¶ Introduction - Creating a business to solve a problem
Well, hey, everyone watching. We hope you guys are all doing well. Yeah, I think thanks for listening and for being here. Can you believe this is Episode 15? I feel good. Well, today's episode is all about building a business to solve your own problem. And I'm excited to talk about this because that's what I know both
worry. And I like that's, that's what we've done, we have completely built our businesses out of a necessity that we needed, or based on an event that happened where we were like, hey, let's shift gears, and let's do it ourselves. Let's make it better, because it didn't exist. So we went out and we created it for ourselves. So in this episode, we're going to have a couple stories for you. We're going to talk about all kinds of cool things.
So what what would you say is the benefit to
¶ Solving Problems for Others
building a business just have a problem?
Well, first of all, it solves your problem. It solves your immediate problem. But also, I mean, in the previous episode, we talked all about when to build your passion, business, and the to kind of go hand in hand where if you're really passionate about something that you know, it's going to help yourself, right. But also you see a need for others, if you're solving their
problems as well. It's a winning combination, especially because you then can make it personal, you have a story involving what happened and why. And all of a sudden, this building a business to solve your problem has become your why and your mission and purpose and all that. And so in my experience when working with clients, that's one of the major things that I talk about with them is, why did you even get started? How did this happen?
Tell me your story. And I know right off the bat that if my clients can tell me, I don't really have a story, it just kind of happened to me. It's like, Huh, let's take a better look at that. Let's Is that true? Is that how you feel? Let's dig around and find that story to make that personal connection. And that's another thing Roy and I talk at length about his, you know, building relationships transaction ship.
So this episode is sort of an all encompassing sort of the the cherry on top of everything to really explain how and why to make things personal and business. And the appropriate way to do it. Not just like, here's all my personal baggage, no, like, why you got your business started, and how it can
help others. And I think one of the major ways to, to, to do this to build a business by solving your own problem is obviously identify if it's a viable solution, meaning it has to also solve someone else's problem, not just your own, you have to actually do the market research and see if it's going to be effective. And make sense. Now, there's a lot of people that will go to Google and type something in and if they can't find it, then I just go, and I'll find the next best thing.
Or maybe there's no market for that. That's not necessarily the case, it just because something hasn't been invented yet, does not mean there's not money sitting there, it's important to actually identify if it's a valuable solution for other people and not just yourself. So doing that market research ahead of time will save you so much money before you dive in and start making unit or manufacturing whatever it is
that you have an interest in. So making sure again, this is like a reoccurring thing I want to make sure that I'm driving home is taking your passion. And making sure it's solving your own problem, but also someone else's, and hopefully to the masses, right where you can like really solve a big problem. And it can be either you're you're solving someone's need to spend more time with their families. So you're giving them more freedom more time back. You're saving them money.
Yeah. I mean, time and money are the big ones proving quality of life.
Exactly. We all want more time. It's like the one thing we cannot get back is our time. Right? So if you can create something that helps people save more time, oh, that's an easy sell right there. And then wrap your own story into it. Now we're talking. That's good stuff.
¶ Having a compelling story
Well, yeah. And the reason we we mentioned the story aspect is because people want to connect with you and your story of how you started your business. We do this in the book business a lot. You know, a lot of people don't realize, like, they just want to get clients to come in. They're like, okay, here's my book, like, outline topics. This is what I know, is my expertise. And okay, let's let's write it and it's like, okay, that's great. You have to have that aspect of it. But no one cares
yet. They don't know you. Yeah. They don't know why they should listen to you in the first place. And if you know if you don't have a compelling story of why you're in business, a lot of times what'll happen is you become a commodity. Mm hmm. Right. And so if you're a commodity, then you're always going to be fighting on price points and stuff in your business. Whereas if you are unique, and your story connects with someone, they want to work with you, in part because of that.
Yeah, absolutely.
And you can have a great story and, and not be very good in business. That's another Ask. Yeah, right. Yeah. So you have to have the business side of it, you know, you have to have get results for people or, you know, provide a valuable product, quality product, whatever it is that you are earning for your business. But the story, the story behind it.
¶ Solving a Problem with Passion
I mean, there's so many great examples. So TOMS Shoes, right.
I love TOMS shoes. Yeah.
