¶ Introduction to the Journey
Hey there, blogging lady. Welcome back to another episode of the possibly Bloggers podcast. In today's episode, I'm going to be talking about what I would focus on to make my 1st $1,000 blogging if I had to do it all over again. So if I was going to start my blogging journey from scratch all over again with the goal of earning my 1st $1,000, then this is the detailed plan that I would follow. So hopefully this gives you a lot of great insights.
¶ Personal Life Update
But first of all, I want to give you guys a little update because I haven't published a podcast episode in a long time. Well, it started with the fact that, you know, my mom got ill and she was ill for a few weeks and she couldn't take the baby. And then my boyfriend's father came to stay with us and has been living with us for a couple months. And just, you know, everything is just like piling on, piling on. And I'm just, honestly, I'm just really stressed out in this moment.
Also, you know, my baby, he's turning 20 months old and he's just, you know, jumping on the couch and wanting to dive headfirst off the couch. I mean, he's a boy, right? But he's just full of energy and just, honestly, everything is just stressing me out. I feel like I have the weight of the world on my shoulders right now. So honestly, I would love to ask for some prayers. I think I keep saying the word honestly. Well, I haven't recorded a podcast episode in a while, if you can't tell.
But yeah, I want to dive into this episode.
¶ Starting Anew: My Blogging Strategy
So what would I do if I was gonna make a $1,000 blogging?
¶ Identifying Your Niche
Okay, number one, I would first identify my niche again and my product suite. So I would determine a clear niche that aligns with my interests and the market demand. So I would want to develop a niche that, you know, a lot of people are, like, searching for, like the content pieces that you can write within that niche. Also, I would ensure that this is a profitable niche and how I would know that is by doing competitor research.
So if others are out there doing the same thing that I want to do, then that means that it's potentially profitable and also, like, highly searchable niches. I know the food blogging is doing very, very well right now. Also, business blogging is doing very well while, you know, more and more people are starting like, coaching businesses and just businesses online in general.
So I would also pick a niche that aligns with my interests as well, because you really need to be passionate about the niche that you choose.
If you're not, like, super fired up about the niche and your target audience and who you want to help and how you want to help them, then, you know, you're not going to be able to push out a blog post a week that is like 1500 words and super in depth if you're not, like, really passionate about it, you know, also, you're not going to want to be, you know, working on it. It's not going to be a passion project if you're not super passionate about it and interested in it.
You have to really, really, truly love what you do.
¶ Market Research for Success
So, yeah, and then I would conduct in depth market research to understand my audience's needs. So, you know, I would go into Facebook groups, like, let's say my target audience is moms. I would go into mom Facebook groups and I would just simply start asking questions. I would see, you know, what are moms struggling with? I would go to the search bar and search up, you know, different keywords. Like, what are they saying about postpartum? What are they saying about their one year old toddler?
You know what I mean? And I would really, like, collect a whole lot of data on that and see, like, what are the common problems that moms are having right now while raising children or while going through that postpartum phase? What are the most common goals that moms have? Like, what are they saying positively about motherhood and what do they want to achieve in motherhood? You know, is it fitness goals? Is it, you know, how to become a better mom?
I mean, I've been looking up a lot of that content lately because motherhood is so hard in trying to keep my emotions, you know, leveled and, like, okay, while my baby is, like, frantic and while everything is, like, frantic in my home right now. Um, yeah, like, it's really hard. Like, it's hard being a mom. Like, I know you know what I'm talking about. Just, like, keeping my cool in high stress situations and trying to, like, teach my baby while I'm, like, really emotional.
It's been difficult, right. So, yeah, just, I mean, go out there and understand what moms or your target audience is, you know, facing. Like, what are their problems and what are their goals, and just really study them and then see all of the common themes, like, what is the majority of mom's problems? Like, you just really have to study this data and understanding who your, you know, target audience is on a deeper, deeper emotional level. This is how you get in their mind.
