REEB on Beer, MTB Design, & Doing Things Differently
Jun 09, 2022•52 min•Ep. 121
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Episode description
Mountain bikes and beer are a classic combination, but there aren’t many bike companies that were literally founded in a brewery. REEB is one, though (the name is a clue there), and as you might expect from a bike company with as interesting an origin story as theirs, REEB does a lot of things differently. So we sat down with Jeff Lenosky and Adam Prosise to get the rundown on the company history; talk about their model lineup and how each one came about; discuss their manufacturing ethos, and a whole lot more.
TOPICS & TIMES:
- REEB’s origin story (3:16)
- Jeff & Adam joining REEB (7:01)
- REEB’s design philosophy (15:38)
- Redikyelous (20:11)
- Sqweeb (21:45)
- SST (28:09)
- BREWser (38:32)
- Jeff’s Big Idea (49:27)
- Adam’s Big Idea (50:16)
RELATED LINKS:
- Introducing: Blister Labs
- This Week’s Gear Giveaway
- Become a Blister Member
- Blister Mountain Bike Buyer’s Guide
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