Yeah. So why don't you Why don't you tell the story, because you're the one who knows so much about
the cool thing about Toms. And if you guys aren't familiar with with Tom's they do the buy one, give one. So for every pair of TOMS shoes that you purchase, they're giving a pair away to someone who really, really needs it. And like an impoverished country, people here in the United States, I love that whole brand and business model, it makes it makes me feel good as the consumer, I wear the shoes, they look cool, they're comfortable. And I'm putting my money toward a mission that I feel really
strongly about. So that's, that's very cool. There's so many different brands out there, that you can do a little research and really feel good about where you're putting your money and knowing that it's actually going way beyond just back to the business owner or back to the employees. I mean, it's reaching like very, very cool globally, or excuse me on a
global level. But wait a minute, before we get onto that, Roy, what's your story, I want to know your story and how you got into doing what you're doing.
And the reason I got into the book business is actually because I worked with a company on a book and you know, they charged a really good amount at the time, it was a lot of money for me to at the time to be involved with a book and it was a chapter in a book and, you know, be with on the front cover and become a best seller and all of those things. Right.
So I did this promotion. And I was so frustrated with the whole process, I didn't feel like there was the proper support, I didn't feel like they really understood or cared about the the product that was going out, it was just like, we're just putting all these authors together, and we're gonna make it a book. And, you know, if it's a top 10, you know, on Amazon, we'll call it a best seller type of thing. It didn't
didn't hit number one. You know, they, they only relied on the authors to really promote the book and things like that. So it really frustrated me and you know, I spent a good amount of money on it. And the biggest thing is that it didn't really do anything for me or for my businesses or whatever I was doing at the time, you know, even even my positioning, I could just not make it like translate that book into something that was a viable
business. Hmm. And so through a series of different events, I landed on figuring it out, like how to solve that problem to be able to put out books that are high quality, and that get reviews and become number one bestsellers every single time. And as soon as I figured that out, I had a bunch of people reaching out to me, and a lot, I was doing a lot of consulting with people in the book business, because they couldn't even replicate what I was doing.
Hmm. And so, you know, now years later, a lot of the best practices came from stuff that I actually invented. Awesome. And so you know, it's a constant, reinvent yourself type of situation. But yeah, in the beginning, it was just it was solving that problem of my frustration of like, I did not get the quality of service. And I thought there was a better way to do it and a better way to treat customers. And when I figured it out and how I could do it, then I built a business
around it. Mm hmm. And I saw there was a need. And then and like, I've talked about this in the in the passion episode, which was a couple episodes ago, is that in the beginning, I wasn't like super passionate about books. Hmm. Like at the very beginning, but as soon as I started seeing, like how valuable they are, they were in my business and then in clients, businesses and how it's changing people's lives changing my life. I became passionate about it. Mm
hmm. very passionate, right. So when you're looking for like, okay, you know, how do I solve a problem, just look to What what are you frustrated with? And is there a better way to do it? Or is there something lacking in a market that you see, maybe there's a whole, like, everyone, everyone is always complaining about all this software doesn't exist? Like, wish we could it could just do this, why can it
just not do this? Right? Yeah. And when you find those things, and you go out, and you create them, and it's not gonna necessarily be easy, but you'll go out and create them. And I mean, that that can spawned a whole business, and you may not have even known it would have been a business. Right? True, but because it solves your own needs, and it solves other people's needs, you have twofold. One is that you become passionate about it, because you see it, how valuable it is in
your own life. But then, you see all these other people getting results, flourishing. Yeah. And that shows you Oh, like, this is this is a viable business. This is stuff that I can continue to grow and take the next level,
right. And what you do is you allow, you're giving people a tool to present themselves correctly, in this beautiful social credibility way. And it's changed my world by doing a book with you and becoming a number one international best selling author. That's a mouthful, but I love saying it. Right. And we touched on this last night for a second to like you, you Rory Carruthers have provided me so much time, by the things that
I've learned from you. And just like the constant gift of knowledge, like you, what sets you apart, Rory from so many other people is your gift of research. You're like the research King, and every time so guys pay attention to this especially VIPs. Because every single time that Roy finds like a golden nugget of information, he's just giving it away. It's like, you know what, I found that, let's share it. And that's
so rare. There's so many people that are like, haha, this is my golden nugget that I'm not sharing. But think, thank God for worry here. Because Because Yeah, we have so much information, especially in the VIP area, but just continue continue listening to these episodes. Because you'll I mean, I'm fun and all but really a lot of information. No, I know a lot too. But still, I mean, it really it does stem from or So I love that. Thanks for sharing
your story. And I know you have many stories, but just around around the book, the book business itself, yeah, you you saw a need, you went out solved it and you, you became passionate about it. And I think that's important to note that you don't have to be passionate right from the beginning. It can be something that you learn to love.