So you want to think about like, what are they thinking? Like, you need to get inside of their heads, because when somebody comes and reads your blog post or reads your website, they need to think, oh my God, this person knows me. She can help me. You know what I mean? Okay, next.
¶ Building a Product Suite
So then I would develop a suite of products or offers that cater to those audiences needs. So I would take a problem that they're facing, I would create it. An offer that solves that problem and that gets them to that ultimate desired goal that they're having. So, for example, you know, you could do like a product suite that is like different stages for your target audience. So as an example, I once built out my product suite like this. So my entry offer. So think of it like as a ladder, okay?
My entry offer. So how people enter my world, this is a low priced product. They would get the, the blogging ladies membership at $27 a month. And then they would just get like little masterclasses every single month. Okay, the next offer was the blog launch lab. This is my in depth course on how to actually get your blog launched.
So we covered, you know, you know, domain names and setting up your site and hosting and branding and design, how to actually design your website and then how to start writing your first blog post. The next offer was the blog organization lab. This was a little membership that I had that teach that taught, sorry, teached that taught bloggers how to maximize their productivity, how to get organized to their blogging business with ClickUp or notion. I also used Milanote as well.
And it was just all about productivity and organization for your business and content calendars and all that fun stuff. And that offer actually did really well. I was shocked. And then the next offer was the blog traffic lab. So do you see how I'm climbing the ladder with different problems at different stages? So first blog launch lab. Then they need organization in their business, so they learn how to organize.
And then they need blog traffic lab, which teaches them how to, you know, get a bunch of traffic coming to their website through SEO, through Pinterest, through, you know, email marketing was added in there as well, through social media, etcetera.
And then the next step up, the blog monetization method, which taught you how to actually monetize the audience that you're bringing in, how to monetize from your blog post, how to sell your coaching services, how to start a membership site, everything that do with blog monetization. So this is what you want to build? You want to build a product suite so that, you know, your audience can climb the ladder and purchase everything that you have to offer.
So if you're thinking about, you know, selling ebooks or courses or coaching, think of like the different stages that your target audience could be in and then build product suites off of like their problems and solving their problems and helping them get to that ultimate goal of, you know, monetizing their blog or whatever their ultimate goal is. And so that's one way of doing it. Another way of doing it is to target different types of audiences.
So for example, there's three different types of audiences for bloggers, or they're, they're in three different stages. More like stage number one is they're a beginner, then they're, you know, intermediate, you know, maybe they're making some kind of money but they're trying to grow and then they're advanced, like they are making money.
They need to start implementing things like hiring team and delegation to, you know, team members and hiring a Va and managing their finances and all of that fun, more advanced business stuff. So I could target those three and create three different offers. And that would help, you know, the beginner, the intermediate and the advanced, you know what I mean?
So maybe think of how to build a product suite in that way targeting three different audiences who are in different stages, you know what I mean? Okay.
¶ Creating a Compelling Brand
So then I would develop brand and messaging. So I'd create a strong brand identity that resonates with my target audience. And this would be the visuals. So when somebody lands on your blog, what emotions do you want to invoke in them? What do you want them to feel when they land on your site? How do you call them in? So, for example, I'm going to talk about my client, the branding that I just built for her.
She is starting a brand called fizzy and free and she is targeting moms who want to become alcohol free. So, you know, a lot of moms out there, like they try to cope with the alcohol use and she wants to come in and she wants to help with that for anybody who wants to handle their emotions in different ways. And so we had to build a brand that would, you know, target that specific mom. And so the branding that I'm building for her is like a vacation vibe.
It's very light and blues and it just makes the mom feel like she's on a, you know, vacation that, you know, you visit a lot of spas and it's just like a vacation for your mental health. So when you land on her site, you feel this calm, this serenity, you feel like you're at the beach. And it's just so beautiful. The way that I built this brand and the messaging, too, is very, very, like, empathetic. And it's, you know, it doesn't say harsh words like sobriety.
