There was another code I read from you, um, and you said this, You said, the most important thing about building a business is to be the last one standing. Um. The right way to do that is to constantly innovate and unquote now, And I wonder about that statement, because you know, one thing I think about when building businesses. I'm not romantic about business like, if the thing is working,
is working. If it's not, I do something else. And so I wonder what your thoughts are on how you might have had to pivot and if pivoting is something that you embrace, if that's what the market says, or you just so passionate about doing this thing that you're gonna, you know, figure a way out to make the thing work, even though you may be facing insurmountable you know, wind pressure. Yeah. One, I appreciate you for doing all this research. That's great.
Uh uh that that's exactly right. And the reason why I mentioned a lot of of why we do recruiting, that's not what we set out to do. We set out mainly for development. We set out um to hired software developers. But as I mentioned, early software developments and intellectual property, so people actually don't like to outsource that offense. So even when we have some projects in that category, that's not everyone's favorite thing to do, everyone wants to
bring it in house. They don't even actually want to go to India anymore. They wanted on shore right here in the US. And so we learned that and during the pandemic we realized, and after the pandemic, when we were coming out of it, there was an uptake and hiring, and we realized that recruiting was actually this niche area in which people don't care where you are, where you're recruiting from. They really just care can you get us
great talent? And if if I can get you, if you're a startup in Silicon Valley and I can find you someone in Silicon Valley and get you get them into your company, I don't care where you are, right, I just need you to help me connect me with great talent. And so that's actually why we pivoted, and majority of our projects and contracts are actually in recruiting because that's where we found that the market would actually scept us and and except um and so we what
we did was actually retrained. As I mentioned, we retrained a lot of our engineers in recruiting. And so we take that that really great understanding of tech, technology and tech and that diligence of you know, being very technical, and changed it and we're applied it to recruiting and we found phenomenal success here. I mean, we've worked with some of you know, top fortunate companies, some of the
top four tech companies. We've worked with, you may know the fastest growing UM social media's, we've worked with, fintech companies, we've worked with So we've been able to find that that niche and recruiting, which was a major pivot for us UM. You know, it was hard for us because we loved the engineering, we love the hard core tech, we love building products. But we found that the market accepts us in a different regard, and when it wasn't working to the degree we expected, we change course.