Yeah. And like I said, when when you start solving an issue for yourself, you really do start to become passionate about it, because you're like, Oh, this changes everything.
Yeah,
I mean, I've had I've had multiple things, not just with the book business, but with other businesses as well. And other things in my life. You know, I mean, we go back to the music industry, just like getting a new guitar that like completely changes the game of how you play. You know, and you're like, I this just up my playing ability 30% just by having this guitar like, and then you're like telling everyone, you're like, you've got to try this guitar, you've got to try this guitar, right.
Yeah. So I mean, it can be in in so many ways. And if you want to, you know, and if you were just passionate about doing something like that, I mean, there's lots of ways to monetize that as a business and just, you know, doing interesting reviews of things and affiliate deals and, you know, working out stuff with manufacturers, and it goes on and on.
Kind of endless. But truly when if you if you think about one thing that you're that you really enjoy you're passionate about, it's endless the ways that you can potentially make money and it like involving that particular niche, and it might not be as direct as you think.
Right? Like Like Rory said, maybe you love, you know, creating music, well, all of a sudden, you can start doing reviews, and that turns into a whole different things you're still involved in, in the music industry, but you're leaving reviews. It's just it's it's amazing how, if you really are looking to do something in an industry, you can find it and there's always a way to make money online. Always just a matter of doing the research back to the way that we started
¶ Research
this episode talking about identifying a viable solution. I'm willing to bet Rory that you didn't just jump into the book industry business. He did a ton of research before you started building your business.
Right? Well, yeah, I had to I had to first figure out Could I actually deliver the results for myself in that way? Right. That was that was the biggest thing. So yeah, I mean, there was there was a lot of research and a lot of just trying to figure things out and trying to piece systems together. I was Like, I know, like, I figured this thing out.
Mm. But it's really difficult, but I needed to work with this other thing, and they don't connect, and how do I make this work and, you know, get systems in place to be able to do that, and then finding the right team members that can help support the business and making sure that they are good at what they do. And you know, or at least can be trained to be good.
Selected product team.
So you know, as you're going along, and you're building your business, I mean, there's gonna be there's, there's different levels that you go through in the beginning, when you're doing that research, you just need to figure out like, is this up? Is this a problem that I can solve first? Second, is are there other people who are dealing with this issue? So? So let me ask you top three things, doing market research to determine if it solves a problem for someone? What are those for you? What do
you tell clients? How are you researching that to determine it's a great question, it's a business that is going to solve someone else's problem?
Well, first and foremost, I go to Google, I'm just gonna start googling right away to different keywords to see what potentially could pop up for an idea, or a product or service that I might have in mind. Okay, so
let's step back one sec. Sure. Okay, so keywords, someone may not understand, right. So what is it? What is it? What is a keyword? And what does that look like, when you're doing that research? Like, take them through that process? Sure. So
a key word or phrase, what that means is, it's the exact thing I'm typing into Google the search engine. So what's a good example here? Let's just use chocolate as an example. Let's say I wanted to start a chocolate company. For those. I did that. I did that. But if I, let's say, okay, so I'll just go back in time, like 12 years, my sister and I started a vegan and raw chocolate company. And at the time, it was the only vegan and raw chocolate on the market. It
was kind of ridiculous. Like, I, I had never even heard about it before. And my sister because she was vegan at the time. So what is that? No idea. So it was a bit of a learning curve for me, because I didn't know there was like this whole world of people who are vegan and raw foodist. And so we took to Google. Is there a market for this at all? Guess what? Yes, there was because we started typing in these keywords like,
okay, vegan, raw chocolate. And it was all these blogs that popped up, there was nothing for sale anywhere. There was no amazon link, there was no link to Whole Foods or whatever, like there is now it's such a flooded market now. But at the time, it was just blogs of here's how to make my vegan raw chocolate recipe. And it was thousands of
them, thousands of them. And so my sister and I thought, well, what if we put our marketing minds together and go to a couple farmers markets before you before you knew it, we were in Whole Foods. We were in all lovers wheat, I mean, it exploded really quickly, because we saw this, this niche, this small niche. And then within like six months, the chocolate section in Whole Foods was like vegan and raw, they had like a
whole section. And it was it was comical, because we were like, Whoa, like, we carved out this niche, where people all of a sudden realized, Oh, this is viable. Let's see what we can do here. So anyways, yeah, we we kind of got into the market and got out when it was appropriate for us to do so. But it was a very cool time to be on the forefront of something like that. And just to see how it can explode so quickly, with some branding and marketing behind
it. And the company was also called love bird chocolates. That's pretty cute. I mean, come on. But so back to keyword research, when when you're trying to identify if you have a viable solution or a viable product that you think would make a good business, I would start googling things like best vegan chocolate. What what pops up for that best raw food, chocolate, like you can start putting all these words together that you think your target demographic would be typing in
to the search engine? To find that potential product or service?