And, like, this is what you want to do. Like, you want to get in the minds of your target readers. And then what kind of brand would they love to, you know, come to and, like, follow? What kind of blog would they want to follow, you know, and just really think in depth about when they land on this site, what is, what do I want them to feel? What does the look need to be? And then you, you build a brand identity that really resonates with them.
Everything about branding, not just visuals, not just images and logos and color palettes. Like, yes, that is all so important to captivate them and make them stay on your site so then they actually read the content. So then I would write compelling messaging that communicates my unique value proposition, my mission, my core values for the business.
All of this is so, so important because then you're going to want to write copywriting that really speaks to that target audience and conveys all of your important messages very beautifully. And this is also what I do for my clients. I put together a brand strategy presentation, and this is just like a document built on canva, like a presentation, slides of all of the important messaging. And of course, you can go and change this if you don't like it.
You know, we do revisions for everything that I build you when we're going through the branding and website design stages. So I put that together for you as well. So I can, I can read your branding workbook that I give you and all of your answers, and I put together really good, compelling messages for you, for your business. So if you do want to work with me, then please go down below in the description and book a call with me. Why is brand messaging so important?
Because it speaks to your target audience and it really, you know, gets in their head. Like, it makes them feel like you have a complete understanding of what they're going through right now, and you communicate clearly how you solve that problem that they're facing. That's why it's so important to do the market research and understand who your target audience is on a deeper level so that you can speak to them through your copywriting.
And, you know, when they land on your site and they start reading your content, they're gonna be like, wow. Like, yes, I want to. Like, this is so compelling. Yes, I want to work with her? Yes. I want to purchase her course or whatever she has to offer, because she's, like, amazing. And then I would optimize the website and copywriting. So I would design a very user friendly website that guides my readers towards the key actions that I want them to take. So what do I mean by this?
So the key actions, these are my top three goals that I want somebody to take on my website. The number one goal for the whole entire website as a whole, and all of the different pages that I have on my website is to book a call with me. I want them to check out my services. I want them to book a call. I want to get clients with this website. So that's my number one goal. So I structure this in a way that will, you know, it has, like, a lot of book a call links.
It has all the copywriting going to my services page and going to that book a call link. Number two, email list. I want to get people onto my email list so that I can follow up with them every single week so I can bring them back to my website. Because what's the point of getting somebody on your website and then them just leaving? No way. We want them to take an action to at least sign up for our freebie so they can come back.
So the design of the website needs to be very, like, built very well in a strategic manner, you know? Well, number three goal. Back to that. Number three goal would get them on my blog, show them that I have a lot of knowledge, and so they can be wowed. And, you know, she. They're gonna be like, she really knows her stuff. She really can help me. I'm gonna book that call and say, nim, stop. Reb, let me take a deep breath. I always run out of breath when I'm doing podcast episodes.
Okay. And then I would write the persuasive copywriting that showcases the benefits of. Of what I have to offer, the benefits of my products or services. And then I would create valuable freebies, so I would use the market research data to develop the freebies that solve those specific problems for my audience. So I recommend, when you're first starting to just do one freebie, that is all you need.
If that one freebie helps solve major pain point that a lot of moms are having or a lot of bloggers are having, that is literally all you need to start off with. Just make sure it's super compelling, you know, and that's just, you have to do the market research on that and then ensure these freebies are super high quality, just like a paid offer. So don't give, you know, a bull crap freebie, okay? That's not designed well or not really thought out well.
And it's just, you know, basic, basic freebie. No, you want to put together something that you would charge for, but you're not going to charge for it, you know what I mean? And then I would build out the email welcome sequence. So an email welcome sequence is series of emails that go out for like seven days or so after somebody signs up to the freebie. And it's all set up on automation. So once they sign up to that freebie, they get an instant email that delivers the freebie.
And then they get another, you know, six days of emails that, you know, communicate who you are, what you do, your main core values, your vision statement and mission, and all of these important messaging in a compelling way and conversational way, you know, that gets them to build connection with you. They need to, like, you know, you and trust you, and they need to be aware of the products that you are providing.
