to them. So for an example, an audio file, a template or a PDF or or a masterclass, et cetera.
And it needs to be so valuable that you're that actually people would be paying for it. But they're not. At this stage. You can create your opt in in canva or you can simply join the Blogging Ladies membership where we have tons of freebie templates designed for you every month. So I will be the first to admit creating an opt in freebie can be hard.
Thinking of that first per the perfect opt in freebie idea can be stressful and cause you to second guess whether or not what you have to share matters with your audience. You have to consider what the freebie is about, what kind of format it should be in, and how to deliver it. I'm here to tell you that your opt in freebie doesn't need to be perfect. Creating it doesn't have to feel like you're pulling your teeth out one by one.
In fact, there are some pretty easy steps to figure out what kind of freebie your audience needs and wants. So here's how you want to solve a problem. The purpose of an opt in freebie is to solve a problem or make something easier for your audience. But how do you know what that is? There are three different methods that will help you figure it out. First, think back when to when you started out. What did you have trouble with as a newbie blogger?
Was there information that you couldn't find by hitting up Google? For example? Let's say you notice that there's a lack of information on how to create a freelance writing resume. You could help to fill that gap by creating a checklist or template for your audience. The next method is to survey your audience. This is super easy. Send an email to your existing list, even if it's small, to see what they're struggling with.
You can do this by sending an email asking for their reply, or you can create a survey for them to complete. I like to create my surveys using Typeform or Google Forms, and once you've gotten responses, you can build your opt in freebie around the struggles of your existing audience because if they're struggling with it, then others are probably too.
Finally, if you joined Facebook groups related to blogging, freelancing or entrepreneurship, then you can use them to look for patterns in the questions that people ask. Just browse through the posts in the group to see if there's a common theme in the questions. If you're having trouble finding anything, ask the group what they've been struggling with. Once you've identified a few pain points, you can brainstorm how to convert them into an opt in freebie.
You can also use the second and third methods to gauge the interest in your current opt in freebie idea. Simply send an email to your list or create a post or poll in Facebook groups asking if they find the information helpful. So your third step is your foundation. Buckle up because this one, you're in this one forever. It's not going away anytime soon. And we're talking of course about the stuff C Word content.
You need to show up consistently for your audience to build a know, like and trust factor and get your name out there more. Think organic traffic, which means you need a content plan and it needs to suit you and be the one that you can actually stick to. So your plan is a weekly email, one to two emails a week minimum. There's no point of getting people onto your list if you're going to ignore them once they're there, right?
One social platform to start with with regular posts, a cornerstone piece of content each week. So a podcast episode, a video, a blog post. If you can't do it weekly, do it fortnightly, but no longer between each piece of cornerstone content, one extra social post each week such as behind the scenes glimpse like an Instagram story or whatever. Again, this is something that we help with people.
We help people inside of the Blogging Ladies membership, we have checklists and more resources to guide you step by step including a 20 including 25 plus ClickUp templates because we know how crucial it is having a plan. And I know how many people resist having a content plan strategically. So we offer these ClickUp templates inside of the membership. So next, let the list building games begin.
Now you are going to go hard on list building while simultaneously preparing an offer that you'll be able to sell in a quick and dirty launch in a few months time. This is a tough time, but it's not forever. And yes, the list building situation can be slow and frustrating. I'm big on being honest, but it's unavoidable. Pinterest ads can help you reach the goal faster, but it's not needed if you don't have, you know, like a dollar to $5 a day to spend on them. No worries.
When you've got an email list, you have a list of raving fans who read your emails, send Replies, click to your posts and share their problems. Wouldn't that be the best option to focus on when you're trying to build an audience and grow your blog? I shamelessly admit to not having an email list from the beginning, but I soon realized where are my people? Where are they hanging out? Are they hanging out on Facebook? Do I have to tweet every day or what should I exactly do to have talk with them?