Yeah. Or even start with yourself? Yeah, like, what would you search for? What would you search for? Yeah, and then you have to get in, you know, then there's getting into the mind of your customer. That's another whole other level. But, you know, if you're trying to solve your issue, think of it like you know, how many different ways can I say this to find different results that are is going to give me the information I need to make a
decision. Right? And it seems like so you're you're just you're the thing that made the determination for you is that no one was selling the chocolate but there were thousands of people making Chocolate interested in chocolate? vegan chocolate? Mm hmm. So that showed you there was a hole in the market? Yeah,
I mean, so significant where and don't just like search, and then look at the headlines like go to these websites and see what people are saying about whatever it is you're looking for. Because for the chocolate thing, when we started searching, we would click on like the number one blog top blog pops up. And it's a recipe. Okay, great. And then at the bottom, it says, wouldn't be making this every day very labor intensive, but sure is
tasty. So then again, it's like, well, what if we could like streamline this for ourselves, we're, they don't have to make it but we can provide it. It's amazing. When you start doing the research process for a new business, people will tell you exactly what you need to know, when you just start digging a little. I didn't know it was labor intensive. Yeah, it is I
got carpal tunnel to prove it. I have rolled thousands and thousands of chocolate truffles, all that to say is your target demographic yourself, you will find out exactly what you need to know, probably within the first few searches, you know, and
just keep going a little a little deeper and check different platforms. And then looking at like, I think you you hit on it with reviews.
Mm hmm.
People will tell you what is right or wrong with something in the reviews. Mm hmm. So look at potential competitors in that market. You know, if there are any, if there are any, you know, clearly there wasn't when you were doing that, right. But you you were able to look at reviews of the recipes instead.
I was Yep. Right. Yes, yes. And people saying like, don't use pink Himalayan sea salt. That sucks. Use this peak frequency salt, like, yeah, so we, we were able to like tweak certain things based on what people liked and didn't like and that and it was it made sense to do it that way for us because we've run a whole new new market. So yeah, reviews, it is amazing what you can learn just by reading people's reviews, or live laying it out there, like on a on a silver platter, like, here's my
experience. And then you can design a way to make it better. And if you are looking to start a business, but perhaps it already exists. Okay, awesome. I'm not saying don't go do it, do it, just do it better look at your competition, or look at ways that perhaps you could join up with these people. There's so many different ways to continue doing what you want to be doing and bringing it to fruition without without thinking that you're in direct competition.
So, so pick something that set yourself completely apart from them, and do it better.
Well, you know, like, I'll give an example. Okay, because I pitched this to one of my clients years ago, and he chose not to listen. And I think it was a horrible idea. Oh, microphone, okay. Oh, this guy. And we were going. So when you do the research, you know, and you go back, say like 567 years from where we are now, podcasting was starting to become bigger. People were
wanting simple solutions. They weren't necessarily wanting the full setup, like we have, right now where you know, we have a microphone, we have separate recording equipment, you know, going into a computer with recording software, and all these things that make it much more complex. People were just wanting a microphone that you plug USB, straight into your laptop and record your podcast. Mm hmm. But the problem was, is that the microphones that were being made at the time sounded
like crap. Like, they were really bad. Yeah. And they didn't sound like these nice microphones that that we have. And so I said to him, take one of your nice microphones, find a way to make you I mean, you know how to manufacture microphones at an a cost effective price. Make it put a USP on it, and you will sell a bunch as long as you market it properly, because there's an opening in the market. Yeah, well, the market
didn't do that. But then now, five, seven, you know, six, seven years later from when I recommended that he's sitting there still doesn't have it. And all these other companies just passed him by, and there's the stuff that's come out since then, in the last like two years or so has been phenomenal. Yeah. And he missed that opportunity to really create a brand name for himself with his
microphones. Right? And so it's unfortunate, but when when you see opportunities that that pop up, you also have to realize that someone is going to solve these problems eventually.
