What the Olympic Games mean for B.C. brands
Jan 28, 2022•13 min•Season 2Ep. 678
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Episode description
B.C. brands are bracing for a Beijing boost. The Olympic Games are set to kick off Feb. 4 and some notable West Coast companies will be showcasing their wares to the rest of the world. This ranges from made-in-B.C. technology to designer clothing. But how much does this really matter for these brands? Retail Insider's Craig Patterson joins BIV Today to dive into the opportunities ahead. Tyler Orton hosts.
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