You know what happened? I built an email list and I proudly say that that's the best thing that I ever did. This is the one way, one of the ways that I actually make money blogging. So here's one more thing. Do not ever stress over numbers. I did not. And I'm not going to stress over growing your email list to 17,000 subscribers. So do not. You should only be putting the effort into growing your list to, you know, let's say 2,000 subscribers. If they know.
If you know that they will open your emails and are looking forward to reading them every week. So what's the purpose of growing your email list to 2,000 or more subscribers when only 200 are reading your emails? So what should you do? You should celebrate having those 200 subscribers who are actually reading your emails, responding and engaging. Agreed, Right? By now you get the idea of what an email list is and how important is to actually build your email list.
Again, don't worry about the numbers. You can easily grow your email list if you follow the best email list building strategies to help you set an easy peasy goal. We can start with 500 subscribers. So what you need to do and how will you do it? I've explained everything. I'm going to explain everything now. Okay, so you got a freebie, some content upgrades and a few well written posts. Now what you need to get more traffic, right? More traffic to your blog.
So there's no purpose of having those pretty forms and valuable freebies if people are not coming to your site. I definitely suggest using Facebook, Pinterest and SEO to drive traffic to your website. Start with participating in Facebook groups. Pinterest is the top traffic refer for my own website. You can literally use Pinterest for everything possible, but it's not that easy. If you're new. Then you'll have to invest some time on Pinterest for sure and be patient with it.
Most importantly, organic traffic is one of the best sources coming directly from Google. The searchers are actually looking for a solution that means that they will convert well and you will not need to schedule your content just how we do for social media, but you need to put some effort into growing traffic which is possible for you. Okay, so the next step for you is the beta launch.
Now in the background, as you've been connecting with your audience and learning more about them and, you know, learning list building, you would probably have come up with an idea or two for the kind of offer that you could create for them. So however, do not build it first. You do not want to build your offer first, please. We do not know if it's going to work yet. Even if people have said they'll buy it, when it comes to actually paying for it, it's a different story.
That's why I take people through the entire beta launch process and inside of the blogging ladies membership because it's still a test run and we help them sell the program first before it's created. It'll be a drip program offer created each week as it's running. So repeat after me. I will always test before I invest. This is one of our mottos.
And what this means in the scenario here is that whatever you're creating for your signature offer, Mastermind membership site, online coaching program, et cetera, that before you spend weeks or months creating it, you need to know that it's going to pay you back for all of your resources and time that you're going to be investing to create it. So you need to pre sell your offer before you actually create it. So what does that look like? Well, you guessed it, I walked.
I walk you through more of the nitty gritty inside of the membership. But basically you would need to set up the welcome content and then you would need to drip feed the content week by week. So let's say you have a course, you can drip each module week by week or you know, like another video inside of a module week by week, however you want to do it. But basically that you would only need to set up the welcome content and then you would drip the feed of the content week by week.
And then you need just, you just need a way to sell the offer. It's going to give you a better bang for your buck if you focus on the launch plan here rather than creating the product itself. And of course this is something that we take our blogging ladies membership students through every step of the way, including how to set up a quick and dirty sales page, a simple launch plan and more.
We've broken it all down and like with calendars, swipe files, basically anything that you would need to make the whole launch process easier, we've got it for you inside of the membership. Plus you get our feedback at every step. So a launch plan is not as easy as it looks and especially for a brand new offer, you need to make sure that it hits with a bang. Kaboom.
But if you love this make money blogging action plan and you'd love to get more help with this because there's a lot to go through and you just want some support, that's exactly what the Blogging Ladies membership is for. There's nothing else out there like this membership. The amount of incredible baked in step by step support is something I'm so, so proud of. We help personally review your blog, brainstorm headlines and ideas and strategies.
We give you email, swipe files, content, ideas, trainings, templates and so much more. If you want to join the membership, you can do so below. It's only $27 a month currently, but the price will be raising very soon. And again, if you want to join the free masterclass called Six Figure Blogging Secrets, you can do so in the show notes below as well. So I hope you really, really love this podcast episode and I will see you in the next one. Have a good day.