Yeah. So don't I mean, is everything yeah,
don't necessarily say Oh, like this hasn't been solved yet. I can wait do that now if you see the opportunity, part of being an entrepreneur is seeing those
¶ Have a Sense of Urgency
opportunities and then going, I have to solve this and implement this. And I've turned this into a business. And I do it now quickly. Yeah.
Yeah, if you feel a sense of urgency, good, because there should be, it's highly likely that if you're thinking about something right now that you think that doesn't exist, someone else somewhere else is probably thinking the same thing. And it's all about who can bring it to market the fastest and get it out there correctly. Because you just you just don't know when those opportunities are going to be
missed. So we love to take action, so highly encouraging all of you to take action if you're if you're sitting on something. And I know that all of you have at least a couple million if not billion dollar ideas. We all do. At some point or another. We've all thought of these brilliant ideas and just didn't take action on it. life gets in the way. You got kids, other family got work, whatever you got going on.
I thought I thought of Okay, give me example, I thought of the iPad. Seriously, I thought the iPod dude in 2001 Whoa, whoa,
whoa,
yeah. Now, obviously, I didn't I had no idea how to create.
That's amazing. But Wow. Well,
I you know, these opportunities come up and you see, and you watch some of them go by but you've got to latch on to something.
Your, your idea is much more impressive. I thought of like coffee sprinkles. And then it was created
coffee. Sprinkle You mean like, like sprinkles for?
Like, okay for your for your coffee. Like, I'm not talking as regular sprinkles. I'm talking like actual coffee that is brewed and then freeze dried. And then you can crush it and put it like on your on your coffee, or ice cream or cakes or whatever. that had not been invented. Sounds really like duck coffee sprinkles. That was not a thing at all. And I was like looking into doing that. But yeah,
someone did it. Yeah. See missed opportunities they happen. Right?
I mean, the iPads much more impressive. But
¶ Use Frustration as an Opportunity
yes. Yeah. Oh my gosh. But something that I hope you all are taking away from this episode is it's about how to recognize a unique opportunity when you're super frustrated. And so when you're frustrated, you got to just take a deep breath and go. What would we do? No, really, though, like when if you're really frustrated, just take a step back and go, Hmm, is this my passion business? There's something here. Maybe
I'm frustrated. And this happened to me because there's something more like my story. For example, the whole reason why I started getting into marketing, obviously is because Rory, but take it like a another step. Like further into that. Were with the chocolate company, I had given all of my savings like an idiot to a big marketing firm to recreate a logo for the company to build a website basically do like a rebrand package. And at the time, I was just rolling truffles, and Roy
and I were doing music. And I had like no marketing knowledge, really, other than like, what looks good, fast forward, like three months into this contract with the website and they took the money and ran. And it was this really disgusting feeling of like, great. So I'm out of money. They took advantage of me. And the company was like nowhere to be found. Great. So I can't go sue them because they're not I mean, where did
they go? Right? So I trusted, I trust that this company was going to do, you know, do good for me and the company and they got Yeah, I just got really gross. And I was very, very frustrated. And then slowly, I think the very first WordPress website I ever saw Rory showed it to me, he's like, look at this. And I got very frustrated. It's like I could never do
anything like that. Okay, well, you know, very quickly that turned into me designing and building websites and realizing that I actually had a knack for writing code, and how fun it ended up being. And when I was younger, taking it back like personal like my personal story, right? When I when I was in school, I was an IEP kid I was always taken out of the regular classes go to the special needs classes. I didn't read until I
was in like fourth grade. So I've always had these learning disabilities that quite frankly, made me feel really stupid. And I knew deep down I wasn't dumb. I just learned way differently. I didn't conform to the norms of all these other kids and my peers excelled and went off to college and did all these great things in Biafra. And I never even had an opportunity to fill out a college application or take an essay t it was always just assumed Ah, that's Dominica, you know, hometown
girl. She'll just stay here and go to community college. If she's lucky, I was told that like by by a counselor, so I knew I wanted to be my own boss. And I knew I wasn't a college was not for me even though I went, but it just I just didn't, I didn't like the classroom