And so, I mean, this needs to really focus on building trust and connection before pitching any sales. But then eventually you can add on a series that is like a sales sequence that will eventually pitch your offers and services and whatnot. But the first welcome sequence, this heavily needs to focus on building that trust and connection. And not so much as salesy email you can put in there, but a product aware email. This is my product suite. These are all the offers that I offer you.
If you're interested, you can go to my services page, you can book a call, blah, blah, blah. But it's not like heavy sales emails, you know what I mean? That you would put like in a sales sequence with, like, urgency, you know, then I would advertise with Pinterest.
¶ Leveraging SEO and Pinterest Ads
So if you have the budget, I recommend doing this, but start with a modest budget of like $3 a day to promote your freebies on Pinterest. This is what I would do, and this is what I do do, and it works really well. So I start with a modest budget of $3 a day, and then I increase it if I have the budget for it, if the pin is doing very well. So I'd create a pin that would advertise my freebies, and I would target ads to reach individuals who are likely interested in my niche.
I also have run ads to, you know, all my freebies, also to my services page, but not to just like, get clients, but to become product and brand aware. Like, people need to be aware that my website exists. They need to know what services that I offer and the services, you know, that exists out there. So that is why I did that. But for you, I would start off with just dollar three a day pin.
See how that does for your freebies and your signup page also needs to do very well and needs to be a very compelling freebie that most people want. So maybe, you know, launch it to an existing audience first. See if, you know, you get, if you get like ten sign ups in like the first week, you're good to go to put it on ads for sure. Then I would write long form, quality blog posts.
¶ Writing and Optimizing Content
So after I've done literally all of that, then I would get into writing. Believe it or not, writing is not, you know, the main important thing, obviously, like, you're a blogger, it's important, it's a marketing tool, but it's not going to be the sole thing that you focus on. Everything that I said above and you're like, previously, in everything that I've said in this episode, those are like key to success, okay?
I'm telling you, the messaging, the copywriting, the website, the brand, freebies, these are so important. And so I would commit to creating in depth blog posts every week that provide substantial value. So these need to be at least 1500 words, but the sweet spot would be over 2000 words and every week, because when you are a new blogger, Google has no idea that your site exists. And even if it does know that you exist, it doesn't know that you provide really top high quality content.
And I know this puts a lot of pressure on you, but I mean, it's just so important. If you want to make it in this industry, you have to put in the work and then you can chill out later. Right now, I don't have to keep writing blog posts because the current blog post that I have, it's already bringing in me traffic, it's already getting me email subscribers, you know, so I don't have to constantly be putting out content. I do have to put out content here and there to let Google know.
Like, hey, I'm still relevant, but it's not like an urgent thing that I have to do. But in the beginning, you know, I was writing every single week a blog post that was super in depth, super helpful that my audience loved and I, and that compelled them to take an action, like signing up to my freebies, definitely. And booking a call with me.
And you want to ensure that each blog post is directly related to your products and to your freebies because you want them to take those two actions, those are like the most important. This is why we blog in the first place, to let people know, hey, these are my offers, these are my freebies, sign up to them, please. And hey, I do really, really good content and I'm really knowledgeable about my stuff and I can help you. You know what I mean?
That's the only goal of the blog post and of course like bring in that traffic. But, you know, and then I would implement SEO strategies so optimize all my content for search engines to improve my organic reach. I would research keywords and implement them strategically throughout my site.
And I would do this by going to competitors and seeing what are their top keywords, what are their top pages, what keywords are they targeting that is bringing in the most traffic, but also research those keywords that are like lower in competition and higher in search volume. I teach you how to do all of this. Everything that I'm saying. This is the process that I take you through in my one on one coaching program.
If you want to go step by step through each of these steps that I'm saying, everything that I'm saying in this podcast episode, all you have to do is book a call with me below. This is a no pressure call. I will never pressure you to work with me, ever. I don't need you to work with me, but I want to help you. I really want to help you.
I want to help get your website up, craft amazing copywriting and messaging that will resonate with your target audience and get them to take the actions that you want them to. I help you create offers. I help you build out your email welcome sequence. I help you set it all up within an email marketing tool.
