Mike Cirker of Alpha Industries and the Kanye Effect
Dec 06, 2021•1 hr 12 min•Season 10Ep. 9
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Episode description
My guest this week is Mike Cirker, CEO of Alpha Industries.
Alpha Industries is known for its iconic military jackets from the MA-1 to the M-65. The brand has been in business for over 60 years making pieces that have now become staples in every wardrobe.
Mike and I discuss growing up in the business, the pros, and cons of being a heritage brand, marketing in 2021, and navigating the Kanye effect of the MA-1.
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Sponsored by Standard & Strange – Get the facts on denim here
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and Grand Seiko - Celebrate the nature of time this fall with Grand Seiko
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