Mike Alfaro: Making Lotería cool again with Millennial Lotería

Mike Alfaro was home in Guatemala taking a break from his career fast-paced career in advertising in the United States when he saw it: the yellow Lotería game box he used to play all the time growing up. The game held a special place in Mike's heart, but the cards inside the box stood out like a sore thumb. Cards portraying a woman as a reserved woman clad in formal apparel stood at odds with the #MeToo movement that was sweeping the nation at the time. Mike decided to create a "millennial" version of a few Lotería cards for his portfolio. When he shared the drawings on social media, they took off like wildfire. Years later, an actual game-top version would be selling out at Target stores across the country. Learn more about Millennial Lotería at millennialloteria.com, follow Mike at @millennialloteria and explore his new venture at @sisabokids.

This episode was produced by Fernando Hurtado and edited by James Jeffrey.