I mean, I help you do all of these things together, side by side, meeting every single week for an hour, and then you get slack messaging support throughout the week so you can ask me any and all questions. And I built out your website for you. So it's going to be beautiful and stunning, but also designed in a way that's going to be very strategic so your audience will actually take the actions that you want them to. If you want all of this, then just book the call with me below.
I promise not to pressure you. I just inform you on, you know, the offers that I have, inform you on everything that will take place within the offer and the pricing. And if you want to join, awesome. I'll send you the email and you can join. If not, no problem. We can still be friends. Okay, so after I implement the SEO strategies, I'm going to launch a podcast early. So I'm writing content and then I will launch a podcast.
I'm going to start a podcast to build deeper connections, share insights and promote my offers. I have found that this is the best way to get clients. So I thought the best way was my SEO. And even though I'm ranking number one for all blog coaching keywords, I'm ranking number one on Google. If you look up blog coach on any Google search engine, you can find my site. But I thought that that would be the number one thing that would bring me traffic.
And actually it's my podcast that is, or not traffic, I'm sorry, clients, okay. But actually my podcast is the number one thing that's bringing me clients. And so the number one goal of my podcast is to get clients. And so I create content around topics that I help my clients with so then I can pitch my services. And this is like the best strategy. It also helped me to become very, very confident in my voice.
So, yeah, I mean, my confidence has boosted significantly and it also helped me to memorize my main core messages. So, you know, like the messages that I have about affiliate marketing and how to make money blogging in general and how to pitch my services in a way that is like super simple but also effective. And just to talk about blogging in general is just build up my confidence on how to do that over the years that I've been doing this.
And then I use my podcast platform to reach a broader audience. So a lot of new bloggers will just look up podcasting or podcasts about how to start a blog, and they'll find my, my episodes and then, you know, some of them will reach out, some of them go to my website, some of them download my freebies, and then some of them will book a call with me. But this is like the best way.
Like if you want to market yourself and you want to build that deeper connection with your audience, and if you want them to really know who you are on a deeper level and how you are and how you speak about your, your website and all the topics, and if you want them to, like, really know that you have a lot of knowledge on whatever you're talking about, this is the best way to do it.
¶ Engaging with Your Audience
And then I would get like, okay, so while I'm waiting for SEO and podcasting to work, I would then engage with potential readers on Instagram. So I would directly message potential readers to build personal connections, and I would share super valuable content on Instagram and engage with followers authentically. Listen, new bloggers, okay, if you are not talking with people on a daily basis in the DM's, on Instagram, you have a problem, okay?
Especially if you're a coach or if you're offering any type of service or even courses and offers, okay, if you're not talking to people, nobody's gonna resonate with you. You know, on a deeper level, when you're first starting because they don't know about your site, you know what I mean? But if you start reaching out to people on Instagram, then they're gonna know that you exist. They're gonna see the type of person you are, you're gonna help.
You're gonna build like a genuine relationship with them in the DM's and then they're gonna go and check out to see what you have to offer and how you can help them. And it's just the best kind of strategy to use when you're trying to get clients or make money while building up this business. And I mean, that was like, that was the way that I got my first clients, my first several clients.
And even when I have dry spouts, because I mean, that does happen where, you know, I get like a lot of discovery calls one month and then like only like two or three the next month. But during those dry spouts, you know, I'm on Instagram, I'm in the DM's, I am messaging people. I am building those relationships with them. I'm messaging people on my membership. I am just building genuine connections with them with like no goal of like actually getting clients.
You know, like my, my goal is to not pitch them, but I do pitch them. If they ask about it or whatnot, the goal is just build connections. And when you're super genuine and you actually like build up a friendship with people, your target readers, it really makes all the difference because they're going to want to support you. They're going to know that you help them. They're going to know you're a good person and that you have good intentions and this will make all the difference.
