Claudine Cheever: Amazon, Alexa & Almost Alliteration
Mar 21, 2022•43 min•Season 1Ep. 1
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Episode description
This episode’s creative genius is Claudine Cheever, VP of Global Marketing at Amazon. Before Amazon, Claudine was a leading strategist at leading agencies like Goodby Silverstein and Saatchi & Saatchi. Claudine talks about the power of creative storytelling, brand with a “small b” and the famed “Alexa Loses Her Voice” Superbowl spot is put to the focus group test.
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