vibe. And so now, looking at all these things that I've done, getting totally ripped off by this other marketing company, and turning that just epic, like, screw you feeling into a very profitable business where I now really take my clients by the hand, show them exactly what I'm doing for them. And it's not this veil of like, I'll just take care of it, don't worry, I really walked them through so that they don't feel like they're being taken advantage
of. And I think that it has has been the factor that has set me way apart from my marketing competitors. Because that I've had that previous experience where I know how gross that feels. So that story I put into my book, which we helped me with. And in turn just that story, my true story has gotten me so many clients because of how people felt the same way. I mean, it's it's unfortunate that a lot of online marketers, we have this stereotype of like a
used car salesman, right? It's like, oh, the new best latest thing in law. And yes, we'll do everything for you. But, you know, I know Rory and I both are all about transparency is key. Honesty is best policy, if we can't help them, we can't help them. But if we can, we will. So I think we're we have started to change the face of marketing in really cool ways. And we've done that by telling our story. So again, I can't stress that
enough. You need to sit down and really think about your story, and not in a way that's like salesy and weird, but like, what's the heart of it? Why are you solving this problem? And it might be something really silly. If I mean, look at the squatty potty,
you know
what I mean? Like, they were solving something that needed to be fixed for a lot of people, right? things we don't think about and squatty potty is great. They make millions of dollars. So it can be something like that, where it's this need to be this like crazy, overly heartfelt thing. It's like, hey, this happened. It's funny. I don't want to dissuade anyone from being like, I don't have this crazy story. It's like, just, you know, find something that helps you connect to
other people. Because Because marketing can sometimes get that extreme where everyone feels like they have to outdo the next person. Yeah, right. And so it's like, if my story is not as compelling as that person, then why am I even
going to tell my story? And I know, there's a there's marketers who have super compelling stories, who literally have been put on stage right after someone who had a story that was like, so intense like that, that they were like, well, I just feel silly telling my story now.
But regardless of what kind of story you have, it will connect with the right people.
Yeah, because not not everyone's gonna relate to that's it that story, but they might relate to something in your story.
How on earth are we supposed to help other people, if they can't relate to us, or we can't relate to them? From a from a consulting side of things, like there has to be some thing where it's like, Hey, I got you, I understand where you're at, or I've been there. Let's talk about this. It doesn't matter if the story is big or small, or Whoa, some or whatever. Just make it yours. And keep it consistent. Yeah. keep it consistent.
All right, so recap. What we talked about. starting a business that solves a problem.
Yep. Identifying if it's a viable solution.
Yeah. Which means solving someone else's problem.
Mm hmm. Exactly. When and how to recognize a unique opportunity out of frustration. And just making sure that you take a deep breath, deep breath is key, and then sharing your story. Make it personal about how you came to that solution.
Yeah, yes,
it's not rocket science. It really it really comes down to just just being very clear, being very clear with what you want, how you're going to get there. When you want to get there, be speedy about it. And, and just again, I cannot stress enough when it comes to solving problems, be thinking of the bigger picture for other people, not just yourself. Save time, save money, give people back something where they are thinking that it's a must have rather than I could have it be thinking like big
picture. I'm creating something where someone has to have this and that is it for this episode for everyone who is not a VIP but if you are a VIP, be sure to stick around. You know, we always have some fun things for you guys at the end of the episode here. That's it for now, Rory, any final thoughts, anything you want to want to add?
Go solve a problem.
Go solve Problem.
Yeah, go solve a problem.
Yeah. Yeah. Awesome. All right, guys. We'll talk to you next week. Bye bye.
Hey, thanks so much for listening to the big picture business podcast this week. You can subscribe wherever
¶ On The Next Episode
you get your podcasts. You can also find us online at bPb podcast.com. And you can email us at Hello at bp podcast.com. On the next episode of the big picture, business podcast Dominican, I dive deep into what to do when you make a mistake in your business and how to fix it properly so that your customers are still happy and want to continue working with you. New episodes are released every Tuesday. So check it out, then