When they go and click that book a call now button and get on a call with you or purchase a course, you know, they're going to be your loyal people, your loyal blog readers and fans, and you have to build a community around your blog. So get to doing that. Go on Instagram, find your potential readers and hashtags or on competitor Instagram accounts and see who's in the comments and see who is following them and who they're interacting with. And then go and interact with them as well.
And then after that, I would, you know, regular, regularly review analytics to understand what, what is working and what isn't. Because nothing is set in stone. When you build out this sort of strategy with the kind of, kind of, you know, topics that you're talking about on your blog and the freebies that you have put out there and, you know, the strategies for how you pitch your services or your courses, how you're selling.
Nothing is set in stone and everything needs to be looked at from a data perspective because you have to tweak it and you have to make it better and you have to improve it. Improve your strategies always. And then I'd make adjustments to my strategies based on the hot data. I would network with other bloggers and influencers.
So I would build relationships with others in my niche to expand my reach even more and collaborate on content or promotions to tap into their audiences, my competitors audiences. I would offer limited time promotions. I would create urgency with time sensitive deals to encourage quick action. So like, I love doing like three day flash sales or you know, like a seven day, like open closed cart where like a, you know, my membership opens for like a week.
And then I say, you know, today's the last day I'm closing the membership. This creates urgency and will help your audience buy so much faster than if you just have it open all the time, you know, or never on a discount, you know, for like a certain amount of days. Then I would promote these offers through my blog, email lists and social channels and I would gather feedback and testimonials. So I would collect feedback from readers and customers to improve my offerings.
Of course, I am always getting feedback. Right now I'm actually having a survey that I am offering a $50 gift card, dollar 50 ulta gift card. If you go and fill out my long form survey, this will take you a while, I'm not gonna lie, but actually, like, nobody has signed up for it yet, which I'm pretty surprised, I mean, because of how long it is.
So if only like ten people or five to ten people sign up, you have a really good chance of winning, you know, compared to like a hundred people signing or filling out this form, you know what I mean? So if you want to go fill that up, fill that out to potentially win a dollar 50 gift card, then the link is below. But I'm always doing market research. I'm always getting feedback. I'm always getting testimonials.
No matter where my audience within their, you know, coaching process or website process. I'm constantly getting feedback so I can improve everything. Everything. I mean, every little detail of my business, which I'm starting to feel like is really a mess right now. I have to sit down with myself and really map out some goals and strategies and schedules and whatnot. Because, I mean, my life has just been so hectic the past couple months. It's just insane.
Like, geez, things are just coming at me left and right. I can never get a break. Pray for me. So, yeah. And then always stay consistent. Even if a strategy doesn't work right now for you, just stick with it for at least three months of being super, super consistent. Because it takes time, it takes effort, it takes work. It's not easy. It's never going to be easy. This is hard. This is the hardest journey I've ever been on in my life, apart from motherhood.
I mean, motherhood just beats everything. But this is like one of the most challenging things that I've had to do and go through is building a business because it really makes you see, like, who you are as a person. Put a mirror up to your face and like, see all your inner flaws. I'm serious. But, um, it takes, it takes effort and you just have to be consistent with everything that you do. And that's all I can really say. But you got this. You can do this, okay? You can do this.
If I did this, you can do it. Trust me. Because, I mean, I was not always successful. There has been high highs and there have been super, super rock bottom lows while building this business. And I've had to make a million mistakes and change them, tweak them.
But if you want like a step by step roadmap that shows you how to skip the most of the mistakes that I made, then please book a call below because it's going to be easier to follow a step by step plan from somebody who's been there, made all the mistakes, than it is to just navigate this on your own. Because the mistakes you make and the struggles that you'll go through and the headaches and like, wanting to pull out your hair all the time, it's rough. Okay? It's gonna happen to you.
I mean, no matter what, it's gonna happen. But if you want it to happen less, I'm here to help you navigate this journey. It's beautiful, it's hard, but you got this. I believe in you.
¶ Conclusion and Encouragement
Book a call below if you want to work with me and have a good day. Bye.
